# msg91 Software Reviews, Demo & Pricing - 2026 > Review of msg91 Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/sms-marketing/msg91-profile --- [Home](https://www.softwareadvice.com/) / [SMS Marketing Software](https://www.softwareadvice.com/sms-marketing/) / msg91 Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/sms-marketing/msg91-profile/reviews/) # msg91 2026: Benefits, Features & Pricing Wondering if msg91 is right for your organization? Our SMS Marketing Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview msg91 4.7 [(42)](https://www.softwareadvice.com/sms-marketing/msg91-profile/reviews/) Pricing Starting at $65.00 one time ### About msg91 MSG91 is a cloud communications platform that offers a suite of channel APIs for SMS, email, WhatsApp, voice, and more. With serverless tools and fully programmable solutions like Hello, Campaign, Segmento, and SendOTP, MSG91 enhances client communications, boosting customer engagement, and improving marketing campaigns. MSG91 supports brand visibility with billions of API calls, SMS, OTP, and email sent each month. It enhances customer engagement processes through the integration of communication features. It also includes transactional/promotional services, OTP verification, bulk SMS, event automation, WhatsApp messaging, email integration, e-commerce updates, voice calls, and customer support. Wondering if msg91 is right for your organization? Our SMS Marketing Software selection experts can help you in 15 minutes or less. ## msg91 User Interface ## Popular msg91 Alternatives Main Product msg91 4.7 [(42)](https://www.softwareadvice.com/sms-marketing/msg91-profile/reviews/) Ratings Breakdown - 4.64Ease of use - 4.63Value for money - 4.66Customer support - 4.60Functionality Pricing Starting at $65.00 one time Get Price Alternative Product [Project Broadcast](https://www.softwareadvice.com/sms-marketing/project-broadcast-profile/) 4.9 [(647)](https://www.softwareadvice.com/sms-marketing/project-broadcast-profile/reviews/) Ratings Breakdown - 4.55Ease of use - 4.73Value for money - 4.81Customer support - 4.67Functionality Pricing Starting at $7.00 per month Get Price Alternative Product [SlickText](https://www.softwareadvice.com/sms-survey/slicktext-profile/) 4.8 [(268)](https://www.softwareadvice.com/sms-survey/slicktext-profile/reviews/) Ratings Breakdown - 4.80Ease of use - 4.66Value for money - 4.87Customer support - 4.73Functionality Pricing Starting at $29.00 per month Get Price Alternative Product [Clearstream](https://www.softwareadvice.com/church/clearstream-profile/) 4.8 [(679)](https://www.softwareadvice.com/church/clearstream-profile/reviews/) Ratings Breakdown - 4.72Ease of use - 4.55Value for money - 4.84Customer support - 4.59Functionality Pricing Starting at $29.00 per month Get Price Alternative Product [Twilio](https://www.softwareadvice.com/voip/twilio-profile/) 4.4 [(504)](https://www.softwareadvice.com/voip/twilio-profile/reviews/) Ratings Breakdown - 4.14Ease of use - 4.19Value for money - 4.03Customer support - 4.51Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [LabsMobile](https://www.softwareadvice.com/product/527802-LabsMobile/) 4.7 [(46)](https://www.softwareadvice.com/product/527802-LabsMobile/#reviews) Ratings Breakdown - 4.78Ease of use - 4.69Value for money - 4.75Customer support - 4.59Functionality Pricing Available upon request Get Price ## msg91 Pricing and Plans Starting price: $65.00 one time Free Trial Free Version Transactional SMS $65.00 flat rate, one time No plan information available Confused about pricing? 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Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## msg91 Features - Popular features found in SMS Marketing 2-Way Messaging Campaign Planning Campaign Scheduling Communication Management Contact Management Engagement Tracking Message Personalization Mobile Coupons Reporting/Analytics Scheduled Messaging Shortcodes - More features of msg91 Activity Dashboard Activity Tracking Alerts/Notifications API Audio/Video Conferencing Automated Responses Automated Routing Call List Management Call Monitoring Call Recording Call Routing Campaign Management Chatbot Chat/Messaging Chat Transcript Collaboration Tools Compliance Management Computer Telephony Integration Contact Database Customer Segmentation Customizable Branding Customizable Templates Data Import/Export Interaction Tracking IVR Landing Pages/Web Forms Live Chat Mass Texting Multi-Campaign Multi-Channel Communication Multi-Language Open Rate Tracking Polls/Voting QR Codes Queue Management Real-Time Data Real-Time Monitoring Real-Time Reporting Real-Time Updates Reporting & Statistics SMS Marketing SMS Messaging Text-to-Win Third-Party Integrations Two-Way Audio & Video Unified Communications Voice Mail Workforce Management ## msg91 Integrations Vtiger CRM Integration rated undefined from -1 review Pabbly Connect Integration rated undefined from -1 review CleverTap Integration rated undefined from -1 review Freshdesk Omni Integration rated undefined from -1 review WHMCS Integration rated undefined from -1 review LeadSquared Integration rated undefined from -1 review See all 13 integrations ## msg91 User Reviews Overall Rating 4.7 Ratings Breakdown 5 74% 4 26% 3 0% 2 0% 1 0% Secondary Ratings Ease of Use 4.6 Value for money 4.6 Customer support 4.7 Functionality 4.6 SG Sonu G. Verified reviewer Consumer Services 2-10 employees Used daily for less than 2 years Review source Reviewed March 2020 Best SMS Service Provider in India 5 As I told in Pros and Cons. I have best experience with MSG91 . I only signup on Msg91 and since then I never switched to anyone else. Iprefer msg91 to everyone Ratings Breakdown 4 Ease of use 5 Value for money 4 Customer support 5 Functionality Pros: MSG91 is proving Fast, Reliable Messaging Service With Following Pors 1. Easy To Use APIs 2. They have preset Source code to implement SMS service in which language you want 3. Fast Response of Apis 4. Dynamic sender ID 5. Detailed Report Dashboard 6. Instant Customer support services Cons: Although the most of things we use are good but still there are some fields that should be improved 1. Website Dashboard ( It gets updated It is fast but sometimes JavaScript does not load and nothing works) 2. Contacts import feature on dashboard is not that easy to use 3. No WordPress Plugin 4. Sometimes I faced issue thatt messages do not deliver then i have to contact customer care and then they whitelist the message and then you can send instantly 5. Sometimes if message size increases in API it shows 400 Error instead of Some error code Reasons for choosing msg91 Initial Search based on Ads Read More SV Sanuja V. Verified reviewer Computer Software 2-10 employees Used weekly for less than 12 months Review source Reviewed April 2020 MSG91 : Purchase, Implementation and Roll Out to Production review 4 As a small business unit with less employees, - Their startup support program really helped us move our product development in the hard initial time. - Later once we picked up, it was easy for us to decide which platform to stick to! :) A startup friendly business associate is always a no miss ! Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: The product features which strike the most points as per me is : - The easy to start off backend panel clubbed with documentation - An intuitive and information rich dashboard - Very easy to understand API integration documentation and implementation part - While in production, the SMS sent were reliable though it was not a high priority ones that were selected. - The customer support was good and handholds well initially Cons: \- Another part of the product revolves around a different documentation knowledge repository which was cluttered and difficult to figure out how to start off... - Once you figure out ( which is the tough part ), rest will be easy to implement. Reasons for choosing msg91 Start Up Program is what pulled us in, and helped us stay once we picked up ! :) Read More Ganesh B. Verified reviewer Media Production 11-50 employees Used weekly for less than 12 months Review source Reviewed September 2020 Made for Non-Techies 4 It is ok, I see their pricing as the biggest downside Ratings Breakdown 4 Ease of use 2 Value for money 3 Customer support 4 Functionality Pros: UI is simple and easy to use API is available to Integrate with third-party apps Clear pricing with cost estimate calculator Cons: The pricing is a bit higher when compared with Avg. SMS gateways No 24x7 Customer support No Live chat available Read More AT Arth T. Verified reviewer Computer Software 2-10 employees Used daily for more than 2 years Review source Reviewed April 2020 Outstanding Service 5 Overall experience with msg91 is always good. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Very easy to use msg91 in any of the platforms, I have been using in android, iOS and website. Cons: Features for international SMS and service related to that can be improved more and more validations can be added so that fewer user credits are spent. Read More DA Deep A. Verified reviewer Higher Education Self-Employed Used daily for more than 2 years Review source Reviewed April 2020 Great Service 4 Highly recommend it for start-up entrepreneurs who're looking to save every penny they can and still get good quality Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: They gave 25,000 free credits for startups. Very quick customer service. Cons: Issues with international OTP messages for countries such as Nigeria. Reasons for choosing msg91 free credits Reasons for switching to msg91 I got free credits here Read More PB Pankaj B. Verified reviewer Leisure, Travel & Tourism 2-10 employees Used daily for less than 2 years Review source Reviewed March 2020 Msg91 Genuine Review 5 Really nice till now..Hopefully it'll stay the same. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Simple to use and implement. My developers didn't have any problem with implementing it. Also, their support team was very helpful all throughout. To be honest, more than the product, I loved their support team. Cons: To be honest, we didn't go through any problems anywhere. Reasons for choosing msg91 Reached out to them and pretty satisfied so didn't look anywhere else. Read More VK Vishwjeet K. Verified reviewer Consumer Services 2-10 employees Used daily for more than 2 years Review source Reviewed March 2020 Best customer support 4 Overall experience is very good. Ratings Breakdown 5 Ease of use 5 Value for money 4 Customer support 5 Functionality Pros: The integration of api is extremely easy. Also company provides excellent customer support. Cons: There should be facility to send message or notification to what's app. Read More SA Shubham A. Verified reviewer Education Management 2-10 employees Used daily for more than 2 years Review source Reviewed April 2020 Probably the best Indian SMS Company 5 It was great Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Its very startup friendly and cost effective. Cons: Nothing as such. Maybe if they can help setup APIs in a better way. Reasons for choosing msg91 It was better Read More PR Parthiban R. Verified reviewer Information Technology and Services 2-10 employees Used daily for less than 2 years Review source Reviewed April 2020 Startup Friendly with very good user experience 5 Very good platform for all range of business Ratings Breakdown 5 Ease of use 4 Value for money 4 Customer support 4 Functionality Pros: When I hosted a e-commerce platform , msg91 was a easy to go without any hassle. Later I extended msg91 with new projects . So all the time i felt the integration is very smooth and easy. Cons: Nothing as such. As I never had any problem. Read More JT Jyoti T. Verified reviewer Retail Self-Employed Used daily for less than 2 years Review source Reviewed April 2020 MSG91 Best Sms Partner 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Hello This software is easy to use and almost 99.99% msg delivered and it is support to startup is unbelievable so I really recommend this software everyone. Thank you Cons: Everything is awesome in this software no need to change anything. Thank you Read More Showing 1 - 10 of 42 Reviews [See All Reviews](https://www.softwareadvice.com/sms-marketing/msg91-profile/reviews/) ## msg91 Popular Comparisons [Project Broadcast vs msg91](https://www.softwareadvice.com/sms-marketing/msg91-profile/vs/project-broadcast/) ## Other Top Recommended SMS Marketing Software [Thryv](https://www.softwareadvice.com/crm/thryv-profile/) **4.2** (526) Recently recommended **10** times [EZ Texting](https://www.softwareadvice.com/sms-survey/ez-texting-profile/) **4.5** (273) Recently recommended **4** times [Voxie](https://www.softwareadvice.com/conversational-marketing/voxie-profile/) **0.0** (0) Recently recommended **2** times [Avochato](https://www.softwareadvice.com/mobile-marketing/avochato-profile/) **4.7** (135) Recently recommended **1** times Stuck Between Options? Our experts can help you compare msg91 with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice