About NetBase

NetBase is a cloud-based social media analytics tool for small, midsize and large brands and marketing agencies. Primary features include social media monitoring, brand health monitoring, campaign performance measurement, dashboards and reports.

It monitors posts from social media and captures what people are saying about brands. It can understand sentiments behind written text through its Natural Language Processing (NLP) engine. This allows the system to reveal consumer information such as attitude, willingness to purchase and needs.

The built-in dashboard presents data in the form of charts, graphs and heatmaps. It also allows users to customize reports and deliver them to email accounts. NetBase LIVE PULSE helps users find the most shared images, ...


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Supported Operating System(s):

Windows 7, Windows Vista, Windows XP, Mac OS, Linux, HP-UX, AIX, Solaris, Unix, IBM OS/400, Web browser (OS agnostic), Windows 2000, Windows 8, Windows 10

38 Reviews of NetBase

Average User Ratings

Overall

4.63 / 5 stars

Ease-of-use

4.5

Value for money

4.0

Customer support

4.5

Functionality

4.0

Ratings Snapshot

5 stars

(25)

25

4 stars

(12)

12

3 stars

(1)

1

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 38 results

March 2018

Ksenia from CFT

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

March 2018

Netbase is the best-in-class social listening tool I've used

Audience focused behaviors, their passion points, and interests are key things we try to gain deeper understanding in. Once you have certain topics/themes you like to analyze this helps us to understand the different nuances and to be able to quantify them.

Pros

They provide so many different ways in which you can analyze the data. As long as you have in-depth training of what the tool provides the power to uncover rich insights is at your fingertips. I like the unlimited number of topics and themes and how you can get creative with them. Love how you can create an authors-based theme to gain deeper insights into their behaviors outside of your brand space.

Cons

I don't have anything in particular that I dislike but one thing I wish that social listening tools can do is categorizing completely unstructured data into similar content and topics (like Quid). Most social listening tools are a query-based set up, so if you miss a keyword there's potential you might miss something.

December 2016

Anonymous

Verified Reviewer

Company Size: 10,000+ employees

Time Used: More than 2 years

Review Source: GetApp


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

December 2016

NetBase for social listening

We use NetBase primarily to monitor our brand health but over the course of the last 3+ years that we have been with NetBase, our account manager/reps have helped us discover several other ways that the platform can provide intelligence. We now use NetBase for competitive analysis, crisis management/monitoring, and campaign performance. These are all areas that our organization had never before had insights to. It has also helped us become better connected with our different business lines/industries.

Pros

--NetBase's overall dedication and efforts towards improving the system, releasing regularly scheduled product release updates. --Superior customer service and always so very knowledgeable. Our account reps have truly become an extension of our organization and really get our business. --Visualization/ visual dashboards make insights easy to understand, especially when we are distributing reports to key stakeholders throughout our organization who may not be as familiar with our world and lingo. --The platform does a remarkable job deciphering emojis/emoticons, slang, and alternative spelling. --Customizable dashboards/dashboard templates have made my life as a social media analyst MUCH easier.

Cons

The dashboard reporting formatting can be a bit tedious at first in terms of ensuring all of your metrics/widgets fit together on the same page.

January 2016

Rebecca from Delaware North

Time Used: Free Trial

Review Source: Capterra


Ease-of-use

5.0

Customer support

5.0

January 2016

A Social Media Analyst's Best Friend

Over the course of the last 3 years we have been with NetBase, we have watched them expand the platform in ways we would have never imagined. They continue to expand their capabilities, and as a result, it has become indescribably less effortless for us to obtain insights and understand our customers, general consumer opinions and needs. Providing this data to our key stakeholders throughout our company is something that has never done before prior to using NetBase. We support the high level/ top of the organization who have control over how our field locations operate. These individuals are not in the social space from day-to-day, so part of what we set out to accomplish is make them aware of what is taking place in the social space. NetBase allows us to uncover insights we never had access to before, enabling us to provide strategic guidance on our social business approach on a multitude of levels, including crisis management, business development, campaign performance, and competitive intelligence. Pros: - Customer service & attention to your company, business objectives, and what they can do to help in accomplishing those goals. Account reps are genuine and do not come across as being sales-y (i.e., 'it's all about the benjamins'). This has been a driving factor for us. NetBase has really come a long way since my first exposure to NetBase 3 years ago. Keeping up with new features/functionalities over the years has been a challenge, but an even bigger challenge has been understanding how to maximize and use it in a way that helps our business. They are ALWAYS there to provide support when you need it, no matter how minor the question or issue, I can't speak highly enough about the customer service at NetBase. It is very hard to put it in words, but this truly is vital to us, and makes all the difference. They really do act as an extension of your team. - Product releases (constantly rolling out new features, sending out bi-weekly email notifications, offering webinars post-release) - Digital Channel Intelligence DCI - Dashboard templates - Speed/performance - They listen to customer feedback and actually action it. Cons: User-friendliness of the reporting functionality is an ongoing issue that they are still working on (formatting of the widgets/metrics within the report and exporting to a PDF). This really is my only complaint about the platform, although this wasn't even an available feature when we first started using the platform.

October 2019

Anonymous

Verified Reviewer

Company Size: 5,001-10,000 employees

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

3.0

Customer support

5.0

Functionality

3.0

October 2019

Netbase| Understanding your brand

Overall it gives us the information we would like to have handy in the event of a PR emergency and other cases, but it looks more promising than what it actually is.

Pros

Netbase makes it very easy for you to get in contact with the conversations about your company over the web & most social plattforms, you should be able to see articles, comments and mentions about your company.

Cons

Setting up each part could be confusing and might not give you the result you want. it's a real try and error experience.

March 2018

jobin from vip connection

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

3.0

Customer support

3.0

Functionality

3.0

March 2018

Great tool, good price.

Pros

There's is so much you can do and so much you can analze. You can soft by perople, where they live and who they are. Being able to break things down this way is a huge plus.

Cons

Sometimges the tool counts things as negative when it should be the oppositve. I think this occurs because it alalyzes the sentences and not the paragraphs. A lot of time, the topics can be this dificult. Customer service has been really helpful but it's hard to get a hold of them.