KPI6 is a valid tool to get information I need as a support to make decisions about product development. You are 99% of the times able to get valuable drivers in absolutely no time. For instance, I often run research on both social networks and forums to understand people's frustrations or value points when they talk about a certain product. It's faster and less expensive than an institutional survey and it lets you get more granular on details of interest or to find new topics to explore. Once you learn how to use it, the only limit is your fantasy and approach. You can really get data about possibly every topic in every part of the world.

Offers more insights than the standard platform, especially the Audience/Lookalike part which is something really unique. Granular data, with a powerful dataviz and a rock-solid methodology. Ability to filter for countries and languages, which is really valuable. Its UX too is a core strength: flexible, customizable and functional. It saves you a lot of time.

The filtering system could be improved, it's sometimes a bit difficult to get an accurate deep-dive. No learning center, which can be limiting for new customers, but it's a non-problem given the quality of the 1-to-1 academy and customer support.

With KPI6 we worked on building several use cases on different industries. We collaborated to create the C-Trust Index, an index to measure the impact of the pandemic in terms of people's trust and propensity to buy. We worked on the creation of Custom Machine Learning to analyse the city's main issues of interest (safety, health, etc.) and we are continuously working on new areas of development.

The tool is easy to use and has a very good UX/UI. The support is also always there and above all the team and the tool are very flexible and always ready for new technological and business experiments. The tool has excellent features related not only to sentiment and emotion analysis, but it is a great tool for analysing audiences and building key business personas. Furthermore, with the Custom Machine Learning feature, it is possible to build ad hoc algorithms to specialise the tool in new sectors.

Some limitations related to the social pages to be included or the maximum number of keywords for queries and filters can be improved.

In general, the tool allows you to carry out interesting analyzes on online conversations, with an excellent level of proficiency. The graphs that the tool creates have nice views and can be exported directly to be inserted into reports or other documents.

The tool is very efficient for listening to online discussions, especially those that take place on Twitter. Once the search has been set, the tool allows you to drill down on the data collected and to deepen your research.

The query setting, the keyword set up can be a bit cumbersome, especially at the beginning when you have little confidence with the tool.

we develop togheter a lot of amazing project and research for important brand with ad hoc analysis report and live dashboard. a strong point was the collaburation with the kpi6 team that permited to develop and refine the analysis in a very relevant way.

This sw rapresent an important starting point to make meaningful focus on what people say, think and feel about a brand, a person or a topic. the opportunity to analize each of this element on two side: analytics (trend, frequence, sentiment, emotions) and audience is a powerful features

the opportunity to analize each of this element on two side: analytics (trend, frequence, sentiment, emotions) and audience is a powerful features

We use it for everything. I think it is very useful in the decision-making process to avoid having to manage bad choices later. It prevents, for example, from publishing or making changes based on the personal taste of a few, but from looking at trends and accompanying us in a parallel binary to what is the mainstream.

The possibility of social listening not only on a superficial level, but to work on data by investigating the nuances and interests of users is priceless for a company's communication strategy. Our strategy has totally changed since using the platform. We have more precision, of course, but also more questions and more creativity.

Perhaps the possibility of directly downloading graphic reports with impactful infographics based on our data.