About SAS Customer Intelligence

SAS Customer Intelligence is a cloud-based and on-premise integrated customer relationship management (CRM) and marketing management suite that caters to midsize businesses across various industry verticals. The solution combines multichannel campaign management, marketing resource management and marketing performance management along with data management and a range of analytics capabilities.

SAS’s 'Customer Link Analytics' enables businesses to identify their customers' social communities which allows them to manage their campaign effectiveness by targeting prospects and retaining high-value customers. Other analytics modules, including SAS Marketing Optimization and SAS Profitability Management, help businesses allocate to costs and keep track of rev...