Finding software can be overwhelming. Software Advice has helped many companies choose the right call tracking software to make the most and gain the most insight from every incoming call.

Showing 1-20 of 102 products

RingCentral Office

RingCentral Office is a cloud-based business phone solution that offers business communication tools for video, voice, fax and text. Core features of the solution include conferencing, auto-recording and unlimited long-distance and... Read more

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Recent recommendations: 66 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Nextiva Office

Nextiva's Business VoIP solutions offer small businesses enterprise-level telephony service that helps them to streamline company's communications and establish an in-house VoIP phone system. It offers an integrated and scalable PBX... Read more

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Recent recommendations: 63 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Jive Voice

Jive Communications delivers a cloud-based unified communication solution to organizations of all sizes across the U.S. Jive Voice includes integrated products for business VoIP, video conferencing and contact center which are all... Read more

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Recent recommendations: 46 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Vonage Business Solutions

Vonage Business Solutions is a cloud-based communications solution suitable for small and midsize companies. The solution offers a business phone system that enables businesses to connect their VoIP phone system to internet-enabled... Read more

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Recent recommendations: 45 recommendations

Platforms: MacWinLinux
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FluentStream VoIP

FluentStream is a business phone solution designed for companies of all sizes. It offers call monitoring, telemarketing, IVR and reporting features within an integrated suite. The solution is available both in cloud-based and on-premise... Read more

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Recent recommendations: 39 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Virtual Office by 8x8

Virtual Office is a collection of comprehensive web-based business VoIP solutions from offered by 8x8. Enterprise grade phone service, virtual meetings, mobile applications, virtual contact centers and more are available to help companies... Read more

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Recent recommendations: 36 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Business Voice

Business Voice is a cloud-based VoiP solution created by PanTerra, which allows users to take or make calls from their office phone number, communicate with their team, and have file access, all from any device with an internet connection,... Read more

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Recent recommendations: 31 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Dialpad

Designed for organizations of any size, Dialpad Talk is a cloud-based communications platform that allows businesses to access voice, messaging, meetings and video from any computer, smartphone, or tablet. Other key features include... Read more

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Recent recommendations: 20 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Ooma Office

Ooma Office is a cloud-based VoIP solution that caters to small businesses across various industry verticals that helps them to manage their business operations. Ooma Office offers various capabilities offered by traditional IP PBX... Read more

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Recent recommendations: 11 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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net2phone

net2phone’s cloud PBX VoIP phone solution enables businesses to communicate in a variety of methods, whether voice, texting, messaging or web chat, over an array of devices, in the office and on the go. The net2phone solution features... Read more

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Recent recommendations: 7 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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OfficeConnect

OfficeConnect by UniVoip is a cloud-based phone system that offers features including auto-attendant, call paging, conferencing, email integration, one-touch speed dial and call recording. The platform is targeted towards mid to large-sized... Read more

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Recent recommendations: 6 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Five9 Cloud Contact Center

Five9 is an all-in-one cloud contact center solution for inbound, outbound, blended and omnichannel contact centers world-wide.  Powered by Practical AI, Five9 enables agents to provide customer experiences across phone, email, chat,... Read more

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Recent recommendations: 1 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Twilio Voice API

Twilio's Voice API is a fully programmable VoIP system that helps companies make, manage and route calls to a browser, app, phone and more. Key features include call monitoring, call transcripts, call routing, PBX, auto dialer / predictive... Read more

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Recent recommendations: 1 recommendations

Platforms: MacWinLinux
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NICE inContact Hosted Call Center

NICE inContact is a SaaS-based call center software that helps businesses to maximizes the quality of leads and minimizes the cost of client interaction. The solution comprises of many features required to process inbound support requests... Read more

Platforms: MacWinLinux
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Versature

Versature’s cloud-based business VoIP services provide Canadian companies with unified communications and call analytics solutions to help manage their business operations. Versature’s key features include auto attendants, click-to-dial,... Read more

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Intulse

Intulse is a cloud-based VoIP solution for small and midsize businesses. Key features include conference calls, call transfers, custom hold music, interactive voice response, ring groups, call queues, caller identification and missed... Read more

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Recent recommendations: 2 recommendations

Platforms: MacWinLinux
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join.me

Join.me is an online meeting platform that helps businesses manage meetings and team collaboration. Key features include real-time presentations, mobile whiteboards, scheduling, toll-free audio, chat and more.      Designed for... Read more

Platforms: MacWinLinux
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UberConference

UberConference by Dialpad is a cloud-based web conferencing solution that helps businesses of all sizes by combining messaging, voice and video. While it enables users to join meetings instantly without using a PIN, UberConference... Read more

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Mitel

Mitel is a cloud-based VoIP phone system that offers collaboration and conferencing tools to enable information flow within the organization.  The solution enables system administrators to manage user settings, set preferences and... Read more

Platforms: MacWinLinux
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3CX

3CX is a software-based PBX that works with SIP standard-based IP Phones, SIP trunks and VoIP Gateways. Pricing for 3CX is based on the number of simultaneous calls that the system supports. Solutions are tailored to different business... Read more

Platforms: Win
Deployments: On premise
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Buyers guide


Last Updated: June 4, 2019

Digital natives—companies that began as online companies and whose products are largely digital—get a lot of tech things right. As well they should. After all, they get to avoid the awkward growing pains, aka digital transformations, that traditional businesses pass through as they mature to become competitive in the online and digital worlds.

Of the many things digital natives get right, customer communication is at the top of the list. They understand that communication is always contextual and—most importantly—they use the right tools to both identify the context of every interaction and turn that context into action.

Call tracking software is one of those tools. It takes customer communication to the next level, giving insights into who is calling and why, before you even pick up the phone. This Buyer's Guide will help you understand call tracking software and strategies so your company can leverage one of the tools that makes digital natives so successful. Below, we explain:

What Is Call Tracking Software?
How Does Call Tracking Work?
How Is Call Tracking Software Implemented?
Common Features of Call Tracking Software

What Is Call Tracking Software?

Call tracking software is a set of tools that gives companies insight into why customers are calling. No, it can't read minds, but it accomplishes almost the same thing by letting a company know what a customer was looking at when they decided to pick up the phone.

Let's look at an example scenario. Imagine the phone at your small or midsize business (SMB) is ringing. You don't know who the caller is, and there are any number of reasons they might be calling:

  • Are they an existing customer or a new prospect?
  •   
  • Are they calling because they saw your new billboard or newspaper ad?
  •   
  • Are they calling because they read your blog post about a new product?
  •   
  • Do they want more information about how your product compares to your competitor's offer?
  •   

Call tracking software answers these questions before you even pick up the phone. In small offices, this can be helpful, simply by tipping you off to the nature of the call. More commonly, the information is used to route the calls to different specialists, those trained and ready to handle that specific type of inbound call.

How Does Call Tracking Work?

Multiple phone numbers are the trick that make call tracking software possible. In four simple steps, here's how it works:

  1. Your company keeps its current, main phone number(s), but also has a bucket of additional phone numbers. Those additional phone numbers are provided by your call tracking software provider.
  2.   
  3. The additional numbers are placed selectively and individually on:
    • Marketing materials
    • Online advertisements
    • Select web pages and blog posts
    • Flyers and handouts<