MailChimp Software


MailChimp is a web-based email marketing service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create targeted emails, run Facebook ad campaigns, automate followups and monitor campaign progress, among others.

With MailChimp, users can collect and analyze their email responses. The application offers graphical representations of data and customer interactions in various formats. MailChimp allows users to design, share and track email newsletters from any location. With interactive drag & drop interface, users can create and share attractive email campaigns. The built-in analytics and reporting functionality allows marketers to monitor customer activities or generate ad hoc reports.

MailChimp also offers a mobile-based application for both Android and iOS devices. The application works as a shortcut to reach users' email marketing accounts, enabling users to receive campaign updates, add subscribers and remain informed about social media activity.

The solution serves a wide range of businesses, from small e-commerce to big online retailers and is available on a monthly subscription basis.

9,088 Reviews of MailChimp

Overall rating

4.46 / 5 stars

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Showing 1 - 20 of 9,088 reviews

September 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

3 of 5

September 2018

A very strong email marketing tool that keeps you up to date with regulations

Overall, Mailchimp is a good tool for sending out email campaigns. It's simplicity has saved a lot of time and the way the contact lists are handled is superb. Some of the quirks I mentioned in the cons section are very frustrating but livable when weighed in with the pros. The recent GDPR regulations were a strain on our organization but getting our Mailchimp list compliant was the easiest part. If your organization generally sends out one type of message or you don't have to worry about different divisions of your organization needing to have different settings, Mailchimp should work very well for you with very little issue. Our organization is more complicated with the need to send very different messages from different divisions and sub divisions so it is trickier for us to use. It would make sense for organizations like ours to have multiple, separate Mailchimp accounts but that would defeat the most important feature, which is the integrated contact list.

Pros

The best thing about Mailchimp is the ability to customize your target lists to ensure the right people are getting the right message. The days of going through spreadsheets to figure out who to send what are over and you never need to worry about sending the same person duplicate emails (unless they signed up to your list with different email accounts). The integration with social media is very convenient and really helps messages get an even further reach after they are sent. Also, having an archive of emails with many ways to view metrics on each of them as well as access to each recipient's behavior is very valuable.

Cons

The basic editor is very buggy so you have to be sure things look and work right every time. Even when you do make sure things work right in the preview, they sometimes don't in the actual email that goes out. When you cut and paste copy, it is unpredictable what the outcome will be because styles embedded in Mailchimp or the original document get easily mixed up. Most of these issues can be fixed if you go into the html view but who wants to do that when the purpose of the software is to help make things easier?

There are a lot of limits on what you can achieve with the look of the emails you create using the set blocks Mailchimp provides. A simple option like lining up images next to text either on top, middle or bottom should be present but is not. There are ways around this by editing your images to force the look you want but that should not have to be.

If you have more than one type of business, it is impossible to have some different social media accounts linked or different business info settings created for selection.

September 2018

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

4 of 5

Functionality

3 of 5

September 2018

Great quality for the investment

Overall our experience with MailChimp was a good one. I think it is a perfect platform to get going on to build your audiences and find your groove. Just know that you will outgrow this platform and your need for more advanced features will push you to a different service. If you want to use some semi-advanced features of most enterprise ESP's, you will ned to utilize additional middleware to accomplish this. But MailChimp is a great return for the investment.

Pros

MailChimp continues to improve and add enterprise type features that you would normally pay much more for with other ESP's. Features that we get the most out of are the automations, transactional service (Mandrill), and store syncing to pull customer data and purchase behaviors into MailChimp for segmentation and triggers. We have been with MC for years and each year it continues to get better. The custom short codes we can use for personalization are very helpful in creating campaigns that are unique to the individuals that are receiving them.

Cons

While they continue to advance, this ESP is still along way from an enterprise solution. The syncing is great, when is works properly. MailChimp does not actually provide the connection with different shopping carts and instead relies on third-party app developers to provide this. This leads to a bunch of issues trying to get support because each wants to point the finger at the other.

Mandrill is a great service for transaction sends, but it was combined with paid MailChimp accounts awhile ago instead of a standalone service. Wish they would have kept it separate because there is much more potential on its own.

I don't like that you can not combine template types when creating a new campaign/automation. You have to either select a pre-made template or code your own. I wish it had the ability to do both.
While the automations are a must have in today's world, and they are continuing to improve them, there is still a long way to go with these in my opinion to catch up to other ESP's.

November 2018

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

3 of 5

Functionality

5 of 5

November 2018

Useful pioneer in simplifying mass email marketing

Our company has mostly used Mail Chimp as a recruiting and advertising tool to reach candidates for potential job opportunities. MailChimp was one of the first professional template based email marketing tools to send out mass emails to potential clients, recruits, etc. Over the years, they've refined their products and added social networking tools as well as other current trending tools for outreach. They are quite useful in adding these important tools to small to mid-sized companies that could benefit from these tools but may not necessarily have the budget to develop and utilize these tools in-house. In addition, the tools are quite affordable and there are several free sample versions/credits you can use to test out the product. The most useful tool I have used consistently with MailChimp is their automated mass-email campaigns. Provided that you obtain the list based on the candidate/clients interest and not through spam based lists, you can send out polished lists for automated outreach to large groups of individuals. We have also used MailChimp to conduct employee and client satisfaction surveys, etc. In general, lots of tools for smaller companies to utilize to stay relevant and competitive with larger companies and you can scale the account/costs to your individual needs. There are limitations with FTC/internet/marketing laws that smaller companies may not be aware of, but you learn quickly. If you know how to do MS Office mail merges, this product works.

Pros

Intuitive with a lot of options for smaller businesses without dedicated marketing teams to offer polished outreach tools that are normally inaccessible. This product allows sales teams, company marketing efforts, and recruiters to all have outreach tools for relatively cheap.

Free options to test out products initially to see how it fits your company/departments needs.

Cons

There are a lot of limiting factors based on anti-spam marketing laws (emails), FTC, etc., that MailChimp doesn't necessarily let you know before purchasing and sending out campaigns. You learn quickly limitations such as the inability to send out emails to mass email lists through MailChimp because they don't want to violate these laws. Your lists must be organically obtained (such as through your website or ATS landing site, job ads, advertisements, etc.) in order for them to be used through MailChimp. So forget purchasing an email list from a recruitment organization and then emailing thousands of cold candidates through MailChimp, you will be flagged.

Also, you need to be aware AND track candidates that asked to be removed from future emails and ensure you do NOT email them again to stay compliant.

January 2019

Kristi from Signify

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

3 of 5

January 2019

Great For Simple Needs

One of the reasons I have stuck with Mailchimp, at least for now, is how easily it integrates with Squarespace. It's hard to think of changing that. Overall, Mailchimp has been a good option as a startup with limited time and resources. Depending on people's needs, I do recommend it to friends and clients, but it certainly has it's limitations for growing and scaling with more complex needs. If you are new to email marketing, though, certainly give it a try as your training wheels. It's worked out well for many people and companies.

Pros

One of the reasons Mailchimp is so popular is that it's pretty easy to use. It was definitely a pioneer in the drag and drop space for email templates. And they've added a lot of bells and whistles over the year as well. Plus, they're a generous and charitable company, which I appreciate. Though you could easily spend days trying to learn all the features, if you have pretty simple needs, you'll be able to get up and running fairly quickly.

Cons

Mailchimp was a leader in the market when they started. I'd argue that they've fallen behind the curve. I believe they started adding new features like landing pages and ads, when they should've really caught up with their competition in their core asset—email marketing. If you only really need to email the same group of people over and over again, or have a few sub-lists working in tandem with the main one, Mailchimp gets the job done. But if you have multiple opt-ins, for example, you'll be disappointed at how clunky the system is to navigate, set up, and organize. A lot of patchwork has to be done, or you have to operate a lot of different lists, which isn't recommended. This is where I find myself, and why many people I know have switched away from this software. It is a basic need for so many businesses now, and one of the reasons I think Mailchimp is losing market share, despite adding several new features over the past two years. I'd really love to see them get back to the basics and make strong improvements there.

January 2019

Virginia from Zenergy Technologies

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

January 2019

So easy a Chimp could do it!

Mailchimp is a wonderful email campaign platform. We are currently utilizing the free version, going on 5 years now, for our bimonthly newsletters and have never run into a single issue. As a marketer, my favorite thing about Mailchimp is the ability to share our newsletters and subscribe links via social media. You can also create pop-ups or static forms to embed on your website so that when people subscribe they are automatically added to your subscriber list.

Pros

Mailchimp’s free plan allows you to have up to 2,000 subscribers and includes 12,000 emails you can send out, per month. For those new to Mailchimp, there are numerous preset templates you can choose from which you can further customize to your liking or create your own from scratch. Campaign templates can incorporate images, polls, embedded videos, call to actions, plain text, and custom HTML. Once you have created a template – with the specific look you are looking for – you can duplicate it and create your next campaign so you do not have to start from scratch. It’s likely you will encounter someone on your subscriber list who either resides or works for a company in the EU. Mailchimp has all the needed GDPR tools and regulations in place to make your campaign process as easy and stress free as possible to manage.

Uploading new contacts to your subscriber list can be done in minutes (CSV files). You can also create multiple lists which you can further segment into more specific groups (in the case you may not want to send the campaign to the entire list of your choosing). Before sending off your campaign you can preview what it will look like to your recipients on desktop and mobile devices and check your links to make sure they work appropriately. Mailchimp also provides A/B testing and basic analytics, pertaining to each campaign you send out, to give you more insight into the campaign’s open rates and clicks.

Cons

I have very few complaints about Mailchimp, but I do wish they could incorporate spell check into their system somehow to help expedite the editing process. Also keep in mind, if you choose to upgrade from the free plan into a paid plan, you can only downgrade back down to the free plan once.

If you choose to make any changes to a campaign that has already been sent off, it will not update those campaigns, it will only show those updated changes to those you send the campaign to after saving those changes. Meaning if you find a mistake in a campaign you have recently sent out, know that there is no “undo” or fix.

February 2019

Amy from Warm Hearth Village

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Functionality

5 of 5

February 2019

Optimum Choice for Email Database Mailing/Management!

Pros

Mailchimp is absolutely ideal for corresponding with customers/clientele, especially, (and from my experience), for small businesses and non-profits. Not only is Mailchimp very affordable for businesses with limited budgets, it is a great way to manage and store the likely smaller customer lists those businesses have. In my personal experience, I have loved the way the "unsubscribe" feature works with Mailchimp. It notifies you as the user when and why someone requests to be unsubscribed from future correspondence, and ensures they are actually removed from your Mailchimp list. I have found that this is so much more foolproof than keeping up with your own list in a simple spreadsheet. Along those same lines, mailing out to a list on a spreadsheet and/or directly from an email account often results in the message being flagged as spam/junk for recipients. You also often have limits as to how many addresses you can send a message to at one time, creating additional time and work for the user. Mailchip does it all for you with one click of the button. Not only that, you can review analytics including how many people have opened the email, how many additional clicks links within the email have gotten, how many emails were undeliverable, and more. It is just so user-friendly, and I have never come across anything comparable that gives you more bang for your buck.

Cons

Sometimes the formatting of an email newsletter-type communication can be tricky for a novice on Mailchimp, but after doing it once or twice, you get the hang of it and it becomes much easier. The "test email" feature also eases my own mind, knowing that I can see exactly what it will look like in my customers' inboxes before I actually send it out for real. I generally send it to my personal and business email addresses, read them on my desktop and phone, to make sure the formatting looks correct on all before sending. Although that is a bit tedious, I have peace of mind knowing what I send out looks professional and readable.

February 2019

Brandon from Prison Entrepreneurship Program

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

3 of 5

Customer support

4 of 5

Functionality

4 of 5

February 2019

Mailchimp doesn't money around when it comes to features and customer service

Working for a non-profit and having a very targeted base of individuals that I am trying to communicate with can be cumbersome and frustrating because that target group is very segmented by demographics. Mailchimp allows me to modify how I communicate with these segments, without having to reinvent the wheel and send separate campaigns to each segment. I can easily create one campaign and then segment from within to make sure I am communicating correctly to each group.

Pros

Mailchimp has a robust and user friendly dashboard that makes it easy for a novice to get started with an email campaign. That being said, hidden below the surface of templates and cookie cutter designs are fully customizable features and the ability to code your own emails. I believe it serves as the best of both worlds for the unassuming small business owner who really does't have time to learn or the the money to hire a professional to handle their email marketing; it also allows large corporations with a scantly lit room full of code loving nerds to have full control of their email design. Mailchimp doesn't discriminate between these two worlds when it comes the analytics and reporting , they have a terrific suite of tools to measure success. To top it all off, Mailchimp is constantly updating their technology to improve their product and help businesses communicate with their customers.

Cons

The worst thing about Mailchimp is their pricing, they can get pretty steep when you start trying to expand your reach and communicate with a larger audience. The pricing isn't outrageous, but it also isn't competitive. The other cons in my opinion are personal annoyances and probably aren't shared among a whole lot of other users. Their automation tools are a bit limited, my expectations were set high based on all the features that Mailchimp has, automation is one that is still a work in progress. My other annoyance is the branded copy all over the site, it's like being instructed by two dudebros who are constantly making inside references as they show you around. Some probably find this very charming, I find it kind of irritating.

February 2019

Sébastien from Omnívoro

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Functionality

5 of 5

February 2019

The Professional and Easy Way to Deal with Sending Emails to the Masses

I am very satisfied with Mailchimp and would highly recommend its use to anyone who is serious about scaling a potentially big business. I will surely consider Mailchimp for my personal brand as the first 2,000 subscribers are free anyway, which makes for a sweet deal! It helped our current company present itself professionally with emails by having access to such a great template editor. We didn't have any web developer working on our team at the time, so it was easy to resort to using the included features, even though it's important to note that any code can be pasted as HTML for those who know what they are doing. We thought that we knew our customers, but the reports generated by Mailchimp really opened our eyes and allowed us to know what works and what doesn't, which was surprising and very useful. Initially, we deployed our own mail server, but we found out the hard way that Mailchimp is a much more reliable solution for us and it removes all barriers related to scale as everything is taken care of automatically on their side.

Pros

Mailchimp has a truly professional feel to it. The interface is responsive and well designed. The platform makes it easy to start for free and offers flexible plans, perfect for a startup. Mailchimp has many tutorials available that came in handy more than once. They also use a good sense of humor, making for a less boring experience when reading technical material. There are many options to customize the service and I found it easy to make all the necessary changes in order to set my account for a Spanish audience in Mexico.

Once a campaign has been sent, reports are automatically built. I could even see the stats being updated live just a few minutes after sending everything! There is detailed information about open rates, click rates and statistics about the general industry to see clearly if the audience is being reached as expected. One can also see the reaction of every customer in each campaign: unsubscribes, bounces, number of clicks, etc. All this information is accessible and can be exported to CSV.

Another aspect that I really liked is how well the template editor works. You basically insert "blocks" of text, dividers, images or other types of blocks on the right side of the page and you can see in real-time the template being rendered on the left side. I haven't found any issue when viewing an email sent through Mailchimp based on a template, both on mobile and desktop clients. On the contrary, it made for a consistent design and branding.

Cons

Mailchimp works wonderfully well, but it isn't for the faint of heart when it comes to the initial customization. Sure, the documentation is great, but it does take a while to setup everything. It wasn't clear to me how to use templates inside campaigns, for instance, but even without reading all the documentation, one can deduce much of the functioning by simple trial and error, which ended up being my preferred way to learn my way around.

I didn't find the File Manager as intuitive as the rest of the interface when I started using the product. Sometimes, I would want to resize pictures or apply filters and would get confused as to where the image has been saved or if it were indeed saved. However, it does seem to be getting easier to use in recent versions, as it contains a "revision history" for each uploaded file and an impressive list of adjustments in the image editor, which is a great addition when working on a different computer where the usual software might not be present. I still prefer using external applications when modifying pictures, but Mailchimp does allow to make pretty much any modification you might need and having access to a revision history makes it easy to go back to an earlier version of a file even without first making a backup of it.

November 2017

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

1 of 5

Functionality

4 of 5

November 2017

Robust emailing marketing software with lots of third-party connections.

Pros

MailChimp is a very popular email marketing platform that makes it easy to send out mail campaigns. We use a great plugin for our gravity forms pushing anyone that submits a form on our website to a specific MailChimp list, group, or segment. This makes it easier than trying to regularly upload a list each time it changes.

It's popular for good reasons as setting up templated emails is really simple, guided by a step-by-step process with additional coding and advanced setup features. It also allows for RSS feeds to be sent to a blog signup list. Creating automatic drip campaigns is another feature we utilize heavily and works great at increasing follow-up. The split A/B testing is a great way to test the messages of your marketing campaign.

Being able to see the reports on clicks and users makes it one of the best features of MailChimp. We use it as a way to know our warm leads we should be reaching out to.

Cons

Although being easy to use, the few spots you get snagged up on are better resolved through a Google search than a chat to the support people. They stink. The other big con to MailChimp is the way it handles lists, groups, segments, and signup forms. Because MailChimp bills you for every last contact you have with your lists, creating duplicate lists can be an expensive mistake. The only way to separate contacts without getting double billed is to use segments and groups. This creates a challenge when using the signup forms, as the person will have to choose their preferred group to join. It would be better if MailChimp either made the signup forms group based or allowed for separate lists without duplicate charges. The other big downside to MailChimp is the difficulty with managing a user's email preferences. For example, if a user only wants to receive monthly emails instead of weekly emails, creating that option can be a bit tricky without some careful planning. It would be simpler if MailChimp created a frequency option as a customer profile option. This would fail-safe against sending out too many emails to someone that wanted fewer emails.

March 2018

Anonymous

Verified Reviewer

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

3 of 5

March 2018

Perfect For Beginners, Great E-Commerce Integration, Super Simple, Awesome Support

Pros

If you ever thought about email marketing, there is hardly any chance you didn't hear about Mailchimp. It seems to be the go to solution for anybody just starting out with email marketing.

What's great is that even in the completely free version you can send newsletters, send automated emails like order confirmations, abandoned cart reminders etc. with lots of integrations to existing e-commerce software.

The interface is very simple to use and its built-in drag and drop editor is very flexible as well with lots of predefined elements to choose from.

There is built in Google Analytics integration together with numerous other tools from Facebook to Pipedrive, so you can use your mailing list to create custom audiences on FB or sync them with your preferred CRM version to send mass mailings to your customers.

What's also nice is the agency feature that allows you to manage multiple accounts under one roof. This is especially useful if you have customers with existing Mailchimp accounts that want to invite you to their existing account.

Cons

MailChimp is fine and dandy if you're a beginner, but it's not the best choice for serious online marketers. There are lots of automation to choose from such as auto-responders, triggered e-mails if a specific action occurs, but the automation is completely independent of each other.

Creating complex automation like "send this email to subscribers from this list, but only if they met criteria X and didn't receive email Y from 2 weeks ago already" is just impossible to implement. Apart from that, the automation that is possible to do can become quite confusing if you have lots of them.

A visual representation in the form of a flowchart would be extremely helpful. Other email marketing software like Active Campaign does a much better job at this.

Apart from that, the pricing is hard to grasp for a month? What if you're somewhere in between and need more features, but aren't able to make it.

June 2017

Anonymous

Review Source: GetApp


Ease-of-use

3 of 5

Value for money

3 of 5

Customer support

3 of 5

Functionality

5 of 5

June 2017

Overall it's good, but has major flaws.

Pros

Mailchimp is very easy to use and has plugins for 99% of the other services my company uses online like our web host, G Suit, forms system, etc which is awesome and works amazingly. Their API is super smooth and simple so it is easy to import and sync all kinds of customer data from one service to another. The analytics mailchimp provides from campaigns is also super helpful, and so are their new automated tasks sending out automatic emails to customers after purchase or after abandoned carts.

Cons

My two major complaints are the price points and the flagging system. If you have a very small company the prices are pretty great, but as our customer database grew the prices jumped severally. I wish there is a way to pay less by opting out of some of the features we don't need or use, but it's a set strict pricing tier, all or nothing. Even with the higher prices my company kept on happily using MailChimp, until our account got flagged for 3 false reports. From the research, we investigated it appears that a rival company had their employees sign up for our mailing list, probably for market research keeping an eye on our sales which make sense, until those accounts reported one of our newsletters as spam causing MailChimp to immediately suspend our account. After MONTHS of being a paying customer with no issues, I feel them instantly suspending our account without first contacting us is unacceptable. The automated hoops they made as jump through we ridiculous, and the response time, once we jumped through those hoops, took DAYS - Days we had to pay for even though our account was suspended. two weeks down the road we got our account reactivated, but our request to talk to a member of their team was ignored. Mailchimp treated us guilty until proven innocent, which I would get if we didn't already have an impeccable record with them. We had over a year of 100% upstanding email campaigns using their service and feel like we were treated VERY unfairly. What happens next time that same competitor false flags us, forcing us to pay for service time we can not use? Because of that, I am actively researching other service providers, specifically ones that have actual human employees that reach out before drastic measures such as suspension.

June 2018

Miguel from MiAGon LLC

Company Size: 2-10 employees

Review Source


Ease-of-use

5 of 5

Functionality

5 of 5

June 2018

Marketing Automation Done Right

MailChimp is a great way to introduce users to marketing automation without a high level of risk. Competitors have steep pricing structures that tend to not allow smaller websites with limited budgets test out their features like MailChimp does. It is amazingly easy to setup and use and it has also become my brand of choice for marketing automation across my websites. MailChimp has amazing integrations with many platforms and are easy to use and setup with little or no development experience.

Pros

MailChimp is one of the largest marketing automation platforms in use today. And one of the reasons it has taken off so quickly includes the fact that they offer an entry level subscription that costs nothing. Literally, nothing. While limited, it still provides much of the features you will find with their paid subscription levels, it just has limits in the number of contacts and the number of emails you can send per month. Still, a great deal to test its features and functionalities.

MailChimp is very easy to use and provides a host of features to help you market your site. All subscription levels, including the free entry level, lets you email campaigns, create amazing custom landing pages, pop-up forms, and create Ads with platforms such as Google, Facebook and Instagram. IN addition to these creation and publishing features, MailChimp provides automation features that allow you to create automated responses based on user behaviors. Manage cart abandonment and recommend products as well as receive notifications to all the activities taking place on your site.

You can even customize your target audience through segmentation and groups, send times, time zones, demographics and other advanced features. But remember that not all are available in the free version.

And what good is a marketing tool if you cannot see the results or track them. This, too, is another MailChimp strength. You get your basic set of reports and can perform A/B testing to see what works and what does not.

One of my favorite features is MailChimp's integrations. I use it extensively with WordPress websites and not only use the plug ins created by MailChimp, but those from a multitude of third party developers who have done amazing things with integrations and features.

Cons

Although part of their marketing and not necessarily a Con, it is still fair to say that it would be nice to have some features with limitations available to the entry level for users to give it a run. Maybe a sampling of those would help in making a decision. But because of their affordable pricing structure, it is fair to say that their pricing levels are just about right.

July 2018

Aanchal from PlexusMD

Company Size: 11-50 employees

Review Source


Ease-of-use

5 of 5

Value for money

5 of 5

Functionality

5 of 5

July 2018

If a tool makes mailing (as a marketing channel) fun, it is undoubtedly value for money!

Mail-chimp combines advance features with fun & utility to present a wonderful mailing tool. There is no doubt that it is the best in the market and rightly so! I have tried using other mailing software; a non-tech person like me gets stuck with the UI at the very outset. Mail-Chimp is a piece of cake!!

Pros

I recently started using Mail Chimp to send across bulk mails for user acquisition and boy! I have never enjoyed bulk e-mails so much! Each mail sent to a batch (list of mail-IDs) is basically a campaign.
1) Once you upload a list of mails, the inbuilt tracker in mail-chimp displays how "active" the subscriber list is which is very useful.
2) I like how I can play around with the formatting options while designing my mails once I am through with the copy. The easy to use formatting options make you look forward to adorning the mails. Lots of in-built e-mail design templates to choose from!
3) Very systematic with each aspect of e-mailing. Upload list, design e-mail, preview it, put in the subject line and other info like intimating the user as to why the mail is being sent, send a test-email and there you have it!
4) Integrated with analytics - Shows open rate, click rate (in case of in-built links). Can be integrated with Google Analytics as well. The easy to use UI, fun features and options together make it a power package!
5) MailChimp's overall heavy usage across industries is indicated by the fact that Facebook Ads Manager provides a separate tab to import data directly from a MailChimp account.

Cons

1) It is quite expensive indicated by the fact that other mailing software have incorporated "A MailChimp Alternative" as their marketing message in their Google Ads! You really need to test the waters before you are sure that your mails are ready to go via paid MailChimp campaigns. The number of test e-mails (which is just 2000 per week) can be increased slightly though. It will enable a better judgement of whether the mails are working or not, before one goes ahead with purchasing an account.
2) The software only allows you to delete a subscriber list if it has not been used for 7 days or more. I can't quite understand the point. I would like to avail the option of deleting a list whenever I want to.
3) Limit on the option of inserting multiple Call-To-Actions (CTAs) in your mail. I think, just like any other formatting option, the user should be able to insert more than one CTA in their mails, if need be from the in-built CTA provided. In case, there is more than one CTA required, we have no choice but to go with an image and then later on hyperlink it.

July 2018

Josemaria from Maynilad Student Services

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

4 of 5

Functionality

5 of 5

July 2018

Must have to any marketing and sales effort!

MailChimp is a welcome tool for just about any Marketing campaign! The automation it provides will save you a lot of time and effort so you can focus on managing the leads. The reporting tool is pretty comprehensive and the Forever Free Plan is worth giving a try. The Pro features that come with the paid plans are worth it as well, especially for crucial marketing periods during the fiscal year.

Pros

We used to send out marketing emails manually, batch by batch, divide and conquer among our staff. Using MailChimp saved us a lot of time and effort by allowing us to automate the sending of emails, and even track the effectiveness of the content and automate some scripted replies. Another thing I liked the most is that MailChimp provides 15 templates to start with (instead of having to build from scratch).

For beginners and those who are hesistant, the Forever Free Plan allows you to have up to 2,500 subscribers and to send out up to 12,000 emails/month. That's quite a lot already especially for small businesses. To reach out to a bigger audience, you may want to consider the paid plans.

Sales and Marketing team will love its reporting tool to see the effectiveness of your campaign and email interaction from your target audience. It is also integrable to third-party apps and e-commerce platforms.

Cons

The template automations are great, but for more complex marketing workflows, we really had a difficult time (maybe because our correspondence is rather too complex and multi-step).

Keep in mind also that you'll have to clean up your list of subscribers since duplicate entries will still be charged to the subscriber count.

February 2019

Claudia from Alhambra True Light Presbyterian Church

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4 of 5

Functionality

4 of 5

February 2019

Great for sending weekly news out!

Mailchimp is a wonderful email campaign platform that helps the church members at the church stay connected with what is going on every single week. Many people look forward to receiving it. I also like how I can see who has viewed your campaign, and how many times a link has been clicked. I also enjoy being able to send drafts of the campaign to multiple e-mail addresses so that I can get input and feedback from various people before sending out the final one. It helps get the work done and info out in a creative way.

Pros

I liked the ability to be creative with the fonts, display settings, choose from numerous, different templates that are available, and can even put GIPHY's in there too! I use this to send out weekly newsletters to members of a presbyterian church so that they can stay in touch with everything that is going on in the church. Announcements, sermon titles, pictures, and meeting location/dates/times are all uploaded and displayed in any way I want. I also like how I can put links to PDF files, websites, e-mail addresses, etc.

Cons

Limited fonts to choose from, and inability to make a change after you send the e-mail out. Often times, when I found a mistake in a campaign I had already sent, I couldn't update the campaign to show the correction. I would have to make another campaign and send that newer version out again, which might confuse a lot of people. Also, sometimes, it would appear differently on different e-mails (i.e. aol.com vs. gmail.com vs. work e-mail).

July 2018

Alvaro from Maynilad Water Services, Inc.

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

July 2018

Sending and monitoring gazillions of emails made easy!

Free version was workable for our small business. We upgraded to a paid plan for another use-case of marketing/sales for our International event. Saved us a lot of time by automating the sending or emails, including our prepared auto-replies. The analytics tool is very handy in analyzing the reach and effectiveness of our marketing campaign.

Pros

We needed to send our tons of emails for marketing and sales promotion of our recent international symposium. MailChimp helped us tons by handling the sending our of the emails, monitoring the receiver interaction (wherein we were able to automate certain auto-replies/categorization thereafter).

Best feature for us: The Analytics Tool - very useful to see how many were reached, sent, received, clicked on a link, etc.

2nd Best feature: The Auto-responder - you can already set the script or logic of your email correspondence based on the expected replies and prepared email answers.

And of course, for the small (perhaps up to medium-sized) businesses, the free plan may be workable for you. Until you decide to upgrade to a paid plan.

Cons

If you're looking at a very wide audience / number of subscribers... this service may come a bit pricey. But hey, more chances of sales success as well. So just balance it.

Understandably, the reports aren't displayed in real time. You can refresh the screen, but it takes a bit of time to load (relative to this era of modern fast paced apps/tech).

January 2019

dishant from Lionbridge

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

January 2019

Best email marketing tool so far

My overall experience with the Mailchimp is quite good. I am quite satisfied with the service it offers. The best part is the eye-catching templates. It has helped me to increase my subscribers engagement with us. I can track what is working and what's not. I will surely recommend this to other business or website owners.

Pros

MailChimp is entirely a beast in automating the email marketing. I have been using this software for my site. We have been using it to grow and generate leads for our business through email marketing. I love MailChimp because it's straightforward to use software unlike other email marketing software out there.

One feature that can be very helpful for a complete beginner is to let the new users use the software entirely at no cost till a limit of 2000 email subscribers. It will give them a good understanding of the features and usage of the MailChimp.

One can easily create fantastic email templates without knowing even a single line of code. These templates are beautiful and will help to increase the CTR and hence generate leads.

The paid version is also very affordable. It provides the ability to send beautifully and targetted emails to unlimited people.

Through the A split testing, one can see whether what things will work and what's not? It is an excellent way to know the impact of a campaign.

Cons

The pro plan which is meant for the business owners is a bit expensive. Though, I liked the pricing of the pre-plan but, the pro plan is quite costly.

Another limit which I would like to mention here is the inability to delete a subscriber list. Many times, it happens that a business potential targetted list changes. And, the owner wants to remove the old subscriber list. In this case, Mailchimp will only allow you to delete it if it has not been used since the past seven days. I mean, I want the freedom to cancel or modify it anytime I want.

July 2018

Anonymous

Verified Reviewer

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

5 of 5

Customer support

3 of 5

Functionality

4 of 5

July 2018

Their instructions could be better, but I have found MailChimp to be a great resource.

Pros

I like that they offer free use for the 1st 2000 subscribers. That by itself is the #1 reason why anyone looking to start a subscription list should try MailChimp first.

2nd reason people should try it...MailChimp collecting peoples' email addresses and sending emails out from blog posts -- that just works great once you get things set up. And if you want to send out just a regular email - not something connected to a published blog post - that's even easier.

The 3rd thing I love is the ability to see who opens the emails and who doesn't. And some other helpful analytics about how people behave when they receive your email. You don't have to have a degree in statistics to understand the quick stats that MailChimp offers.

Cons

For some reason, the way they set up Campaigns and lists always slows me down. I don't know why. But if I have a client who wants me to do something quick, I have to slow down my thinking and figure out what part of either the Campaign or the list does that X task belong in first. An example: a client wanted me to have MailChimp mail something new out immediately to his recipients who subscribe to rss feeds. Here's where some time was lost: trying to determine how to avoid creating a new campaign for a one-off email to go to the list that receives rss feeds. We ended up posting on his blog, setting up a new time and date for MailChimp to search the website for new content (and then to send out), waiting for the email to get sent out, and then going back to the campaign to change the time when MailChimp sends out new posts. There's something a little clunky about it.

Editing of mail templates is ... trying. It's not rocket science to make your own template, but again there's a clunkiness there. I had a client who was extremely specific on the design. If I edited "blogs" template while in use for "Weds blogs" and then selected "blogs" template for a new campaign - "thurs blogs" the changes I made in the template assigned to Weds were not reflected
in Thurs blogs. CONFUSING!

February 2019

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

3 of 5

Customer support

5 of 5

Functionality

5 of 5

February 2019

Easy and practical

It is a great software for marketing agencies or individuals because it is free up to 2000 subscribers and very easy to learn how to use with all the help articles and tutorial videos.

Pros

MailChimp is very easy to use! I have been using it for over 3 years and I am very satisifed with the software, they are constantly improving the site, it became very easy to navigate. The support system is great, there are tutorials and help articles that explain step by step how to create lists etc.

They have two factor authentication that keeps the account safe. It has a free, basic plan, after you exceed 2000 subscribers, you always know how much you need to pay and it sends you a notification when you are adding new subscribers and about to exceed your monthly plan.

You can schedule newsletters based on the time zone, which is extremly useful in the US. But MailChimp can analyze your subscribers and suggest the optimal sending time if you prefer to choose that.

It sends me emails every day about the campaign activities, unsubscribers that helps me keep the list up to date.

The analytic tools are great, you can see how many people opened the email, how many times they clicked on certain links, If you are curious about a subscriber all their activity is available on their profile.

The most useful feature, in my opinion, is that you can send automatic follow up emails to those who have not opened the first email, or have not clicked on it.

Cons

Certain features (such as sending campaigns with time wrap) only available on the paid plan, which is a little pricy.

The different list management tools like tags, groups and segments are confusing at first.

July 2018

Grayson from Twist Martini Lounge

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

4 of 5

July 2018

How else are you going to gather all of those emails for your e-business?

Outreach. Automated email collection, retention, and outreach.

Pros

It makes a very difficult facet of growing a business fairly simple. Collecting emails. The hardest thing to do in today's society is get somebody to hand over their email. And while MailChimp doesn't automatically convince people to do so, it gives you great tools to sway their confidence. You get free landing pages that you can use with directing traffic to your site to add incentive to their email. "10% off if you join our mailing list!" You can also schedule automatic emails to follow up a purchase to request a review or offer a repeat buyers promo. They give you templates to help build these outreach options with expediency and efficiency. It's really hard to not find reason after reason to use MailChimp of you have your own business, especially an internet based business. You're not nearly as effective without it.

Cons

Very little. You have to subscribe, and the levels are tiered for number of emails so you pay more as you grow but that's also beneficial to the initial user with a small customer base. Only pay for what you need. There are myriad options to use as well, so the average user may need to really learn the system to get the most from it. Take advantage of it though and it's worth your time and money.