--- title: "Later Social Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Later Social. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Later Social is a good fit for you!" source_url: "https://www.softwareadvice.com/social-media/later-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Social Media Marketing Software](https://www.softwareadvice.com/marketing/social-media-marketing-comparison/) / [Later Social](https://www.softwareadvice.com/marketing/later-profile/) / Later Social Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/marketing/later-profile/) Reviews [Alternatives](https://www.softwareadvice.com/marketing/later-profile/alternatives/) # Later Social User Reviews ## Reviews summary - Overall rating: 4.4/5 - Total reviews: 398 ### Secondary ratings - Ease of use: 4.4/5 - Customer support: 4.3/5 - Value for money: 4.3/5 - Functionality: 4.3/5 ### Rating distribution - 5 stars: 239 reviews (60%) - 4 stars: 107 reviews (27%) - 3 stars: 38 reviews (10%) - 2 stars: 10 reviews (3%) - 1 star: 4 reviews (1%) ### Most mentioned pros - I can plan my feed, schedule posts easily, and drag and drop content, which makes managing social media so much simpler. - The overview also is nice so you can see a birds eye view of where things are at. - Later is super user-friendly and it is very easy to schedule organic content out to multiple platforms at one time. ### Most mentioned cons - What I don’t like about Later is that some features (like analytics and hashtag suggestions) they feel limited compared to other tools, and it can be a bit clunky when managing multiple accounts. - Sometimes it can't save videos or reels due to the length of them or I will receive another random error message that doesn't actually tell me why it failed. - To make matters worse, when I noticed the charge for the second month and immediately contacted support, I was unable to cancel or even receive a prorated refund. ## Later Social customer reviews Showing reviews 1-25 of 398 (page 1). ### Later is ok for the bare minimum - Overall rating: 3/5 - Reviewer: Kelly S. - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: 1-3 years · weekly - Reviewed: July 2026 - Review source details: This review was submitted organically. No incentive was offered Overall it's good but I wish the free version had more features. I haven't experienced any posts not going through when scheduled. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros Later is easy to learn there is a free version and I make that work for me for now. Account management is easy, it's separated into groups. #### Cons A lot of the features I need like analytics and hashtags are only available with the paid tier. You only get 12 Instagram posts with the free version. Content creation is easy but sometimes the pictures on Instagram turn out blurry when posting. --- ### Easy Scheduling Tool - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: 1-3 years · weekly - Reviewed: January 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We've been using later organically for almost two years for both ourselves and clients to publish didn't content across different platforms. Very helpful in terms of mapping out content in advance. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Later is super user-friendly and it is very easy to schedule organic content out to multiple platforms at one time. The overview also is nice so you can see a birds eye view of where things are at. #### Cons At what point you were able to leave comments - this feature going away felt like a loss. Our QA specialist used to leave comments as edits for our team. Removing this feature made things more manual. --- ### Freelance Fashion Blogger & Owner - Overall rating: 4/5 - Reviewed: November 2026 - Industry: Online Media - Company size: Self-Employed Users can leverage this software to explore brand partnerships and showcase their content effectively. Nonetheless, it has issues with crashing and inconsistent communication from brands. Full review available after login on Software Advice --- ### Tons of features! - Overall rating: 5/5 - Reviewer: Kayla S. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: less than 1 year · daily - Reviewed: September 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, I do really enjoy Later. I think it's appropriately priced and has great features that many other scheduling apps don't. Most important of all - it allows you to schedule Instagram stories which is VERY important nowadays in social media marketing. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Functionality: 5/5 #### Pros I love that it allows you to post on Instagram stories, which is why I initially purchased a paid plan. #### Cons It's a bit tricky to use and not the most user-friendly. I haven't been able to dive too deep into the tutorials but I hope to have time soon enough. --- ### The very best scheduling tool - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Education Management - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: January 2025 - Review source details: This review was submitted organically. No incentive was offered I love it and couldn’t do my job without it. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros This program is amazing. I am able to easily schedule content across platforms seamlessly. #### Cons I wish there were more specific and accurate analytics. --- ### Not satisfied - Overall rating: 3/5 - Reviewer: Verified Reviewer - Industry: Information Technology and Services - Company size: 2-10 employees - Product usage: 1-3 years · daily - Reviewed: April 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I used to use Later before switching to other services. It was decent but I needed more. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I had to start using a different service since Later only allows planning for social media posting in a fairly simple way. #### Cons It lacks many intuitive functionalities I discovered while trying new services, so I switched to --- ### Better than Hootsuite - Overall rating: 5/5 - Reviewer: Skyler R. - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: 1-3 years · weekly - Reviewed: November 2024 - Review source details: This review was submitted organically. No incentive was offered I use Later for my acupuncture client to ensure all of her social media posts are published weekly. I have really enjoyed the easy to use drag an drop scheduler. I used to use Hootsuite but I won't go back due to the affordability and ease of use! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros -Integrations with so many platforms including Pinterest, YouTube & Instagram reels which aren't always supported with other platforms - I love the calendar lay out and how I can just simply drag and drop to reschedule posts when needed #### Cons I love everything about Later. However, I do wish it supported even more platforms like up and rising social platforms such as Gab. --- ### Well designed Social Media Management platform with a fatal flaw - Overall rating: 4/5 - Reviewer: Darien C. - Industry: Religious Institutions - Company size: 2-10 employees - Product usage: 1-3 years · a few times a year - Reviewed: January 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, Later was an incredible platform that offers some incredible features at a price point that cannot be beat - serving as the primary social media management platform for our team for well over a year. However, due to a lack of customer support surrounding a key feature consistently breaking, we were forced to give up on Later and move to competing products. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Functionality: 4/5 #### Pros Later is an incredibly well-designed platform that offers the best user-interface and planning features I've encountered across social media management platforms. Setting up Later with our Instagram & Facebook accounts was a breeze, as was configuring the platform to fit my specific needs with custom post-schedules, and their visual planner (offering week views, monthly views & even a profile view) - all available at their free tiered platform. Pay a couple bucks a month, and you get access to even more features - such as suggested posting times (truly an incredible feature), video posting, instagram story posting, and team management options (such as Contributors) that are truly unbeatable at the price Later offers them. #### Cons While Later's platform was absolutely stunning & incredibly user-friendly, my issue with Later stemmed from the continued issue of Later failing to post scheduled Instagram posts. I will say, I haven't used Later since late 2018 (so this issue may have been resolved); but I was continually dealing with this issue for over 6 months - with a scheduled post failing to post, the Later platform marking the post as "failed to post", and Later refusing to notify me of the failure - despite their fallback feature of notifying the user via the app when a post fails to get posted. With this issue I contacted support, but got given the run-around "Instagram's API" was down (seems to have happened a lot while I was with Later and never when I switched to another platform), so I begrudgingly made the decision to switch to a more expensive & less featured platform that would auto-post to instagram. As I mentioned previously however, this issue may have been resolved in the past 1.5 years since I used the platform. --- ### Necessary Tool - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Hospitality - Company size: 11-50 employees - Product usage: 1-3 years · daily - Reviewed: May 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Good piece of software that does it's job. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Functionality: 4/5 #### Pros The price point is good, the product is easy to learn and there has been minimum downtime. I can schedule out my social media posts a month in advance which is always a good thing. The biggest reason I choose this software to be able to add a link in bio on every post. Since I do a lot of recipes, that was key. #### Cons Until recently, couldn't schedule carousels but that has been fixed. Now can't schedule reels which would be ideal. --- ### See Ya LATER, Competing Apps! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Design - Company size: 11-50 employees - Product usage: 1-3 years · weekly - Reviewed: September 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, Later's been a great app to utilize. We tried Buffer, which didn't appeal to our experience style. Later's made it easy for us to post on multiple accounts and customize the scheduled posts. Later's helped us maintain a consistent social media presence in my organization's off-season time when our programming is spread out but we wanna show our relevance in the community. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 5/5 #### Pros How easy it is to use, that it's an industry standard, and the extra features in the subscription are actually worth the price. The free version is accessible to people new to social media marketing, which makes it easy for anyone to get social media marketing/communications experience. The interface makes it easy to visualize when posts are scheduled, which photos have or haven't been used yet, and which social networks the posts are scheduled for. On top of that, I love that each post can be customized based on a platform's post guidelines and, if you have different demographics for each network, you can tailor your first caption to whatever audience you're trying to appeal to. #### Cons The only issue I ran into with Later is trying to authorize Later to log into Facebook mostly because we have multiple admins on the organization's page. We ended up resolving it by finding out the only person allowed to authorize the two apps to combine info is the person with the email address tied to the Later account. It's a hassle to keep in mind, but a small one that can be relieved easily. --- ### Later - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Graphic Design - Company size: 2-10 employees - Product usage: 1-3 years · daily - Reviewed: August 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I love using Later. I think its definitely worth the price, but would like if they allowed a few more users per pricing plan. It is simple, easy, and convenient to use. It really allows you to be in control over your social. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 4/5 #### Pros I like the flexibility it has to post and schedule different types of content for Instagram. I really like that you get a preview of your posts and you can plan them out so far ahead.. You actually get a link you can share of your planned posts so other people can see it. My favorite part of later is that you can post directly to Instagram, it allows you to tag people and tag locations. This software also gives you analytics, allows you to pull content from others via hashtags and searches, and it allows you to add other users as contributors. #### Cons I currently don't like that you can't auto publish carousel photos but I think that's more of an Instagram API issue than anything else. --- ### Great for Instagram, If that is your only social media platform... - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: 1-3 years · monthly - Reviewed: August 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It helps my business save time by posting to Instagram automatically. I block out an hour or two per month and create my content and schedule it with later, so it is a great tool for my business. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 4/5 #### Pros I love the easy set up when you sign up for an account and the fact that it saves you so much time scheduling posts for Instagram! The basic account is also FREE which is amazing! Also, they have a great blog full of valuable content! #### Cons I wish it had a way to integrate with more apps, like google drive, canva or adobe. It would just make it easier to create posts and send them over through some sort of integration. I would also like to be able to post to Facebook, Twitter, LinkedIn, Pinterest etc. with Later, For now they are just and Instagram platform. --- ### It serves a purpose, but I have no loyalty to it. - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Health, Wellness and Fitness - Company size: 2-10 employees - Product usage: less than 1 year · daily - Reviewed: September 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It scheduled the post. It gave me analytics. It didn't allow me to schedule images as nicely as Planoly. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Their link in bio and that I can schedule posts from different platforms. #### Cons I didn't think it was special enough. I found Facebook Business suite did the same job for free. --- ### Great 3rd Party Scheduling App Option - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Real Estate - Company size: 11-50 employees - Product usage: 3-5 years · weekly - Reviewed: May 2022 - Review source details: This review was submitted organically. No incentive was offered Very user-friendly and has great insights and tools. I prefer this over HootSuite and other competitors. I also have loved the option of posting automatically or manually and the app on a mobile device is easy to use. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros I loved the suggested hashtag feature, saves so much time when posting to Instagram! It's also a very easy-to-use software for scheduling feed posts and stories. #### Cons The price for multiple accounts is what has moved me to Facebook Business Suite. With a real estate company, we have multiple agents with social media, and it's too much of a cost when there's a free option for multiple accounts. --- ### The best of many social media scheduling tools. - Overall rating: 5/5 - Reviewer: Anouar N. - Industry: E-Learning - Company size: 51-200 employees - Product usage: 3-5 years · monthly - Reviewed: May 2023 - Review source details: This review was submitted organically. No incentive was offered My experience is at its best and I would advise anyone to try it at the beginning of the Free Trail, which has a duration of days and limited featuresI recommend this tool or search for other tools for those who want to enlarge their account on social networking sitesExcellent experience. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros A useful tool that does not have time and wants to schedule publications on social networking sites, as we know that social networking sites need a lot of time in order to enlarge in terms of interaction and followers, and the secret is that you must be active daily for a year or two after you have a large number of followers and a large interaction after which you can publish Just twice a weekThis is a useful tool that shortens the time and effort, only allocating a week, two weeks, or a month, and scheduling publications for months or years, but you must know the topics required by the followers to analyze and study in order to publish for them exactly what they wantThis is a beautiful marketing plan. This is a nice tool, but there are also better ones. There are several tools. You can publish a post before placing it in order to schedule a description for it, hashtags and reels that can be published, or pictures or videos and stories. #### Cons Prices seem expensive to me. I wish they would check the prices so that they target all peopleAnd it provides the ability to create a few accounts and social networking sites in paid plans that appear to me illogical and inappropriate, for example in the Starter plan1 Social Set1 User --- ### Review of Later - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Entertainment - Company size: Self-Employed - Product usage: 1-3 years · daily - Reviewed: September 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall it’s a great tool to use and helps me to get my content on my social media easily and more effectively. I highly recommend them. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I love everything about this software. I have used it to manage all my social media platforms. I like the ability to plan my content on a daily basis once, then upload them to all my platforms at a scheduled time. I also love the Instagram planning feature that enable my content to flow seamlessly. I also like the Instagram link in bio feature for posts. It helps me to provide links for my blog and other related features on my website. #### Cons I do not like the price that I have to pay and wish it was more affordable, especially for low budget companies. They use to initially offer at least 30 posts for all social media platforms on the free plan but took that option away. I would love for them to include that again. --- ### Love Later! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Maritime - Company size: 51-200 employees - Product usage: 1-3 years · daily - Reviewed: August 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. My experience with Later has been great! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros There are so many things that I love about Later! I love how easy it is to schedule posts and change the time and day if something changes. I also love how it tells me best times to post. Another one of my favorite things is the Preview tad that lets me see what my Instagram page looks like and would like with my scheduled posts. It's very helpful because every once in a while I notice two days in a row are too similar. #### Cons My least favorite things about Later are not really things that they can control, they are more limitations of Instagram, such as not being able to auto-publish multi-photo posts and stories. --- ### Great for small businesses - Overall rating: 4/5 - Reviewer: Madhura K. - Industry: Apparel & Fashion - Company size: 11-50 employees - Product usage: 1-3 years · daily - Reviewed: July 2024 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 3/5 - Functionality: 3/5 #### Pros It comes at a good price for small businesses and creators and has good beginner friendly tools. #### Cons Full integration of channels is not possible like tagging products for facebook schedule, etc --- ### can help businesses - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Computer Software - Company size: 501-1000 employees - Product usage: 1-3 years · daily - Reviewed: April 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Functionality: 4/5 #### Pros Offers a variety of content creation tools, such as image editing and hashtag suggestions, that can help improve the quality and reach of social media content and integrates with a variety of third-party tools, such as Canva and Dropbox, which can help streamline content creation and sharing workflows #### Cons May not offer as many advanced scheduling and automation features as some other social media management platforms on the market and may experience occasional bugs or glitches that can impact post scheduling and publishing. --- ### Best Instagram Manager Platform - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: less than 1 year · daily - Reviewed: June 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It saves you a lot of time, you can schedule your content and even automate you publishing! It’s absolutely a great platform. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The post scheduling takes the things to a whole new level, you can switch up between different accounts and even automate publishing! #### Cons The preview panel shows you what your Account is gonna look like but it would be better if they have use a mockup or something like that. --- ### Great scheduler - Overall rating: 5/5 - Reviewer: Brandy V. - Industry: Retail - Company size: 51-200 employees - Product usage: 3-5 years · weekly - Reviewed: November 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 5/5 #### Pros I love that you have the ability to store assets in a content bank and then pull the posts when you're ready to create your calendar. I think the best feature is the visual aspect. Being able to see what your feed is going to look like is really important and a feature missing from any other program I've tried. The scheduler is also great to be used across Tiktok, IG and FB. #### Cons The mobile app can be a little wonky. It will send me a push notification saying it's time to publish a post and then there won't be any posts available for me to publish. It also will say it's copied my caption to the clipboard and then there sometimes won't be anything to paste. --- ### A Great App for Managing Your Social Media Posts - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Retail - Company size: 2-10 employees - Product usage: 1-3 years · monthly - Reviewed: November 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Later is great for managing social media on Facebook and Instagram. You can post to other applications too. I schedule my posts at the start of the month and it automatically publishes to my social media platforms at the time of my choosing. #### Cons You need to add the ability to be able to manage more social media accounts at a time --- ### Definitely Worth a Try - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Health, Wellness and Fitness - Company size: 2-10 employees - Product usage: 1-3 years · weekly - Reviewed: October 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I think the interface and use of AI is really valuable and easy to use. That being said my profiles are constantly disconnected. #### Cons That IG goes to notify rather than auto post and you have to change that each time. --- ### Organize and schedule your social media posts in advance - Overall rating: 4/5 - Reviewer: Fraser C. - Verified reviewer: Yes - Product usage: 3-5 years · daily - Reviewed: April 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It allows us to let a different guest astrophotographer post photos to our Instagram every day without a lot of work. An incredibly valuable tool that we totally rely on. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros We let a different astrophotographer "take over" our Instagram account every day and post three of their pictures to our audience. Later makes this incredibly easy for astrophotographers to queue up their pictures (each of which is interacting with Later for the first time), but still gives us control over making sure they're good quality before we post them. #### Cons They have similar functionality for Twitter and Facebook but it's automatically, so it doesn't serve the same purpose for us. --- ### Later makes social scheduling a total breeze - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Professional Training & Coaching - Company size: 51-200 employees - Product usage: 3-5 years · daily - Reviewed: March 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Later is an awesome tool that saves me loads of time. They also have great resources and tools available through their email newsletter that enhance the platform greatly. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 5/5 #### Pros I love that I can schedule for all of my social channels from one place. And their scheduling tool makes my social calendar completely visual, which I find really helpful. #### Cons It's a small complaint, but I don't love that some Instagram posts have to be manually published. The reason I use Later is to free me up from real-time posting, so it's a bit of an inconvenience for some posts to need that real-time attention. ---