About Brand24

Brand24 is a cloud-based marketing solution that helps users with content discovery and distribution. It offers an "online mentions" feature that shows mentions across social media platforms, blogs, news sites, forms and generates alerts when mentions occur. The platform also tracks sudden changes in companies’ discussion volumes, so users can spot issues as they arise and capitalize on the positive publicity. Other features include mention analytics, influence scores and sentiment analysis. With mention analytics, users can analyze who is talking about their brands and what they are talking about.

Brand 24 generates alerts when new brand mentions appear on social media and it includes data exporting from the system. Influence scores help users ide...


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Supported Operating System(s):

Web browser (OS agnostic)

138 Reviews of Brand24

Average User Ratings

Overall

4.75 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

5.0

Functionality

4.5

Ratings Snapshot

5 stars

(109)

109

4 stars

(23)

23

3 stars

(6)

6

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 138 results

May 2018

Kinga from Sotrender

Verified Reviewer

Company Size: 11-50 employees

Industry: Information Technology and Services

Time Used: Less than 2 years

Review Source: GetApp


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

May 2018

Social monitoring & listening at its finest.

Pros

Brand24 not only can look into mentions of your brand and products but also can help you find new customers and business possibilities. Thanks to amazing customer service (really helpful support!) you can set up your own projects and monitor them in real-time. Notifications work perfect, e-mail alerts work great, reports in PDF are just so pretty that you want to send them further to your customers, without any corrections. Also, it provides with many interesting results you wouldn't find on your own.

Cons

It can be a bit complicated if you have never used it before - but onboarding process is great, customer support is really well-maintained and also there are many extra materials such as webinars and knowledge base to clarify some things for you.

September 2018

Harish from ITC Limited

Verified Reviewer

Company Size: 10,000+ employees

Industry: Consumer Goods

Time Used: More than 2 years

Review Source: GetApp


Ease-of-use

5.0

Customer support

5.0

Functionality

4.0

September 2018

Monitoring all the online mentions in just one platform!

Pros

Firstly, what I love the most about this application is its social monitoring capabilities. If someone mentions me, across any social media, I can get to them right away and respond. Not just keeping a close watch on our brands and products, it has also helped us explore business possibilities, insights and improve conversion rates. I found the customer service to be extremely responsive and helpful. Brand24 is very user-friendly, easy to navigate and intuitive, you don’t need a lot of technical knowledge to be a pro at using it! We can compose immense and crisp reports about our brands using this application.I have had very good experience with their customer support team.

Cons

The application is quite costly, it is not affordable for a small-scale business or for personal use. I found the mobile version too difficult to use as compared to the desktop version. The searchability and analytics features, if improved could make the application perfect. I hope they upgrade the sentiment recognition feature.

July 2020

Anna from cux.io

Verified Reviewer

Company Size: 2-10 employees

Industry: Internet

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

July 2020

The best tool to monitor your presence online

Pros

- with Brand24 you can be up to date with all mentions of your company (or any other word or phrase) on the web; - It is crucial to react as soon as possible to everything that is written about your company on the Internet. This allows you to quickly solve your customers' problems, calm down troublesome discussions, or even find great solutions for your business. All this is possible with Brand24; - apart from a great tool, Brand24 provides a lot of interesting use cases, which can be useful for developing your business; - UI and UX of their tool make using it pleasant and easy; - they often introduce updates, test various solutions to make the product as useful as possible for their users; - aside from that, they have a team of awesome people who are always at your service and are willing to support and help in any case.

Cons

Literally, I didn't find anything I couldn't like

September 2018

Anonymous

Verified Reviewer

Company Size: 2-10 employees

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

3.0

Customer support

5.0

Functionality

4.0

September 2018

Brand24 is the backbone of my online reputation business

Brand24 provides us with the mentions and reports we analyze for our online reputation clients

Pros

The customer support is very fast and highly trained an very proactive. They hand hold you to customize your monitoring campaigns and projects.

Cons

A lot of spam results or mentions that are completely irrelevant. Their filters must be fixed and once in a while there are bugs (ex: word cloud goes offline frequently). A bit expensive

July 2020

Erik from Precisely

Company Size: 11-50 employees

Industry: Computer Software

Review Source: Capterra


Ease-of-use

5.0

Functionality

4.0

July 2020

A solid social monitoring/listening solution

Pros

A very intuitive and easy-to-learn interface while including some fairly advanced features. Setting up and getting started with a "project" (workspace and dashboard for specific keywords) only takes a couple of seconds. Another big pro is the amount of channels that Brand24 listens to.

Cons

Perhaps I missed some functionality but, with a pretty generic brand name, it can be a little hard to isolate only relevant mentions, even when using negative keywords. This is not an issue unique to this solution, however.