Lighthouse Studio

RATING:

4.6

(168)

About Lighthouse Studio

Lighthouse Studio is an on-premise solution that helps businesses conduct surveys utilizing standard question types, skip patterns, constant sum and various other question types. The maxdiff module enables users to gain insights into customer preferences on brands, product features, advertising claims and more. Lighthouse Studio comes with a customizable question template builder, which allows businesses to create questionnaires using question types, headers/footers, text size/color, and more. The adaptive choice-based conjoint question functionality lets users conduct behavioral and statistical surveys to determine customer’s decision making and buying processes. Additionally, professionals can utilize the in-built question library to reuse questions and generate ...

Awards and Recognition

FrontRunner 2021
Software Advice's FrontRunners report ranks top products based on user reviews, which helps businesses find the right software.

Lighthouse Studio Pricing

For Lighthouse Studio Suite. Discounts for multiple users.

Starting price: 

$4,000.00 per year

Free trial: 

Available

Free version: 

Not Available

Lighthouse Studio skip logic questions
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Lighthouse Studio Reviews

Overall Rating

4.6

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

4.5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Lighthouse Studio

1 - 5 of 168 Reviews

User Profile

Safaa

Verified reviewer

Market Research, 51-200 employees

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed March 2020

SSI Web review

PROS

easy of use any one can use it even with no programming experience

CONS

copy & paste not working don't have GPS locations don't have to upload photos or videos

Allan

Market Research, 51-200 employees

Used weekly for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed March 2020

My Review

Love using the tool. Makes my life easier.

PROS

Great product. Covers all the bases. Really easy to use. Easy to set up Designs. Easy to do any type of analysis for Total Sample.

CONS

No way to produce results by subgroups. Would like to be able to save the results from the iterations.

Reason for choosing Lighthouse Studio

Just overall a better product. Easier to use. Better support. Run by the people who developed and expanded this approach

Jill

Market Research, 2-10 employees

Used weekly for less than 2 years

Review Source: Capterra

OVERALL RATING:

3

EASE OF USE

3

VALUE FOR MONEY

3

CUSTOMER SUPPORT

4

FUNCTIONALITY

3

Reviewed March 2020

MaxDiff great, CBC limited

PROS

MaxDiff software is easy to use, flexible. I like the TURF feature.

CONS

CBC designs and modeling options are limited. Support is spotty when have more complex choice questions.

Reasons for switching to Lighthouse Studio

Ease of use. Design support. Support staff. Training and webinars.

Andrew

Marketing and Advertising, 51-200 employees

Used weekly for less than 6 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed March 2020

Powerful, thoughtful, and easy to use

PROS

I have saved so much time with Sawtooth because it's programming platform and analysis capabilities are so powerful. Many pain points using DIY survey platforms are gone now that I am using Lighthouse more frequently. Many times it feels like the software has read my mind by providing easy solutions and options to fit my needs. At first I thought the software was going to difficult to use because it doesn't look as snazzy and modern as some other platforms, but it is very user-friendly.

CONS

No cons so far. I'm still learning the software though and will be using it for more clients moving forward.

Reason for choosing Lighthouse Studio

We are actually using SurveyGizmo and Lighthouse Studio, but I chose Lighthouse over Qualtrics because it was more affordable, more powerful, and I trusted Sawtooth more than Qualtrics. Anytime I deal with Qualtrics I feel like they are just out to make money. It's like going to a car dealership or mechanic. Sawtooth seems to genuinely care about me as a user and helping me do my best work.

Vijay

Pharmaceuticals, 201-500 employees

Used daily for less than 12 months

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

3

FUNCTIONALITY

3

Reviewed March 2020

Great could be greater

PROS

More user friendly than others to run design and optimizing outputs

CONS

Software glitches and would be great if outputs can be customized (zero centered utilities)

Reason for choosing Lighthouse Studio

Most recommended for specific needs (product conjoint)

Reasons for switching to Lighthouse Studio

More user friendly, able to have people without much programming expertise to make do with analysis.