# ROLLER Software Overview 2026 - Features & Pricing > Review of ROLLER Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/ticketing/roller-profile --- [Home](https://www.softwareadvice.com/) / [Business Management Software](https://www.softwareadvice.com/business-management/) / ROLLER Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/ticketing/roller-profile/reviews/)[Alternatives](https://www.softwareadvice.com/ticketing/roller-profile/alternatives/) # ROLLER 2026: Benefits, Features & Pricing Updated April 28, 2026 Written by [Giorgia Pisano](https://www.softwareadvice.com/resources/author/giorgia-pisano/) Content Associate Edited by [Lindsay Page](https://www.softwareadvice.com/resources/author/lindsay-page/) Editor Wondering if ROLLER is right for your organization? Our Business Management Software selection experts can help you in 15 minutes or less. On this page - Our Summary - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - Key Sentiments - User Reviews - Frequently Asked Questions - Popular Comparisons ## Our Summary ROLLER 4.2 [(146)](https://www.softwareadvice.com/ticketing/roller-profile/reviews/) Pros: - Customer experience - Point of sale (POS) Cons: - Reporting accuracy - Payment system speed Pricing Pricing available upon request ### What is ROLLER: ROLLER is a cloud-based platform that helps attractions, entertainment venues, and leisure businesses manage their ticketing, membership system, customer relationships, and marketing. ROLLER has features that help venues increase the amount of money visitors spend, cut down on wait times, and empower managers and admins with faster, simpler processes. ### Why we like ROLLER: ROLLER provides easy electronic payments and effective payment processing in general. ROLLER is also known for its event scheduling capabilities, which eliminates much of the manual work for managers in the attractions and entertainment industries. Many also find ROLLER a simple solution, giving it a [4.4 out of 5](https://www.softwareadvice.com/ticketing/roller-profile/reviews/) stars for ease of use. ### Who should use ROLLER: ROLLER is a solid fit for managers and administrators who work for theme parks, water parks, museums, zoos, and other businesses in the attractions industry. It’s a particularly good match for managers who want to optimize spend-per-head and reduce the manual work involved in setting up and changing their attractions. ROLLER is effective for both small and midsize businesses, with 87% of their reviews coming from employees of companies with between 11 and 200 employees. Wondering if ROLLER is right for your organization? Our Business Management Software selection experts can help you in 15 minutes or less. ## ROLLER User Interface ## Popular ROLLER Alternatives Main Product ROLLER 4.2 [(146)](https://www.softwareadvice.com/ticketing/roller-profile/reviews/) Ratings Breakdown - 4.32Ease of use - 3.96Value for money - 4.16Customer support - 4.09Functionality Pricing Available upon request Get Price Alternative Product [events500i](https://www.softwareadvice.com/venue-management/events500i-profile/) 4.9 [(23)](https://www.softwareadvice.com/venue-management/events500i-profile/#reviews) Ratings Breakdown - 4.70Ease of use - 4.81Value for money - 4.91Customer support - 4.61Functionality Pricing Available upon request Get Price Alternative Product [AllBooked by Skedda](https://www.softwareadvice.com/product/526011-AllBooked/) 4.8 [(76)](https://www.softwareadvice.com/product/526011-AllBooked/#reviews) Ratings Breakdown - 4.83Ease of use - 4.26Value for money - 4.92Customer support - 4.42Functionality Pricing Available upon request Get Price Alternative Product [iVvy Venue Management](https://www.softwareadvice.com/venue-management/ivvy-venues-profile/) 4.6 [(69)](https://www.softwareadvice.com/venue-management/ivvy-venues-profile/reviews/) Ratings Breakdown - 4.57Ease of use - 4.53Value for money - 4.73Customer support - 4.38Functionality Pricing Starting at $250.00 per month Get Price Alternative Product [Perfect Venue](https://www.softwareadvice.com/venue-management/perfect-venue-profile/) 4.8 [(78)](https://www.softwareadvice.com/venue-management/perfect-venue-profile/reviews/) Ratings Breakdown - 4.86Ease of use - 4.76Value for money - 4.88Customer support - 4.58Functionality Pricing Starting at $99.00 per month Get Price ## ROLLER Overview ROLLER is a cloud-based solution for attractions, entertainment and leisure venues. They help venues manage operations and improve the guest experience. It assists with ticketing, point-of-sale (POS), customer relationship management (CRM), waivers, gift cards, email, entry management and checkouts, among other processes. ROLLER caters to brands across multiple industry verticals, including trampoline parks, amusement parks, water parks and cultural attractions. ## ROLLER Pricing and Plans Starting price: Connect with an advisor for pricing Free Trial Free Version Enterprise Pricing available upon request Plan includes: - Unlimited POS/SSK licences - Dedicated Customer Success Manager Premium Pricing available upon request Plan includes: - 10 POS/SSK licenses - Mobile F&B ordering - Membership agreements - Custom checkout domain Pro Pricing available upon request Plan includes: - 6 POS/SSK licences - Online accounts - Guest flags & bans - Multiple checkouts - Custom permissions & security - Wristband management Lite Pricing available upon request Plan includes: - 2 POS/SSK licences - Online checkout - Point of Sale - Party packages - Memberships - Integrated payments - Cashless card integration - Analytics - iQ Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## ROLLER Features Drawn from insights across 146 verified reviews, we've outlined ROLLER's best and worst rated features and how they stack up against the average rating. ROLLER's score Category average ROLLER's Best Rated Features Document Storage 4.71 4.10 category average Data Security 4.70 4.31 category average Secure Data Storage 4.67 4.47 category average ROLLER's Worst Rated Features Attendance Management 3.33 4.10 category average Customer Accounts 3.44 3.87 category average Sales Reports 3.50 3.73 category average - Popular features found in Business Management Accounting Billing & Invoicing Client Management Inventory Management Marketing Automation Order Management Purchasing & Receiving Scheduling Task Management Time & Expense Tracking Training Management - More features of ROLLER Access Control Access Controls/Permissions Accounting Integration Activity Dashboard Activity Tracking Alerts/Escalation Alerts/Notifications API Attendance Management Attendee Management Barcode/Ticket Scanning Booking Management Calendar Management Campaign Management Compliance Management Conferences/Conventions Contact Management Credit Card Processing CRM Customer Accounts Customer Database Customer Data Management Customer History Customer Management Customizable Branding Customizable Fields Customizable Forms Customizable Reports Customizable Templates Data Import/Export Data Security Debit/Credit Card Processing Digital Signature Discount Management Document Management Document Storage Drag & Drop Dues Management eCommerce Management Electronic Payments Electronic Signature Email Management Email Marketing Email Templates Employee Management Event Calendar Event Management Event Scheduling Event Ticketing Financial Analysis Financial Management Food & Beverage Management Forms Management Gamification Gift Card Management In-Person Payments Interaction Tracking Inventory Tracking Kiosk Ticketing Loyalty Program Member Communication Member Database Membership Management Membership Renewals Membership Signup Member Types Mobile Access Mobile Payments Mobile Signature Capture Mobile Ticketing Multi-Currency Multi-Facility Multi-Language Multi-Location Multiple Payment Options Offline Access Online Payments Online Signing Online Ticketing Onsite Ticketing Payment Fraud Prevention Payment Links Payment Processing PCI Compliance Point of Sale (POS) Point of Sale (POS) Integration Print-at-Home Promotions Management QR Codes Real-Time Data Real-Time Reporting Real-Time Updates Receipt Management Recurring/Subscription Billing Registration Management Reminders Reporting/Analytics Reporting & Statistics Reservations Management Resource Management Restaurant POS Retail POS Returns Management Role-Based Permissions Room Block Management Sales Management Sales Reports Sales Trend Analysis Searchable Database Search/Filter Season Tickets Secure Data Storage Security Gate Access Control Segmentation SMS Messaging Social Promotion Staff Management Status Tracking Stock Management Support Ticket Management Survey/Poll Management Surveys & Feedback Third-Party Integrations Ticket Brokering Ticketing Ticket Reservations Transaction History Transaction Monitoring User Management Venue Management Volunteer Management Waiver Kiosk Website Management Weddings/Parties Workflow Management ## ROLLER Integrations Based on 146 verified reviews, we've identified products most frequently integrated withROLLER. Xero Integration rated 5.0 from 2 reviews Workforce.com Integration rated 4.0 from 1 review Klaviyo Integration rated 4.0 from 1 review HubSpot CRM Integration rated 4.0 from 1 review Retail Pro Integration rated 3.0 from 1 review InMoment Integration rated undefined from -1 review See all 14 integrations ## ROLLER Key Sentiments We analyzed 146 verified reviews for ROLLER to find out what actual users really think. Most Positive Sentiments Staff response 85% Positive 15% Neutral 0% Negative Users commend ROLLER for its efficient staff management capabilities across multiple branches effectively. They appreciate the quick response times to inquiries and the staff's receptiveness to feedback, which helps address issues promptly. The system's ability to optimize staffing levels and reduce wage costs is also highly valued by users. Team professionalism 67% Positive 17% Neutral 17% Negative Users praise the professionalism and dedication of the ROLLER team, noting their commitment to providing an innovative platform. They appreciate the ongoing flow of new features and the support provided during the setup process. The team's efforts in making the business run smoothly and professionally are highly valued by users. POS training 63% Positive 21% Neutral 16% Negative Users find ROLLER's POS system user friendly and easy to train new employees on, which enhances the overall customer experience. They appreciate the simplified interface and the quick acclimation period for new staff, making the transition from previous POS systems smoother. The system's adaptability and functionality are also highlighted as key benefits. Least Positive Sentiments Booking management 48% Positive 26% Neutral 26% Negative Users find ROLLER's booking management system convenient, noting an appreciation for the integration with POS systems and the ease of accessing booking records. However, many noted challenges with mobile compatibility, payment processing issues, and occasional stability problems. These issues can lead to difficulties in managing bookings and processing payments efficiently. Web training 50% Positive 29% Neutral 21% Negative Users appreciate ROLLER's web-based software for its cloud functionality and ease of use, which simplifies managing their business online. They find the system intuitive and quick to learn, with many valuing the ability to go fully online. However, some users face difficulties with product search and find single-use sites frustrating for chains. Customer service 54% Positive 25% Neutral 21% Negative Users appreciate ROLLER's customer service for its friendly and supportive nature, with many highlighting the helpful customer support and check-in system. They value the honest feedback from customers and the proactive approach of the support team in ensuring satisfaction. However, users also experience limitations with booking management, occasional confusion among customers, and issues with support availability, which can affect their overall experience. ## ROLLER User Reviews Overall Rating 4.2 Ratings Breakdown 5 49% 4 34% 3 8% 2 7% 1 3% Secondary Ratings Ease of Use 4.3 Value for money 4.0 Customer support 4.2 Functionality 4.1 RC Reon C. Verified reviewer Entertainment 11-50 employees Used daily for less than 6 months Review source Reviewed April 2026 Powerful All-in-One System 5 Overall, ROLLER has been a strong operational backbone for our business. It significantly improves efficiency across admissions, waivers, and transactions, and supports a smoother guest experience. Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 4 Functionality Previously 5 Pros: ROLLER provides a very streamlined and integrated system for managing operations. The all-in-one functionality—covering ticketing, waivers, POS, and reporting—makes daily management much more efficient. The online booking experience is clean and user-friendly, which helps drive advance sales and reduces friction at check-in. Real-time reporting and analytics are also valuable for tracking performance and making operational decisions quickly Cons: Some backend processes can feel rigid, especially when trying to customize workflows or promotions.s. The reporting, while useful, can sometimes lack deeper customization or require extra steps to extract specific insights. Additionally, occasional system lag or delays during peak times can impact front desk efficiency. Read More ME Maddison E. Verified reviewer Entertainment 201-500 employees Used daily for more than 2 years Review source Reviewed September 2025 Impressive Improvements and a better Roller experience every year (Thanks \[sensitive content hidden\] !) 4 Roller has become a core part of our operations, and we’re very happy with how far it’s come. While it’s not yet a complete all-in-one solution, we’re confident it’s heading in the right direction. With continued improvements, particularly around event management and their food and beverage systems, we can see ourselves running our entire business on Roller. Ratings Breakdown 4 Ease of use 4 Value for money 5 Customer support 4 Functionality Pros: Over the years of using Roller, we've seen a significant improvement in one-on-one support and account management. There was a time when we seriously considered moving away from the platform. However, we chose to stay, and are glad we did, due to the steady enhancements in the ticketing system, payment portals, and the increased engagement from our account manager, who has made a conscious effort to be present and work collaboratively with us on solutions. THANKS \[sensitive content hidden\] ! One of the biggest improvements has been in payment processing. The ability to identify payments linked to specific bookings and guest accounts, track spending over time, and issue refunds easily has played a critical role in streamlining our operations and improving the guest experience. While Roller isn’t fully customisable, we’ve appreciated how tailored solutions and thoughtful adaptations have been introduced to better suit the unique needs of our business and how we sell our products. We’ve particularly valued the introduction of price rules and schedules over the past seasons. These tools became essential in the post-COVID environment, where managing guest bookings, capacity, and queues became more important than ever. The progressive checkout has also been a game changer. Not only is it visually appealing, but it’s far more user-friendly compared to the previous format. It enhances the overall customer experience and aligns well with modern consumer expectations. We’ve also seen great success with the online party package system. Allowing guests to purchase and manage their own bookings has led to a noticeable increase in party sales, while also reducing the administrative load on our team. Cons: If you had asked me a few years ago, I could have easily written a page and a half outlining the things we didn’t like or appreciate about Roller. However, as the platform has developed over time, that list has steadily decreased. One of our earlier frustrations was being limited to selling tickets as a standard product. With the introduction of schedules, improvements in stock product functionality, and now the implementation of price rules, our experience with ticketing and the overall system use has significantly improved. That said, there are still areas where we’d love to see further development, particularly in how events are booked. We currently rely on external software (Priava/Elite) to manage and invoice event bookings, as Roller’s event management features aren’t yet at the level offered by those systems. We’re hopeful that as Roller continues to evolve, it will eventually allow us to run all aspects of our business (food & beverage, ticketing, event management, lockers etc.) within a single, unified platform. Another area we’re keen to see improvement in is guest account management. Specifically, we’d like guests to have more autonomy in managing their bookings. For example, being able to change their visit date without needing to contact our team via phone or email. This was a feature we were expecting last season, but unfortunately, it wasn’t implemented successfully. We’re hoping to see it available and functioning smoothly this season. Reasons for choosing ROLLER We chose ROLLER because it offers a more comprehensive, all-in-one platform tailored to our theme park’s needs. Its ticketing, scheduling, and progressive checkout features handle capacity and bookings better. Plus, strong account management and plans to integrate food, events, and more aligned with our long-term goals. There's also the support that is within Australia whereas, at the time, the only support for VivaTicket would be international. Vendor Response Maddison! Thank you for such a thoughtful and detailed review. We’re so pleased to hear how ROLLER has continued to improve your experience over the years, from ticketing and payments to account management and support. It’s great to know features like progressive checkout, party packages, and price rules have made a real impact on your operations. We also appreciate your honest feedback on event management and guest account functionality. These are key areas of focus for us, and your insights help guide where we should keep improving. We’re grateful you chose to stay with ROLLER, and we look forward to continuing to evolve the platform to better meet the needs of your business. Replied September 2025 Read More AN Amanda N. Verified reviewer Non-Profit Organization Management 2-10 employees Used daily for less than 2 years Review source Reviewed September 2025 Keep Looking 2 If I had to pick again I would not pick this system. The sales staff made promises the software does not deliver and I have not found the support to be helpful with any of the back office items I have brought to them. Ratings Breakdown 2 Ease of use 2 Value for money 2 Customer support 3 Functionality Pros: The customer facing side of this works better than our old system. I like the digital tickets and the ability to book events online. Cons: It doesn't do everything they promise and it is very complicated to do certain things. Their support is not helpful. It does not calculate sales tax accurately. Reasons for choosing ROLLER Roller made promises that it did not keep to secure our business. Reasons for switching to ROLLER We wanted to use one system for online ticketing, events, and point of sale. We also used Revenu/Cocard for our POS but it was not listed above. Vendor Response Amanda, thank you for your honest feedback. While we’re glad to hear the customer-facing experience, digital tickets, and online bookings have been positive, we’re very sorry that your overall experience hasn’t met expectations. It’s not acceptable to us when our platform doesn’t deliver on what customers need, and we take your concerns about promises, reporting accuracy, and support very seriously. Please feel free to reach out to me directly so I can escalate your concerns and ensure they’re properly addressed. Replied September 2025 Read More BT Brin T. Verified reviewer Museums and Institutions 11-50 employees Used daily for more than 2 years Review source Reviewed September 2025 I Love Roller! 5 It is the best multi-use POS, CRM and ticket management system I have come across. It has given me a lot of valuable experience that I can carry with me to other ventures in my career. The customer service has also been fantastic! Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 5 Functionality Pros: How easy it is to address payment issues (refunds, auto renewals) and the flexibility of making different products. I can get creative to meet the demands of my company when it comes to ticketing and tracking revenue. It has been so easy to train other staff on how to use and I always direct new hires to the training videos and help articles. Cons: The only gripe I have is debit transactions on memberships - sometimes people get visa debit confused with credit cards and this unfortunately makes their membership records with us a little bit funky. I do have a workaround for this in the meantime. This is a VERY specific issue and I can try to catch it when possible. Reasons for switching to ROLLER It went defunct and we could no longer use it. The actual name of it was Legacy Suite or something along those lines. Vendor Response Brin, thank you so much for taking the time to leave a review! We’re thrilled to hear how easy ROLLER has made it to manage payments, create flexible products, and train your team. It’s wonderful to know our training resources and support have been valuable for you. We appreciate your sharing your note on debit transactions for memberships. We’ll continue working with our team to improve that experience. Thanks again for your kind words and for choosing ROLLER! Replied September 2025 Read More KK Kaitlyn K. Verified reviewer Entertainment 51-200 employees Used daily for less than 6 months Review source Reviewed July 2025 Roller makes our days easier 4 Our experience with Roller has been overwhelmingly positive. It’s made a noticeable difference in how smoothly our operations run day-to-day. The system is fast, user-friendly, and easy to train on—which is especially important for our young team. Tasks that used to take longer are now streamlined, and everyone feels more confident using it. While the reporting side took a little time to get comfortable with, it wasn’t a dealbreaker at all. Once we figured out how to pull what we needed, it’s been incredibly helpful. Overall, Roller has been a reliable, efficient, and easy-to-use platform that’s helped us stay organized and work smarter. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: We’ve been really impressed with how user-friendly and intuitive Roller is. It’s quick, easy to navigate, and has made training our young team so much smoother. The layout is clean and everything is easy to find, which saves us time and reduces errors. It’s made a big difference in our day-to-day operations—and our team actually enjoys using it! Cons: There honestly isn’t much we don’t like. The reporting features took a little getting used to at first, but once we got the hang of it, it’s been smooth sailing. Overall, it’s been a great fit for our operations! Reasons for switching to ROLLER We made a switch to better suite our company needs Vendor Response Hi Kaitlyn, Thank you so much for your thoughtful feedback! We’re thrilled to hear that ROLLER has made such a positive impact on your day-to-day operations and that your team finds it intuitive and enjoyable to use. Thanks again for being part of the ROLLER community—we’re so glad to be helping your team work smarter and more efficiently. Replied November 2025 Read More EP Elisabeth P. Verified reviewer Hospitality 11-50 employees Used daily for less than 2 years Review source Reviewed September 2025 Overall worth the value 3 Overall, our experience is good with roller. However, there are some challenges that are still there that need to be overcome by the company such as noted above. Ratings Breakdown 4 Ease of use 3 Value for money 3 Customer support 4 Functionality Pros: I really enjoy the easy to use nature of the POS machine and vending manager for all my staff. I also really enjoy how easy it is for a guest to purchase tickets through our online ticketing system. Customer support was a problem in the very beginning but the last year or so with the new system it seems to be a lot faster and we get answers a little bit quicker. Cons: We have had a lot of connection issues and payment processing problems over the last year. I also wish that the inventory reporting and system was a bit more comprehensive. Reasons for choosing ROLLER For the value and all of the different features, we felt that this was a better choice for a business Reasons for switching to ROLLER He wanted a more comprehensive product and something that allowed us to see our business as a whole Vendor Response Hi Elisabeth, Thank you for sharing your experience! We're happy to hear that you and your team find the POS and online ticketing easy to use, and that support response times have improved. We appreciate your feedback on connection, payment processing, and inventory reporting — our team is actively working on enhancements in these areas to deliver a more reliable and comprehensive experience. Replied October 2025 Read More JP John P. Verified reviewer Entertainment 51-200 employees Used daily for more than 2 years Review source Reviewed September 2025 LET'S HOLD YOUR FUNDS 2 OK. Was very proactive up to 6 months ago in developing and sorting out issues. Over the last 6 months not much development. Ratings Breakdown 3 Ease of use 1 Value for money 2 Customer support 4 Functionality Pros: The ability to make timed group bookings by creating resources. Can send booking directly to customer Cons: ITs integration with Volare now Roller Karting. There has been no real improving in the last 6 months like promised. We can't time items for sale e.g. Happy hour lunch time specials. Promised membership would be great for our business but it doesn't work in our environment. Roller has been very slow to respond and offering no solution With Roller payments our funds are held for days. Every other eftpos co pays daily. Other Karting venues have left Roller. We have a second venue and are not convinced to change to Roller. We are about to open a third and are giving thought to options Reasons for choosing ROLLER We have a complicated business and Roller promised development Reasons for switching to ROLLER Client management and online bookings. tracking booking Vendor Response Hi John, thank you for taking the time to share your experience and feedback. We’re glad to hear that you’ve found value in ROLLER’s group booking features and client management tools. We’re sorry to learn about your recent frustrations with integrations, payments timing, and the pace of development. Our team has reached out directly to offer further support and work through these challenges with you—we’re committed to finding the best solutions for your business and ensuring your experience improves moving forward. Replied October 2025 Read More DC David C. Verified reviewer Leisure, Travel & Tourism 51-200 employees Used daily for more than 2 years Review source Reviewed September 2025 Too Expensive 1 Support is fine but does not make up for how expensive it is. Find the whole software to be basic. The funds to be received and funds paid are often full of inaccurate totals/ information. Ratings Breakdown 2 Ease of use 1 Value for money 3 Customer support 2 Functionality Pros: It is difficult to say as I think the system is too expensive and clunky. My trial balance reports do not allow me to select more than a 30 day period at a time to look at revenue and sales. Cons: Expense. It’s horrifically overpriced. Plus should have the ability like GoCardless to run membership Direct Debits in a super easy way, so as if debit cards change through being lost or stolen or get updated then we are still able to receive payments from the customers account. Reasons for choosing ROLLER Seemed more straightforward in onboarding Reasons for switching to ROLLER It was abysmal and was sold using “built on Salesforce” as the USP but was so over complicated to use. Vendor Response David, thank you for taking the time to share your feedback. We’re sorry to hear that your experience with ROLLER hasn’t met expectations. We understand your concerns around pricing, reporting flexibility, and payments. These are areas we continue to review closely with our product and payments teams. We’re glad you found onboarding straightforward and that support has been helpful, but we also recognize the overall value hasn’t aligned with what you were hoping for. Your feedback helps us identify where we need to improve, and we truly appreciate you sharing your perspective. Please reach out to me directly so I can escalate your concerns to the right person on our end. Replied September 2025 Read More JJ Jacob J. Verified reviewer Recreational Facilities and Services 11-50 employees Used monthly for less than 2 years Review source Reviewed September 2025 Does the job, room for improvement 3 Overall, slightly above average. It is nice to have access to these tools from any device, but mobile friendliness needs to be addressed. More reporting would really make this product great. Ratings Breakdown 4 Ease of use 3 Value for money 4 Functionality Pros: Secure platform, simple to adopt and use, customization in product listing and party packages, reasonable payment processing rates with option to pass to consumer Cons: Some problems with customers adopting the platform for features like updating payment method and canceling subscriptions, very limited reporting compared to competitor platforms, never really understood the point of the dashboard. Venue Manager is NOT mobile friendly. Reasons for switching to ROLLER Forced change, Active8 worked to migrate all clients over Vendor Response Jacob, thank you for sharing your feedback. We’re glad to hear ROLLER has been simple to adopt, secure, and flexible with product listings and party packages, and that payment processing has worked well for your team. We hear your concerns around customer adoption of features, reporting, and mobile usability. We know mobile access and more robust reporting are important, and these are areas we’re actively working to improve. Your feedback is really valuable in helping us focus on what matters most. Thanks again for taking the time to share your experience. Replied September 2025 Read More TA Teresa A. Verified reviewer Entertainment 10000+ employees Used daily for more than 2 years Review source Reviewed September 2025 Roller review 3 I do not like the overall system as it is not very user friendly in all aspects. On the backend, it is a nightmare, especially with reports. Ratings Breakdown 3 Ease of use 2 Value for money 3 Customer support 3 Functionality Pros: It is easy to check in guests and the concessions part makes it very user friendly. Group checkin is also pretty easy to use. Cons: Depending on how you pull a report, it gives different information. Also, pulling what you need from a report is very difficult. Also, setting up accounts for memberships is damn near impossible. Reasons for switching to ROLLER Corporate made us. Definetly not my choice. But Roller did buy out Active8 Vendor Response Teresa, thank you for your honest feedback. We’re glad to hear check-in and concessions have been easy to use, but we’re sorry that reporting has been challenging. We understand how important it is to access clear, consistent information, and your input helps us see where the experience can be improved. We appreciate you taking the time to share your perspective, and we will keep working to make ROLLER easier to use across the board. Replied September 2025 Read More Showing 1 - 10 of 146 Reviews [See All Reviews](https://www.softwareadvice.com/ticketing/roller-profile/reviews/) ## ROLLER FAQs - Who owns roller software? ROLLER is a privately owned company and doesn’t openly publish information about its shareholders, but it was founded by two brothers, Luke and Mark Finn, in 2011. They raised [$50 million in funding](https://www.smartcompany.com.au/startupsmart/melbourne-software-startup-roller-78-5-million-raise/#:~:text=Roller%20was%20founded%20in%202011,cards%2C%20memberships%20and%20stock%20control.) in late 2023, but they haven’t disclosed how that funding has or hasn’t diluted ownership of the company. - What is the ROLLER app used for? ROLLER makes the jobs of employees easier and the experiences of customers more enjoyable through features such as managing bookings, ticket scanning, and providing access to operational data in real-time. Customers can use ROLLER to access their tickets and manage their booking details. Venues can also use ROLLER to manage bookings, as well as send promotions and news updates to customers. - Is roller a CRM? Yes, ROLLER has many of the features of a CRM even though it’s not solely a dedicated tool for customer relationship management. Its CRM-esque features include managing customer data, dividing target audiences into specific segments, personalizing marketing, and keeping track of how customers interact with their venues and services. ## ROLLER Popular Comparisons [events500i vs ROLLER](https://www.softwareadvice.com/venue-management/events500i-profile/vs/roller/)[AllBooked by Skedda vs ROLLER](https://www.softwareadvice.com/compare/173203-roller/vs/526011-AllBooked/)[iVvy Venue Management vs ROLLER](https://www.softwareadvice.com/venue-management/ivvy-venues-profile/vs/roller/)[Perfect Venue vs ROLLER](https://www.softwareadvice.com/venue-management/perfect-venue-profile/vs/roller/) [Compare All Alternatives](https://www.softwareadvice.com/ticketing/roller-profile/alternatives/) Stuck Between Options? Our experts can help you compare ROLLER with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice