# XM for Strategy & Research Software Reviews, Demo & Pricing - 2026 > Review of XM for Strategy & Research Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/survey/strategy-and-research-profile --- [Home](https://www.softwareadvice.com/) / [Survey Software](https://www.softwareadvice.com/survey/) / XM for Strategy & Research Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/survey/strategy-and-research-profile/reviews/)[Alternatives](https://www.softwareadvice.com/survey/strategy-and-research-profile/alternatives/) # XM for Strategy & Research 2026: Benefits, Features & Pricing Wondering if XM for Strategy & Research is right for your organization? Our Survey Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pros and Cons - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview XM for Strategy & Research 4.7 [(426)](https://www.softwareadvice.com/survey/strategy-and-research-profile/reviews/) Pricing Pricing available upon request ### About XM for Strategy & Research XM for Strategy & Research is a cloud-based platform designed to help organizations generate sales insights and optimize product prices through analysis of customer experiences in real-time. Key features include feedback collection, concept testing, product prioritization, opportunity assessment and reporting. The solution helps businesses collect feedback via pre-configured surveys, analyze open text responses using Text iQ, and measure customer sentiments through scoring. It comes with a statistical analysis tool Stats iQ, which lets team members forecast sales and identify anomalies through data visualizations. Additionally, employees can use the solution to monitor surveys and receive suggestions regarding a broken question logic, mobile incompatibility, or compliance issues. XM for Strategy & Research offers API-based integration, which lets users connect with various third-party applications such as Tableau, Salesforce, Adobe Analytics, Slack, Zendesk, Facebook Messenger, ServiceNow and more. Mobile applications compatible with iOS and Android. Pricing is available on request and support is provided via phone and documentation. Wondering if XM for Strategy & Research is right for your organization? Our Survey Software selection experts can help you in 15 minutes or less. ## XM for Strategy & Research User Interface ## Popular XM for Strategy & Research Alternatives Main Product XM for Strategy & Research 4.7 [(426)](https://www.softwareadvice.com/survey/strategy-and-research-profile/reviews/) Ratings Breakdown - 4.39Ease of use - 4.42Value for money - 4.63Customer support - 4.62Functionality Pricing Available upon request Get Price Alternative Product [SurveyMonkey](https://www.softwareadvice.com/customer-satisfaction/surveymonkey-profile/) 4.6 [(10461)](https://www.softwareadvice.com/customer-satisfaction/surveymonkey-profile/reviews/) Ratings Breakdown - 4.61Ease of use - 4.42Value for money - 4.32Customer support - 4.46Functionality Pricing Starting at $30.00 per month Get Price Alternative Product [Jotform](https://www.softwareadvice.com/market-research/jotform-profile/) 4.7 [(2896)](https://www.softwareadvice.com/market-research/jotform-profile/reviews/) Ratings Breakdown - 4.68Ease of use - 4.46Value for money - 4.46Customer support - 4.60Functionality Pricing Starting at $39.00 per month Get Price Alternative Product [QuestionPro](https://www.softwareadvice.com/product/153082-QuestionPro/) 4.8 [(532)](https://www.softwareadvice.com/product/153082-QuestionPro/reviews/) Ratings Breakdown - 4.64Ease of use - 4.76Value for money - 4.70Customer support - 4.67Functionality Pricing Starting at $83.00 per month Get Price Alternative Product [Typeform](https://www.softwareadvice.com/hr/typeform-profile/) 4.7 [(969)](https://www.softwareadvice.com/hr/typeform-profile/reviews/) Ratings Breakdown - 4.65Ease of use - 4.18Value for money - 4.38Customer support - 4.49Functionality Pricing Starting at $39.00 per month Get Price Alternative Product [Mailchimp](https://www.softwareadvice.com/crm/mailchimp-profile/) 4.5 [(17629)](https://www.softwareadvice.com/crm/mailchimp-profile/reviews/) Ratings Breakdown - 4.38Ease of use - 4.36Value for money - 4.17Customer support - 4.36Functionality Pricing Starting at $13.00 per month Get Price ## XM for Strategy & Research Pros and Cons We analyzed 426 verified reviews for XM for Strategy & Research to find out what actual users really think. Select to learn more Responsive And Helpful Support Team Users consistently praise XM for Strategy & Research's customer support for being quick, knowledgeable, and available through multiple channels. The support team assists with technical issues, survey setup, and advanced features, making it easier for users to resolve problems and learn new functions efficiently. Efficient Data Gathering Tools Collecting and analyzing data is streamlined with XM for Strategy & Research. The platform supports multiple formats for export, built-in analytics, and AI-powered features for automated insights. Users value the ease of gathering large volumes of data, customizing logic, and generating reports for both basic and advanced research needs. Customizable Survey Design Options XM for Strategy & Research offers a flexible interface for building surveys with extensive customization, branching logic, and a wide variety of question types. Users appreciate the intuitive setup, mobile compatibility, branded themes, and templates that make both simple and complex survey creation straightforward for research, marketing, and feedback purposes. Interface Complexity And Slow Navigation Navigating XM for Strategy & Research can be challenging, especially for new or infrequent users. Reviewers mention clunky menus, excessive clicking, slow tab switching, and difficulty managing multiple pages, which can make setup and editing time-consuming and less intuitive. High Cost And Limited Free Options Many users find XM for Strategy & Research expensive compared to other survey tools, with costs increasing for additional features and responses. The free version is limited, and pricing structures can be confusing or prohibitive for small businesses, institutions, or those with simple needs. ## XM for Strategy & Research Pricing and Plans Starting price: Connect with an advisor for pricing Free Trial Free Version Pricing available upon request No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## XM for Strategy & Research Features - Popular features found in Survey Customizable Questions Customizable Templates Data Analysis Tools Data Import/Export Drag & Drop Email Marketing Feedback Management Question Branching Skip Logic Support Audio/Images/Video URL Customization - More features of XM for Strategy & Research A/B Testing Access Controls/Permissions Activity Dashboard Activity Tracking Ad hoc Analysis Alerts/Notifications API Assessment Management Audience Targeting Behavior Tracking Benchmarking Brand Guidelines Brand Tracking Campaign Segmentation Categorization/Grouping Change Management Charting Collaboration Tools Competitive Analysis Conditional Logic Customer Profiles Customer Segmentation Customizable Branding Customizable Fields Customizable Reports Dashboard Data Coding Data Collection Data Storage Management Data Visualization Email Management Email Reminders Engagement Tracking Face-to-Face Funnel Analysis Heatmaps Landing Pages/Web Forms Machine Learning Market Data Analysis Media Analytics Mixed Methods Research Mobile App Mobile Survey Monitoring Multi-Channel Data Collection Multi-Channel Distribution Multi-Language Multimedia Support Multiple Data Sources Multiple User Accounts Multivariate Testing Natural Language Processing Offline Access Offline Response Collection Panel Management Paper-Based Performance Metrics Phone-Based Predictive Analytics Predictive Pricing Models Pricing Analytics Product Data Management Profitability Analysis Prototype Creation Pulse Surveys Qualitative Comparative Analysis Quantitative Analysis Quantitative Metrics Question Library Question Piping Randomization Real-Time Analytics Real-Time Data Real-Time Monitoring Real-Time Reporting Reminders Reporting/Analytics Reporting & Statistics Response Quotas Response Validation Search/Filter Sentiment Analysis Single Sign On Site Intercept Survey Social Media Integration Social Media Monitoring Split Testing SSL Security Statistical Analysis Survey Builder Survey/Poll Management Survey Sample Management Surveys & Feedback Tagging Template Management Text Analysis Third-Party Integrations Trend Analysis Usability Testing User Research Analysis Video recording/Transcriptions Visual Analytics Visual Editor Website Monitoring Web Tracking Widgets Workflow Management ## XM for Strategy & Research Integrations ClickTale Integration rated undefined from -1 review Grade.us Integration rated undefined from -1 review Salesforce Sales Cloud Integration rated undefined from -1 review Freshdesk Integration rated undefined from -1 review Jira Integration rated undefined from -1 review Tableau Integration rated undefined from -1 review See all 36 integrations ## XM for Strategy & Research User Reviews Overall Rating 4.7 Ratings Breakdown 5 76% 4 21% 3 2% 2 0% 1 0% Secondary Ratings Ease of Use 4.4 Value for money 4.4 Customer support 4.6 Functionality 4.6 EK Elena K. Verified reviewer Higher Education 10000+ employees Used monthly for more than 2 years Review source Reviewed December 2023 Great Survey/Data Analysis Platform 5 Previously 4 Ratings Breakdown 4 Ease of use Previously 3 4 Functionality Pros: It's a secure way to create surveys that the institution I work at allows me to use. There's lots of ways to create surveys using templates, building from scratch and fully customizing to your needs. Cons: There's a huge learning curve to fully understand how to create surveys due to the complexity of options in creating them. Read More VW Victoria W. Verified reviewer Music 2-10 employees Used monthly for more than 2 years Review source Reviewed November 2024 XM- Qualtrics makes research easy 5 Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 5 Functionality Pros: This program makes it easy to distribute surveys for research. It has many different options in terms of skip logic that allow many possibilities. Cons: It is a little hard to figure out what the program can do at first. Reasons for switching to XM for Strategy & Research Needed more features and the ability to embed videos Read More VR Verified Reviewer Higher Education 5001-10000 employees Used weekly for more than 2 years Review source Reviewed March 2019 Using Qualtrics 5 We have had great success with Qualtrics for what it is designed to do. Ratings Breakdown 4 Ease of use Previously 3 5 Customer support 5 Functionality Previously 4 Pros: We use Qualtrics for our survey research. I have done a number of surveys using Qualtrics. I have been able to create different types of surveys without a great deal of trouble. The only time I had an issue the technical person from Qualtrics was able to provide a good work around Cons: As with any software program, there are limitations. I have found a few, but as mentioned, was able to do a satisfactory work around. Read More AW Ashley W. Verified reviewer Research 51-200 employees Used weekly for less than 12 months Review source Reviewed October 2024 Collaboration is a strength 4 Qualities was an adequate tool for research. I used it as a doctoral student through the university. It was not terribly friendly to do, but the collaboration component made feedback simpler. Ratings Breakdown 3 Ease of use 4 Value for money 3 Customer support 4 Functionality Pros: Easy to get feedback from friends and colleagues and to collaborate. Cons: It wasn’t user friendly. I did a lot of clicking around to find how to format the survey. Reasons for switching to XM for Strategy & Research Required by the university to use this product. Read More VR Verified Reviewer Information Technology and Services 10000+ employees Used daily for more than 2 years Review source Reviewed August 2024 XM- an ultimate choice for all of your research automation works 5 Overall it was great and value for money for all R&D activities Ratings Breakdown 5 Ease of use 5 Value for money 3 Customer support 5 Functionality Pros: Extremely liner backend language used which makes it a great tool that never breaks down. The advanced AI which helps to bridge between Logical and numerical worlds. It helps a novice or end user to make sense of the effect of the extraneous variable which is been tested under. Cons: The set up takes a lot of cache memory and hijack the speed of the processor. If you are using a lot of multilayered applications at once, you are prone to face some disruptions for sure. Another what I feel is the dashboard. It needs to be more advance at least the vertical limit options should be more enriched. Reasons for choosing XM for Strategy & Research The other option was not proving us the required customization Reasons for switching to XM for Strategy & Research Cost management and multi country application requirement Read More VR Verified Reviewer Education Management 10000+ employees Used weekly for less than 2 years Review source Reviewed June 2023 Perfect Survery Software 5 Love it - will continue to use it Ratings Breakdown 4 Ease of use 5 Value for money 5 Functionality Pros: Qualtrics is very easy to use, very customizable and produces a professional looking survey. Cons: Some of the features are confusing to use at first. Reasons for switching to XM for Strategy & Research Qualtrics was easier to use and produced a more professional looking product. Read More VR Verified Reviewer Higher Education 5001-10000 employees Used daily for less than 2 years Review source Reviewed August 2022 Qualtrics for Best Surveying Practices 5 Overall, Qualtrics CoreXM is a great platform for surveys, application forms, and research. There are so many embedded features, such as the ability to add a signature to the form, add questions that require file uploads, and different question types. It is definitely better than Google Forms or Microsoft Forms. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Qualtrics has been great for creating applications and surveys to gather quantitative and qualitative data. There are so many features, so there is somewhat of a learning curve, but the time you spend in learning how to use the platform is an investment. I really appreciate that Qualtrics is customizable, and you can disseminate the forms in many ways (email, personalized links, generic links, twitter, etc.). I also appreciate that the information collected from the surveys can be exported into excel. One of the best features is that Qualtrics will send an email when a survey is completed, and it will give you periodic updates on how many responses the forms receive. Cons: I wish there was an easier way for individuals to retake or complete their form if they pause it or fail to finish in one setting. In addition, while the support pages are helpful to read through, and you can learn a lot from them, I wish there were more videos and live events to learn how to best use the software. Reasons for choosing XM for Strategy & Research Qualtrics had more customizable features compared to Microsoft and Google forms. For example, respondents can add signatures to their responses. Read More VR Verified Reviewer Market Research Self-Employed Used weekly for more than 2 years Review source Reviewed June 2022 State of the art for survey building 4 As I limit my experience with Qualtrics to building surveys, distributing them, and downloading the dataset to work on data processing and analyses using other tools, the platform does its job. I could certainly expand my use of the tool if reporting and data visualization features offered a better user experience and look and feel. Ratings Breakdown 5 Ease of use 4 Value for money 2 Customer support 4 Functionality Pros: Qualtrics is the state of art when it comes to survey building platforms. It has one of the most user-friendly interfaces, it allows very complex logics, and offers questions types that you don't see in other tools. It is also super easy to upload my own lists and I often use their panel for outside sample recruitment. Cons: I am not a big fan of Qualtrics' reporting and data visualization features. The look and feel is poor and the tool is not flexible enough - if the dashboard feature was available, it could be another story. Customer support is also poor: they are not timely and often times they do not resolve my issues. Reasons for choosing XM for Strategy & Research It has the most user-friendly interface and it looks more 'professional'. Read More TK Tania K. Verified reviewer Education Management 201-500 employees Used weekly for more than 2 years Review source Reviewed September 2022 Game changer for surveys 5 Really liked using this software as it made collecting students information and feedback so much easier and reliable. Ratings Breakdown 3 Ease of use 5 Value for money 3 Customer support 5 Functionality Pros: It is very easy to create surveys and have full freedom of how you want them to look like. You can customize them to better fit your application. Variety of question types to chose from. Especially the fillable table questions, come in very easy when making forms that collect multiple aspects data Cons: It has some parts that were a bit hard to navigate at first. It does seems a bit confusing, especially when analyzing results, but there is lots of documentation support for it Reasons for choosing XM for Strategy & Research It provided a lot more freedom for formats and way more data collection abilities Reasons for switching to XM for Strategy & Research It provided a lot more freedom for formats and way more data collection abilities Read More VR Verified Reviewer Non-Profit Organization Management 51-200 employees Used daily for less than 6 months Review source Reviewed December 2019 Great tools but costly and customizing can be tricky/very difficult 5 Overall, I like the tools, but the look and feel aspects need major improvements to let the end user select how it looks. The brand admin interface there also needs to reflect a full range of options. Ratings Breakdown 3 Ease of use 2 Value for money 4 Customer support 4 Functionality Pros: The survey design is very user friendly with the exception of a few question types (eg, calendar selections require some simple java for anything reasonable). The data analysis side is fantastic and really stands out. Cons: The cost is very high in comparison to some other tools. You are paying a lot, but an unlimited admin license is very handy for our environment. You do get a good amount for the cost. Customizing the look and feel of the tool is super complicated and for anything beyond basics, you need custom CSS and headers. Test this thoroughly before purchase. The "branded themes" they make for you cannot be further edited at the admin level - super frustrating! The textIQ analysis likely isn't worth it for complicated feedback. Reasons for switching to XM for Strategy & Research Needed better data analysis and more licenses. Read More Showing 1 - 10 of 426 Reviews [See All Reviews](https://www.softwareadvice.com/survey/strategy-and-research-profile/reviews/) ## XM for Strategy & Research Popular Comparisons [SurveyMonkey vs XM for Strategy & Research](https://www.softwareadvice.com/survey/strategy-and-research-profile/vs/surveymonkey/)[Jotform vs XM for Strategy & Research](https://www.softwareadvice.com/market-research/jotform-profile/vs/strategy-and-research/) [Compare All Alternatives](https://www.softwareadvice.com/survey/strategy-and-research-profile/alternatives/) ## Other Top Recommended Survey Software [Mailchimp](https://www.softwareadvice.com/crm/mailchimp-profile/) **4.5** (17629) Recently recommended **0** times [Google Forms](https://www.softwareadvice.com/forms-automation/google-forms-profile/) **4.7** (11456) Recently recommended **0** times [SurveyMonkey](https://www.softwareadvice.com/customer-satisfaction/surveymonkey-profile/) **4.6** (10461) Recently recommended **0** times [Connecteam](https://www.softwareadvice.com/hr/connecteam-profile/) **4.6** (5269) Recently recommended **0** times Stuck Between Options? 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