--- title: "Hootsuite Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Hootsuite. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Hootsuite is a good fit for you!" source_url: "https://www.softwareadvice.com/social-media/hootsuite-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Social Media Management Software](https://www.softwareadvice.com/marketing/social-media-comparison/) / [Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/) / Hootsuite Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/collaboration/hootsuite-profile/) Reviews [Alternatives](https://www.softwareadvice.com/collaboration/hootsuite-profile/alternatives/) # Hootsuite User Reviews ## Reviews summary - Overall rating: 4.4/5 - Total reviews: 3,801 ### Secondary ratings - Ease of use: 4.3/5 - Customer support: 4.2/5 - Value for money: 4.1/5 - Functionality: 4.3/5 ### Rating distribution - 5 stars: 1,993 reviews (52%) - 4 stars: 1,352 reviews (36%) - 3 stars: 370 reviews (10%) - 2 stars: 49 reviews (1%) - 1 star: 37 reviews (1%) ### Most mentioned pros - It streamlined our content posting and basic campaign tracking, saving us from having to manually check on them all the time and helping coordinate tech support responses via the inbox. - Hootsuite centralizes the scheduling, listening, and analytics of platforms into a single spot, making it easier for non-marketing teams like ours at IME Hidraulica to share their project updates and monitor industry mentions without having to juggle apps. - I use it almost every day because I really enjoy it, and I can create powerful workflows and automate some tasks. ### Most mentioned cons - The platform is not a good value when our team is expanding because it is essentially a waste of money, and the customer support is virtually worthless when it comes to annoying lockouts in account management or the necessity to have some advanced customization features. - Video editing capabilities are quite limited and this can be frustrating as we do a lot of visual storytelling. - One thing I don’t love about Hootsuite is that it can feel a bit clunky sometimes, especially when switching between accounts or navigating certain features. ## Hootsuite customer reviews Showing reviews 1-25 of 3,801 (page 1). ### Still hooting for Hootsuite - Overall rating: 5/5 - Reviewer: Farrah G. - Verified reviewer: Yes - Industry: Education Management - Company size: 5001-10000 employees - Product usage: Used weekly for more than 2 years - Reviewed: July 2026 - Review source details: This review was submitted organically. No incentive was offered We are still enjoying Hootsuite and the various features available. We're able to afford the costs while we have extramural funding, but will need to consider continuing once our grant funding ends. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 2/5 - Functionality: 4/5 #### Pros One obvious improvement over the years is the ability to schedule social media posts across multiple platforms. This has made a significant difference in efficiency for our team, especially when it comes to collaborative projects. #### Cons We've experienced some challenges with customer support. In one case, the account was locked due to one user's inadvertent actions and it took longer than expected to get customer service to assist us with getting back to full operation. #### Reasons for choosing Hootsuite We were using Hootsuite before they canceled the free plan so our team was already familiar with the platform and features. --- ### A great tool for social media management but quite expensive - Overall rating: 4/5 - Reviewer: Dimitra E. - Verified reviewer: Yes - Industry: Non-Profit Organization Management - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: March 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. My overall experience with Hootsuite was positive. It made managing multiple social media accounts much easier with its scheduling, automation, and analytics tools. I found it especially useful for keeping track of posts and engagement in one place. However, I found the pricing quite high! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros I really liked how easy Hootsuite made it to manage multiple social media accounts in one place. Scheduling posts was simple, the automation saved time, and the analytics helped me track what was working. #### Cons The pricing was quite high, especially for a small business or a non-profit. The free plan had limited features, and some advanced tools were only available in the more expensive plans. #### Reasons for switching to Hootsuite To be able to manage more accounts and schedule ahead of time more easily. --- ### Use Hootsuite to Help Your Business Grow - Overall rating: 5/5 - Reviewer: Crystal A. - Verified reviewer: Yes - Industry: Writing and Editing - Company size: Self-Employed - Product usage: Used daily for less than 2 years - Reviewed: June 2026 - Review source details: This review was submitted organically. No incentive was offered I enjoy using it because it allows me to save time, especially when posting social media. It is a great application to use as a business owner. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I enjoy using it because it allows me to post on all of my social media at one time. This is helpful for me as a business owner. #### Cons I don’t like the monthly cost of the application, however I need it for work so I pay for it as needed. --- ### Good for creating and tracking your content strategy - Overall rating: 5/5 - Reviewer: Demi M. - Verified reviewer: Yes - Industry: Computer Games - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2026 - Review source details: This review was submitted organically. No incentive was offered I really enjoy it, Hootsuite allows me to see what’s going on with my campaign strategy and take action quickly if something deviates from my vision. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros What I like about Hootsuite is the ease of use of the whole platform. It’s the first web tool for planning posts and analyzing insights that I have used, right after Canva. I use it almost every day because I really enjoy it, and I can create powerful workflows and automate some tasks. #### Cons With Hootsuite, LinkedIn doesn’t allow you to schedule PDF uploads, which is a shame. Also they dosn't anymore giving trial. --- ### 2nd best social media management platform - Overall rating: 4/5 - Reviewer: Diana B. - Verified reviewer: Yes - Industry: Computer Software - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: February 2025 - Review source details: This review was submitted organically. No incentive was offered Pretty solid platform with good support. There's a reason they've been around for more than a decade. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I think they're the second best social media management platform on the market outside of Buffer. You really just need a platform for scheduling, managing across multiple social accounts, and response management. They do great in all these factors. #### Cons They don't really offer any useful social listening capabilities. That being said using HootSuite + another tool like BuzzSumo will give you a way better results than just choosing an all-in-one like SproutSocial. #### Reasons for switching to Hootsuite Sprout Social and Agorapulse costed too much, and was very difficult to use. Hootsuite just works better at social media management than both of those more expensive solutions. --- ### Great for consolidating accounts, expensive for small clients! - Overall rating: 3/5 - Reviewer: Ali B. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used monthly for more than 2 years - Reviewed: December 2024 - Review source details: This review was submitted organically. No incentive was offered Hootsuite is great, however it became too expensive to justify when there were free tools we could use for our clients like Meta Business' scheduler, LinkedIn Scheduler and Databox for free reports. However if your client's accounts are all business places and you want to schedule all in one place, Hootsuite just might be the tool for you! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Their analytics reports are awesome! Hootsuite allowed me to create and download custom analytic reports for clients (that they loved). #### Cons Over the past year, Hootsuite changed their plan structure. You no longer can create free accounts for clients. You also can only add business LinkedIn pages (I was unable to add personal accounts for clients). #### Reasons for choosing Hootsuite At the time, Hootsuite was cheaper and more familiar! We had been using free Hootsuite prior to upgrading! #### Reasons for switching to Hootsuite At the time, Hootsuite was cheaper! We also had been using Hootsuite for 95% of our client accounts so our clients and team were familiar with the product and liked using it! --- ### Solid, dependable social media management tool - Overall rating: 5/5 - Reviewer: Steven J. - Verified reviewer: Yes - Industry: Consumer Goods - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2024 - Review source details: This review was submitted organically. No incentive was offered Overall I think Hootsuite is a great tool and a must for teams handling multiple social media channels #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I like that it allows our team to manage all our social media accounts in one place and saves us time #### Cons I think it does take a bit of time to get familiar with the tool, though guides and tutorials are available #### Reasons for switching to Hootsuite Sprout social was a lot more expensive and their customer service wasn’t great --- ### Powerful, Time-Saving Social Media Solution for Serious Users - Overall rating: 4/5 - Reviewer: Jason R. - Verified reviewer: Yes - Industry: Education Management - Company size: 2-10 employees - Product usage: Used weekly for less than 6 months - Reviewed: October 2024 - Review source details: This review was submitted organically. No incentive was offered Overall, Hootsuite has been an invaluable tool for managing my social media presence. It provides a powerful suite of features that streamline planning, scheduling, and analytics, which has allowed me to stay on top of content with ease. While the learning curve and cost may be considerations, especially for new users, the time saved and the value added make Hootsuite an excellent investment in my social media strategy. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The ability to streamline all my social media accounts into one easy-to-navigate dashboard is a game-changer. Scheduling content across multiple platforms saves hours each week, and Hootsuite’s analytics provide deep insights that help improve my strategy. It’s perfect for handling the social presence of a growing brand or small business, giving me all the tools I need in one place. #### Cons The pricing for premium features feels a bit steep, especially for small businesses or independent users who don’t need all the bells and whistles. The dashboard can also feel a bit crowded at times, which makes it challenging for new users to get comfortable. Finally, customer support could be more responsive, as it sometimes takes a while to get help when you need it. #### Reasons for choosing Hootsuite I chose Hootsuite because of its comprehensive feature set, which combines scheduling, analytics, and social listening tools in one platform. While Buffer and Later are great for scheduling, they don’t offer the same level of analytics and multi-platform support. Sprout Social was also a consideration, but Hootsuite’s pricing and user-friendly interface suited my needs better. --- ### Hootsuite won't refund me after they failed to cancel my account when I requested it. - Overall rating: 2/5 - Reviewer: Tristan N. - Verified reviewer: Yes - Industry: Venture Capital & Private Equity - Company size: 2-10 employees - Product usage: Used daily for free trial - Reviewed: December 2025 - Review source details: This review was submitted organically. No incentive was offered I am extremely disappointed with Hootsuite's poor support in getting me a refund for this mishap on their part in not canceling my account. I will never work with Hootsuite again. I'm shocked that they are an enterprise company and can't get back to customers. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 3/5 #### Pros Seemed like a nice site at first for tracking socials of competitors. I was interested in seeing what they could do. #### Cons They did not cancel my account when I requested it and thought I had completed cancellation. They proceeded to charge me over $1,000 before I caught that this subscription had rolled over. I sent them 5+ emails to resolve the issue, to both the original sales rep and to the support channel, and no one has gotten back yet. --- ### Strong Account Management Tool - Overall rating: 4/5 - Reviewer: Layla T. - Verified reviewer: Yes - Industry: Writing and Editing - Company size: Self-Employed - Product usage: Used weekly for less than 12 months - Reviewed: April 2026 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Functionality: 4/5 #### Pros Great tool for managing social media accounts all in one place, as well as scheduling posts across platforms. #### Cons Small learning curve to integrate platforms, but once integrated is a highly useful tool for account management. --- ### Handy for managing several social accounts - Overall rating: 5/5 - Reviewer: Wesley M. B. - Verified reviewer: Yes - Industry: Non-Profit Organization Management - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It has cut down immensely on the time I’d spend managing social media each week, allowing more time to build community engagement and plan new campaigns. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 4/5 #### Pros Thanks to Hootsuite, I can oversee our foundation’s Facebook, Twitter and LinkedIn profiles from one dashboard. I enjoy that I can schedule posts in the future and check engagement without having to jump around platforms. #### Cons Occasionally the previews are a little different to what actually goes live, so I’ve learnt to check formatting before scheduling. --- ### Helpful content planner - Overall rating: 3/5 - Reviewer: Nuria R. - Verified reviewer: Yes - Industry: Telecommunications - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: April 2025 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Super convenient to manage and plan all clients' social media accounts, allows multiple account management at the same time, centralizes all comments in one place above Go-Check #### Cons I really love it but I need to run multiple orders at the same time so I can afford it. Hootsuite saves time, helps plan content posting but pricing remains a real con --- ### Expensive & Poor UX - Overall rating: 2/5 - Reviewer: Doga I. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: May 2025 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 2/5 - Functionality: 2/5 #### Pros I chose it because the reviews were good, but after using my team and I were not happy with the performance. #### Cons Errors when publishing posts. Hard to understand the UX and navigate on the platform. Very expensive. --- ### Social networks easier to work with - Overall rating: 5/5 - Reviewer: Ian R. - Verified reviewer: Yes - Industry: Retail - Company size: 10000+ employees - Product usage: Used daily for more than 2 years - Reviewed: December 2024 - Review source details: This review was submitted organically. No incentive was offered I can do other activities without having to worry about the content on social networks, easy and simple to manage, managing to have satisfied customers #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Hootsuite is a really useful tool that saves time and provides opportunities for better performance with strategies that have been successful when scheduling posts, it knows the most opportune moment for posts to have a greater reach and greater views to the public, achieving the achievement of goals, you can have a perfect follow-up of each post by keeping track of statistics. Its operation reduces work time at the time I do not have to be aware of the time or moment indicated to make posts on social networks with its programming I can establish the type of content to publish and Hootsuite takes care of the rest #### Cons For the moment there has never been anything that bothers me or has gone wrong --- ### Easy, simple, cost effective - Overall rating: 5/5 - Reviewer: Maria T. - Verified reviewer: Yes - Industry: Mental Health Care - Company size: 11-50 employees - Product usage: Used weekly for less than 2 years - Reviewed: March 2025 - Review source details: This review was submitted organically. No incentive was offered I love the duplicate function as well as the connection with Canva. Posting across multiple platforms is a huge time saver. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros User friendly interface and great price point. #### Cons Cannot manage 2 add campaigns for the same post but different platforms. --- ### One of the social cms to benchmark at. - Overall rating: 4/5 - Reviewer: Alfredo J. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 2-10 employees - Product usage: Used weekly for less than 12 months - Reviewed: January 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It works, it is stable and has good relationships with the social media platforms so you can trust it to work. But don’t expect it to do much more than what’s expected of these tools. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Functionality: 4/5 #### Pros It’s a standard tool we measure other social cms to. So it has all the basic functions for keeping your social media in sync. #### Cons It is staying behind the times compared to tools such as ContentStudio, predis, among others. --- ### Great for Planners - Overall rating: 5/5 - Reviewer: Carleton T. - Verified reviewer: Yes - Industry: Retail - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: December 2024 - Review source details: This review was submitted organically. No incentive was offered I use HootSuite to send social-media messages for my business. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Being able to schedule messages, in advance, is so useful. #### Cons I found it overwhemling when I first started using it, but eventually I figured out the user interface. --- ### Fully-featured social media scheduling app - Overall rating: 4/5 - Reviewer: Joe M. - Verified reviewer: Yes - Industry: Publishing - Company size: 1001-5000 employees - Product usage: Used monthly for less than 6 months - Reviewed: May 2025 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Functionality: 5/5 #### Pros Being able to pick from a list of company approved marketing materials and schedule them to be posted to my social media makes sharing a lot easier. #### Cons Not so much a problem, but there's a lot going on in the app. I'm sure there are elements I'm not taking advantage of. --- ### Growing on me. - Overall rating: 5/5 - Reviewer: Natalie J. - Verified reviewer: Yes - Industry: Food & Beverages - Company size: 11-50 employees - Product usage: Used weekly for free trial - Reviewed: June 2026 - Review source details: This review was submitted organically. No incentive was offered Overall a great platform to be able to plan and schedule out my social media strategy. Would recommend. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros Scheduling posts is the best feature of hoot suite. I use it to plan out far ahead and it frees up my time for other projects. #### Cons I remember the free version having way more features than it does now. Unfortunately it still feels like I am being forced to pay for features that should be basic. --- ### Great platform for managing multiple accounts - Overall rating: 5/5 - Reviewer: Emily C. - Verified reviewer: Yes - Industry: Consumer Services - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: November 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, I thoroughly enjoy the platform and would recommend it to anyone looking to manage multiple accounts. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros As a content creator/manager, Hootsuite makes it very easily to monitor multiple platforms at once #### Cons Sometimes it can be hard to get new accounts to connect to Hootsuite. It is also a little pricey. --- ### Great management Platform - Overall rating: 5/5 - Reviewer: Lewis J. - Verified reviewer: Yes - Industry: Education Management - Company size: 2-10 employees - Product usage: Used daily for free trial - Reviewed: November 2024 - Review source details: This review was submitted organically. No incentive was offered Great, I had lack of experience in this sector and this has helped out tremendously, you can literary do anything for your network through the Hootsuite Dashboard #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Hootsuite has everything you could ask for in a social media marketing app, and using Canva templates considering Canva is my favourite app anyway for this kind of thing makes it that much better #### Cons A few too many options sometimes, i feel they could have simplified the options on certain things which would have improved speed --- ### Great for scheduling content ahead - Overall rating: 4/5 - Reviewer: Connor S. - Verified reviewer: Yes - Industry: Financial Services - Company size: 2-10 employees - Product usage: Used monthly for more than 2 years - Reviewed: November 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We have used Hootsuite to post to numerous social media accounts and schedule content well in advance of sharing. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros We like that you can add all of your social media accounts to your Hootsuite and effectively manage them from one area. #### Cons We found that the pricing has gotten to be a bit much considering that social media is not a #1 driver of our business model. --- ### A great tool for social media management - Overall rating: 4/5 - Reviewer: Chitrang S. - Verified reviewer: Yes - Industry: Telecommunications - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: October 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It has been a great software and a game-changer for the marketing and analytics teams. It saves a lot of time and effort in posting content on multiple platforms. Its in-depth analysis has helped our team expand our reach and business. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros It is a great and efficient scheduler for my posts across various social media platforms. It has an interactive user-interface, which helps do the work efficiently. Using its intelligence, the software also informs me the right time to post my content to enhance the user-engagement. Customer support is also good and prompt. It also offers an in-depth post analytics, for proper insights. #### Cons The pricing, in my opinion, is on the higher side, as compared to what its competitors are offering. Its posting feature on Instagram needs to be improved, otherwise it is a great tool --- ### Hootsuite great tool, get the upgraded plan - Overall rating: 4/5 - Reviewer: Krystle H. - Verified reviewer: Yes - Industry: Accounting - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: October 2024 - Review source details: This review was submitted organically. No incentive was offered It is a great tool for teams using social media platforms, scheduling, and analytics capabilities which help organize all you social media content #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros It is great for teams, you can assign tasks, track progress, have multiple people working on social media management. It also works on the most popular platforms right now. #### Cons You have limited functions on the "Basic Plan". Also have experienced some glitchyness on instagram. --- ### Social Media management done well! - Overall rating: 4/5 - Reviewer: Carl D. - Verified reviewer: Yes - Industry: Broadcast Media - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: October 2024 - Review source details: This review was submitted organically. No incentive was offered Overall, its made one click posting a reality across all platforms. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Great social media manager to post all at once across all platforms! #### Cons Can be finicky when attaching files for posting. ## More reviews [Next reviews](https://www.softwareadvice.com/collaboration/hootsuite-profile/reviews/?page=2) --- Hootsuite Reviews, Pros and Cons - 2026 Software Advice