--- title: "msg91 Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of msg91. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if msg91 is a good fit for you!" source_url: "https://www.softwareadvice.com/sms-marketing/msg91-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [SMS Marketing Software](https://www.softwareadvice.com/sms-marketing/) / [msg91](https://www.softwareadvice.com/sms-marketing/msg91-profile/) / msg91 Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/sms-marketing/msg91-profile/) Reviews # msg91 User Reviews ## Reviews summary - Overall rating: 4.7/5 - Total reviews: 42 ### Secondary ratings - Ease of use: 4.6/5 - Customer support: 4.7/5 - Value for money: 4.6/5 - Functionality: 4.6/5 ### Rating distribution - 5 stars: 31 reviews (74%) - 4 stars: 11 reviews (26%) - 3 stars: 0 reviews (0%) - 2 stars: 0 reviews (0%) - 1 star: 0 reviews (0%) ## msg91 customer reviews Showing reviews 1-25 of 42 (page 1). ### Best SMS Service Provider in India - Overall rating: 5/5 - Reviewer: Sonu G. - Verified reviewer: Yes - Industry: Consumer Services - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: March 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. As I told in Pros and Cons. I have best experience with MSG91 . I only signup on Msg91 and since then I never switched to anyone else. Iprefer msg91 to everyone #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros MSG91 is proving Fast, Reliable Messaging Service With Following Pors 1. Easy To Use APIs 2. They have preset Source code to implement SMS service in which language you want 3. Fast Response of Apis 4. Dynamic sender ID 5. Detailed Report Dashboard 6. Instant Customer support services #### Cons Although the most of things we use are good but still there are some fields that should be improved 1. Website Dashboard ( It gets updated It is fast but sometimes JavaScript does not load and nothing works) 2. Contacts import feature on dashboard is not that easy to use 3. No WordPress Plugin 4. Sometimes I faced issue thatt messages do not deliver then i have to contact customer care and then they whitelist the message and then you can send instantly 5. Sometimes if message size increases in API it shows 400 Error instead of Some error code #### Reasons for choosing msg91 Initial Search based on Ads --- ### MSG91 : Purchase, Implementation and Roll Out to Production review - Overall rating: 4/5 - Reviewer: Sanuja V. - Verified reviewer: Yes - Industry: Computer Software - Company size: 2-10 employees - Product usage: Used weekly for less than 12 months - Reviewed: April 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. As a small business unit with less employees, - Their startup support program really helped us move our product development in the hard initial time. - Later once we picked up, it was easy for us to decide which platform to stick to! :) A startup friendly business associate is always a no miss ! #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The product features which strike the most points as per me is : - The easy to start off backend panel clubbed with documentation - An intuitive and information rich dashboard - Very easy to understand API integration documentation and implementation part - While in production, the SMS sent were reliable though it was not a high priority ones that were selected. - The customer support was good and handholds well initially #### Cons - Another part of the product revolves around a different documentation knowledge repository which was cluttered and difficult to figure out how to start off... - Once you figure out ( which is the tough part ), rest will be easy to implement. #### Reasons for choosing msg91 Start Up Program is what pulled us in, and helped us stay once we picked up ! :) --- ### Made for Non-Techies - Overall rating: 4/5 - Reviewer: Ganesh B. - Verified reviewer: Yes - Industry: Media Production - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: September 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It is ok, I see their pricing as the biggest downside #### Ratings breakdown - Ease of use: 4/5 - Value for money: 2/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros UI is simple and easy to use API is available to Integrate with third-party apps Clear pricing with cost estimate calculator #### Cons The pricing is a bit higher when compared with Avg. SMS gateways No 24x7 Customer support No Live chat available --- ### Outstanding Service - Overall rating: 5/5 - Reviewer: Arth T. - Verified reviewer: Yes - Industry: Computer Software - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall experience with msg91 is always good. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Very easy to use msg91 in any of the platforms, I have been using in android, iOS and website. #### Cons Features for international SMS and service related to that can be improved more and more validations can be added so that fewer user credits are spent. --- ### Great Service - Overall rating: 4/5 - Reviewer: Deep A. - Verified reviewer: Yes - Industry: Higher Education - Company size: Self-Employed - Product usage: Used daily for more than 2 years - Reviewed: April 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Highly recommend it for start-up entrepreneurs who're looking to save every penny they can and still get good quality #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros They gave 25,000 free credits for startups. Very quick customer service. #### Cons Issues with international OTP messages for countries such as Nigeria. #### Reasons for choosing msg91 free credits #### Reasons for switching to msg91 I got free credits here --- ### Msg91 Genuine Review - Overall rating: 5/5 - Reviewer: Pankaj B. - Verified reviewer: Yes - Industry: Leisure, Travel & Tourism - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: March 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Really nice till now..Hopefully it'll stay the same. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Simple to use and implement. My developers didn't have any problem with implementing it. Also, their support team was very helpful all throughout. To be honest, more than the product, I loved their support team. #### Cons To be honest, we didn't go through any problems anywhere. #### Reasons for choosing msg91 Reached out to them and pretty satisfied so didn't look anywhere else. --- ### Best customer support - Overall rating: 4/5 - Reviewer: Vishwjeet K. - Verified reviewer: Yes - Industry: Consumer Services - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: March 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall experience is very good. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros The integration of api is extremely easy. Also company provides excellent customer support. #### Cons There should be facility to send message or notification to what's app. --- ### Probably the best Indian SMS Company - Overall rating: 5/5 - Reviewer: Shubham A. - Verified reviewer: Yes - Industry: Education Management - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It was great #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Its very startup friendly and cost effective. #### Cons Nothing as such. Maybe if they can help setup APIs in a better way. #### Reasons for choosing msg91 It was better --- ### Startup Friendly with very good user experience - Overall rating: 5/5 - Reviewer: Parthiban R. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: April 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Very good platform for all range of business #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros When I hosted a e-commerce platform , msg91 was a easy to go without any hassle. Later I extended msg91 with new projects . So all the time i felt the integration is very smooth and easy. #### Cons Nothing as such. As I never had any problem. --- ### MSG91 Best Sms Partner - Overall rating: 5/5 - Reviewer: Jyoti T. - Verified reviewer: Yes - Industry: Retail - Company size: Self-Employed - Product usage: Used daily for less than 2 years - Reviewed: April 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Hello This software is easy to use and almost 99.99% msg delivered and it is support to startup is unbelievable so I really recommend this software everyone. Thank you #### Cons Everything is awesome in this software no need to change anything. Thank you --- ### Best application for startup's - Overall rating: 5/5 - Reviewer: Devesh S. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: April 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Startup support and free credits to startups #### Cons Taking email beta offline without intimation. --- ### The Best messaging platform - Overall rating: 5/5 - Reviewer: Harikumar K. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used monthly for less than 2 years - Reviewed: April 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros Msg Test methods and multiple type of OTP verification. #### Cons Multinational SMS details are not provided anywhere, include this inside the software make more reliable to the users. --- ### MSG91 Interface and support - Overall rating: 5/5 - Reviewer: Rohit G. - Verified reviewer: Yes - Industry: Non-Profit Organization Management - Company size: Self-Employed - Product usage: Used weekly for less than 6 months - Reviewed: April 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It's great !! MSG91 is starting startup community by providing free packs which is an amazing help and support. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros MSG91 Interface API is very easy to use in the application project. We havent come across any issues so far. MSG91 support is really amazing. I will definitely recommend MSG91 to my network for smooth journey !! #### Cons Can't think of any thing at the moment.. #### Reasons for choosing msg91 1. Free sms pack for startup community. 2. good feedbacks on internet. --- ### GREAT SUPPORT FOR STARTUPS - Overall rating: 5/5 - Reviewer: Raj S. - Verified reviewer: Yes - Industry: Food & Beverages - Company size: 2-10 employees - Product usage: Used monthly for free trial - Reviewed: April 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Great! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Firstly, the free trial with credits for startup to experiment and get used to the messaging framework. Amazing support that is available just a call away! #### Cons Nothing as such, everything is easy to operate and any query we have, we have resolution... so no issues for now --- ### Best communication channel for all business use case. - Overall rating: 5/5 - Reviewer: Shubham J. - Verified reviewer: Yes - Industry: E-Learning - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Using MSG91 for the last two years to send SMS in the form of OTPs, promotional and transactional SMS. Almost 100% delivery rate with very professional customer support. Powerful API integration and Add-ons are cherries on the cake. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros 1. Easy to use API for backend integration. 2. Very well documented codes for almost all programming languages. 3. Dashboard with detailed SMS reports and logs 4. Very fast delivery of SMS with least delay or failure 5. Beautiful and easy to use UI 6. MS Excel and Google Sheets Plugings are time savers. #### Cons 1. MS Excel Plugin can be improved as it sometimes sends SMS twice to the same set of users. 2. Mobile App can be improved 3. Delivery logs can be more informative --- ### Instant SMS and Easy to use APIs - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: April 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Easy to Use Instant SMS APIs for developers Nice documentation Affordable prices for sms Best for startups and other organizations too #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I like the APIs provided for different purposes and also with very good documentation. Also the delivery speed of SMS is fast. #### Cons Sometimes SMS delivery reports are not accurate. For eg: Msg already sent is shown undelivered. #### Reasons for choosing msg91 MSG91 was providing some free sms to me. Also sms rates are very affordable than other companies. Easy to use interface Nice APIs for developers Customer care was pretty fast and satisfactory as per other developers also --- ### Awesome Experience, Superb Customer Support - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros 1. Customer Support 2. Ease of use 3. Affordable Pricing #### Cons Nothing as of now Works well for most cases of SMS delivery. --- ### Developer Oriented SMS Platform - Overall rating: 4/5 - Reviewer: Devesh V. - Verified reviewer: Yes - Industry: Education Management - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2022 - Review source details: This review was submitted organically. No incentive was offered OTP for website and Applocation #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros reports and analytics is good and easy to understand #### Cons It is developer/programmer oriented platform --- ### Msg91 plans are very good for startups - Overall rating: 5/5 - Reviewer: Goutham G. - Verified reviewer: Yes - Industry: Hospitality - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Good experience and from the last 2+ years we are using only msg91 for our requiments. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Msg91 integration is very easy and they provide very good support to startups. #### Cons they can keep some options to reduce the price with different options in package. #### Reasons for choosing msg91 Initially they offered free messages for startups under startup pack and later their service is good so i continued with paid package also. --- ### Fast Implementation and Amazing Customer Support - Overall rating: 5/5 - Reviewer: Ankit P. - Verified reviewer: Yes - Industry: Education Management - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: April 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I have been extremely happy and satisfied with their services and overall would recommend it to other companies as well. Also, they have excellent customer service. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The most amazing thing about MSG91 is the success of deliverability to my customers. My company is into a business where in educational institutes want to send out transactional as well as promotional messages very frequently. The other things I like about them is scalability, we had been able to scale at the pace that we could never imagine. #### Cons There are not many cons for them. But one thing is that, if they can work on the costing bit, it would be very helpful for cusotmers. #### Reasons for choosing msg91 Reliability and Deliverability for the product --- ### Market Leader for Transactional SMS - Overall rating: 5/5 - Reviewer: Hitesh P. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: April 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Till date, we have found MSG91 very cooperative in understanding the overall platform and helping us out in troubles, we face rarely. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Delivery. If you're looking for instant delivery for transactional SMS, look for no other. Within flick of an eye, your SMS will get delivered, making you assured about the best experience your customers can have. #### Cons I believe if they could provide access to automating WhatsApp messages, it will be an added on advantage for us and most of their clients as well. #### Reasons for choosing msg91 Twilio was a pricier option than MSG91, and we didn't require that much features to start with. --- ### Awesome Product with Easy API Integration - Overall rating: 5/5 - Reviewer: Govind P. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: March 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall experience is good. Messages delivery very fast and failure rate very low. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros We are using start up plan of MSG91. Our developer team setup entire sms system in one day and deploy the code on server as well. API is soo good and understable. Thanks #### Cons Web Login system should be improved when we login via laptop. #### Reasons for choosing msg91 We choose MSG91 because of their startup plan where they provide free sms for first few months. --- ### MSG 91 Product review - Overall rating: 5/5 - Reviewer: Goutham R. - Verified reviewer: Yes - Industry: Food & Beverages - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: April 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros interactive Dashboard to access all services with good documentation,separation of otp (important) and regular sms package. Functional api to integrate with custom backend and analyse reports in holistic way.good customer support system #### Cons The only thing that needs to be improved is scalabality for new updates in frameworks like nodejs,android etc should be done asap . I have faced an issue and had to stop msg 91 for few days due to lack of support for android 9 .it was resolved later #### Reasons for choosing msg91 I wanted to give it a try and when i contacted the support/marketing staff in the website it felt promising .so I gave it a try #### Reasons for switching to msg91 privacy for my clients and to prevent brand promotion of facebook --- ### It is easy to integrate and use - Overall rating: 5/5 - Reviewer: Gaurav K. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: March 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We are a B2B platform which had allows communication flow from our clients to their customers via SMS. We used MSG91 for the communication (both promotional and transactional). It has worked out pretty well so far. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros UI is pretty good and modern. API documentation are comprehensive which makes the software very easy to integrate and use. It takes message request in bulk and execute and implements them from its own end. Reports can be easily downloaded from website #### Cons Sometimes the delivery logs comes quite late. It can be improved. #### Reasons for choosing msg91 Simplified pricing. East to implement API. Great API documentation. --- ### Awesome Software Ever - Overall rating: 5/5 - Reviewer: Akshay G. - Verified reviewer: Yes - Industry: Writing and Editing - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: April 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Best part is the custom msg I'd and i can send from mobile as well as desktop also. I can also save templates that is really great. #### Cons Nothing this software is the best ever. Nothing least ## More reviews [Next reviews](https://www.softwareadvice.com/sms-marketing/msg91-profile/reviews/?page=2) --- msg91 Reviews, Pros and Cons - 2026 Software Advice