All Omnisend Reviews
1-25 of 715 Reviews
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Akande
1,001 - 5,000 employees
Used less than 2 years
OVERALL RATING:
4
Reviewed August 2021
Omnisend is a must have for Shopify stores
Cristian
Verified reviewer
Retail, 2-10 employees
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
FUNCTIONALITY
5
Reviewed April 2023
Seems very well build, has a lot of options
I have used Onmisend for a too small amount of time, unfortunately. From my short experience with it, it's a very complete software and now that I review it, I realize that I should probably give it a second chance in another project. The only reason that I didn't get to use it more is because my team was already used to MailChimp and we didn't have too much time to switch tools. But I have a new project in the next 2 months, that will start from 0, and will be giving the software a try for sure. They have SMS campaigns, which is why I was drawn to it in the first place.
CONSNothing to dislike, to be honest. It seems like a very complete set of software, priced decently and all.
Chetan
Verified reviewer
Apparel & Fashion, 2-10 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed July 2021
Best Email Marketing Software for our Ecommerce Brand!
It was a nice experience with the Omnisend. We overall loved this tool for our automations and customer engagement.
PROSOmnisend is the best email marketing tool for our fashion brand. We have used this tool a lot for our automations and campaigns, on a daily basis.
CONSIt's kind of a complete tool in the email marketing industry, and we loved this tool a lot.
Reason for choosing Omnisend
It's the best as compared to other tools, and has the same functionalities.
Reasons for switching to Omnisend
It's the right tool for the email marketing as other tools, as we are on shopify.
Amandine
Arts and Crafts, 1 employee
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed November 2022
Amazing, beginner-friendly email marketing software with great customer support
Awesome! Great, friendly and quick customer support, easy to use pre-made automations and templates, free course to get started, useful contacts and segment lists. I wouldn't use any other software for my email marketing!
PROSI am a small business and I knew how important email marketing was. However, I struggled to understand how to implement it - how to create segments, how to send out relevant emails for my target audience, how to create automations, etc. It's has truly been so easy with Omnisend! First of all, they have a free course to get you started on their software and set up your first automations (welcome, abandoned cart). This course was very helpful. They have pre-made automations which was super useful for a beginner like me. I connected Omnisend to my website and with the right set up, I now have all my contacts put in segments that are relevant to their purchases and interests, which is great to send them THE email that will make them buy my products. Bonus points for their team, who is always super quick to respond to any questions you may have and is very friendly!
CONSThe only thing that I don't really care for is email templates, but it's probably because I'm a Webdesigner and I'm used to creating my own. However, you can save pre-made layouts so that's the way I do it to gain some time when I create my emails. Their automatic branding tool could be better honestly, but it's not the main aspect of the software so I don't really care that much.
Reason for choosing Omnisend
Price and overall feeling of the brand. Omnisend seemed easier to use and their team answered my questions right away before I started using their software.
Reasons for switching to Omnisend
MailerLite: not enough options, not professional enough.Mailchimp: too complicated to understand, set up and use as a beginner.
Renly
Marketing and Advertising, 51-200 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed February 2024
Why You Need Omnisend For Marketing
With Omnisend, we have best lead management features It makes SMS marketing easy and also features great email marketing features The software makes online campaign management easy
CONSWe have used Omnisend successfully and no issues arising
Eli
Information Technology and Services, 11-50 employees
Used weekly for less than 2 years
OVERALL RATING:
3
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
3
FUNCTIONALITY
3
Reviewed November 2022
Cost effective email marketing
I like it. It's not perfect, but neither are we. It helps us get the job done efficiently and has the opportunity to grow. Plus, I have been happy with the support.
PROSWe have 2m contacts in our database, and no other tool is as cost-effective for efficiently emailing them. Omnisend also has great e-commerce functionality, like SMS and easy-to-use form builders. Our account manager has been very helpful.
CONSThis is great for B2C, not B2B. Creating lists is difficult and managing our database is almost impossible..
Reasons for switching to Omnisend
Cost
Ellie
Food & Beverages, 10,000+ employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed November 2022
Personalized Support & Ease of Use
Overall we have been very happy with our decision to switch to Omnisend. It gives us the ability to measure success of our campaigns and automations, create forms, and manage our contacts within one single platform. They are open to feedback and make platform changes accordingly.
PROSOur account manager is very reliable, responsive, and helpful. Client Support is also very useful when needed. The platform overall is intuitive and easy to use. Omnisend is always seeking feedback and implementing changes to improve the platform, which I very much appreciate!
CONSThere are some reporting opportunities that could increase efficiency in evaluating metrics. Small features within the platform could be improved upon for a better UX, such as editing a campaign or sending a test email once it's been scheduled, scheduling automations in advance, and customizability of the new email builder.
Reason for choosing Omnisend
Ease of use, pricing, platform navigation.
Reasons for switching to Omnisend
Personica was not able to integrate with Shopify and properly track sales.
Brittany
Verified reviewer
Marketing and Advertising, 1 employee
Used weekly for less than 12 months
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed November 2022
Omnisend Great for Small e-Commerce Businesses
Omnisend is a great email marketing and SMS option for small or e-Commerce businesses who are looking to convert their followers to their email list and drive sales. You can target your audience, create discount codes and automation in their easy-to-use drag-and-drop email builder. There are also plenty of pre-set email templates you can use and customize for your business which makes getting started very easy.
CONSIt's limited in what you can do in the email builder, I like to see more options to use gifs and videos right in the email that doesn't have to be uploaded to YouTube first. Video clips seem to be the way of the world for effective email marketing right now.
Reason for choosing Omnisend
They have a great partners feature that allows me to manage all of my email marketing accounts from one login
Reasons for switching to Omnisend
Needed a way to easily communicate with my audience and comply with Canada email laws
Anonymous
5,001-10,000 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed September 2021
Awesome for communications
Omnisend has been a great and easy experience from beginning to end.
PROSThis is a really easy platform to use for sending out mass emails. We used it for internal company communications and it was convenient to set up different audiences to send emails to depending on the subject. The emails are very customizable too.
CONSThe only thing I would choose to improve is the "preview" feature. A lot of the times the preview didn't look exactly like the actual email on my browser (some of the word spacing would be off, pictures slightly different sizes, etc.). Not a big deal but a little annoying.
Reasons for switching to Omnisend
We switched from Mailchimp since Omnisend seemed more updated and we like the ease-of-use of the platform better.
Anonymous
2-10 employees
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
FUNCTIONALITY
5
Reviewed July 2019
Great e-commerce email marketing software
Omnisend has been great and has other features like messenger bot integration and integration with social media that we will be implementing in the future. 2 thumbs up.
PROSI LOVE Omnisend. My client had to switch from mailchimp to another software for her e-commerce business, something that would integrate with Shopify, and we found omnisend. The templates are beautiful and easily changeable and editable. The interface and backend design is clean and easy to use, and we can even see who bought items from specific emails so we know what works and what doesn't. Plus it's super affordable. Definitely recommend for a small online e-commerce business.
CONSI had a little issue changing the email and password but was able to resolve it through customer service.
Reasons for switching to Omnisend
Mailchimp no longer integrates with Shopify and is very glitchy.
Ida
Marketing and Advertising, 1 employee
Used monthly for less than 12 months
OVERALL RATING:
4
EASE OF USE
5
FUNCTIONALITY
4
Reviewed March 2024
Super easy to use
Great user interface, I found it really easy to use - in particular the design feature.
CONSCustomer service - would be great if there was an option to speak with someone on the phone.
Joe
Sporting Goods, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed February 2023
Great software with some quirks
My overall experience has been very good. My account manager is one of the best I have ever had from any service I have used. I think for the price it offers so many people a really good platform for their needs.
PROSOmnisend is very user friendly. I believe that anyone with little knowledge of sending email campaigns will not have much of a learning curve. Unfortunately, that means that some of the things in the email builder do not have as advanced of functionally as I would like.
CONSI think that there needs to be more customization ability in the email editor. Some competitors offer a much more robust email builder (for more advanced emails).
Reason for choosing Omnisend
Price
Reasons for switching to Omnisend
Switch from Mailchimp to Bronto, then Bronto went to "end of life" forcing us to make a switch.
Kimberly
Apparel & Fashion, 2-10 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed August 2019
Omnisend - A good alternative to Mailchimp
Our small business has been a paid user of Omnisend for 2 years now and I really love how everything works well and get our mailers and abandoned cart emails delivered to customers' inboxes on time!
PROSI like that the staff are very prompt and attentive to our inquiries and that the email automation actually works (not being categorised as 'spam' by email providers) with reports of opening and clicking rate.
CONSI wish there was a one-click button option for us to request for installation or integration of the Omnisend mailers with our website as it is quite frustrating to have to manually request in the chat system everytime we change our site template. Apart from that, I think it would be good if the automation form could auto-generate a promo code everytime a customers registers a valid email address with us so customers do not have to wait for the email containing the discount to purchase with us.
Reasons for switching to Omnisend
Emails keep getting driven to the 'spam' folder.
Tatyana
Apparel & Fashion, 2-10 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed December 2022
We love Omnisend!
Love Omnisend so much!
PROSOur favorite part is the dedicated account manager - Sydney! She is always looking for ways for us to optimize and helps with any issues that come up! I love having one person who helps us with projects rather than feeling like you are lost in a cog with many other programs/companies.
CONSWould love more segmentation options, but software is awesome overall!One thing I would love to improve is just having a drop down for time when scheduling a campaign. The current time selector is very sensitive and easy to make a mistake on. Perhaps splitting date and time into two drop downs.
Reason for choosing Omnisend
The price of Omnisend was amazing and Omnisend allowed us to add our distributors to our account as well. Also, Omnisend assigned an account rep to us, vs Klavyo would not have a dedicated person for our account.
Reasons for switching to Omnisend
Mailchimp is too political and not much optimization or customization.
Erika
Retail, 2-10 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed August 2022
Great email platform! Would recommend
It is very easy to use and I am able to drag and drop different sections into my email which allows for easy customization. I can easy duplicate previous emails to keep the template that I have used in the past. There are also new templates that I can choose from if I am stuck. Good price for everything that it offers and it links to my website.
CONSbeing able to disable the SMS part for a slight discount and being able to sort contacts easier.
Reasons for switching to Omnisend
This product seemed easier to use and allowed me to have more contacts in the system.
Jess
Photography, 11-50 employees
Used weekly for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed August 2019
OmniSend, is a god send!
There is a lot that OmniSend does extremely well, we used to use Klaviyo in the past and it was an absolute nightmare, the interface was disgusting and so clunky to use. When we swapped to OmniSend, we honestly will never go back to anything else. OmniSend's interface and ease of use are insane for the price that you pay. Would 100% recommend it to any of my colleagues and continually do!
CONSAs a company with a very strong focus on how things look, there are a few design additions I think that could be added, along with some pre-created templates that are filled with content. Something similar to how MailChimp does it? Just a suggestion!
Reasons for switching to Omnisend
Previous product was clunky and had a horrible interface.
Dolores
Apparel & Fashion, 2-10 employees
Used weekly for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed December 2022
Value for money
It has been good so far.
PROSForms, automation rules, creating segments
CONSThere is still some scope to make the software better for mobile devices, especially for an app that uses dark mode. Wheel of fortune could have more color themes or options to choose custom colors.
Reason for choosing Omnisend
Cheaper than Klaviyo and offers similar features
Reasons for switching to Omnisend
Mailchimp stopped supporting Shopify integration
Meryam
Apparel & Fashion, 2-10 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed August 2022
Omnisend is a game changer!
We've tried 2 other email platforms prior to and nothing was as easy as omnisend, time is the most valuable thing to a business owner, and Omnisend simply saves me a lot of time.
PROSWe have been using Omnisend for over 2 years now, we integrated it with our shopify store and it has been a breeze. I was a beginner at email marketing and still feel like I am, but Omisend makes me feel like I can get the job done. We love the templates and the drag & drop features. Everything is fast and efficient. We also love the Automations and the ready made templates for those as well.
CONSThere's nothing I dislike about the software, I would suggest more weekly "prompts" to give us fresh ideas on what to send out in our emails, or maybe an automation refresher? Things that can be fixed or adjusted to maximize profits.
Reasons for switching to Omnisend
Mailchimp no longer worked well for retail when they did their updates.
Tanya
Consumer Services, 1,001-5,000 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed November 2022
Easy to use, helpful support
Omnisend does a wonderful job of walking you through the set up process and explaining how to create the best automations and segments for your use case. [SENSITIVE CONTENT] have been wonderful during our time with Omnisend.
PROSAutomations and campaigns are fairly easy to build out and create. The latest segmentation and filter features allow us to further target our contacts.
CONSThere are some limitations to things that we could use to help us, most notably click maps within automations.
Reason for choosing Omnisend
The business model on send based over contact based (initially), our initial interaction with the sales staff and the willingness to work with us based on our unique needs.
Nick
Consumer Goods, 1 employee
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed August 2019
Best email marketing software that I've used!
My overall experience with Omnisend has been amazing. This software has allowed me to automate my email marketing and start building relationships with customers and everyone else who comes in contact with my brand.
PROSI love that it gives me the ability to visualize my automated workflows before building them out. It allows me to craft our brand experience and customize it for different groups of people.
CONSHonestly, nothing. So far it has all of the features that I need and more.
Reason for choosing Omnisend
I chose Omnisend over staying with Constant Contact because of the vast amount of features and customizability.
Reasons for switching to Omnisend
Constant contact did not allow me to customize automated notifications from my Shopify store.
Nadia
Health, Wellness and Fitness, 2-10 employees
Used daily for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed November 2022
Works fine but still needs improvement
I think it works fine for the price.
PROSPricing is decent + overall basic features work fine as well. Still need a lot more interesting templates and optimizing on both mobile + desktop so so
CONSwould love to be able to speak to a person live if needed if chat gets frustrating. Also need a lot more templates
Reason for choosing Omnisend
We have been using it for so long and we are comfortable with the format and pricing is decent
Tanya
Health, Wellness and Fitness, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed August 2022
Big fan of Omnisend
We've been really happy with Omnisend for the last number of years and will continue to use the app in our marketing activities.
PROSOmnisend is a powerful tool that's easy to use, offers customizable features, and exceptional analytics.
CONSWe had some issues when converting from old builder to new builder but it turned out to be a simple user error and customer service helped us right away.
Reason for choosing Omnisend
Omnisend is more powerful and easier to use.
Reasons for switching to Omnisend
Omnisend is more powerful and easier to use.
Jonathan
Apparel & Fashion, 2-10 employees
Used daily for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed August 2022
Why You Should Consider Omnisend
Omnisend lets us build our email marketing lists, automate email communications and easily design newsletters, it works very well with Shopify and while prices have increased recently it still represents good value
PROSGreat list and email design management at a price that is more than competitive compared to some of the other big players in this area. The customer service is also very good
CONSWE have 3 ecommerce stores in different territories - when creating automations and emails it should be easier to copy existing flows and templates from one store account to another - it often feels like this was forgotten in the original build of the software. THe ability add short videos into emails would be good to
Reason for choosing Omnisend
Value for money
Reasons for switching to Omnisend
Mailchimp no longer integrated with Shopify
Emre
Verified reviewer
Computer Software, 1,001-5,000 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed November 2022
Positive experience results
As an entrepreneur, I am constantly searching for new ways to market my products and services. I have been using Omnisend for a 1 year now, and I am in love with it. I have been able to use the omnisend platform to completely automate my email marketing. I use it to send out a variety of emails to my subscribers based on what they have bought.
PROSI've been using Omnisend for the past 1 years, and it's been one of my best decisions. Omnisend has really changed the way I market to my subscribers. I used to send out bulk emails over time, but now I focus on sending the emails when the subscribers are actually active in the system. I also find that Omnisend has made me a much better marketer in the process.
CONSOverall I was satisfied and had a great experience, I think businesses lacking in marketing should definitely use it. It works great and I haven't had a problem.
Christian
Consumer Goods, 2-10 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed November 2022
Switched to Omnisend 6 months ago, helped transform out emails
Very pleased with our experience.
PROSThe ease of use, the look, and the simplicity of email creation. The customer service has been top notch
CONSI wish at times the list management would be easier. The ability to make segments based on data is excellent but I would love to make a manual email list at times.
Reason for choosing Omnisend
The price, customer support, and simplicity
Reasons for switching to Omnisend
More features at a fair price