--- title: "Klaviyo Software Overview 2026 - Features & Pricing" description: "Review of Klaviyo Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/sms-marketing/klaviyo-profile/" page_type: "product" language: "en" publication_date: "2026-10-24" --- [Home](https://www.softwareadvice.com/) / [Email Marketing Software](https://www.softwareadvice.com/email-marketing/) / Klaviyo Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/marketing/klaviyo-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/klaviyo-profile/alternatives/) # Klaviyo Review From $20-$35/month Free version Free trial 3 plans Updated October 24, 2026 Written by [David Jani](https://www.softwareadvice.com/resources/author/david-jani/) Content Analyst Edited by [Caroline Rousseau](https://www.softwareadvice.com/resources/author/caroline-rousseau/) Senior Editor Wondering if Klaviyo is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. On this page - Our Summary - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - Key Sentiments - User Reviews - Frequently Asked Questions - Popular Comparisons ## Our Summary Klaviyo 4.6 [(538)](https://www.softwareadvice.com/marketing/klaviyo-profile/reviews/) FrontRunner 2026 Pros: - Integration with Shopify - Email templates Cons: - High pricing - Slow customer support Pricing Starting at $20.00 usage based per month ### What is Klaviyo: Klaviyo is a customer relationship management (CRM) platform combining marketing, customer service, and analytics. It offers email and SMS marketing, review requests, a customer hub, a unified inbox, and AI-powered answers to product questions. Klaviyo also stores detailed data, including purchase history, browsing data, and demographics. ### Why we like Klaviyo: With a strong 4.6 out of 5 stars from verified user reviews, Klaviyo earned a spot in our [best email marketing software](https://www.softwareadvice.com/email-marketing/) guide. It stands out because of its functionality. Reviewers highlight customer segmentation, marketing automation, and email campaign management as Klaviyo’s top features. ### Who should use Klaviyo: Klaviyo touts its use by business-to-consumer (B2C) brands across industries, but highlights retail and eCommerce, restaurants, and health/wellness on its site. It is popular among smaller firms, with nearly 80% of reviewers coming from businesses with 1-50 employees. Do you work for Klaviyo? [Manage this product listing](https://www.g2.com/products/klaviyo/claim_requests/new?auto=true) Wondering if Klaviyo is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. ## Klaviyo User Interface ## Popular Klaviyo Alternatives Main Product Klaviyo 4.6 [(540)](https://www.softwareadvice.com/marketing/klaviyo-profile/reviews/) Ratings Breakdown - 4.47Ease of use - 4.28Value for money - 4.31Customer support - 4.62Functionality Pricing Starting at $20.00 per month Get Price Alternative Product [Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/) 4.6 [(3528)](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/) Ratings Breakdown - 4.57Ease of use - 4.49Value for money - 4.52Customer support - 4.49Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/) 4.7 [(2344)](https://www.softwareadvice.com/marketing/mailerlite-profile/reviews/) Ratings Breakdown - 4.59Ease of use - 4.71Value for money - 4.76Customer support - 4.54Functionality Pricing Starting at $12.00 per month Get Price Alternative Product [ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/) 4.6 [(2574)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/) Ratings Breakdown - 4.25Ease of use - 4.34Value for money - 4.39Customer support - 4.46Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [EmailOctopus](https://www.softwareadvice.com/marketing/emailoctopus-profile/) 4.8 [(657)](https://www.softwareadvice.com/marketing/emailoctopus-profile/reviews/) Ratings Breakdown - 4.73Ease of use - 4.83Value for money - 4.77Customer support - 4.50Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [Constant Contact](https://www.softwareadvice.com/marketing/constant-contact-profile/) 4.3 [(2956)](https://www.softwareadvice.com/marketing/constant-contact-profile/reviews/) Ratings Breakdown - 4.33Ease of use - 4.11Value for money - 4.23Customer support - 4.20Functionality Pricing Starting at $12.00 per month Get Price ## Klaviyo Overview Klaviyo is the all-in-one platform built to help B2C brands drive revenue and relationships by integrating SMS and email marketing, full-funnel analytics, and customer service in one solution. By capturing every event — like clicks, purchases, and chats — in a unified customer profile, Klaviyo powers marketing automation that drives personalized customer experiences at scale across every channel. Klaviyo AI uses real-time signals and past behavior to ensure the right message is sent at the right time automatically. It not only predicts spend, churn, and the next-best actio... n, but Klaviyo AI can also build the audience segment, write subject lines and copy, and optimize delivery. Klaviyo makes it easy to get set up with 400+ native integrations, 160+ templates, and 80+ pre-built flows — no code, developers, or engineers required. Out-of-the-box dashboards and funnels make it easy to see what's working, where to optimize, and how to grow. Trusted by more than 170,000 businesses, Klaviyo can grow your business while keeping operations simple and customer relationships strong. ## Klaviyo Pricing and Plans Klaviyo has three plans. Free is free. Email is $20.00/mo billed monthly. Email + SMS is $35.00/mo billed monthly. Free versionFree trial Free $0.00 Free forever For 0 to 250 active profiles Free plan includes: - Under 250 active profiles - Integrate data - Academy courses - Mobile push Email $20.00 usage based, per month The price for the Email plan starts at $20/month for 251 to 500 active profiles and ranges up to $2300/month for 200,001 to 250,000 active profiles. For more than 250,000 active profiles, please contact Klaviyo for pricing details.… Email plan includes: - 251 - 500 active profiles - Email support - Chat support - 5,000 Emails per month Email + SMS $35.00 usage based, per month The price for the Email and SMS plan starts at $35/month for 251 to 500 active profiles and 150 SMS credits. It ranges up to $2315/month for 200,001 to 250,000 active profiles. For more than 250,000 active profiles, please contact Klaviyo for pricing details.… Email + SMS plan includes: - Starting at 5,000 monthly email sends - Email and Chat Support - 1,250 SMS credits per month - Multi-channel A/B testing - Multi-channel attribution - Multi-channel segmentation Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ### Our Analysis of Klaviyo's Pricing Plans We've thoroughly examined the key advantages and limitations of Klaviyo's pricing plans to help you determine which option best aligns with your marketing needs and budget. The provider offers several pricing tiers — Free, Email, and Email + SMS — plus reviews, analytics, and data add-ons. Each plan is designed to accommodate different business sizes and marketing requirements, making it essential to understand the nuances of each option bef... ore making your selection. \*\*Free plan\*\* Klaviyo's Free plan serves as an entry point for small businesses or those just starting with email marketing. This plan allows up to 500 monthly email sends and 150 monthly SMS/MMS credits, with access to standard reporting and limited support. \*\*Pros:\*\* - \*\*No financial commitment:\*\* The Free plan enables businesses to explore Klaviyo's core functionalities at no cost. - \*\*Built-in dashboards:\*\* Get a quick view of your performance with access to prebuilt reporting dashboards. - \*\*Unlimited push notifications:\*\* All plans include mobile app marketing in the form of in-app messages and push notifications. \*\*Cons:\*\* - \*\*Severely limited sends:\*\* The 500 email limit is quickly exhausted for growing businesses. - \*\*Profile cap:\*\* Not available for businesses with over 250 active profiles, making scalability challenging. - \*\*Time-limited support:\*\* Email support is only available for the first 60 days, leaving users without assistance after this period. \*\*Email plan\*\* The Email plan, starting at $20 per month for up to 500 active profiles, is designed for businesses focused primarily on email marketing. This plan includes 5,000 emails per month, customer profiles with all-time data, 350 built-in integrations, built-in reporting dashboards, ongoing email support, and generative AI for content creation. Pricing scales with the number of active profiles. \*\*Pros:\*\* - \*\*Substantial email volume:\*\* The 5,000 monthly emails provide sufficient capacity for moderately sized email campaigns. - \*\*Comprehensive customer data:\*\* All-time customer profile data enables deeper personalization and targeting. - \*\*Extensive integration ecosystem:\*\* With 350 built-in integrations, the platform connects seamlessly with other business tools. \*\*Cons:\*\* - \*\*No SMS capabilities:\*\* Businesses requiring text messaging must upgrade to a higher tier. - \*\*Limited scalability:\*\* Growing businesses may quickly outgrow the allocated email volume at $20 and need to increase the number of active profiles. - \*\*No multichannel features:\*\* As it only offers email functionality, this plan doesn’t offer multichannel segmentation or other multichannel features. \*\*Email + SMS plan\*\* The Email + SMS plan, starting at $20 per month for up to 500 active profiles, is Klaviyo's recommended option for businesses seeking a comprehensive multichannel approach. This plan includes the same features as the Email plan, including 5,000 emails per month, as well as 150 SMS/MMS credits per month and multichannel tools. \*\*Pros:\*\* - \*\*Multichannel marketing:\*\* The combination of email and SMS enables coordinated messaging across both channels. - \*\*Includes carrier fees:\*\* SMS pricing includes carrier fees, providing cost predictability. - \*\*Unified customer view:\*\* Managing both channels from one platform creates a cohesive customer experience. \*\*Cons:\*\* - \*\*Pricing jumps:\*\* If 150 SMS/MMS credits isn’t enough, the next step up is 1,250, which raises the monthly plan price to $35. - \*\*Higher costs for texting outside US:\*\* International texting significantly reduces the number of available credits at each plan level. - \*\*Message character limits:\*\* Messages that exceed the standard SMS/MMS character limits may incur additional charges. \*\*Add-ons\*\* Klaviyo offers three add-ons that can expand your marketing functionality: Reviews, Marketing Analytics, and Advanced Klaviyo Data Platform. \*\*Reviews\*\* The Reviews add-on allows users to automate review requests and display reviews within Klaviyo and use reviews data for targeted campaigns. The add-on is free for up to 50 monthly orders; paid pricing starts at $25 per month for up to 250 monthly orders and scales with order volume. \*\*Marketing Analytics\*\* The Marketing Analytics add-on costs $100 per month and provides enhanced analytical capabilities for businesses seeking deeper insights into customer behavior and marketing performance. It allows users to spot trends, set targets based on customer behaviors, and personalize cross-selling. \*\*Advanced Klaviyo Data Platform\*\* The Advanced Klaviyo Data Platform add-on starts at $500 per month for up to 100,000 total profiles, which includes active and nonactive (or suppressed) profiles. Pricing scales with the number of total profiles. This add-on is designed for enterprise-level businesses requiring sophisticated datathat requirent capabilities. \*\*Conclusion\*\* Our analysis of Klaviyo's pricing structure shows that the company offers a range of options designed to accommodate businesses at various stages of growth and with different marketing priorities. \*\*For startups and microbusinesses:\*\* The Free plan offers a no-cost entry point to explore Klaviyo's capabilities, but its severe limitations (500 emails, 250 active profiles) make it suitable only for the smallest operations or as a temporary testing ground. Once you exceed these limits, upgrading becomes necessary. \*\*For small to midsize businesses focused on email:\*\* The Email plan at $20+ per month offers a substantial increase in capacity, starting with 5,000 monthly emails. This plan provides a solid foundation for email marketing, featuring comprehensive customer profiles and numerous integrations, making it ideal for businesses that prioritize email as their primary communication channel. \*\*For businesses requiring multichannel marketing:\*\* The Email + SMS plan, also at $20+ per month, represents the best value for most growing companies. The addition of at least 150 SMS/MMS credits enables a coordinated approach across both channels, creating more touchpoints with customers and potentially increasing engagement and conversion rates. \*\*For established eCommerce businesses:\*\* Combining the Email + SMS plan with the Reviews add-on creates a robust marketing ecosystem that not only facilitates communication but also leverages social proof to drive conversions. This combination provides a comprehensive solution for businesses with established customer bases. - \*\*For data-driven enterprises:\*\* The Marketing Analytics and Advanced Klaviyo Data Platform add-ons are strong options for businesses making significant investments in marketing and requiring detailed insights to optimize their strategies. These higher-tier offerings, although pricey, provide the sophisticated tools necessary for data-driven decision-making at scale. When selecting a Klaviyo plan, businesses should carefully consider their current needs, growth trajectory, and marketing priorities. The platform's modular approach enables customization based on specific requirements; however, costs can accumulate quickly as additional features are added. By aligning your selection with your business objectives and customer communication strategy, you can maximize the value derived from Klaviyo's robust marketing automation capabilities. ### How does Klaviyo pricing compare to alternatives? Klaviyo's starting price is $20.00/month. Explore how its pricing and plan options compare with top alternatives below. | Product | Starting price | Free trial | Free version | Value for Money | | --- | --- | --- | --- | --- | | Klaviyo4.6[(538)](https://www.softwareadvice.com/marketing/klaviyo-profile/reviews/) | $20.00 /mo | Available | Available | 4.3 | | [Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/)4.6[(3,528)](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/) | $9.00 /mo | Not available | Available | 4.5 | | [MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/)4.7[(2,344)](https://www.softwareadvice.com/marketing/mailerlite-profile/reviews/) | $12.00 /mo | Available | Available | 4.7 | | [ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/)4.6[(2,574)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/) | $15.00 /mo | Available | Not available | 4.3 | | [EmailOctopus](https://www.softwareadvice.com/marketing/emailoctopus-profile/)4.8[(657)](https://www.softwareadvice.com/marketing/emailoctopus-profile/reviews/) | $9.00 /feature/mo | Not available | Available | 4.8 | Klaviyo4.6[(538)](https://www.softwareadvice.com/marketing/klaviyo-profile/reviews/) * * * Starting price $20.00 /mo Free trial Available Free version Available Value For Money 4.3 - [Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/)4.6[(3,528)](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/) * * * Starting price $9.00 /mo Free trial Not available Free version Available Value For Money 4.5 - [MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/)4.7[(2,344)](https://www.softwareadvice.com/marketing/mailerlite-profile/reviews/) * * * Starting price $12.00 /mo Free trial Available Free version Available Value For Money 4.7 - [ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/)4.6[(2,574)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/) * * * Starting price $15.00 /mo Free trial Available Free version Not available Value For Money 4.3 - [EmailOctopus](https://www.softwareadvice.com/marketing/emailoctopus-profile/)4.8[(657)](https://www.softwareadvice.com/marketing/emailoctopus-profile/reviews/) * * * Starting price $9.00 /feature/mo Free trial Not available Free version Available Value For Money 4.8 ## Klaviyo Features Drawn from insights across 538 verified reviews, we've outlined Klaviyo's best and worst rated features and how they stack up against the average rating. Klaviyo's score Category average Klaviyo's Best Rated Features A/B Testing 4.93 3.89 category average WYSIWYG Editor 4.89 4.03 category average Multi-Campaign 4.88 3.74 category average Klaviyo's Worst Rated Features CRM 3.71 4.08 category average Landing Pages/Web Forms 3.79 4.03 category average ROI Tracking 4.0 3.80 category average - Popular features found in Email Marketing A/B Testing Autoresponders Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customer Segmentation Email Tracking Event Triggered Actions Subscriber Management WYSIWYG Editor - More features of Klaviyo 2-Way Messaging Access Controls/Permissions Activity Dashboard Activity Tracking AI Copilot Alerts/Notifications API Archiving & Retention Artwork Management Audience Targeting Automated Responses Automated Scheduling Behavioral Analytics Behavior Analytics Behavior Tracking Brand Guidelines Brand Tracking Campaign Management Campaign Planning Campaign Segmentation Canned Responses Channel Management Chat/Messaging Click Tracking Communication Management Compliance Management Consent Management Contact Database Content Library Content Management Content Scheduling Conversion Rate Optimization Conversion Tracking CRM Customer Activity Tracking Customer Database Customer Journey Mapping Customer Profiles Customer Surveys Customizable Branding Customizable CTAs Customizable Fields Customizable Forms Customizable Reports Customizable Templates Customization Data Import/Export Data Integration Data Security Digital Asset Management Drag & Drop Drip Campaigns Dynamic Content Email Campaign Management Email Distribution Email Management Email Marketing Email Monitoring Email Sequences Email Templates Engagement Tracking Forms Management GDPR Compliance Generative AI HTML Editor Image Editing Image Library Inbox Management Interaction Tracking Landing Pages/Web Forms Lead Capture Lead Generation Lead Management Lead Nurturing Lead Scoring Lead Segmentation List Management Live Chat Marketing Automation Marketing Calendar Mass Texting Message Personalization Mobile Coupons Mobile Optimization Monitoring Multi-Campaign Multi-Channel Communication Multi-Channel Marketing Multi-Language Multiple Data Sources Multiple User Accounts Multivariate Testing Newsletter Management Open Rate Tracking Personalization Predictive Analytics Predictive Modeling Preview Functionality Prioritization Product Recommendations Prospecting Tools Real-Time Analytics Real-Time Data Real-Time Monitoring Real-Time Reporting Recommendations Reporting/Analytics Reporting & Statistics Response Management ROI Tracking Sales Analytics Sales Reports Scheduled Messaging Search/Filter Segmentation Shared Inboxes Shortcodes SMS Marketing SMS Messaging Social Marketing Social Media Integration Social Media Monitoring Social Promotion Spam Blocker Storytelling Support Ticket Management Surveys & Feedback Tagging Template Management Text-to-Win Third-Party Integrations Version Control Visual Analytics Web Forms Website Analytics Website Visitor Tracking Workflow Automation Workflow Management ## Klaviyo Integrations Based on 538 verified reviews, we've identified products most frequently integrated withKlaviyo. [Shopify](https://www.softwareadvice.com/retail/shopify-profile/) Integration rated 4.9 from 115 reviews Twana Moore Owner Used for more than 2 years Reviewed February 2022 "“Email marketing is ESSENTIAL. The Klaviyo/Shopify integration helps me to segment my emails based on customer purchasing data.”" Shopify Plus Integration rated 4.9 from 16 reviews Smile.io Integration rated 4.9 from 11 reviews Typeform Integration rated 4.8 from 9 reviews Yotpo Integration rated 4.3 from 8 reviews Gorgias Integration rated 4.6 from 7 reviews Facebook Business Suite Integration rated 4.8 from 7 reviews See all 100 integrations ## Klaviyo Key Sentiments We analyzed 538 verified reviews for Klaviyo to find out what actual users really think. Most Positive Sentiments Email marketing 81% Positive 15% Neutral 4% Negative Users praise Klaviyo for its robust email marketing features, which drive significant revenue for their businesses. They find the platform easy to use, with an intuitive user interface that simplifies email campaign management. The integration with e-commerce platforms and the support team’s assistance further enhance email marketing efforts. Customer engagement 65% Positive 24% Neutral 11% Negative Klaviyo is beneficial for enhancing customer engagement and support, according to users. Reviewers appreciate its seamless integration with Shopify, which simplifies the marketing process and boosts sales. Additionally, users commend the knowledgeable customer support, which helps them navigate and utilize the platform effectively. Email templates 62% Positive 21% Neutral 17% Negative Reviewers appreciate Klaviyo's versatile email templates, which save time and allow for easy customization. They find the template library to be extensive and valuable for quickly creating professional-looking emails. Users also value the ability to design and save personalized templates for consistent branding across campaigns. Least Positive Sentiments Email management 46% Positive 30% Neutral 24% Negative Some users encounter limitations with Klaviyo’s email customization, as well as delays in email delivery. However, reviewers generally value Klaviyo's comprehensive email marketing features, including segmentation and targeted campaigns, and enjoy the customization options and the ability to send timely emails to specific customer groups. Support team 55% Positive 24% Neutral 21% Negative Some users experience inconsistent support quality and long response times, which can be frustrating. Nonetheless,reviewers appreciate the helpfulness and knowledge of Klaviyo's support team, particularly during the onboarding process. They find the team responsive and valuable for resolving issues and learning the platform. SMS marketing 56% Positive 24% Neutral 20% Negative Reviews highlight issues with users feeling that the SMS capabilities are limited, with high costs and restricted availability in certain regions. Yet, overall, users like Klaviyo's SMS marketing features for their convenience and integration with the platform. They find the functionality useful for sending quick messages to customers, enhancing their marketing strategy. ## Klaviyo User Reviews ## Klaviyo customer ratings - Overall rating: 4.6/5 - Total reviews: 538 ### Rating distribution - 5 stars: 382 reviews (71%) - 4 stars: 128 reviews (24%) - 3 stars: 21 reviews (4%) - 2 stars: 1 reviews (0%) - 1 star: 6 reviews (1%) ### Secondary ratings - Ease of use: 4.5/5 - Value for money: 4.3/5 - Customer support: 4.3/5 - Functionality: 4.6/5 --- ### Why Klaviyo for Email Marketing Automation - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Biotechnology - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: October 2026 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Klaviyo is among the email marketing automation programs that I test on a daily basis in my current Biotech Org. I like how it allows me to automatically create, customize and send high volume outbound marketing emails. #### Cons So far, everything has been super perfect while managing customer contacts and automating marketing emails with Klaviyo. --- ### klaviyoden - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Transportation/ Trucking/ Railroad - Company size: 1001-5000 employees - Product usage: less than 1 year · monthly - Reviewed: September 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. overall I would give this company a 4.5 star rating. I would definately recommend this company to anyone from a small business to big corporation. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros all in one business to client solution, fast customer service. secure trusted platform with AI efficiency #### Cons all is wonderful, there is no perfect company but this platform comes close. I only wish more in depth information would be present on the main web page --- ### We managed to bring back 18% more customers by using Klaviyo. - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Apparel & Fashion - Company size: 2-10 employees - Product usage: 3-5 years · daily - Reviewed: September 2026 - Review source details: This review was submitted organically. No incentive was offered We went from sending occasional newsletters to actually recovering sales we thought were gone. The segmentation means I can separate wholesale buyers from retail customers without maintaining two different lists manually. Support answered my questions about integration fast enough that we didn't lose momentum during setup. Worth every real for a small apparel business. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Before we started using Klaviyo, we’d lose customers right after they added items to their cart and honestly, we just never knew why. Now, those automated flows catch them within an hour and show photos of exactly what they left behind. Our t-shirt designs look great in the emails, and it’s easy to see who’s actually opening them. #### Cons The template editor sometimes gets finicky when I'm trying to match our brand colors exactly, I'll adjust a shade and it doesn't always save the first time. Also wish the mobile preview showed how emails look on more phone models since most of our customers shop that way. --- ### Honestly, this is the best email platform we’ve used for our shop so far. - Overall rating: 5/5 - Reviewer: Pritam P. - Industry: Education Management - Company size: 2-10 employees - Product usage: 3-5 years · daily - Reviewed: August 2026 - Review source details: This review was submitted organically. No incentive was offered For ecommerce it's honestly hard to beat. The automation pays for itself - our welcome series and post-purchase flows run on autopilot and convert well. Yes it's pricey as you scale, but the revenue it generates makes it worth it. If you're serious about email marketing for your online store, this is the platform to use. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros The segmentation is honestly great, we can drill down by purchase history, browsing activity, the whole works. Those abandoned cart flows bring back tons of revenue we'd definitely lose otherwise. Plus, the templates actually look professional without needing to hire a designer, which is a lifesaver. The reporting is clear, too, it shows exactly what’s working and what isn't. Integrating with Shopify was pretty straightforward and it syncs our customer data automatically. We've managed to grow our email list 3x this year, and the deliverability rates have stayed consistently high for us. #### Cons Pricing jumps fast once you pass certain contact thresholds. We hit 15k contacts and our bill nearly doubled. The SMS feature feels tacked on compared to email, limited functionality and costs add up quick. Learning curve was steeper than expected, took me a few weeks to really understand flows versus campaigns. --- ### Reconsider doing business with this company - Overall rating: 1/5 - Reviewer: Verified Reviewer - Industry: Health, Wellness and Fitness - Company size: 2-10 employees - Product usage: less than 1 year · daily - Reviewed: August 2026 - Review source details: This review was submitted organically. No incentive was offered Horrible. If you were looking at this company to do business with encounter on for your marketing needs, you might want to reconsider. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 1/5 #### Pros The company pretends that it is business, friendly in all aspects as long as you stay within the law. They neglect to tell you they have their own internal law in its arbitrary and capricious in nature. #### Cons Klaviyo Will Drop You the Second Your Business Becomes Inconvenient — Stay Far Away Do not build anything important on Klaviyo. I’m serious. They terminated our account because we sell research peptides — completely legal products, clearly labeled “research use only.” They didn’t look at our compliance, our disclaimers, or how we actually run the business. They just decided our entire industry was suddenly beneath them and cut us off. This should scare every business owner. Klaviyo is happy to take your money, let you pour time and customer data into their platform, build all your automations and flows — then yank the rug out whenever their risk team gets nervous. No warning, no real appeal, just “we don’t like your industry anymore.” A real partner would tell you the rules upfront instead of letting you become dependent and then discarding you. Klaviyo doesn’t do that. They collect your revenue while quietly deciding whether you’re still acceptable. The software works fine until the moment they decide you’re a liability. Then you’re gone. If your business is in any category they might someday call “high risk,” understand this clearly: your customer communications and revenue can be shut down overnight by some internal policy change you have zero control over. Klaviyo showed us exactly why you should never put your business at the mercy of a company that treats paying customers as disposable. Keep backups. Keep your data. And pick a provider that doesn’t play moral high ground with your livelihood. I would not recommend Klaviyo to anyone who actually needs to rely on their service. --- ### Klaviyo Review - Overall rating: 5/5 - Reviewer: Gary A W. - Industry: Apparel & Fashion - Company size: 2-10 employees - Product usage: less than 1 year · weekly - Reviewed: August 2026 - Review source details: This review was submitted organically. No incentive was offered Klaviyo is the undisputed gold standard for e-commerce email and SMS marketing, known for turning granular customer data into high-converting automated campaigns, though its pricing scales aggressively as your subscriber count grows. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Klaviyo stands out primarily for its deep e-commerce integrations and data-driven targeting capabilities. Seamless E-Commerce Integrations: Native, real-time sync with platforms like Shopify, WooCommerce, and Magento imports full transactional, browsing, and cart data without complex API setups. Advanced Segmentation: Allows highly specific targeting based on granular customer behavior (e.g., spent >$100, viewed a specific category twice, but hasn't bought in 30 days). Automated Flow Builder: Intuitive visual builder for automated customer journeys (abandoned cart, post-purchase win-backs, welcome series) with multi-branch logic and SMS integration. Predictive Analytics & Attribution: Built-in predictive metrics—like customer lifetime value (CLV), churn risk, and next predicted order date—paired with clear revenue attribution per campaign. Dynamic Personalization: Drag-and-drop email blocks automatically display personalized product recommendations and unique dynamic coupon codes tailored to each recipient. #### Cons Steep Pricing Curve & "Active Profile" Billing: Klaviyo is significantly more expensive than standard newsletter platforms like Mailchimp or Brevo. Because billing is based on total active profiles in your account (rather than just people you email), unengaged subscribers still drive up monthly costs unless you rigorously clean your list. PCMag Australia + 1 Steep Learning Curve: Due to its granular data tracking, complex flow builders, and heavy reporting capabilities, the platform can feel overwhelming and intimidating for beginners or small teams without email marketing experience. PCMag Australia Complex Add-On Costs: Features like SMS credits, extra data storage, advanced analytics, and product reviews operate on separate credit systems or paid add-on tiers, which can make monthly billing unpredictable and inflated. EmailYoo Manual Mobile Layout Tweaks: While email templates look great out of the box, complex dynamic blocks and dynamic product feeds often require manual testing and adjustments to look proper on mobile screens. --- ### Best in Class Software but Best for Larger Companies - Overall rating: 4/5 - Reviewer: Charlotte K. - Industry: Business Supplies and Equipment - Company size: 51-200 employees - Product usage: 3-5 years · daily - Reviewed: August 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, I would highly recommend Klayvio to any marketing teams with established strategy and more senior teams. If you are working with more of a junior team or have minimal marketing resources, another provider that offers more in depth support could benefit you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros Klayvio is one of the best in class for email softwares that is a one click integration with most other complimentary software providers. Their email software is extremely easy to use. #### Cons Compared to other email providers, Klayvio does not offer a lot of account management and support to their customers. I ended up moving to another software that provided more strategy and account management which was beneficial for our small marketing team. --- ### It’s a solid email tool, but the pricing adds up pretty fast. - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Sporting Goods - Company size: 51-200 employees - Product usage: 3-5 years · daily - Reviewed: August 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Does what we need for customer emails and some basic automation. For a sporting goods outfit our size it works, though I keep an eye on the monthly cost versus what we actually get back in sales. Not perfect but better than the previous platform we used. Gets the job done without requiring a dedicated marketing person to run it daily. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros We needed something that could handle our B2B and retail customer split without manual lists everywhere. The segmentation lets me separate bulk buyers from individual customers, which helps when our reps follow up on abandoned carts or push new product lines. Open rates improved about 15% once we got the timing right. Integration with our store was straightforward enough that IT didn't need to get too involved. #### Cons Cost jumps quick once your contact list grows past 5,000. We hit that threshold faster than expected and the invoice nearly doubled. The reporting gives you plenty of data but I still export to Excel for my sales meetings because the dashboard doesn't show conversions the way I need. Phone support would be nice when campaigns break. --- ### Klaviyo review - Overall rating: 5/5 - Reviewer: Cortney K. - Industry: Arts and Crafts - Company size: 51-200 employees - Product usage: 1-3 years · daily - Reviewed: August 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We loved using Klaviyo for email campaigns. It was easy to create and schedule campaigns and the customer support was great. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Klaviyo is a great software for email campaigns. The user interface is great and the customer service is awesome. #### Cons It takes a little bit of technical knowledge to learn the software bug overall has a great user interface. --- ### Good for the right product - Overall rating: 3/5 - Reviewer: Shamus O. - Industry: Sporting Goods - Company size: 11-50 employees - Product usage: less than 1 year · daily - Reviewed: July 2026 - Review source details: This review was submitted organically. No incentive was offered While we only used it for around six months, we found it very handing and did get sales from Klaviyo #### Ratings breakdown - Ease of use: 5/5 - Value for money: 2/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros We used Klaviyo for a short time and we found it to be a very good product and were happy with the performance and reporting #### Cons It was an expensive product and we did not end up having enough sales to continue to use Klaviyo (more on us than the product for performing) --- Showing 1 - 10 of 538 Reviews [See All Reviews](https://www.softwareadvice.com/marketing/klaviyo-profile/reviews/) ## Klaviyo FAQs - Is Klaviyo considered a CRM? Yes, Klaviyo is considered a customer relationship management (CRM) system that houses detailed customer data. It unifies marketing, customer support, and data analytics to consolidate and centralize customer information. - How much is Klaviyo a month? Klaviyo offers a limited free plan for businesses with fewer than 250 active profiles (subscribers). Paid pricing begins at $20 per month but scales with the number of active profiles and SMS credits. Users can purchase monthly add-ons for reviews starting at $25, marketing analytics starting at $100, and advanced data starting at $500. - Can I use Klaviyo for free? Yes, Klaviyo offers a free plan for businesses with fewer than 250 subscribers on their email list. It includes 500 monthly sends, 150 SMS credits, built-in reporting, and email support. The reviews add-on is also free for businesses with 50 or fewer monthly orders. - Does Klaviyo charge per email sent? Klaviyo does not charge for every email sent; instead, it bills based on usage. Each plan has a maximum number of monthly email sends, and a business is charged based on the plan pricing, even if it sends no emails. ## Klaviyo Popular Comparisons [Brevo vs Klaviyo](https://www.softwareadvice.com/scheduling/brevo-profile/vs/klaviyo/)[MailerLite vs Klaviyo](https://www.softwareadvice.com/marketing/klaviyo-profile/vs/mailerlite/)[ActiveCampaign vs Klaviyo](https://www.softwareadvice.com/crm/activecampaign-profile/vs/klaviyo/)[EmailOctopus vs Klaviyo](https://www.softwareadvice.com/marketing/emailoctopus-profile/vs/klaviyo/)[Constant Contact vs Klaviyo](https://www.softwareadvice.com/marketing/constant-contact-profile/vs/klaviyo/)[Systeme.io vs Klaviyo](https://www.softwareadvice.com/marketing/klaviyo-profile/vs/systeme-io/)[GMass vs Klaviyo](https://www.softwareadvice.com/email-marketing/gmass-profile/vs/klaviyo/)[Omnisend vs Klaviyo](https://www.softwareadvice.com/marketing/klaviyo-profile/vs/omnisend/)[GetResponse vs Klaviyo](https://www.softwareadvice.com/marketing/getresponse-profile/vs/klaviyo/)[Salesforce Marketing Cloud vs Klaviyo](https://www.softwareadvice.com/marketing/klaviyo-profile/vs/salesforce-socialcrm/)[Kit vs Klaviyo](https://www.softwareadvice.com/marketing/convertkit-profile/vs/klaviyo/)[AWeber vs Klaviyo](https://www.softwareadvice.com/marketing/aweber-profile/vs/klaviyo/) [Compare All Alternatives](https://www.softwareadvice.com/marketing/klaviyo-profile/alternatives/) Stuck Between Options? Our experts can help you compare Klaviyo with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice