About Agency Analytics

Agency Analytics is a reporting platform for marketing agencies that helps businesses generate reports and dashboards for search engine optimization (SEO) auditing, social analytics, third-party integrations, mobile apps and more.

Agency Analytics allows users to monitor multiple campaigns from various channels. Users can create reports with the pay-per-click reporting tool and configure dashboards according to needs of their clients with drag-and-drop widgets. Dashboards can be white labeled, which allows users to provide branded data and reports for clients.

With the SEO auditing tool, users can automatically monitor a variety of issues including 404 errors, missing images and duplicate content. The rank-tracker tool monitors website performance, an...


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Supported Operating System(s):

Web browser (OS agnostic)

95 Reviews of Agency Analytics

Average User Ratings

Overall

4.85 / 5 stars

Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.5

Ratings Snapshot

5 stars

(81)

81

4 stars

(14)

14

3 stars

(0)

0

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 95 results

November 2020

Colin from Search Candy

Verified Reviewer

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

November 2020

Efficient reporting saves time, core part of business

We have been using AA for 4 years now and in that time Agency Analytics has become a core part of our business offering, allowing us to provide real-time reporting to our SEO clients. A lot of agencies only send monthly reports, often late - whereas with Agency Analytics our clients can always see their results and ROI anytime of the day or month without having to wait. The dashboard and reports can be fully customised to only show the info that clients want to see, and there are dozens of different integrations with other platforms.

Pros

Saves me time every month, automated reporting, live reporting dashboard, dozens of integrations

Cons

Haven't had any significant issues, and the features we requested were implemented

Reasons for Choosing Agency Analytics

Significantly better and more developed product offering.

Reasons for Switching to Agency Analytics

Agency Analytics reporting system is magnitudes better and of course includes rank tracking which is essential for SEO.

August 2020

Bart from Resurge Digital

Verified Reviewer

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

August 2020

Fantastic value for money with scalable pricing depending on your needs.

To make it short and sweet; when we founded our new Brisbane digital marketing agency - Resurge Digital, going with AgencyAnalytics for all of our tracking, auditing and reporting was a complete no-brainer.

Pros

I have been using AgencyAnalytics for over three years and honestly, I would have trouble imagining my work life without it. Agency Analytics comes with just the right range of integrations and third part platform support, not to mention a comprehensive site auditor tool which has recently received a significant upgrade.

Cons

The Majestic integration is great in that we have a backlink tool built-in and we do not need to pay for anything else if we do not want to, but the coverage is not great. That said, it is still adequate for our SEO methodology at Resurge Digital and we have not committed to subscribing to another tool yet as Agency Analytics still sufficiently provides the backlink data we need. The keyword suggestion tool is not great, but most of them aren't, we tend to conduct our keyword research ourselves anyway so this also is not really a huge point of concern as far as we are concerned.

January 2019

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

3.0

Customer support

3.0

Functionality

3.0

January 2019

AgencyAnalytics

Pros

I like the ease of use, dashboard, and the ability to pull in data from a different website for a holistic view. It made it easy to run reports for multiple clients and stay on top of managing digital marketing basics with a snapshot view.

Cons

I would say the features are pretty basic. The pull ins are from Google, social and overall keyword SERPs. I would have to use the keyword data in conjunction with other tools such as Moz because I needed a more holistic keyword view. It was great for getting that snapshot and running reports but I could just collect the data on the different websites separately alongside a different KWR tool and using Google backend for the same crawling insights.

Response from AgencyAnalytics

Replied January 2019

Hi - Just wanted to respond by clarifying that we actually don't compete with Moz and similar tools. Those tools primary function is to provide in-depth keyword analysis. But they don't offer client reporting or other agency focused tools that we provide! On the other hand, our core business is agency reporting. For that reason, our rankings and keyword data are meant to be an overview; just enough to provide in-depth client reports. Our keyword data isn't intended to be used for detailed SEO analysis by agency owners. As a result, many agencies subscribe to tools like Moz etc to do their in-depth, detailed keyword research... And then subscribe to AgencyAnalytics for their client reporting. The tools complement each other rather than being in competition. Cheers!

November 2020

Nicole from Natalie Zfat Inc.

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

November 2020

The Ultimate Time-Saver

We came to Agency Analytics for better monthly reporting, but the dashboards have completely transformed our analytics processes. The report templates and auto-send feature cut my monthly reporting time in half, and the reports also look really nice!

Pros

I LOVE the customizable dashboards. Being able to select the data points I want - and removing what I don't need - is a huge pro for me. It's so streamlined, clean and easily digestible.

Cons

This is small - and I'm digging for a con, because I think it's a nearly perfect platform - but it would be nice to be able to add a manual page to the monthly reports, where I could upload images (such as screenshots of notable social media engagement).

Reasons for Choosing Agency Analytics

The customizable dashboard, pricing and beautiful, clean-looking reports that can be auto-scheduled.

Reasons for Switching to Agency Analytics

I wanted a cleaner-looking report, with more customizable options. Traject offered the same data options, but I didn't like how it was presented. It was difficult for our clients to understand.

August 2018

Glenn from Konnector

Verified Reviewer

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

August 2018

Best overall SMB Reporting tool hands down

Pros

We are a consulting business with many small to medium business clients. One of the biggest challenges they face is a lack of visibility of their online marketing. The agency analytics platform beautifully and simply consolidates data from all the major platforms that our clients utilise. This saves them (and us) from having to receive, find or generate multiple reports from multiple platforms. Let's face it most SMB's won't even bother! The increased visility has massively increased the trust and value seen in our relationship and that is an integral part of our business.

Cons

ONly a single white-label option for logos etc. Rather than constantly promoting ourselves with the images and logos etc we would much rather personalise it to each customer so they then get an even stronger sense of ownership of the data. if they saw it as THEIR reporting platform i strongly believe that the length of contract and LTV of each client would be much greater AND they could even keep the reporting platform on if they move agencies.