It puts all our social media profiles in one place for the small businesses that we manage. We can run customized reports that show the analytics for single or multiple profiles to see which posts are the most engaging and our follower/friend counts. Replying to questions or messages is easy to do right in Sprout. It streamlines what would be a cumbersome process of monitoring profiles for about 15 profiles on Facebook, Twitter, and LinkedIn. You can also see the feeds of handles you follow to find and reply to posts on Twitter.

Sprout lets you add multiple profiles from multiple platforms and schedule social media posts at whatever times you want or using a queue with times set by you. The listening stream can be customized so that you can choose whatever profiles/hashtags you want to see at that time. You can reply, assign posts, forward posts, retweet, retweet with comments all from the news stream. It works well with Zapier for RSS automatic posting of blog posts also. We started using it about 7-8 years ago, and the price has not changed for us, so it's a very good value for our money. The dashboard is easy to use and has multiple types of views, like calendar, so you can see if you have a lot of messages bunched up and spread them out. Support is good and the Sprout All Stars Slack group is another souce of information. Over time features have changed because of changes to Facebook/Twitter/LinkedIn, but Sprout has consistently improved the platform and added or revised features as needed. It's a great tool for small/medium businesses. You can mark messages as read/done to get them out of the stream.

Sometimes the software logs you out when no one else is trying to log in. It can also sometimes seem like a post has not been scheduled but when you refresh the page, it is there. It works better with Twitter than Facebook or LinkedIn, so if those are your main platforms you may want a different tool. I think the issue may be more with FB and LI changing their rules than Sprout.

We have been bounced around from account manager to account manager which has been unfortunate as we haven't been able to optimize things very well or probably get the most out of the product. We don't really use the listening tools and I think that is partly because we don't quite know how to set it up. That seems to be a BIG selling point for them but we aren't big on Twitter so that appears to not help us much. As a community manager I would prefer better ways to track sentiment, track engagement metrics, and pull better insights per post on engagement % to see how that effects reach and other data points. But since we don't use Twitter at the moment we seem to miss out on a lot of their focus areas.

The data we are able to get from Sprout is fantastic. They recently added an inbox activity tracker which has been a game changer for engagement management. Being able to get an export of all of our post data too is phenomenal. WAY better than trying to pull things directly from each app.

Not being able to pull YouTube comment data is a big detractor. You also aren't able to not include some posts in reporting (for example we did a giveaway post on Instagram which skewed our entire metrics for the month). No one has TikTok data yet and I am not sure Sprout will be the first as they take a while to implement feedback (if at all).

I would say I'm pretty neutral about it. I was so excited about using them but if I could rewind time I never would have switched.

I manage 13 different social media accounts so I need scheduling software to keep up with everything! The majority of the reports on sprout are the same as you can find on your social media channel, but having everything in one place makes reports easier.

We have had some issues with Sprout since we signed up and the customer service along with the follow-through has been less than ideal. First off you have no account manager, the guy who signed us up washed his hands of us the second he got the check. I found this out when we were having issues connecting our Instagram. After 2 MONTHS, yes 2 months, of talking to support and engineers none of which could help us solve the issue we finally spoke with someone who had an idea of what was going on. After a couple of hours on the phone with him, everything was all fixed, except it wasn't truly fixed. The next day we discovered that since they were having issues connecting our business FB to our business Instagram they just created another business page for us to connect it to. So now we have a business page out there that isn't ours that we can't get Fb to remove. In addition to this major issue we have has small ones such as not being able to post a gif, and not being able to post multiple photos to Instagram through the desktop. It seems the more we use Sprout the more we realize it is not up to par.

It's been a great experience so far. They also have a great support team that you can work with to ensure that you're utilizing all of the platform features as best as you can. For teams who struggle to plan and manage their social accounts, I highly recommend Sprout Social. The platform also can help you uncover trends for future planning too!

No one has the time to sit there and individually schedule out social posts so that's where Sprout Social comes into play! We purchased this software to help us plan and manage our organic social media calendar easily. They also can integrate with paid ads, but that's not something we use it for. I love that you can see a calendar of upcoming posts so I can see if there are any gaps in our calendar. Sprout Social also has very robust reporting for each platform and it has allowed me to have deeper insights into how our accounts and posts are doing. It's been a big lifesaver. Prior to this, I would always forget to post so this has made it easier to make a plan!

The platform is kind of pricey, especially as you add on more licenses. You can't create any custom reports. However, they have a lot of robust reports so I imagine you don't need to. We haven't needed to yet.

For the most part gives us an all-in-one social media management and creation tool. Perfect for collaboration and the structure of permissions and approvals helps on a team level.

Allows us to collaborate across our team with members in different locations. Love the notifications and ability to respond directly to social posts within the app. The ability to email posts to certain non-users helps, and being able to tag content types makes organization easy. The including reporting is robust and provides enough information across multiple platforms to make good decisions. The single inbox is ideal and is the reason we continue to use the platform. It's great to know if something was handled and by which user and the sense of accomplishment is there once you clear your inbox.

The listening tools are a separate cost and for our brands becomes too expensive to commit to. Which it had more feature built in like other platforms to scour and collect keyword mentions across other platforms (not just social).

Overall, we're enjoying Sprout Social and the ability it gives us to manage all of our client accounts from one place. Our efficiency has increased exponentially after switching to Sprout and it's allowed us to take on more clients' social needs as an agency.

It is so nice to be able to have all of my clients' social profiles in one place! With Sprout Social, we're able to not only keep our clients' profiles together, we're able to schedule posts to all of their platforms in the same interface. I think the shining moment for Sprout Social is the Inbox feature, where you can respond and engage with your online social community right there in the Sprout interface. You want to talk about efficiency...our team was spending hours a day logging in and out of different profiles for a client, responding to comments, engaging with other users, etc. Then, they had to do the same thing for the rest of our clients! Having the ability to cut out that unnecessary time spent logging in and out has been a life saver.

Unfortunately, Sprout Social does NOT have the ability to schedule stories on Instagram. While they claim you can "schedule", it's actually a manual process. You can go ahead and create the story post and "schedule" it, but all that means is you'll get an alert to go manually post the story to your profile. This doesn't help increase efficiency and can actually distract from other work in the middle of the day when you have to stop what you're doing to go manually post.

A very easy-to-use and understand social scheduling platform that is perfect for beginners and experienced social gurus. Provides excellent insights and analytics to help improve social growth and understanding of how certain posts are performing. Very simple to manage multiple social profiles at once, which is essential for any social media management business.

The place that has the most room for improvement is the posting aspects. Many times I have scheduled posts that have not gone live, which leads to double handling when scheduling the posts in Sprout Social, and then having to post ad-hoc when Sprout doesn't send the post live.

Good.

Sprout Social is an easy-to-use product that allows the Beginner Social Media Manager/Coordinator the ability to save time and be efficient. It has a basic reporting cluster and overall, it's a good tool.

There was no drap-and-drop ability. This may seem petty but when you're scheduling 60-90 pieces of content per month, having to manually open each desired post to edit the date and/or time so that the posting doesn't clash with another post is quite cumbersome. Furthermore, when you have all of these posts on different days and at different times, it's hard to go into a day and recall which date had which post on which social platform at which time. Seeing all of this in a calendar view and literally moving the desired post and everything that corresponds with it, to another date is soooo easy and pleasant to the mind. The lack of a social queue was a major deciding factor as well.

Easy to schedule posts, cool upgrades for tracking & analytics. User experience is great

No snapchat or Tiktok integration. Also, its really expensive if you have multiple social channels. Reasonable price for 10 channels but since each FB, insta, twitter, Linkedin, Pinterest etc counts as 1 channel, 10 goes fast. Also, Insta & FB are owned by same company and you can push your insta post to FB automatically so why do each count as a channel against your 10? We have 3 brands so that means I would have to pay for 18 channels (6 for each) with insta, twitter, FB, GMB, LinkedIn, Pinterest, that pricing gets crazy.

Sprout Social is the best solution I've found for managing all social media platforms from one site, including LinkedIn

It could be easier to respond to social media comments. For example, you can't "reply" to a comment, you can only add an additional comment on Facebook.

Thanks to its robust suite of features and tools, Sprout Social has facilitated the streamlining of our posting processes, as well as the management of follower interactions across numerous social media platforms. Additionally, it enables us to monitor comments, collect data, and access advanced analytics that aid in evaluating our success.

I appreciate how Sprout Social consolidates numerous services into one platform, allowing us to easily manage all social media responses and inquiries. The ability to create sub-boxes and categorize them based on topics and events helps us better comprehend customer feedback and inquiries. Additionally, Sprout Social streamlines social media management by providing collaboration tools that allow us to easily seek feedback and approval from admins before publishing. The scheduling feature also enables us to plan posts across multiple platforms in advance. The listening feature is also useful in providing us with valuable news and data on a wide range of topics. Furthermore, Sprout Social allows us to capture and organize important data, which can be displayed in a structured manner through its reporting capabilities.

The limitations of Sprout Social are relatively minor in my experience. Occasionally, the alert system may not function properly, resulting in delayed notifications that can hinder the promptness of necessary actions, particularly if the alert pertains to a publishing failure on one of the platforms.

Great user interface (I like it much better than Hootsuite's interface). Customer service is superb! Anytime I had any issues with using SproutSocial, their customer service was a chat or email away. Their customer service seems like a very small team of people, but they are very quick to respond and get to a solution. I've used SproutSocial for several different companies, both large and small, and it works great for managing it all. Analytical reports are clean and better than the ones in Hootsuite. My favorite features are the reports, social listing tools (You can see who's interacting with your company or specific keywords you set up) and being able to 'check off' messages or notifications that you have seen or responded to already. In HootSuite, you cannot do this and sometimes messages can be missed. Another favorite feature in the reporting is being able to compare your company page with competitors and see how you stack up agains the competition. Following/unfollowing accounts on Twitter is another great and useful feature.

There are a couple social networks that cannot be integrated with SproutSocial, and therefore I have to resort to also using Hootsuite. Things like LinkedIn Showcase Pages, Youtube, Vimeo, LinkedIn groups, Facebook groups to name a few cannot be scheduled or automated. SproutSocial covers the larger social media pages you need to manage like Facebook pages and Twitter. Because it cannot schedule at all social networks, I have to do most of my scheduling in Hootsuite.

Currently, our marketing department is utilizing the Sprout platform for real-time scheduling, planning, and analysis of our social media presence. Sprout has provided my team with advanced insights into brand conversations across multiple digital spaces.

I am thrilled with the significant impact that Sprout's collection of analytic tools has had on our social media operations. In particular, having access to key social media engagement metrics has eliminated the guesswork from our social media strategy by simplifying the measurement of the most critical metrics, providing complete oversight of every social media profile linked to our account, and facilitating quick comparisons between our social media performance and that of our top competitors using historical data filtering.

Occasionally, I have faced minor challenges when attempting to tag company names and locate users directly from the Sprout interface. This bug has been observed solely while engaging with the LinkedIn social space through Sprout.

Multiple account management and monitoring and advanced reporting with valuable insights plus scheduling

Additional payment for advanced analytics and accounts getting disconnected frequently

It has been great to consolidate all our social media to one spot. It saves time in planning and gives us the ability to track data, which is the most valuable feature for us. Too many great things to say. Always appreciate the drive for continuous improvement of Sprout Social. I think staying on top ever-changing social features and trends sets Sprout apart.

So many great features and usability! Truly the the most innovative tool for social media on the market.

- It would be nice if when you select multiple social media profiles to post to at the same time it would automatically post to the most optimal time for each instead of averaging the time of all of them. - If we have a piece of content that we really want people to see, it would be nice to know optimal send time over a given week instead of only being able to see optimal send time on one given day. Maybe it is a a stat that shows up on your dash board like "the best time to post this week is: Thursday at 12:05 PM." Optimal send times could be its own page or report. - It would be GREAT if you could see a breakdown of business demographics vs personal profile demographics. I think our demographics for Twitter are inaccurate, because most of our followers are businesses/organizations and automatically assign a male gender and random age when they create their profile. - It is not clear in your "Always up-to-date" specs for LinkedIn the exact size of an image when you post it. - Exact image specs for social is kinda confusing. It looks like Twitter's in-post preview doesn't match the specs - graphics get cut off. Also, it looks like Twitter and Facebook also previews different content sizes in addition to what is listed on your specs pages. For example, in-post square images show up on Facebook and Twitter without getting cut off. It would be nice to know all the different sizes each social media sizes that are offered as they change.

I like the interface and its straightforward.

The paid version is better and can't do much in the free version

Not everyone likes to use social media but most understand the value of it so using Sprout can help get the word across all the different social media platforms at once with minimal to technically no time actually spent on the individual social media sites themselves. Most importantly, it helps get the job done more efficiently and will give you a clear picture of how your social media presence is doing, which can help you figure out how to improve and where to focus your attention more.

It gives the ability to post to all social media accounts in one step. This saves a lot of time for businesses that want to promote the same things across several platforms. It's easy to select or deselect the accounts you want to include for any post and it gives detailed analytics for everything in one place.

Accounts sometimes get disconnected for no explainable reason and it just becomes an inconvenience to check and reconnect when you are using the software to make things easier. There are also limitations on formats and features that you might be able to control better directly through the social media platform itself so if you use those a lot, it defeats the purpose of having Sprout.

it's a quite nice and afordable solution.

Sprout Social is one of the best social network management solution. Monitor the performance and management of the community

Some features are not free of charges. I hope they will update this

Sprout Social combines all the tools I expect to find in social media management software - post scheduling, advanced search/listening, analytics - into an easy-to-use dashboard that makes day-to-day management about as simple as possible. I helped introduce the tool to a team of about 100 people, and training others was easy given the straightforward interface. My favorite feature is the Smart Inbox, which lets you keep tabs on every mention/retweet etc. and take action or do further digging into the people who connected with you. I also appreciated the post scheduling tool (especially the embedded image editing and the Sprout Queue with automated scheduling) and reporting that made it easy to pull data and quickly re-share my most effective messages. My experience with the customer support team was very positive - there was always a quick response to my questions about new features or issues I was having.

While I appreciate the tool's focus on simplicity with a single-column stream, I do sometimes wish that there were an option to customize views to get more information at once. The tool can sometimes require a lot of scrolling. Also, the cost to add new users can be prohibitive - in general this is a much more expensive tool than some others with similar basic features. In my mind it's worth the investment for larger organizations due to its ease of use and reporting features.