About Marketo

Marketo offers a cloud-based email marketing platform for companies of all sizes to manage and monitor engaging customer relationships.

The solution features integrated applications that deliver a range of capabilities including marketing automation, social marketing, lead nurturing, budget management, analytics, sales insight, and website personalization.

Marketo has a native integration with Salesforce.com, Microsoft Dynamics CRM and SugarCRM. This bi-directional communication allows sales reps to get a clear picture of the leads in their pipeline and prioritize based on prospect engagement.

Marketo offers an online community of marketers who share ideas, collaborate and influence product developments.

Marketo’s software can ha...


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Supported Operating System(s):

Mac OS, Web browser (OS agnostic), Windows 8, Windows 10

576 Reviews of Marketo

Average User Ratings

Overall

4.22 / 5 stars

Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

Ratings Snapshot

5 stars

(214)

214

4 stars

(268)

268

3 stars

(81)

81

2 stars

(8)

8

1 stars

(5)

5

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 576 results

July 2019

MD Masoom from TO THE NEW

Company Size: 501-1,000 employees

Industry: Information Technology and Services

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

July 2019

Indeed a Best-in-Class Marketing Automation Software

My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

Pros

I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

Cons

I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

Reasons for Choosing Marketo

I choose Marketo Marketing Automation over these alternative products because of two things: 1. Amazing customer support team: Yes, a Marketo customer support team is amazing because of this we choose this tool over these alternatives. 2. Amazing Dashboards and reporting features: Yes because of its amazing reporting and powerful dashboard features I chose this tool

December 2019

Jon from B2B Fusion

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

3.0

Customer support

2.0

Functionality

4.0

December 2019

Marketo - great software for demand generation

We implement and optimize Marketo (and several other platforms) on behalf of our clients and have found Marketo a scalable solution for b2b companies with more than 100 employees. Anything less employee wise requires a lesser tool. This is the best tool for the mid-market segment in our experiences.

Pros

1. Ease of use 2. Drip campaigns triggered on behaviors of leads 3. Lead management (inquiry to close) 4. Ubiquitous in the 100-1000 employee segment, SaaS business

Cons

1. Customer support lacks 2. New feature functionality is questionable in the 2015-2018 vintage (pre-adobe) - eg Sky doesn't work as one example 3. Limitations on API use 4. Mobile responsive templates are not mobile responsive! 5. Anything account based related

Reasons for Choosing Marketo

Most flexible, best integration, best deliverability, best feature functionality - scales the best.

December 2019

Anonymous

Verified Reviewer

Company Size: 501-1,000 employees

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Functionality

4.0

December 2019

Easy to use marketing automation - not the most powerful

Its easy to use, and if you have pretty straightforward automation needs, it will get the job done.

Pros

Marketo is really easy to use. The basic structure of the system is quite easy to grasp because its simple. The UI is also very navigable which makes it quick and easy to make your way around the system.

Cons

I dont feel that Marketo is the most powerful marketing automation system out there. If you need super granular targeting or advanced actions, this may not be the system for you.

November 2015

Edward from Etumos

Industry: Computer Software

Time Used: More than 2 years


Ease-of-use

3.0

Functionality

4.5

November 2015

Pros and Cons

Pros

Once optimized, Marketo is good for rapid-fire content creation (emails, landing pages, and campaigns) that is tailored and optimized for digital marketing experiences. It can collect a broad range of data out-of-the-box which provides significant advantages compared to competitors.

Cons

Marketo's ability to scale, technically, can be a limiting factor at times. The major dependencies are lead database size, web traffic volume, and integration with the CRM. At the point of 750k+ leads, Marketo becomes slow to work with. At the point of 10k page visits/day, queues start to pop up on logging web activity. When lots of leads are begin updated in Marketo and through the CRM, the back-and-forth usage of API calls (by which Marketo communicates with CRMs) starts to max out, and you have to really optimize the setup in order to have timely communication between Marketo and the CRM.

November 2019

Anupriya from Everbridge

Company Size: 501-1,000 employees

Industry: Information Technology and Services

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

November 2019

Easy to learn and very efficient automation software

Overall, apart from the HTML coding window issue (which is required very rarely), the whole system is very easy to use and helps you automate your marketing campaigns.

Pros

The software is easy to use. There is a tonne of documentation on how to use various features and the different project folders make it very comprehensive.

Cons

In the system, when creating emails, the window where you can edit the HTML code is hard to access.