Finding software can be overwhelming. Software Advice has helped hundreds of nonprofits choose the right peer-to-peer fundraising software to enable their supporters to run campaigns on their behalf.

Showing 1-20 of 95 products

Blackbaud Fundraising

Blackbaud Fundraising is a cloud-based donation management platform, which helps businesses automate processes related to payment actions and track donor activities using communication tools. Key features include event management,... Read more

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Recent recommendations: 72 recommendations

Platforms: MacWinLinux
Deployments: Cloud
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DonorPerfect Fundraising Software

DonorPerfect is a fundraising solution suitable for all nonprofits. It helps users manage donations, contacts, receipting, reporting, email and fundraising initiatives from a single system. Dashboard analytics and reporting provide... Read more

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Recent recommendations: 68 recommendations

Platforms: MacWinLinux
Deployments: Cloud
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Salsa CRM

Salsa CRM is a cloud-based constituent relationship management platform that helps nonprofits track  supporter relationships, manage online and offline fundraising, and intelligently report on everything. Salsa CRM features include... Read more

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Recent recommendations: 58 recommendations

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Deployments: Cloud
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MobileCause

MobileCause is a cloud-based fundraising and communication management solution for nonprofits of all sizes. Key features include online giving, text-to-donate, event fundraising with live thermometer, peer-to-peer and crowdfunding... Read more

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Recent recommendations: 37 recommendations

Platforms: MacWinLinux
Deployments: Cloud
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Bloomerang

Created in 2012, Bloomerang is a solution for small and growing nonprofits. It enables users to view an organization's donor records, track the best time to contact each donor and measure a donor's engagement level to make it easier... Read more

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Recent recommendations: 33 recommendations

Platforms: MacWinLinux
Deployments: Cloud
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Charityproud

Charityproud is a cloud-based nonprofit management solution suitable for small to midsize nonprofit organizations. Key features include constituent management, donation and pledge tracking, campaign and event management, email integration... Read more

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Recent recommendations: 33 recommendations

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Deployments: Cloud
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Network for Good

Network for Good offers donor management software integrated with fundraising pages and personal coaching for growing nonprofits.  Donor Management Software: Search and segment donors, track gifts, and launch personalized email and... Read more

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Recent recommendations: 32 recommendations

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Deployments: Cloud
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Member365

Member365 is a cloud-based nonprofit solution for member-based organizations. Features offered within the platform include membership management, automated membership renewal, a member portal, event planning, email marketing, fundraising... Read more

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Recent recommendations: 28 recommendations

Platforms: MacWinLinux
Deployments: Cloud
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Aplos

Aplos is a cloud-based system designed specially to serve the needs of nonprofit and church organizations. The Aplos platform includes fund accounting, online donation management, reporting functionalities, fundraising tools, membership... Read more

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Recent recommendations: 19 recommendations

Platforms: MacWinLinux
Deployments: Cloud
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GiveLife

Powered by Microsoft Dynamics 365, GiveLife is a comprehensive cloud-based customer relationship management solution designed for Non-Profit organizations to organize and manage fundraising, campaign, volunteer, and membership management... Read more

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Recent recommendations: 15 recommendations

Platforms: MacWinLinux
Deployments: Cloud
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EveryAction

EveryAction is a cloud-based fundraising solution for nonprofits of all sizes. Key features include online donations, event management, pledge tracking and compliance reporting. It helps advocacy associations interact with their prospects... Read more

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Recent recommendations: 10 recommendations

Platforms: MacWinLinux
Deployments: Cloud
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Donor Engine

Donor Engine is a comprehensive nonprofit software solution that can be configured to meet a wide variety of nonprofit organizational needs with the goal of creating a single database for all data and providing a 360-degree view of... Read more

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Recent recommendations: 8 recommendations

Platforms: MacWinLinux
Deployments: Cloud
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NationBuilder

NationBuilder is a cloud-based website, database and fundraising solution designed for nonprofits to connect with their communities and scale their organizations. It includes features to identify key supporters, turn them into donors,... Read more

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Recent recommendations: 6 recommendations

Platforms: MacWinLinux
Deployments: Cloud
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MemberClicks

MemberClicks offers a configurable, cloud-based software solution to small associations and member-based organizations. The system can stand alone as a membership website and social community or integrate with an existing website... Read more

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Recent recommendations: 5 recommendations

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Deployments: Cloud
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Givebutter

Givebutter is a cloud-based fundraising solution designed for nonprofits, student organizations, sports teams, fraternities/sororities and more. Key features include online giving, peer-to-peer and multi-team fundraising campaigns,... Read more

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Recent recommendations: 5 recommendations

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Deployments: Cloud
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Blackbaud Church Management

Drive vitality and care for your church with an easy-to-use, customizable solution for churches of all sizes. Deliver a connected church through one holistic system that connects your staff, volunteers, and congregants. Use software... Read more

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Recent recommendations: 4 recommendations

Platforms: MacWinLinux
Deployments: Cloud
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SmartSimple

SmartSimple is a cloud-based platform trusted by foundations of all sizes, Fortune 500 companies, and governments to create greater efficiencies in their funding processes and enrich their impact story. Key features include end-to-end... Read more

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Recent recommendations: 3 recommendations

Platforms: MacWinLinux
Deployments: CloudOn premise
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CharityEngine

Launched in 2010 by a leading CRM and business applications provider, CharityEngine is a web-based Non-Profit solution suitable for a variety of nonprofits, including faith-based ministries, animal welfare, arts and culture, veterans... Read more

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Recent recommendations: 2 recommendations

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Fundraise Up

Fundraise Up is a cloud-based software designed to help organizations create, launch and manage online giving campaigns. The platform offers white-label capabilities, which enable users to create personalized web pages using custom... Read more

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Recent recommendations: 1 recommendations

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Deployments: Cloud
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A Good Cause

A Good Cause is a free online fundraising solution used by schools, teams, nonprofits, businesses and families to manage, track and run fundraising campaigns on a unified platform. Key features include simple customizable campaign... Read more

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Recent recommendations: 1 recommendations

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Buyers guide


Last Updated: July 8, 2020

Just as word of mouth can be the best form of advertising, sometimes the best method of fundraising is to enlist supporters to solicit donations for you—especially for small and midsize nonprofits with limited budgets.

This is the theory behind peer-to-peer fundraising, also known as "P2P fundraising" or "social fundraising." It's a form of crowdfunding that enables your donors to raise money on your behalf.

Facebook's charitable giving tools are an example of this process at work. Individuals can create fundraisers on behalf of a charity with the option to either send supporters directly to the charity to donate or collect the money themselves to donate in a lump sum after the fundraiser is over.

Facebook isn't the only tool available for this type of fundraising, though. Peer-to-peer fundraising software, either on its own or as one component of a fundraising or online fundraising software suite, can make it easier for your nonprofit to leverage supporters to bring in more donations.

In this Buyer's Guide, we'll discuss the key features of peer-to-peer fundraising software and how it can help you leverage the vast resource of your existing donors and supporters. We will also review some key questions you should ask of yourself and potential vendors before purchasing any software.

Here's what we'll cover:

What Is Peer-to-Peer Fundraising Software?
Common Features of Peer-to-Peer Fundraising Software
Key Considerations When Purchasing Peer-to-Peer Fundraising Software

What Is Peer-to-Peer Fundraising Software?

Peer-to-peer fundraising software provides the necessary tools that enable your existing supporters to run individual and team-based campaigns to raise funds on your behalf. It let's them create personalized webpages to accept donations. You can spur them on with encouragement and support, track their progress and keep them (as well as their donors) updated about how you're using their donations to carry out your mission.

By using software to facilitate your peer-to-peer fundraising efforts, you stand to gain donations from people who would not otherwise be exposed to your message, without having to spend extra money on new marketing campaigns.

Nonprofit organizations are dedicated to doing good in the world, so it's no surprise that they often gain a following of good-hearted and fervent supporters. Whether they're donors, volunteers or just fans of your work, these supporters are a vital resource.

Not only are they likely to donate to your cause and volunteer at your events, but you can—and should!—also use them as fundraisers. Peer-to-peer fundraising software will help you to accomplish this.

Common Features of Peer-to-Peer Fundraising Software

Peer-to-peer fundraising software offers a variety of features. Here are a few of the most common software functions to look for when evaluating vendors:

Campaign creation The core functionality of this software; it allows your supporters to create and run their own fundraising campaigns with customizable webpages they can share with donors.
Accept donations Provides a channel for supporters to accept donations and either send the money directly to you or collect it to give later as a lump sum. In most cases, you'll be able to accept these donations online or in-person at an event.
Event management Some systems can help your supporters plan and execute their own fundraising events to benefit your nonprofit organization. This feature includes functionality such as gathering donor information and accepting donations at the event.
Social media integration Most peer-to-peer fundraising software vendors recognize the importance of leveraging social media and provide easy ways for your fundraisers to share their campaigns over Facebook, Twitter and other popular platforms.
Gamification Some peer-to-peer fundraising tools provide gamification capabilities to encourage competition between your supporters' campaigns. These can include leaderboards, fundraising thermometers or badges.
Real-time updates An important facet of the software for you will be the ability to get updates on all of your supporters' campaigns in real time. This will allow you to track the success of different campaigns and estimate what their overall intake will be.

A personal peer-to-peer fundraising page created in RallyBound software

A personal fundraising page made through RallyBound

Key Considerations When Purchasing Peer-to-Peer Fundraising Software

Other factors to take into consideration when picking the best peer-to-peer fundraising software for your organization include:

  • Integration with other systems. Before purchasing peer-to-peer fundraising software, make sure the system you choose integrates with other software you're already using. It would be a major pain, for example, if you started to receive a large number of donations through peer-to-peer fundraising, but the data from those donations didn't integrate with your accounting software. Double-check ahead of time with your vendor to avoid any integration issues such as this.
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  • Organization and donor base size. When deciding what kind of software to purchase, consider both the size of your organization and the size of your donor base. If you are a relatively large nonprofit with a high number of supporters, you may want a more robust set of tools to enable those supporters as much as possible. If you're smaller and tend to rely on government subsidies more than a large donor base, then you may only need a simple peer-to-peer fundraising system with the most basic features, such as campaign page creation and the ability to process donations.
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  • Stand-alone software versus a fundraising software suite. Though you can purchase some peer-to-peer fundraising software as a separate system, many software vendors offer this functionality as one part of a larger fundraising software suite. If you purchase such a suite, you may be able to get peer-to-peer fundraising tools added at a lower cost, with the additional benefit of ensuring that both your own core fundraising campaigns and your supporters' campaigns are using the same platform.
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  • Cloud-based versus on-premise software. Enterprise-level businesses using software from major vendors will sometimes use software that is deployed on-premise. This means that the business itself hosts the hardware that the software runs on, requiring resources in terms of both space and IT resources. This is a holdover from how software was traditionally delivered before the advent of cloud-based computing. These days, you're far more likely to purchase cloud-based software, which is hosted by your vendor and accessed over the internet. This deployment method can save you money in setup costs and IT resources, and doesn't require you have the physical space for the hardware. However, there's always a chance that some vendors only offer on-premise software, so check with them just to be sure.