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Domo logo
 
Domo is a fully cloud-based business management suite that integrates with multiple data sources, including spreadsheets, databases, social media and any existing cloud-based or on-premise software solutions. It is suitable for company... Read More
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Domo is a fully cloud-based business management suite that integrates with multiple data sources, including spreadsheets, databases, social media and any existing cloud-based or on-premise software solutions. It is suitable for company... Read More
 
Dundas BI logo
 
Dundas BI, from Dundas Data Visualization, is a browser-based business intelligence and data visualization platform that includes integrated dashboards, reporting tools, and data analytics. It provides end users the ability to create... Read More
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Dundas BI, from Dundas Data Visualization, is a browser-based business intelligence and data visualization platform that includes integrated dashboards, reporting tools, and data analytics. It provides end users the ability to create... Read More
 
IBM Cognos Analytics logo
 
Cognos Analytics is an upgrade to Cognos Business Intelligence (Cognos BI). By adding cognitive guidance, a web-based interface and new data visualization features, Cognos Analytics provides self-service analytics to large and midsize... Read More
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Cognos Analytics is an upgrade to Cognos Business Intelligence (Cognos BI). By adding cognitive guidance, a web-based interface and new data visualization features, Cognos Analytics provides self-service analytics to large and midsize... Read More
 
Style Intelligence logo
 
InetSoft Style Intelligence is a business intelligence software platform that allows users to create dashboards, visual analyses and reports via a data mashup engine—a tool that integrates data in real time from multiple sources.... Read More
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InetSoft Style Intelligence is a business intelligence software platform that allows users to create dashboards, visual analyses and reports via a data mashup engine—a tool that integrates data in real time from multiple sources.... Read More
 
Yellowfin logo
 
Yellowfin, a business intelligence platform, is a single integrated solution developed for companies across varying industries and scaling sizes. This system is customizable to suit businesses in accounting, advertising, agriculture,... Read More
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Yellowfin, a business intelligence platform, is a single integrated solution developed for companies across varying industries and scaling sizes. This system is customizable to suit businesses in accounting, advertising, agriculture,... Read More

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Sage Live logo
 
Sage Live is a cloud-based and mobile ready accounting platform for small and mid-sized businesses. Key features include multi-company, multi-currency, and multi-legislation support, personalization based on user role, bank integration,... Read More
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Sage Live is a cloud-based and mobile ready accounting platform for small and mid-sized businesses. Key features include multi-company, multi-currency, and multi-legislation support, personalization based on user role, bank integration,... Read More
 
BOARD logo
 
Created to combine business intelligence, corporate performance management, and business analytics, BOARD is a full-featured business intelligence system that serves midsize and enterprise-level companies in a variety of different... Read More
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Created to combine business intelligence, corporate performance management, and business analytics, BOARD is a full-featured business intelligence system that serves midsize and enterprise-level companies in a variety of different... Read More
 
Netlink Business Analytics Platform logo
 
Netlink's Business Analytics platform is an comprehensive  solution from software, hardware, and connectivity to configuration and ongoing services. The solution can roll-out with no CAPEX and minimal IT involvement. Netlink’s... Read More
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Netlink's Business Analytics platform is an comprehensive  solution from software, hardware, and connectivity to configuration and ongoing services. The solution can roll-out with no CAPEX and minimal IT involvement. Netlink’s... Read More
 
SAP - Business Intelligence logo
 
With its cohesive, consolidated approach, industry powerhouse SAP BusinessObjects gives organizations a full set of tools to manage and optimize Business Intelligence. From a centralized portal, companies can handle everything from... Read More
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With its cohesive, consolidated approach, industry powerhouse SAP BusinessObjects gives organizations a full set of tools to manage and optimize Business Intelligence. From a centralized portal, companies can handle everything from... Read More
 
Halo logo
 
Halo is an end-to-end supply chain management and business intelligence platform that helps in business planning and forecasting inventory for supply chain management. The system uses data from all sources - big, small, and in-between... Read More
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Halo is an end-to-end supply chain management and business intelligence platform that helps in business planning and forecasting inventory for supply chain management. The system uses data from all sources - big, small, and in-between... Read More

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TARGIT Decision Suite logo
 
TARGIT is a fully-integrated business intelligence suite that can be deployed on-premise or in the Cloud. Functionality includes dashboards, ETL tools, data warehousing, predictive analysis, OLAP and ad hoc reporting.
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TARGIT is a fully-integrated business intelligence suite that can be deployed on-premise or in the Cloud. Functionality includes dashboards, ETL tools, data warehousing, predictive analysis, OLAP and ad hoc reporting.
 
Birst logo
 
Birst, an Infor Company, is a web-based networked BI and analytics solution that connects insights from various teams and helps in making informed decisions. The tool enables decentralized users to augment the enterprise data model... Read More
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Birst, an Infor Company, is a web-based networked BI and analytics solution that connects insights from various teams and helps in making informed decisions. The tool enables decentralized users to augment the enterprise data model... Read More
 
Pentaho logo
 
Pentaho is a business intelligence system designed to help companies make data-driven decisions, with a platform for data integration and analytics. The platform includes extract, transform, and load (ETL), big data analytics, visualizations,... Read More
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Pentaho is a business intelligence system designed to help companies make data-driven decisions, with a platform for data integration and analytics. The platform includes extract, transform, and load (ETL), big data analytics, visualizations,... Read More
 
Microsoft SharePoint logo
 
Microsoft SharePoint 2013 helps organization collect and analyze key business data in order to gain an accurate and actionable view of business operations. The software supports both on-premises as well as web-based deployment architecture.... Read More
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Microsoft SharePoint 2013 helps organization collect and analyze key business data in order to gain an accurate and actionable view of business operations. The software supports both on-premises as well as web-based deployment architecture.... Read More
 
Stratum logo
 
Stratum by Silvon is a robust business intelligence solution that was designed to meet the unique needs of business professionals working for manufacturing and distribution companies. Stratum offers a full suite of integrated analytic... Read More
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Stratum by Silvon is a robust business intelligence solution that was designed to meet the unique needs of business professionals working for manufacturing and distribution companies. Stratum offers a full suite of integrated analytic... Read More

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Rapid Insight logo
 
Rapid Insight Inc. provides an on-premise Business Intelligence solutions for Higher Education, Fundraising, Healthcare, and Data Science corporations. Their suite of applications includes Dashboards and Scorecards, Data Mining and... Read More
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Rapid Insight Inc. provides an on-premise Business Intelligence solutions for Higher Education, Fundraising, Healthcare, and Data Science corporations. Their suite of applications includes Dashboards and Scorecards, Data Mining and... Read More
 
IFS EOI logo
 
IFS Enterprise Operational Intelligence (EOI) is business intelligence software for large companies and organizations. The system works for many industries and offers dashboards and scorecards, data warehousing, data mining and predictive... Read More
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IFS Enterprise Operational Intelligence (EOI) is business intelligence software for large companies and organizations. The system works for many industries and offers dashboards and scorecards, data warehousing, data mining and predictive... Read More
 
MicroStrategy Analytics logo
 
The MicroStrategy Analytics platform is a self-service business intelligence platform that supports both data mining and visualization. Available for Web-based or on-premise deployment, this platform can be implemented on a gradual... Read More
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The MicroStrategy Analytics platform is a self-service business intelligence platform that supports both data mining and visualization. Available for Web-based or on-premise deployment, this platform can be implemented on a gradual... Read More
 
Jaspersoft logo
 
Jaspersoft is a scalable self-service business intelligence suite that is suitable for small to enterprise-level companies. Drag and drop features allow users to create dashboards and reports. This system also includes a report scheduler... Read More
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Jaspersoft is a scalable self-service business intelligence suite that is suitable for small to enterprise-level companies. Drag and drop features allow users to create dashboards and reports. This system also includes a report scheduler... Read More
 
Alteryx logo
 
Alteryx is a business intelligence platform for data analysts that offers data mining and predictive analytics. It allows users to blend data from disparate sources, including Microsoft Excel, Hadoop, and Salesforce, with built-in... Read More
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Alteryx is a business intelligence platform for data analysts that offers data mining and predictive analytics. It allows users to blend data from disparate sources, including Microsoft Excel, Hadoop, and Salesforce, with built-in... Read More

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Buyer's Guide

by Justin Guinn,
Market Research Associate
Last Updated: September 15, 2017


 A major challenge for businesses is how to turn large, convoluted data sets into information that users can leverage to improve operations. Meanwhile, as companies struggle to find the best approach, their data sets continue growing larger and more convoluted, while some of their competitors turn their own analyses into actionable insight and competitive advantage.

Data mining software addresses this exact problem. It’s a core application in most business intelligence initiatives and it’s often the only tool able to extract insight from mountains of data. And as computing and application costs continue to become more affordable, data mining is no longer an exclusively enterprise-class endeavor. Now, even companies in the SMB space are rolling out data mining initiatives and reaping their rewards.

In this buyer’s guide, we address the following points and answer the following questions:

What Is Data Mining Software?
Common Features of Data Mining Software
Benefits of Data Mining
Key Considerations for Selecting Data Mining Software
Recent Events

What Is Data Mining Software?

Data mining software allows users to apply semi-automated and predictive analyses to parse raw data and find new ways to look at information. It’s typically applied to very large data sets, those with many variables or related functions, or any data set too large or complex for human analysis.

Some examples of how data mining is used in different industries include:

  • Ecommerce companies use data mining to analyze visitor demographics and discover how to deliver a better customer experience. They might, for example, find that some products sell better during certain times of the day. Using this insight they could increase sales by reconfiguring which products are displayed based on time of day.

  • Insurance companies use data mining to find patterns in populations that can inform the processes of underwriting and policy management. Armed with these insights, they can offer more attractive policies tailored to specific customer segments.

  • Service providers use data mining to better cater to their clients’ needs and make suggestions for the most effective upsell opportunities. Cable and internet service providers regularly mine customer data to improve their service offerings.

  • Governmental agencies use data mining to better understand many large-scale social, political and economic changes. A local government might, for example, discover better ways to develop its road and traffic infrastructure by mining the data created from the monitoring of traffic patterns throughout the week.

It’s also important to note what data mining software does not do. Namely, it doesn’t collect the data in the first place. Most data mining solutions are designed to work with pre-existing data sets. Buyers are advised to pay close attention to the language and descriptions used in vendor marketing materials to ensure the tool they buy is the actual solution they need.

Common Features of Data Mining Software

Data mining platforms often include a variety of tools, sometimes borrowing from other, related fields such as machine learning, artificial intelligence and statistical modeling. The offerings do vary from vendor to vendor, but there are some features common across the board. These can include:

Data pre-processing Help convert existing data-sets into the proper formats necessary in order to begin the mining process.
Cluster analysis These tools can categorize (or cluster) groups of entries based on predetermined variables, or can suggest variables which will yield the most distinct clustering.
Anomaly detection A common data mining tool that finds outliers and anomalous entries in vast, complex and/or interrelated data-sets.
Process automation Data mining, by definition, requires automation. But different data mining platforms require different degrees of human input and oversight.

Benefits of Data Mining

Data mining applications help users discover correlations and connections within large data sets. These often include numerous entries with multiple variables and can even contain mixed structured and unstructured data. Because of the size and complexity of these data sets, any valuable correlations within them would have gone unnoticed if not for the tireless algorithmic analysis performed with data mining tools.

While specific goals vary from company to company, we can say that companies generally implement data mining systems to:

  • Accelerate discovery with semi-automated analyses

  • Segment customers into groups based on homogeneous activities and demographics 

  • Generate models to predict future trends


A classic example of how these systems can be used is with customer purchasing patterns at grocery stores. If shoppers tend to buy items such as toilet paper, diapers and alcohol before the weekend, retailers can place these items closer together to maximize revenue. Store owners can further capitalize on this opportunity by running specials on these items to encourage additional purchases.

Key Considerations for Selecting Data Mining Software

When evaluating data mining software, you should consider the following:

Best-of-breed or integrated suite? Buyers should consider whether they want a stand-alone, best-of-breed data mining application or would prefer to go with the data mining module from their existing Enterprise Resource Planning (ERP) provider. If buyers choose to evaluate stand-alone systems, they should discuss integration capabilities with these pure-play vendors.

Do you need to invest in hardware? Businesses without IT resources (or a budget to invest in new, faster servers) may choose to instead host their data in the cloud. However, in-memory processing advances have improved the speed and capability of these applications, lessening the IT investment previously necessary to effectively utilize data mining applications.

Do you have the talent to utilize these applications? Like with any software application, data mining solutions require the right questions to discover useful answers within data. For example, if you are evaluating data mining tools from enterprise vendor SAS, do you have analysts versed in the sample, explore, modify, model, assess (SEMMA) framework used in SAS data mining applications? Businesses must have sophisticated users to make the most out of their investment in these systems.

Recent Events

Microsoft acquires LinkedIn. June, 2016: Microsoft corporation announced it had reached a deal to acquire the professional networking site LinkedIn for $26.2B. It’s generally agreed that the software giant is making the acquisition in large part to improve its data mining capabilities with LinkedIn’s vast stores of user data.

Data mining gives researchers insight into human behaviors. June, 2016: Researchers at Harvard University, Cornell University and Microsoft Corporation announce results of a study that looks at the factors that influence how people make decisions when under pressure.

Some consumers more open to data mining. June, 2016: As data mining becomes more familiar to consumers, it’s becoming clear that some are more willing to have their data mined than others. This report looks at the relative willingness of Chinese consumers to provide personal data to companies, sometimes in exchange for free services or account credits.

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