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Advertising Agency Software

 
inMotion logo
 
inMotion is a cloud-based work management system designed to automate workflows for creative and marketing teams in different industries. The solution provides creative brief management, project management, online proofing and reporting. Key... Read More
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inMotion is a cloud-based work management system designed to automate workflows for creative and marketing teams in different industries. The solution provides creative brief management, project management, online proofing and reporting. Key... Read More
 
Wrike logo
 
Wrike offers a cloud-based, scalable project management and collaboration platform. Key features include social collaboration tools so users can organize their projects using a single dashboard. Users can assign tasks, track deadlines... Read More
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Wrike offers a cloud-based, scalable project management and collaboration platform. Key features include social collaboration tools so users can organize their projects using a single dashboard. Users can assign tasks, track deadlines... Read More
 
FunctionFox logo
 
FunctionFox is a cloud-based time tracking and project management application suitable for ad agencies. It offers time sheets and estimates, as well as scheduling, task assignment and reporting.  FunctionFox’s capabilities are... Read More
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FunctionFox is a cloud-based time tracking and project management application suitable for ad agencies. It offers time sheets and estimates, as well as scheduling, task assignment and reporting.  FunctionFox’s capabilities are... Read More
 
Workfront logo
 
Workfront (formerly AtTask) is a cloud-based project management solution that helps teams prioritize, route, manage and report on their work. It is suitable for businesses of any size and industry including IT, architecture and accounting. Users... Read More
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Workfront (formerly AtTask) is a cloud-based project management solution that helps teams prioritize, route, manage and report on their work. It is suitable for businesses of any size and industry including IT, architecture and accounting. Users... Read More
 
Upfluence logo
 
Upfluence is a cloud-based influencer search and management solution designed for agencies of all sizes. It offers influencer marketing, affiliation management and performance-tracking functionalities within a suite. The product caters... Read More
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Upfluence is a cloud-based influencer search and management solution designed for agencies of all sizes. It offers influencer marketing, affiliation management and performance-tracking functionalities within a suite. The product caters... Read More

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ClickCease logo
 
ClickCease is a click-fraud detection and protection service solution for organizations of all sizes. It blocks fraudulent clicks on Google AdWords and Bing Ads using algorithms. Key features include automatic IP blocking, automatic... Read More
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ClickCease is a click-fraud detection and protection service solution for organizations of all sizes. It blocks fraudulent clicks on Google AdWords and Bing Ads using algorithms. Key features include automatic IP blocking, automatic... Read More
 
Resource Guru logo
 
Resource Guru is a cloud-based resource scheduling application that is suitable for organizations of all sizes. Resource Guru enables booking and rescheduling through the calendar feature and a drag-and-drop scheduling tool. The Availability... Read More
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Resource Guru is a cloud-based resource scheduling application that is suitable for organizations of all sizes. Resource Guru enables booking and rescheduling through the calendar feature and a drag-and-drop scheduling tool. The Availability... Read More
 
TapAnalytics logo
 
TapAnalytics is a cloud-based business intelligence (BI) software solution that offers digital-marketing reporting and analytics for ad agencies, media companies and enterprises in industries such as automotive, travel and real estate. This... Read More
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TapAnalytics is a cloud-based business intelligence (BI) software solution that offers digital-marketing reporting and analytics for ad agencies, media companies and enterprises in industries such as automotive, travel and real estate. This... Read More
 
AccountAbility logo
 
AccountAbility is a cloud-based agency management solution designed for agencies of all sizes. It offers accounting, time tracking, project management, file storage and messaging functionalities within a suite. The product is suitable... Read More
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AccountAbility is a cloud-based agency management solution designed for agencies of all sizes. It offers accounting, time tracking, project management, file storage and messaging functionalities within a suite. The product is suitable... Read More
 
ReportGarden logo
 
ReportGarden is a cloud-based marketing analysis tool that offers configurable marketing reports and dashboards for search engine optimization (SEO), pay per click (PPC), marketing analytics, social-media performance and website backlinks.... Read More
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ReportGarden is a cloud-based marketing analysis tool that offers configurable marketing reports and dashboards for search engine optimization (SEO), pay per click (PPC), marketing analytics, social-media performance and website backlinks.... Read More

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Opteo logo
 
Opteo is a cloud-based AdWords monitoring tool designed for small and midsize businesses that offers email alerts, account monitoring, diagnosis and reporting functionalities within a suite. Opteo plugs into AdWords Manager Accounts,... Read More
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Opteo is a cloud-based AdWords monitoring tool designed for small and midsize businesses that offers email alerts, account monitoring, diagnosis and reporting functionalities within a suite. Opteo plugs into AdWords Manager Accounts,... Read More
 
Workgroups DaVinci logo
 
Workgroups DaVinci is a project management solution that offers the option of on-premise or cloud-based deployment. It’s suitable for the creative services and marketing teams of midsize and large companies. This system offers workflow... Read More
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Workgroups DaVinci is a project management solution that offers the option of on-premise or cloud-based deployment. It’s suitable for the creative services and marketing teams of midsize and large companies. This system offers workflow... Read More
 
WorkBook logo
 
WorkBook is a project and business management solution designed for project-driven businesses in the service industry, such as advertising, marketing and PR firms, architectural, design and engineering companies and consultancies. The... Read More
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WorkBook is a project and business management solution designed for project-driven businesses in the service industry, such as advertising, marketing and PR firms, architectural, design and engineering companies and consultancies. The... Read More
 
dapulse logo
 
dapulse is a cloud-based project management solution suitable for small to midsize organizations and ad agencies. With this solution, all project members can see project achievements and details. dapulse provides a collaborative environment... Read More
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dapulse is a cloud-based project management solution suitable for small to midsize organizations and ad agencies. With this solution, all project members can see project achievements and details. dapulse provides a collaborative environment... Read More
 
Workfront logo
 
ProofHQ is a cloud-based proofing tool designed for marketing and advertising agencies of all sizes. It helps teams manage the review, collaboration and approval processes for content including print, video and websites. Key features... Read More
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ProofHQ is a cloud-based proofing tool designed for marketing and advertising agencies of all sizes. It helps teams manage the review, collaboration and approval processes for content including print, video and websites. Key features... Read More

Call us for a free FastStart Consultation: +44 800 011 9185


 
Asana logo
 
Asana is a cloud-based project and task management solution that enables companies and ad agencies to manage and organize tasks and projects, communicate and collaborate. It is helpful for teams and companies that handle multiple projects... Read More
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Asana is a cloud-based project and task management solution that enables companies and ad agencies to manage and organize tasks and projects, communicate and collaborate. It is helpful for teams and companies that handle multiple projects... Read More
 
Agency Analytics logo
 
Agency Analytics is a reporting platform for marketing agencies that helps businesses generate reports and dashboards for search engine optimization (SEO) auditing, social analytics, third-party integrations, mobile apps and more. Agency... Read More
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Agency Analytics is a reporting platform for marketing agencies that helps businesses generate reports and dashboards for search engine optimization (SEO) auditing, social analytics, third-party integrations, mobile apps and more. Agency... Read More

 

Buyer's Guide

by Justin Guinn,
Market Research Associate
Last Updated: June 23, 2017


Advertising agency software might seem like a confusing jumble of features. But running an ad agency requires a broad mix of marketing, project managing, consulting, data analysis and much more. That's why advertising agency software houses such a wide array of capabilities in one cohesive system.

But not all ad agency software is created equal. That's why we've put together this buyer's guide to help you determine what you should look for when choosing your new advertising agency software.

Here's what we'll cover:

Common Features of Advertising Agency Software
Benefits of Adopting Ad Agency Software
Advertising Agency Software Tips for New Buyers

Common Features of Advertising Agency Software

Ad agency software pulls in capabilities from a wide range of existing software options. Its features include those from project management and CRM, as well as a load of specialized reporting and analytics:

Core Features of Advertising Agency Software

Project dashboard Easily see all projects currently in progress. Sort by account. Drill down based on numerous filters.
Account reporting Take a snapshot of all past, active, paused and any proposed projects within a client's portfolio.
Multi-user interface Enable numerous users on the same system. Provide different logins for each user. Personalize the permissions and available functionality for different groups of users.
Task management Essential to any form of project management. Can apply to tasks both internal and client-facing. Easily assign responsibilities and create accountability.
Time tracking Quantify the time spent at each step of a project. Determine benchmarks and set value for the time spent.
Prospect / Client management Manage outreach with prospects and clients. Record and track interactions. Automate and schedule regular communications.
Collaboration Securely share documents within the company and with clients. Record communication between team members, prospects, and current and past clients.
Templates and forms Standardize all internal and external communication with branded forms. This includes initial media inquiries, estimates, purchase orders and invoices.
Financial Reporting Translate tasks, projects, and deal wins into revenue drivers.

The goal of ad agency software is to optimize workflows and processes to make the company more efficient. This helps team members keep focused on big picture goals. Such efficiency also encourages positive client and partner interactions.

The project dashboard and account reporting are key to creating this efficiency. These two features enable a top-down and bottom-up view of what stage all projects are in, who owns them and who they're going to next. This type of insight encourages greater organization, especially when paired with task management and time tracking capabilities that quantify the time spent on each task of each project.

Benefits of Adopting Ad Agency Software

There are a number of specific benefits that come with adopting ad agency software. With ad agency software, you can:

  • Capture a complete snapshot of the status of your current projects. Drill down to see where each project is at in its task life cycle and easily identify who owns the tasks at that stage.
  • Track project timelines, workflows, and life cycles to pinpoint any bottlenecks. Analyze the status of a project during a bottleneck to determine and overcome the cause.
  • Easily manage key documents such as price estimates, media buys, client invoices, and creative media.
  • Record time spent working on projects for accurate billing to clients.
  • Effectively communicate and share valuable information internally and with clients. Establish notifications and timelines for check-ins to keep all parties informed and projects on task.

Advertising Agency Software Tips for New Buyers

As you can see from the features and benefits listed above, ad agency software can positively transform your business. But not all advertising agency systems will be a fit for your specific needs. You need to be very diligent with the research and work you put into choosing your advertising agency management system. After all, it is the backbone of your business.

The following recommendations will help you better analyze and sift through the vendor landscape. Don't be afraid to ask vendors the tough questions.

We've established some formalized recommendations and best practices for optimizing the selection process. These come from surveying software buyers across industries to find out how they choose the best business software. Some of the most popular tactics small and midsize businesses employ include:

  • Do your due diligence. Regardless of whether you've used ad agency software before, you need to refamiliarize yourself with the market. There's definitely a software choice out there that's right for you, but you need to put in the research to determine which systems stand out in the market. Ask other agencies for help when validating systems.
  • Inquire with your entire team to determine operational needs and pain points. It's important to have an idea of what you need before you begin talking to software vendors. You need to make sure you know when, where, how and why pain points are affecting your operation. Once identified, you can move forward by prioritizing the capabilities that will increase efficiency.
  • Read advertising agency software reviews from actual users. These reviews from managers, operators, and business owners in similar situations will provide a snapshot of information you need to make the most informed decisions. Analyzing thoughts and feelings from your peers in the space will help you see past the marketing jargon and get a well-rounded idea of the systems in question.

 

 

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