SoftVu Marketing Automation Software
SoftVu is a cloud-based marketing automation solution designed to help financial services automate their marketing operations. It caters to small and mid-size businesses. SoftVu’s marketing automation solution offers lead scoring, lead nurturing and marketing analytics capabilities, designed to help financial services develop and execute marketing campaigns.
SoftVu's wizard enables users to easily create unique marketing content for email campaigns, surveys, and landing pages. The solution also has dynamic alerts to notify sales team when a target engages with your campaign beyond opening an email or visiting a website. SoftVu’s data warehousing capabilities and marketing intelligence reports help measure campaign effectiveness and provide insight into program ROI.
While marketing automation is the core of the solution, SoftVu also offers sales automation, customer support, call center and help desk capabilities.
Support is available via phone and email.
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SoftVu Marketing Automation Dashboard -
Campaign Manager Interface -
Campaign Manager Interface with Campaign Samples -
Survey Utility Interface; eGreetings, LandingPages -
Complete Reporting and Marketing Analytics -
Marketing Intelligence by Relevancy and Orientation
Supported Operating System(s):
Mac OS, Web browser (OS agnostic)
1 Review of SoftVu
Chris from ACM
Specialty: Healthcare / Medicine
October 2014
October 2014
SoftVu review
Likes Best
Product fits well. Nice user interface. Vendor provides excellent suport for product.
Likes Least
Not many drawbacks. Product is not easy to learn for beginners.
Recommendations
Work closely with vendor support team. Many different ways to do same functions.
