Planable Software


Planable is a cloud-based social media collaboration and approval solution that caters to media agencies, freelancers and marketing teams. Key features include automated publishing, content management, multi-account management, multi-user collaboration and post scheduling. Supported social media platforms include Facebook, LinkedIn, Twitter and Instagram.

Planable allows users to create content for multiple pages and adapt them to different social media platforms separately. The solution enables users to drag and drop media files in their posts and add emojis, active hashtags, page tags and Giphy integrations to their content. Users can also schedule their posts for predefined time slots. Posts can be categorized according to topic, purpose or campaign.

Additionally, Planable features one-click approvals, a notifications engine and a shared space for users and clients to collaborate on posts. Services are offered on a monthly or annual subscription basis. Support is offered via online live chat and through an online help desk.



248 Reviews of Planable

Overall rating

4.50 / 5 stars

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Showing 1 - 20 of 248 reviews

March 2018

Leslie W from Depth Public Relations, LLC

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

4 of 5

March 2018

Helpful platform that I trust will keep getting better

Pros

Planable gives us the ability to collaborate on social media posts in real-time in a visual format that is a very close approximation of what the published posts will look like all at a price point that works for our homegrown team.

As a PR professional, I manage social media accounts for multiple clients, each with a presence in multiple social media channels. Planable makes it easy to manage work spaces and collaborators for my full client roster.

On top of that, Planable's real-time customer support, powered by Intercom, has been truly excellent. My questions are always answered quickly, and I feel like my feature requests and feedback are actually heard by the people that matter instead of lost in a vacuum, as happens with so many other companies.

Planable adds new features all the time, so the experience just keeps getting better and better. I fully trust that the value this product brings to my team will continue to grow.

Cons

Planable is a young product, so it's not flawless. The good news is that the Planable team is always pushing out updates to fix bugs and add features. My minor quibbles as of today are as follows:

1) Overall, the web-based UI is pretty stable, but it has been known to hang from time to time, requiring not just a reload of the browser window, but a full browser restart.

2) The visual mock-ups of each social post are close to the real-thing, but they are not perfect. For example, we try very hard to keep LinkedIn posts to three lines of copy so they don't get truncated with a "...Read More" link. I can use Planable as a general guide, but the text in the mocked-up post doesn't wrap at EXACTLY the same points as the real-life post on LinkedIn.

3) Planable supports more than social media drafting and approving it also lets users schedule posts for automated publishing, which is AWESOME, especially for Twitter and Facebook. However, at this time, I don't feel comfortable using automated posting for LinkedIn because Planable doesn't support "mentions" of LinkedIn companies and profiles. So I use Planable to draft and approve LinkedIn posts, but then I post them manually on the LinkedIn website. [In all fairness, this is not a Planable shortcoming per se, but rather a function of LinkedIn's API not providing the information third-parties need to live-link mentions. However, I've heard of at least one competitor that claims to have this capability...]

March 2018

Andrei from PR&MORE

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

March 2018

We loved it, and our clients loved using it!

Much simpler creation, editing and approval process for social media content. Clear way to see how the post will look on the target social network. Easy way for client to offer feedback so you have more time for other work.

Pros

Planable is the first social media management system that flawlessly streamlines the creation, editing and approval process from the creative agency to the client & then to the public.

When you manage several brands, each with a presence in several networks, keeping everything up to date can be a daily struggle. What did I forget? Did we get approval on that post we need today? Did we have any feedback we did not include?

Planable turned this "juggling of too many balls" turned into a simple process. The intuitive interface and the fact that posts look exactly like they will on the target social network makes it easy for us to create content and for clients to offer feedback through comments and approve. All in one place, with a few clicks, in an easy-to-understand process. The most surprising bit? I've actually had a client call me to ask "hey, why aren't we using Planable anymore?", after getting a proposal by email from a colleague. It was the first time *ever* I saw a client being invested in a system - showing it works great from their end, too.

Other PROs:
- Very quick and reliable support.
- Rapid development, with new features added all the time (just in the last months, we got the option to use Planable for personal profiles, Wordpress soon), and the public roadmap where users' suggestions are prioritised is a great idea.
- The "calendar view" - showing one or multiple managed accounts - is an excellent tool for a "birds-eye view" at any given moment.

Cons

Planable is NOT for you if you're looking for a solution for analytics and reports. This is a product that helps you create, approve and publish, rather than measure, analyse or report.

May 2018

Brayan Agostinho from SOAINT

Company Size: 501-1,000 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

3 of 5

Customer support

5 of 5

Functionality

5 of 5

May 2018

very good tool to manage social networks in a massive way

Pros

very good application easy to use with a beautiful interface and very comfortable.
Planable is ideal for managing social networks where it shows us an excellent calendar view to manage these.
It offers us a large amount of tools where we can choose what to publish and when to do it, it gives us a preview of how the publications will look in a way to give more confidence and allows us to collect information as comments from the publications.

Cons

The publication process can be complicated when you start using Planable. since an approval process is required for the publications and it can seem a tedious process to us sometimes.

Response from Planable of Planable

Replied May 2018

Hey, Brayan! Appreciate your feedback. I'm glad Planable is useful for you. I wanted to mention that our approval system is not mandatory, it's not required for the publications to be scheduled / published at the moment. We consider implementing this in the future. Currently, it's a process that you can use to improve your collaboration and workflow. I hope this helps. If you have any other questions, please let us know!

March 2018

Diana from digpop digital

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

4 of 5

March 2018

It's REALLY easy to get started with Planable, I love flexibility of the workspaces.

Pros

I LOVE how easy it is to use the workspaces and the flexibility to create multiple profiles within a workspace. I have different social media profiles specific to my own projects, one set is for travel one set is for remote work, another is about workplace wellness. I created my workspace with my different projects and have the ability to create a post to publish on different channels.

I appreciate the calendar view as well. There's a lot of updates on new features and Instagram publishing is in the works.

I use Hootsuite, CoScheduler, TweetDeck and for the simplicity of posting and the visual of the workspace I really like using Planable.io.

Cons

Right now there's no reporting analytics to look at so I go back to my regular tools or straight to Twitter/Facebook to look at results.

I've run into some glitches posting after moving timezones. I discovered you can actually set a timezone specific to your workspace which is great. That said, I've noticed I've got to double check some posts to make sure they post and I'm not sure what's going on. I just opened a ticket about it. if I schedule a post to publish on a future day and time, it's posting. I don't get a warning about a failed a post.

January 2019

Sean from Race Space

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

4 of 5

January 2019

Enjoy your social scheduling

Hands down most user friendly, intuitive interface I've used in the field. I tell everyone I work with to give it a try. Simplify your tasks, converse with clients or colleagues on content to get it right and save time in the process. Win-Win!

Pros

Managing a social media strategy is the backbone of a successful brand. I've found that with Planable this task is no longer mundane nor a chore. Planable streamlines the process and simplifies the task.

Cons

Would like an integration with a storage platform ie Dropbox or G-Drive to simplify importing of creative content.

March 2018

Daniel from EMPACTED

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

March 2018

Makes social media a breeze

Pros

- Love the calendar view. I can see what's getting posted, where it's being posted, and when it's getting posted
- I was able to onboard my VA quickly and she started posting new content right away
- The review process for new social posts is so much better now with Planable. I can make edits, provide suggestions to my VA, and feel confident that the content I want to be posted is posted
- Regular updates! I've seen at least 3 new updates in the last month.
- Product development roadmap looks promising and developers are open to new ideas and suggestions :)

Cons

- Tagging features a still a little buggy and causes the site to lag or not load the correct Facebook page
- Evergreen posting not available...yet (it's coming soon)
- No way to prevent a scheduled post from being published if it is not approved
- I always forget to set a scheduled time because time scheduling feature is located below the calendar when scheduling the date --> would like to see these separated

March 2018

Bambang from Kontenify

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

4 of 5

Functionality

4 of 5

March 2018

Impressive and promising social media management platform

Ease in the management of social media, where we can know how it looks exactly before it is actually published to each social media service. Availability of Roadmap menu to find out what features are being developed.

Pros

Compared with similar platforms, Planable is relatively new. The feature is quite simple. However, I see this tool is quite promising and impressive so first try it.

The interface is simple and easy to use, making it suitable for all circles. We can manage multiple brands in their respective places in the workspace so that it is more focused. Interfaces are designed in such a way to fit in when posted on social media, very helpful. Calendar View feature also makes it easier to create a more organized content plan.

Cons

As a new tool, its features are still very simple. It's really simple when compared to other platforms. There are some important features that I expect here but not yet available, so it is not yet possible to use as the main tool of social media management. Among others are:
- customizable analytics reports as needed.
- wider social media support, especially Pinterest and Google+
- Direct Instagram post
- Automation
- Multi layer approval
- Mobile apps

The good news, they provide a Roadmap menu that lets us know what features are being developed. Unfortunately, we can not really know when the feature will be implemented.

March 2018

Ilias from ESET Middle East, Greece & Cyprus

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

March 2018

I've been using Social Media 'schedulers' for a good 4 years now and I'm very happy with Planable

ease of mind :-)

Pros

+ Eases approval/team collab workflow

+ Eases Social Media Content Calendar workflow



These two are the key points for me.



Planable makes it very easy for me to a. approve colleagues' social media posts and b. provide instant feedback using two simple squeeze boxes per post. Onboard your team in 15' and boom you're good to go.



Or just use the calendar view to map out your content for the next x amount of time. A handy feature, albeit present in other similar tools by now.



Still, it's my no.1 choice for Social Media teams especially if you run a team in different time zones or use independent contractors that need a bit of guidance.

Cons

I've encountered a couple of bugs - had to reload the page and re- enter my post at some point - but definitely nothing that I haven't witnessed firsthand before via hootsuite and -oh boy- buffer. Best option money can buy IMHO, in this category of tools

August 2018

Vinny from Web Help U.S., LLC

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

2 of 5

August 2018

Planable...Not Hootsuite

I don't miss Hootsuite. I was fortunate to get the AppSumo deal of lifetime of Premium membership. I like the interface over Hootsuite, it seems cleaner and more modern. The multiple views that you can see your scheduled posts is very handy. If you are looking to move away from Hootsuite, you might give this one a try.

Pros

I have multiple businesses that I maintain social media for. With planable, I can set up each one in my account (a workspace is one set of social media accounts). So business A is 1 workspace with its own Facebook and Twitter feed. Business B is another workspace. You can have team members who are set up to write posts but they won't be published till they are approved. You see exactly how the post will look before its ever published.

Cons

Limited to Facebook (pages , groups & personal), Twitter and Linkedin posting. Instagram posting is coming (via an app) but hasn't arrived yet because of Instagram app review freeze. Would love to see more social media options available.

September 2018

Nate from Growth|Media

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

4 of 5

Functionality

4 of 5

September 2018

A carefree social media posting app

Overall my experience has been positive and would recommend this if you are a small company that wants to stream line your SM.

Pros

It's easy to use and it works.

It's dead simple, which is exactly what I wanted because while I love to be on social media, creating content and managing it can be a bit of a hassle. This helps me, and my team get organized and have posts run automatically.

Also, I really like the feature of having separate accounts. Though we are not a SM management agency, can see this being a giant win for those that do offer that service.

Cons

Not a lot of bad things about the app itself. I had a bit of a rocky start getting set up with all of our accounts, but I started pretty early on in their development. Since the initial on boarding, I haven't experienced anything a foul.

July 2018

Iniyavan from Geology Love

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

July 2018

Making scheduling Simple in its Purest Form

Simple platform to schedule social media posts

Pros

I love how planable has made the scheduling a process so simple and love the Design aspect of the platform. It easy helps us schedule post from a single platform which is a plus for a remote team like us.

Cons

There is no con in the platform but I had some issues due to the changes made in Facebook, Other than that. I am satisfied by using this platform.

May 2018

Jacob from PromptCloud

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

3 of 5

Functionality

5 of 5

May 2018

Social media collaboration made simple and straightforward

Pros

Collaborating between different members of a project is extremely simple with Planable and it feels like you are basically in a meeting room with the teammates. Kudos for that!

Cons

There needs to be more features in the dashboard such as advanced analytics. Some features also need a cleanup to be more user friendly.

Response from Planable of Planable

Replied August 2018

Hey, Jacob! Appreciate your review, I really like it. Great comment about analytics, it's definitely on our Public Roadmap (https://roadmap.planable.io) and we consider implementing this in the future

March 2018

Tania from Tradutan Lda.

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

March 2018

A precious time-saver, very easy to use.

It's a time saver for me. With just a few clicks, I can plan posts for several months ahead of time, not having to worry about them any more.

Pros

As a newbie when it comes to this kind of software, I just loved the way it is structured to help the user and make posting so simple. I plan my posts on social media in an uncomplicated and easy way, without having to navigate through a loot of different pages. It's all in one place. Another thing I have to stress out, is that the support team is great. The few questions I had were answered in a matter of hours, others just in minutes, and I got the answers I needed. I really recommend it!

Cons

Actually I loved it because of its simplicity. Maybe others will say that it lacks some functionalities that other more sophisticated programs have, but for users like myself, this is the one I would use.

March 2018

Alex from Leadfreak Limited

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

March 2018

Great addition to our marketing tech stack for both us and our clients

Giving clients access to our posts prior to publishing. Creating a content calendar that our clients can see and comment against. Linking to many different social accounts at the same time and creating posts once for many platforms.

Pros

Being able to showcase our posts to our clients in a secure portal prior to launching. Always improving the platform with calendars, additional account links, etc. Yeah, great.

Cons

Sometimes the LinkedIn links don't work brilliantly, but it's new and we'll give them time to make it work.

March 2018

Jordan from Sprout Communications

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

4 of 5

March 2018

Planable improved our social media planning, in turn, leading to better engagement across platforms.

Planable helped with virtually all aspects of of social media content development. The organizational structure (calendar view, timeline view, etc.) helped during the planning process. We could allocate what type of content we needed throughout the month and quarter. Similarly, the ability to view social media posts helped with the visual and textual design of posts. Finally, being able to edit each other's posts was a huge time saver. We were able to add and edit posts at our own pace.

Pros

My team loves the capability to be able to view posts before they are published to the world. The capability for multiple team members to edit the posts also saves us plenty of time. Additionally, being able to view the posts in a calendar view helps with organization and content planning.

Cons

The only con we saw with Planable was the inability to share with clients who don't have a Planable account. We want to be able to share content with users who don't have a Planable account so that they can still edit. While making clients create an account to allow them to edit content isn't the end of the world, it is an additional step they have to take to access their content. We saw Planable is working on this, and that's what set this content site apart from the rest.

March 2018

Laura from Adminderella

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

March 2018

Planable makes it easy for me to create posts & get them approved.

It makes sharing potential social media posts and getting them approved (while allowing for comments and editing) really simple. It's user-friendly, doesn't take a lot of time to show someone how to use and keeps from having to use spreadsheets and image files and having to GUESS how something will look when it's posted.

Pros

I have a couple of clients I create and post social media content for and Planable makes it easy for me to create the posts and have my clients see what it will look like on the platform it will be posting to, view it in either a list or calendar view and approve it right there (no more having to go between spreadsheets and image files!)

I can post onto social media platforms right from Planable or just use Planable as a way to track what's been approved and what I've published. My clients can leave comments if they want changes made and it's not something that requires a lot of training or complicated instructions to start using.

Cons

My only frustration is that if I don't create posts in date order, there seems to be no way to rearrange them in the list view to be in date order. Honestly, though, that's a very minor thing.

March 2018

Nicholas from Essential Computing

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

March 2018

Excellent, their support is top notch and the solution is inexpensive for what you get. Love it!

Pros

I was looking for a solution to review the remote team's social posting but one that would give me the full essence of what those posting would look and voila, Planable to the rescue. Beat Hootsuite, Buffer and others to the selection.

It gives me an overall calendar view of the planned and posted social postings, authority to approve and edit social postings. When you schedule a posting with images, even if they are website image cards, you get to see exactly how that would look like in the correspondent social channel.

As we have a distributed social media management team across timezones, this has made my job as marketing manager of that team and its activities on social media ever so simple. Simply amazing

Cons

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March 2018

Anonymous

Verified Reviewer

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

March 2018

Social Media planning that is very clear and easy to use. No regrets here!

Planable gives me all of my team members and all of the social media accounts we need to track, analyze and plan, in one place! It does exactly what it says it will and is a very solid app. I'm very grateful for the simplicity and ease of use of the app, training is a breeze. Team members spend our time on the clients instead of on trying to figure out how to use the app.

Pros

I like that the app was easy to set up and very easy to understand. I have a total of 5 team members and everyone was on board right away and everything has run smoothly. I've had no bug problems with the app and I'm glad they wait until a feature is ready before releasing it!

Cons

Waiting for more platforms to be included, but to their credit, Planable have been adding platforms quickly. More importantly, they don't release anything buggy or broken!

March 2018

Jakub from BRANDMARK BOUTIQUE

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

4 of 5

March 2018

It's really easy to use but at this point lack of some features for clients.

Clients love us even more for the very clear and easy to use overview of their social media communication.

Pros

It's really easy to use. Looks exactly like the media that is used for e.g. Facebook NewsFeed. For clients, Plannable is very great for a big overview - thanks to its Calendar view. Bigger teams can easily cooperate right in the app. Also, the pipeline and the whole communication from the Plannable side is excellent.

Cons

At this point, it lacks some of the features great for planning ahead e.g. notes (for keeping your ideas alive). Also, it should have some separated views only for teams and other ones for clients - it would help teams to talk about their ideas more freely. But the pipeline looks very good and this features should come sooner than later.

August 2018

Sergio Eduardo from Transpais

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

4 of 5

Customer support

5 of 5

Functionality

3 of 5

August 2018

Simple platform for social media scheduling.

Pros

What I like the most is that it is simple and the design is beautiful. You can also create teams for specific brand or client and it can help you organize all the media and resources.

Cons

No Instagram scheduling and lacking at the analytics features. Other than that it's really good.

Response from Planable of Planable

Replied August 2018

Hey, Sergio! I really appreciate you review - we're currently working on our mobile app to implement Instagram publishing and expect to have it ready soon. I hope you're excited of that. As about the analytics, we consider implementing this in the future and it's on our Public Roadmap right here -https://roadmap.planable.io