MailChimp Software


 

MailChimp is a web-based email marketing service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create targeted emails, run Facebook ad campaigns, automate followups and monitor campaign progress, among others.

With MailChimp, users can collect and analyze their email responses. The application offers graphical representations of data and customer interactions in various formats. MailChimp allows users to design, share and track email newsletters from any location. With interactive drag & drop interface, users can create and share attractive email campaigns. The built-in analytics and reporting functionality allows marketers to monitor customer activities or generate ad hoc reports.

MailChimp also offers a mobile-based application for both Android and iOS devices. The application works as a shortcut to reach users' email marketing accounts, enabling users to receive campaign updates, add subscribers and remain informed about social media activity.

The solution serves a wide range of businesses, from small e-commerce to big online retailers and is available on a monthly subscription basis.

 

MailChimp - Dashboard
 
  • MailChimp - Dashboard
    Dashboard
  • MailChimp - Reports
    Reports
  • MailChimp - Customer profile
    Customer profile
  • MailChimp - Mobile app
    Mobile app
  • MailChimp - Campaign analysis
    Campaign analysis
  • MailChimp - Create newsletters
    Create newsletters
Supported Operating System(s):
Windows 7, Windows Vista, Windows XP, Web browser (OS agnostic), Windows 2000, Windows 8, Windows 10

6,433 Reviews of MailChimp

 

Start your review of MailChimp

Click to start
https://www.softwareadvice.com/marketing/mailchimp-review/
Software Advice Reviews (335)
More Reviews (6,098)

Showing 1-20 of 335

Alexandra from Spectrum Electric Inc
Specialty: Construction
Number of employees: 2-10 employees Employees number: 2-10 employees

October 2018

October 2018

Very good for your needs!

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

Had the chance of using their services for bulk emails and it was effective for us which made our impact of growth much noticeable.

Cons

The services provided were very effective and very good for our company. I do not have any negative things to say.

Review Source
 
 

Emile from Mira Networks
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

October 2018

October 2018

The best way to get your marketing material to your customers with a excellent free tier.

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

Mailchimp is one of the fastest and easiest to use marketing tools, it allows you to store up to 3500 email addresses on the free tier and is primarily what we use for all of your marketing campaigns.

Cons

The pricing tiers could perhaps be reviewed as it feels that there are some harsh pricing increases between certain tiers for not a lot extra.

Review Source
 
 

Benaiah from Hotel Villa Sarela
Specialty: Hospitality / Travel
Number of employees: 2-10 employees Employees number: 2-10 employees

October 2018

October 2018

Efficient, multifunctional, but basic

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Very helpful for entrepreneurs getting started.

Pros

This product’s variety of services and multifunctionalities are its best features. From the small business owner looking to send loyal customer promos to the corporation CEO looking to send infographics to clientes and personnel, you can do it all.

Cons

It’s user interface isn’t the most user-friendly. The app is very limited in functionality. The free version versus the business verision is hardly worth the pay off if you have staff that can put in the work.

Review Source
 
 

Martin from Dblab
Specialty: Consulting
Number of employees: 2-10 employees Employees number: 2-10 employees

October 2018

October 2018

We use it to send our mailing campaigns

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

Very easy to use. Easy to integrate. A lot of integrations possible. The free option is very good to start sending campanis.

Cons

As you grow in use the prices can get a little high and confusing. Not very good for advanced automation. The management of the list could get better.

Review Source
 
 

Mansoor from Best Buddies International
Specialty: Non-Profit
Number of employees: 201-500 employees Employees number: 201-500 employees

October 2018

October 2018

Very simple tool

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

The interface is very simple and you can build your campaign in no time albeit it also gives you a lot if customization tools to create a more sophisticated campaign.

Cons

If you have a large pool of mailing, this could be a little pricey and there are tools that you can find cheaper. Though it does give you price plans that fit your volume and frequency.

Review Source
 
 

Shane from Grey Fox Games
Specialty: Other
Number of employees: 2-10 employees Employees number: 2-10 employees

October 2018

October 2018

It just works like it is suppose to work.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

As the title states, it does what we need it do so efficiently and effectively. Make mass mailing my customer base super simple.

Cons

Their pricing tiers are strange to say the least. I wish it was sectioned out more evenly. Their automation could have more advanced features.

Review Source
 
 

Jillian from Self Employed
Specialty: Retail
Number of employees: 1 employee Employees number: 1 employee

October 2018

October 2018

Easy to get started -- great to scale!

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

Mailchimp's templates are so attractive and easy to use!

Pros

I use this software with ALL of my clients -- from just starting out to lists of ten of thousands of subscribers. The best part is that truly anyone can learn to use and enjoy themselves while making their email marketing campaigns more attractive.

Cons

Not very many cons. Once you cross a subscriber threshold, you have to pay monthly, but this hasn't been a problem for any of my clients

Review Source
 
 

Scott from Temple Los Angeles
Specialty: Other
Number of employees: 1 employee Employees number: 1 employee

October 2018

October 2018

Mail Chimp takes the Work OUT of email marketing

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

I have used several major products for sending emails. I prefer this company. They are very friendly, available if I have questions, and the software is easy to use without looking amateur.

Pros

Easy to use. Great navigation and functionality. I don't have to search for anything as a basic email campaign creator.

Cons

A few of the features such as adjusting the text seem to get stuck in a loop. I can find myself looking for the reason why text is on block is "normal text" sized and in the next, same kind of block, it is smaller and impossible to adjust.

Review Source
 
 

Q from Desai Hotel Group
Specialty: Hospitality / Travel
Number of employees: 51-200 employees Employees number: 51-200 employees

October 2018

October 2018

MailChimp for Newsletters

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

This product is easy to use and easy to implement.The products provides an avenue for our company to release quarterly newsletters that are both compelling and informational.

Cons

The product doesn't have any amazing perks. It is fairly simple platform but could use some diversity.

Review Source
 
 

Matthew from Wootware Computers (Pty) Ltd
Specialty: Real Estate
Number of employees: 11-50 employees Employees number: 11-50 employees

October 2018

October 2018

Great for modern marketing

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

- Email templates which are responsive are fantastic
- Analytical insight is very valuable & easy to understand

Cons

- UI is somewhat inconsistent, updates should be rolled out to streamline the interface more often as it can be difficult / have a steep learning curve for newcomers

Review Source
 
 

Maria Lenin from Dewayne Hill / Keller Williams Agent
Specialty: Other
Number of employees: 11-50 employees Employees number: 11-50 employees

October 2018

October 2018

Email marketing for Small Businesses

Ease-of-use

Functionality

Product Quality

Customer Support

Pros

A great tool for email and newsletter marketing especially for small or new businesses. It is easy to use and walks you through its dashboard. It has templates that fit every marketing campaign and has integrations on tools that i use for marketing such as shopify and Salesforce. I can personalize my emails and reports are available to analyze which target market is good for optimization.

Cons

Free users can only have limited emails per month unlike paying for the subscription which has unlimited sending of emails. That goes for the number of subscribers,too.comparative reports, address finder and segmentation are also locked in free subscription.

Review Source
 
 

Maziar from CourseNetworking
Specialty: Software / IT
Number of employees: 2-10 employees Employees number: 2-10 employees

October 2018

October 2018

Good but not on the Peak!

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

Ease of use. Lots of useful features (as long as they work as expected). The free trial is good enough for evaluation.

Cons

Very expensive compare to what it is doing. The pricing is not good for small companies. Sometimes emails were getting blacklisted.

Review Source
 
 

Adam from JIM-BERN COMPANY
Specialty: Real Estate
Number of employees: 11-50 employees Employees number: 11-50 employees

October 2018

October 2018

I recommend MailChimp

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

This program has given us so much data about our customers that we almost don't know what to do with it.

Cons

It took us a while to figure out exactly how best to use the software. There are so many options ot choose from.

Review Source
 
 

Cecilia from Rosie Cleans
Specialty: Other
Number of employees: 2-10 employees Employees number: 2-10 employees

October 2018

October 2018

Needs some updates

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

There's a variety of templates that are nicely designed, but I feel are not as easy to use. It just takes time to edit them. The email automation is great as long as it's set correctly

Cons

Templates should be easier to edit. The social media block doesn't show correctly so I can't tell I have it set until I send myself a test email and see it from my mobile. It doesn't show on my desktop. The automation conditions should also be easier to set, as now setting the tags are not so clear. Would love to have the option to be able to email 1 person at a time without creating a campaign and go through the motions.

Review Source
 
 

Felipe from Serradell A.C.
Specialty: Software / IT
Number of employees: 2-10 employees Employees number: 2-10 employees

October 2018

October 2018

What a nice aplication

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

There are many actualizations, so the program is always doing the best for their clients!

Pros

MailChimp is a nice application, where you can add manage many accounts, manage templates, lists, reports, can export all you data, access using the API, so there are multiples ways to access and control all your data

Cons

Maybe the price it could be a little bit expensive, but if you are on charge of multiple business, you should pay for that!

Review Source
 
 

Rosie from The Real Peru
Specialty: Non-Profit
Number of employees: 201-500 employees Employees number: 201-500 employees

October 2018

October 2018

Love This Product!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

We switched to Mailchimp from Constant Contact and are so glad we did. The interface, ease of use and additional functions this product provides are far superior. Plus is was less expensive for our small non-profit with an email distribution list of less than 3,000.

Cons

I'd like to see more email templates provided for different occasions for newsletters or company emails. We do not have a graphic design person to do that for us, so more templates would be helpful.

Review Source
 
 

Jason from Neutron Industries
Specialty: Other
Number of employees: 2-10 employees Employees number: 2-10 employees

October 2018

October 2018

Mailchimp gives me everything i need to make my publishing endeavors work

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

I can't say enough good about Mailchimp. It is fantastic and has changed the way I interact with my fans

Pros

Are you kidding? It's free for the first 2000 subscribers, and then it is reasonable for someone after that. It is super easy to use, once you get used to everything.

Cons

Getting used to how it all works takes some time, however someone I will say that there are many videos to show you how, it's just a long slog

Review Source
 
 

Evaggelia from Public School
Specialty: Education
Number of employees: 11-50 employees Employees number: 11-50 employees

October 2018

October 2018

keep truck of your business email and capture people's attention

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

You have five different levels within Mailchimp: viewer, author, manager, admin & owner.
There are three choices that mailchimp acount may be aproached 1. as an author,2. or manager or 3. owner and administration of course.

Pros

A great advantage may be considered the fact that the email form that is given to the public to fill in order to suscribe is totally customizable. This means that someone has the opportunity to offer a specific form for a specific subject or product. The low price is also one of the pros and the easy to use and acces your content. Managing too many emails and share them with the proper recipients is an easy task through out this application. The most useful tool if you want to start a campaign and see who has been informed or not....!

Cons


The only disadvantages I may see is that when you have to send an automatic answer it becomes very compicated to create aproper and special option for your needs. An other point that may bother some businesses is the price of the premium plans.. they are getting very high as the number of substribers icreases. It is only available in English and this is a big advantage..

Review Source
 
 

Renuka from Caribbean Realty
Specialty: Real Estate
Number of employees: 2-10 employees Employees number: 2-10 employees

October 2018

October 2018

MailChimp Review

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

I use it all the time for my business emails, it saves me a lot of time and my emails come across professional

Cons

It took me some time figuring out how to upload my contacts as I had a lot but once I got it, it became easier.

Review Source
 
 

Mikhaela from Futures Abroad
Specialty: Education
Number of employees: 2-10 employees Employees number: 2-10 employees

October 2018

October 2018

Great Job!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

I like the fact that we can send mass emails to our database which is very convenient for us. No need to use BCC in outlook or any other emailing website.

Cons

There is a limit of how we can save our contacts and send emails. Hope you increase the minimum capacity, because its quite pricy.

Review Source
 
 
 
Showing 1-20 of 6,098


October 2018

October 2018

Great for a limited budget

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value

In terms of ease of use, our experience is great. In terms of "is it our first option?" - depends. We use it for simple communication but not as our primary "go to".

Pros

It's free. It's a simple platform to use if you don't want extensive features and are on limited budget. For basic email list needs, it's a fine option.

Cons

Appearance is that it's a "free" option. There are other platforms out there at reasonable cost that give much more creativity in template appearance and give a more professional look and feel.

Review Source: Capterra
 

Onome from Self employed
Number of employees: 1 employee Employees number: 1 employee

October 2018

October 2018

My mailchimp Journey so far

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

My experience so fast has been great. seamless and smooth. I must say the platform is amazing for new bloggers, start-ups and small business .

Pros

Mailchimp is by far one of the best email marketing software and list builder. I have used this software for a while now on my growing blog and so far the experience has been great.
Importing subscribers into mailchimp is easy. Also the ability to divide subscribers into specific groups is one amongst other great features that can help reach people interested in different aspect of a business, product or service.
Mailchimp makes it easy to connect to social accounts and business/blog platforms like wordpress.
One thing that makes mailchimp outstanding is the features it offers free accounts. A free account can have up-to 2000 email subscribers and send up-to 12000 emails per month, can create templated and automated emails, newsletters and more.

Cons

Mailchimp can be difficult for a new user and it may take a non tech savvy time to come to terms with the platform before understanding how to create good campaigns.
Mailchimp can become pricey as your business grows.
Mailchimp can restrict your account without prior notice or warning.

Review Source: Capterra
 

Terrence from Pro-Revolution Productions
Number of employees: 1 employee Employees number: 1 employee

October 2018

October 2018

Best autoresponder!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

-Free to use (until you hit 1,000 subscribers)
-VERY easy to use
-Beginner friendly
-Done-for-you templates
-Awesome customer service

Cons

-Pretty strict with content of emails that you send out

Review Source: Capterra
 

Brandon from Aviation Services
Number of employees: 11-50 employees Employees number: 11-50 employees

October 2018

October 2018

MailChimp Review

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Good option to start a new marketing strategy.

Pros

Good tool for businesses looking to get creative. Free plan available as well as affordable upgrade options.

Cons

Pricing can be a bit unclear, and the the reports need to be manually refreshed.

Review Source: Capterra
 

Nakul from Kellogg
Number of employees: 10,000+ employees Employees number: 10,000+ employees

October 2018

October 2018

Mailchimp

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Best thing that could happen to email campaigns

Cons

Free limit is reached soon and it would be necessary to upgrade

Review Source: Capterra
 

Dylan from Pixel Empire Inc
Number of employees: 1 employee Employees number: 1 employee

October 2018

October 2018

Best option for starting out in email marketing

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Overall I would highly recommend MailChimp to ecommerce sites that a small-medium size. The price is unbeatable and if you are just sending a newsletter blast to all of your subscribers, there is no better option. Once you reaches the point of needing to segement and target specific profiles for different messages/promotions it might be time to look elsewhere.

Pros

This software does exactly what it claims and at an unmatchable price. The drag-and-drop email editor is actually better than some of the higher end competition. The UI is very easy to understand.

Cons

After using MailChimp for 3 years my company finally outgrew its features and I had to upgrade to a higher end email marketing service. MailChimp does not have the best tools for segmenting and targeting profiles.

Review Source: Capterra
 

Eli from Vidology
Number of employees: 2-10 employees Employees number: 2-10 employees

October 2018

October 2018

Many features, has a mobile app

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

There are so many features that allow you to create email lists and send out emails.

Cons

There is a limit on the number of emails that you can add to a list on the free plan.

Review Source: Capterra
 

Hanaa from Ekwa Marketing
Number of employees: 51-200 employees Employees number: 51-200 employees

October 2018

October 2018

Most convenient email communication with audience!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

This can be the best startup email software for any beginner. Easy to learn.

Pros

A great email services with various options. There are multiple designing options, user interface is easy and convenient. Customizing the existing templates and creating new layouts for newsletter/eblasts are made easy in this. This also gives an in depth report for each and every mail sent. Email lists also can be customized. Importing and exporting emailing lists is a simple process.

Cons

There were a few times with minor problems with the application, where it crashed. Mobile usability can be better.

Review Source: Capterra
 

Jil from Jil Sonia Interiors
Number of employees: 2-10 employees Employees number: 2-10 employees

October 2018

October 2018

Essential to any website!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Very time consuming and confusing. Lots of new changes that hopefully help to streamline using it and getting it set up.

Pros

Looks great, essential for getting people to sign up for newsletters.

Cons

Difficult to use and understand. I had to go to You tube to get more information.

Review Source: Capterra
 

SaKora from ATrinity Professional Services
Number of employees: 11-50 employees Employees number: 11-50 employees

October 2018

October 2018

Mailchimp is so simple to use!

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Support
Pros

It was very easy to learn and get started.

Cons

Limitation on formats and branding for use.

Review Source: Capterra
 

Samantha from TW
Number of employees: 11-50 employees Employees number: 11-50 employees

October 2018

October 2018

The email service provider your grandma could use

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Pros

Very intuitive. Makes setting up campaigns a dream. You can save templates to save yourself time.

Cons

It wasn't as customizable as other softwares out there.

Review Source: Capterra
 

Hope from Micro-Biz Consulting and Services
Number of employees: 2-10 employees Employees number: 2-10 employees

October 2018

October 2018

Great product for small businesses

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

Easy to use, free to premium plan, lots of good templates, basic a/b testing

Cons

sometimes they block your account for no reason

Review Source: Capterra
 

Joshua from Kibidula
Number of employees: 51-200 employees Employees number: 51-200 employees

October 2018

October 2018

Easy to use newsletter program

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

Lots of tracking, ease of use (and you've got to admit they are funny with all their jokes and the logo)

Cons

Support is limited on the free version, and less features

Review Source: Capterra
 


October 2018

October 2018

I like the Chimp!

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

Very nice, simple and powerfull email marketing software.

Cons

The software is in english only and this can be a problem for certain users.

Review Source: Capterra
 


October 2018

October 2018

Mailchimp Review

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I love the HTML editor, its really easy to design the mail templates and offers a lot of options for different components. I also like their preview for desktop as well as mobile to ensure the design works in all resolutions.

Cons

A little more flexibility in the design to import my own HTML would have been perfect.

Review Source: Capterra
 


October 2018

October 2018

Easy way to send emails

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality

Great for sending newsletters to customers.

Pros

Lightweight tool we can send emails through. Way cheaper and easier than getting a full marketing automation solution like Marketo or Autopilot. Easy to use drag and drop interface makes it accessible for anyone to use.

Cons

Not many customization options when it comes to custom code/fonts. Analysis suite could be better.

Review Source: Capterra
 

Ashley from Mania Social Media
Number of employees: 1 employee Employees number: 1 employee

October 2018

October 2018

I love Mailchimp. I use it for my all my marketing!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I used MailChimp when I was email everyone about my email list. I would use it for my fashion boutique and my social media marketing business. I would email my subscribers for an affordable monthly price.

Pros

I love that mail chimp allows you to use the service for free to try! They have templates that are amazing and simple to use. You don't even need coding experience.

Cons

They could try to incorporate some SMS marketing as well since SMS marketing is growing very rapidly!

Review Source: Capterra
 

Ricki from Siemens
Number of employees: 5,001-10,000 employees Employees number: 5,001-10,000 employees

October 2018

October 2018

mailchimp

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

Great software for use in emailing many people in a group at once. Nice templates for newsletters.

Cons

Newsletters should have multimedia capability, if not already.

Review Source: Capterra
 

Ashely from Pinnacle Investigations
Number of employees: 11-50 employees Employees number: 11-50 employees

October 2018

October 2018

Automate Yourself!

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

MailChimp is a great tool for automating your company emails. In the salon industry, this was extremely helpful in notifying our client-base of specials, newsletters, blogs and upcoming events. In addition, there is the ability to adjust "groups" and pick and choose who receives what information. This worked really great for the individual's who perhaps only wanted to hear about salon specials but weren't necessarily interested in the blogs.

Cons

I'm not totally sure if this is a downside necessarily, but MailChimp is in a bit of a habit of doing frequent "updates," which is no big deal if you're frequently using the program. However, for those people who have much less volume and only check in on MailChimp once in awhile, they may feel seriously lost at the changes in layout, process and dashboard features.

Review Source: Capterra
 

Armando from RTP
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

October 2018

October 2018

A great tool for starting a small business

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Mailchimp is my favourite way to go for my small projects, where i need to send newsletters and grow lists.
Very easy to implement with wordpress and a very intuitive visual editor to create my templates.

Pros

Free until 2000 subscribers. Easy to create campaigns and segmentation.

Cons

Pricing a little bit high after you pass the 2000 subscribers

Review Source: Capterra