--- title: "Hootsuite Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Hootsuite. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Hootsuite is a good fit for you!" source_url: "https://www.softwareadvice.com/social-media-management/hootsuite-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Social Media Management Software](https://www.softwareadvice.com/marketing/social-media-comparison/) / [Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/) / Hootsuite Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/collaboration/hootsuite-profile/) Reviews [Alternatives](https://www.softwareadvice.com/collaboration/hootsuite-profile/alternatives/) # Hootsuite User Reviews ## Reviews summary - Overall rating: 4.4/5 - Total reviews: 3,857 ### Secondary ratings - Ease of use: 4.3/5 - Customer support: 4.2/5 - Value for money: 4.1/5 - Functionality: 4.3/5 ### Rating distribution - 5 stars: 2,033 reviews (53%) - 4 stars: 1,367 reviews (35%) - 3 stars: 371 reviews (10%) - 2 stars: 49 reviews (1%) - 1 star: 37 reviews (1%) ### Most mentioned pros - It streamlined our content posting and basic campaign tracking, saving us from having to manually check on them all the time and helping coordinate tech support responses via the inbox. - Hootsuite centralizes the scheduling, listening, and analytics of platforms into a single spot, making it easier for non-marketing teams like ours at IME Hidraulica to share their project updates and monitor industry mentions without having to juggle apps. - I use it almost every day because I really enjoy it, and I can create powerful workflows and automate some tasks. ### Most mentioned cons - I really just need basic reach and engagement numbers in a format I can drop straight into our monthly board deck, I'm tired of having to reformat every single cell in Excel. - The platform is not a good value when our team is expanding because it is essentially a waste of money, and the customer support is virtually worthless when it comes to annoying lockouts in account management or the necessity to have some advanced customization features. - Video editing capabilities are quite limited and this can be frustrating as we do a lot of visual storytelling. ## Hootsuite customer reviews Showing reviews 1-25 of 3,857 (page 1). ### Plan Ahead and Publish On Time Across Platforms- All in One Place - Overall rating: 4/5 - Reviewer: Nicola M. - Verified reviewer: Yes - Industry: Business Supplies and Equipment - Company size: 2-10 employees - Product usage: less than 1 year · weekly - Reviewed: November 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. It's solving having to log into all platforms and manage the content calendar across all the socials. It gives one holistic view and makes the team a lot more productive #### Ratings breakdown - Ease of use: 4/5 - Customer support: 4/5 #### Pros Plan ahead and ensure content goes out on time across platforms in one place. It's much easier to track and ensures regular activity without being too time consuming #### Cons Sometimes it doesn't flag the different format sizes may be a problem when setting up. Therefore, when you upload the asset errors occur. Which can be time consuming if you are creating the content in platforms such as canva. --- ### Easy-to-Use Social Scheduling with Valuable Insights - Overall rating: 5/5 - Reviewer: Chorale M. - Verified reviewer: Yes - Company size: 11-50 employees - Reviewed: November 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I schedule social media across platforms and days, and get valuable insights and data from each channel without needing to log in natively. #### Pros I find Hootsuite easy to use, and after using it on and off for about a decade, it’s still the tool that comes out above everybody else. It’s aesthetically pleasing and a delight to use—it feels fun, not like I’m tapping into a computer’s mainframe. I like that it has a bit of a sense of humor and that its design and brand voice are well integrated. I can schedule social media across platforms and days and get insights and data from each channel without logging in natively. Setup and onboarding have been easy every time. I’d recommend it every time to someone with a marketing and communications budget, especially in the nonprofit space. It’s worth it. #### Cons nothing comes to mind --- ### User-Friendly, Reliable Platform with Helpful AI and Integrations - Overall rating: 5/5 - Reviewer: Kimberly C. - Industry: Banking - Company size: 51-200 employees - Product usage: 1-3 years - Reviewed: November 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Hootsuite helps to manage my social media platforms and gives me a great overview of everything we are doing through both Facebook as well as Linkedin. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 #### Pros The platform is very user friendly. App integration is great. There is rarely an issue with the platform functioning properly. AI is incredibly helpful. #### Cons There isn't much not to like about Hootsuite. I guess it would be nice if there was recommendations based on our specific industry to help with content creation. --- ### Great Multi-Platform Scheduling, But LinkedIn Tagging and Drafts Need Work - Overall rating: 4/5 - Reviewer: Bryan P. - Industry: Non-Profit Organization Management - Company size: 2-10 employees - Product usage: 1-3 years · daily - Reviewed: November 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Making it really easy to schedule posts across platforms and is a big time saver for my team. It's also nice that it shows posting history so we can go back and reference them. #### Ratings breakdown - Ease of use: 4/5 - Customer support: 4/5 #### Pros I like how easily it integrates multiple social platforms. It makes posting to all platforms easy, and it's a bonus that you can customize the post per platform without having to create a new project. #### Cons Tagging businesses/ individuals, especially on LinkedIn can be a challenge. Additionally, the drafts feature is pretty clunky. It isn't as simple as it feels it should be --- ### Great Scheduling and Analytics, but First-Comment Scheduling Is Missing - Overall rating: 4/5 - Reviewer: Sharon G. - Industry: Education Management - Company size: 51-200 employees - Product usage: 5+ years · daily - Reviewed: November 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. It allows my whole team as well as my clients to be able to log into the account to view and approve posts. I also like that the analytics reports can be customized. #### Ratings breakdown - Ease of use: 4/5 - Customer support: 4/5 #### Pros I really like the ability to schedule months in advance as wall as the calendar view allowing me to able to see the month laid out. I also like the analytics. #### Cons I wish that I could schedule the first comment. By not being able to schedule the first comment, I feel that some of my posts are penalized by Meta for having links and taking people off of the page. --- ### Easy Multi-Client Scheduling and Reporting, with Login Hurdles - Overall rating: 4/5 - Reviewer: Grace W. - Verified reviewer: Yes - Company size: 2-10 employees - Reviewed: November 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I find Hootsuite’s analytics and reporting solid, and it makes it easy for me to find results. #### Pros I like that I can schedule posts for multiple clients at different times and see all the platforms in one account. The analytics and reporting make it easy to find results, and the customizable reports are really helpful for my different clients. The initial setup was very easy. #### Cons I’d like to have more users, and the login verification is a faff. --- ### Easy Multi-Platform Scheduling, but Analytics Customization and Accuracy Need Work - Overall rating: 4/5 - Reviewer: Michelle S. - Verified reviewer: Yes - Industry: Non-Profit Organization Management - Company size: 2-10 employees - Product usage: less than 1 year · weekly - Reviewed: November 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. It's providing a platform where I can schedule my content and review my performance, which helps me as I work in social media. This saves a lot of time since I don't have to manually go into every platform to schedule and post content. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 3/5 #### Pros It’s easy and intuitive to use, and overall very user-friendly. Connecting multiple platforms is straightforward, and I can schedule content across them all at once. I also really like the analytics dashboard. On top of that, the pricing feels very reasonable for nonprofits. Speed with scheduling and posting content is generally fast and reliable. #### Cons There aren’t enough customizable metrics in the analytics dashboard, and there are other figures I wish I could see. The data also isn’t visualized very well, and there don’t seem to be many visualization options beyond a widget and a single number. The navigation of the home page is a little confusing; not much context as to what the different icons mean, so when I was first using Hootsuite I was just clicking around a lot to figure out how to find certain things. It's a bit annoying to export analytical data, for example. I think it's a rip-off that you have to pay for a better subscription just to be able to export the data as an excel. I also frequently run into metric inaccuracies, where the data in Hootsuite doesn’t match what I’m seeing in the native platform, which is frustrating. Another annoyance is that I have to manually set the date range every time I add or change a metric. I wish there were a way to lock a time frame so I didn’t have to keep resetting it. On top of that, there are some platform issues. Tagging people is often unreliable because they don’t show up when I search. For example, I’m not able to tag anyone on LinkedIn who doesn’t have a company page (I can’t tag individuals). Sometimes when I post a reel on Instagram, it gets cropped. I also don’t have any option to change the thumbnail or cover on posts. Lastly, I sometimes have problems with account integration. I’ll have to try posting something multiple times because Hootsuite keeps failing it with an “account isn’t connected” message, even though when I check, the account still shows as connected. Overall I think Hootsuite is an okay option, but it's definitely not as advanced as other social media planning sites, and a lot of these small problems detract from the overall user experience. I also think the constant in your face push to use AI is a bit annoying. --- ### Easy Post Scheduling with Helpful Suggested Posting Times - Overall rating: 5/5 - Reviewer: Katherine C. - Verified reviewer: Yes - Industry: Hospital & Health Care - Company size: 51-200 employees - Product usage: less than 1 year · weekly - Reviewed: November 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. It is great for production timeline and scheudling things so I do not have to work on the weekends or when on PTO. But I think there are a lot of features i am unaware of. #### Ratings breakdown - Ease of use: 4/5 #### Pros Scheduling posts and you can tag in FB and Linked in. It also gives you suggested times of when it is best to do a posting more words words words words #### Cons I cannot upload to youtube which is very fustrating. I also do not like that I can not schedule stories for instaagram and facebook. Both of those would be great time savers --- ### Easy Scheduling, Though Image Resizing Needs Work - Overall rating: 5/5 - Reviewer: Amber K. - Company size: 11-50 employees - Reviewed: November 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I use Hootsuite to schedule advertising posts far in advance, so I don’t have to be on social media platforms every day to keep up with advertising. #### Pros I like how easy Hootsuite is to use. I can schedule posts far in advance, so I don’t have to be on social media every day to keep up with advertising. #### Cons I find image sizing frustrating. I wish Hootsuite offered its own resizing options so I didn’t have to make those adjustments through other applications. --- ### Intuitive, User-Friendly Scheduling That Keeps Our Content Calendar on Track - Overall rating: 4/5 - Reviewer: Andrew - Industry: Pharmaceuticals - Company size: 201-500 employees - Product usage: daily - Reviewed: November 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. We struggled with post management and simultaneous posting, having to post manually across our many accounts in order to make sure our brand presence was consistent. Now we just have to schedule a slot and determine which accounts to post for and it will post for us. I can schedule a month in advance and allows us the flexibility to focus on other projects. #### Ratings breakdown - Ease of use: 4/5 - Customer support: 4/5 #### Pros Hootsuite is very intuitive and user-friendly, especially since I’m relatively new to social media management. It helps me organize my thoughts and better understand the themes within a content calendar so I can deliver on our social media goals. It also integrates seamlessly with our business accounts and provides simultaneous access, which makes it easier for us to engage with customers across our platforms. My favorite feature is the ability to draft posts and leave them in their dedicated time slots across different months. #### Cons While I definitely feel like I'm getting my money's worth with the amount of features from social listening to social insights, it can be a little pricy getting a standard membership which is $99 a month. However, the return on investment is more than worthwhile, if there were a way to have a more basic plan it could improve access to the platform and all of its features --- ### Sales - Overall rating: 5/5 - Reviewed: November 2026 - Industry: Accounting - Company size: 2-10 employees The reviewer appreciates Hootsuite for its ability to streamline social media tasks, enabling effective scheduling and performance tracking in one place. Nonetheless, they express a need for a simpler interface and improved analytics to better understand social media performance. Full review available after login on Software Advice --- ### Operations Manager - Overall rating: 5/5 - Reviewed: November 2026 - Industry: Hospitality - Company size: 51-200 employees The reviewer appreciates how Hootsuite simplifies social media management through bulk scheduling and a centralized dashboard. They suggest that new users could benefit from more tutorials to help them adjust to the platform more quickly. Full review available after login on Software Advice --- ### Digital Operations Manager - Overall rating: 5/5 - Reviewed: November 2026 - Industry: Online Media - Company size: 11-50 employees The user-friendly interface of Hootsuite simplifies navigation and helps keep track of conversations across channels. Although it requires some time to learn due to its many features, the overall efficiency gained is beneficial. Full review available after login on Software Advice --- ### Director of Strategic Marketing - Overall rating: 5/5 - Reviewed: November 2026 - Industry: Primary/ Secondary Education - Company size: Self-Employed As a one-person department, the reviewer finds this platform invaluable for managing social media efficiently. It offers useful insights, including optimal posting times, although additional resources for navigation would be helpful. Full review available after login on Software Advice --- ### Manager, Communications and Public Affairs - Overall rating: 5/5 - Reviewed: November 2026 - Company size: 2-10 employees The reviewer appreciates Hootsuite's ability to streamline social media management and reporting for their nonprofit organization. They found the initial setup to be very smooth, although they struggle with remembering the new names for various sections within the platform. Full review available after login on Software Advice --- ### Marketing Consultant - Overall rating: 5/5 - Reviewed: November 2026 - Industry: Non-Profit Organization Management - Company size: 51-200 employees The review highlights the ease of scheduling posts across multiple platforms with Hootsuite, which is appreciated for its user-friendly interface. There are some challenges with ensuring that specific edits remain consistent across platforms, requiring multiple attempts at times. Full review available after login on Software Advice --- ### Marketing Director - Overall rating: 5/5 - Reviewed: November 2026 - Industry: Automotive - Company size: 2-10 employees The user experience with Hootsuite is marked by its ability to streamline multi-account management and scheduling. Although there are rare connection drops, the overall functionality supports a solid social media strategy. Full review available after login on Software Advice --- ### Social Media Coordinator - Overall rating: 5/5 - Reviewed: November 2026 - Industry: Non-Profit Organization Management - Company size: 51-200 employees As a social media manager, using Hootsuite has streamlined the process of content planning and engagement across various platforms. While it offers valuable tools for scheduling and analytics, the complexity of some features and the cost can be challenging for independent users. Full review available after login on Software Advice --- ### Marketing Officer - Overall rating: 4/5 - Reviewed: November 2026 - Company size: 2-10 employees The reviewer finds Hootsuite's initial setup to be user-friendly, which aids in scheduling social media posts effectively. However, they mention that the more advanced features can be difficult to navigate. Full review available after login on Software Advice --- ### Resource Development & Marketing Manager - Overall rating: 5/5 - Reviewed: November 2026 - Company size: 201-500 employees The initial setup of Hootsuite is straightforward, making it accessible for users looking to streamline their social media efforts. The ability to plan and schedule content in advance is a key advantage. Full review available after login on Software Advice --- ### Verified reviewer - Overall rating: 4/5 - Reviewed: November 2026 - Company size: 201-500 employees The reviewer finds Hootsuite beneficial for managing social media tasks, particularly for publishing and optimizing content. Despite its advantages, the user notes that the interface feels somewhat legacy and could use improvements for better usability. Full review available after login on Software Advice --- ### Creative Director - Overall rating: 5/5 - Reviewed: November 2026 - Industry: Non-Profit Organization Management - Company size: 2-10 employees The review highlights Hootsuite's effectiveness in managing multiple social media accounts and content calendars, making it easier to maintain an online presence. Yet, the user notes that the analytics could be more flexible and insightful regarding audience engagement. Full review available after login on Software Advice --- ### Business Owner - Overall rating: 5/5 - Reviewed: November 2026 - Industry: Hospitality - Company size: 11-50 employees The reviewer appreciates Hootsuite's ability to streamline social media scheduling, dedicating just one weekly session for posts. They also find value in the feature that provides insights into past posts and relevant events. Full review available after login on Software Advice --- ### Creative Director - Overall rating: 5/5 - Reviewed: November 2026 - Company size: 11-50 employees The reviewer has used Hootsuite for years and finds it consistently effective for scheduling posts. They mention that the initial setup was easy, which contributes to their overall satisfaction with the tool. Full review available after login on Software Advice --- ### Verified reviewer - Overall rating: 5/5 - Reviewed: November 2026 - Company size: 51-200 employees The reviewer appreciates Hootsuite's ability to streamline social media management and reporting, which aids in understanding analytics. They express a desire for improved features like whiteboard tools and better report customization. Full review available after login on Software Advice ---