Freshmarketer Software

4.39 / 5 (18)

About Freshmarketer


Freshmarketer is a cloud-based conversion optimization solution that offers features like heatmaps, funnel analysis, form analytics and A/B testing.

Freshmarketer offers a heatmap tool that provides a summary of visitor clicks and mouse movements in real time. Users can track revenue and measure the monetary value generated from each click. The solution also provides tools that allow users to detect device types, and heatmaps can be generated for mobile, tablet and desktop devices. The funnel analysis tool helps users identify the visitor drop-off on multi-page website.

Freshmarketer provides integration with Google Analytics, which allows users to view reports and analyze variations in real time. A visual editor enables users to create variants of web pages for A/B testing. Additionally, Freshmarketer offers a session replay tool, polls and feedback collection.

Support is available via phone and email. Pricing is per month, billed annually.



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Supported Operating System(s):

Web browser (OS agnostic)

18 Reviews of Freshmarketer

Average User Ratings

Overall

4.39 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(9)

4 stars

(8)

3 stars

(0)

2 stars

(1)

1 stars

(0)

Likelihood to Recommend

Not likely

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Showing 1-18 of 18 reviews

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November 2018

Anonymous

Verified Reviewer

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

November 2018

All-in-one tool for marketers

I'd recommend Freshmarketer's free forever plan. It is best for bloggers, affiliates, small businesses, and startups. The premium plan is for medium and large businesses.

Pros

As a marketer, freshmarketer is what always helps me and my team. It offers you with multiple apps and features which means you don't have to buy all those apps individually. For instance, it comes with a heatmap, A/B testing tool, funnel optimization, etc. You don't need a separate split testing or conversion optimization or survey tool if you are using freshmarketer.

So it does save a lot of money at the end of the day which is a big plus.

Chrome extension is really helpful. You can create and manage campaigns right from your browser.

You can use it free for life but with limited features.

Cons

1. It is expensive. There is a free plan but it is too basic in nature and you won't be able to use the best features. And when you want to switch to the paid plan, it gets really pricey.
2. There are bugs that might irritate you. It is still in the developing stage so most of the issues get fixed but you will experience new ones but it is evolving.

April 2018

Anonymous

Verified Reviewer

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

April 2018

Freshmarketer is a simple yet powerful tool for making A/B test, Split URL test, Funnels, etc.

It is helping the company that I work for to better understand it's users behavior on the site in order to make the process easier and increasing conversions

Pros

- Really simple to setup either the connection to the app and tests.
- Lots of features to experiment with.
- Nice user interface.
- Great documentation.

Cons

- Since it is based on JS, may be slow some times
- The pricing can be high
- Can be a little confusing to set up a split test for the first time.
- Documentation hard to find

March 2019

Jake from Rogue Fitness

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5.0

Functionality

5.0

March 2019

Efficient Multi-tool for your Marketing Team

Pros

Multiple apps and features all in one place. Keeps your workflow clean.

Very intuitive, good for efficient onboarding

Funneling and heatmap tools are top notch.

A/B test insights have more than made up for the cost on their own

Cons

Price might be high for certain smaller organizations, but most can probably gain way more through insights than Freshmarketer will ever cost.

Documentation isn't the best

March 2019

Anonymous

Verified Reviewer

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

2.0

Value for money

3.0

Customer support

2.0

Functionality

4.0

March 2019

Good but imporvement is still needed

Pros

Freshmarketer is an excellent tool to provide supreme customer support and testing on your websites. I tried to configured it yet at some point is easy to use, somo functionalities require to have some deep knowledge. It is difficult to decide which plan in terms of data is required.

Cons

Technical knowledge is required to have full access to advanced features.

December 2018

Juan from JuanMerodio

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2018

A better option to know who sees your website.

This software is intuitive, which has turned digital marketing to new experiences in which we focus in another way and point of view on what our customers need and need, simply with an analysis or tests on heat maps.

Pros

Freshmarketer offers different tools such as A / B tests included in heat maps to obtain more specific analysis of those who visit your website, in this way we can better understand the behavior of those who visit us.

Cons

I think Freshmarketer needs to update certain things to improve the performance of its interface and that each user has a better experience.

October 2018

jhon from claro colombia

Company Size: 501-1,000 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

October 2018

I recommend Freshmarketer

Pros

dynamic tool very affordable, with interesting features where we could make maps of the applications, forms of single page.
also offers us an Optimizely business function to add custom attributes is wonderful

Cons

I can not think of any their A / B test tools are really powerful and customer support is excellent

April 2018

Laura from Hickety Pickety

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

April 2018

Simple, non-intimidating dashboard yet well-rounded applications package

Pros

I like it most for its heatmaps, funnel analysis and session replay recordings. I prefer A/B Testing through a different software, but this one is decent; I do appreciate that they've recently introduced AB test settings to auto-allocate 100% traffic to the winning variation and auto-pause the experiment upon the announcement of the winning version.
It's a non-intimidating interface and I'd recommend it to the relative beginner and small/medium businesses. The pricing is decent, and though I don't use the customer support that much, I find it reassuring to know that they are available 24/7.

Cons

A tiny hiccup on the heatmaps is using them on pages with infinite scroll. Freshmarketer do however regularly seem to listen to customer feedback as they issue regular updates rather frequently. Thumbs up for that.

September 2018

Suhayl Del Carmen from Linio Group

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

September 2018

Very good tools for digital media and with A / B tests

Pros

It really is an excellent software, with tools designed especially for digital advertisers, giving the options to perform A / B tests. The heat maps are quite useful, Freshmarketer is easy to use and has a good user interface.

Cons

I have nothing against this software, my doubts were quickly addressed when I needed help.

December 2018

Dannys from Abside

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2018

Freshmarketer is full of alternatives that will please you

We would have liked to know that it would be hard for us to make many of our employees learn how to use it, for those who do not know about Freshmarketer technology it became a bit complicated.

Pros

We like to explore the many alternatives of Freshmarketer. They are many! But what we like the most is that reports have the option of being customized.

Cons

With the recent updates many of the small errors caused in the program were eliminated completely, currently there is nothing that we do not like.

February 2018

Arup from Orderhive

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

February 2018

Useful, easy and cost-effective

Pros

URL clubbing for a single step in funnel
Clicks on sections shown as percentage of the total clicks
Simple UI

Cons

Set up and onboarding should be made easier
Should have an advanced feature of account based attribution

October 2018

Wilford from Smart Tech Computers Inc

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4.0

Functionality

4.0

October 2018

Wilford

Pros

This app I really easy to set up compared to other apps of its kind. It also has a lot of features which you can play around with to get your desired outcomes.

Cons

I found that the first test is not easy to set up. There is a lot of self learning to get through but once you have that, you are on your way.'

April 2018

Rahul from Vidooly

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2018

Great Product and Customer Support

Pros

Its easy to use and underst