About Brandfolder

Brandfolder is a cloud-based asset management solution that provides various processes to organize, store and retrieve media assets and manage digital rights and permissions. The solution can be customized for businesses in industries such as sports, retail, technology, breweries and more.

Brandfolder features a centralized storage location which helps users to manage and update their media assets including logos, videos, audio, press releases and more. It auto-tags images, converts image copy to text, thumbnails videos and supports in-document search which help users to search for specific assets.

Users can also share and distribute assets with their colleagues by providing them access via embedded APIs on a website, single shared links, collections ...


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Supported Operating System(s):

Mac OS, Web browser (OS agnostic)

269 Reviews of Brandfolder

Average User Ratings

Overall

4.71 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

5.0

Functionality

4.5

Ratings Snapshot

5 stars

(193)

193

4 stars

(73)

73

3 stars

(3)

3

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 269 results

August 2019

Chris from JetBlue

Verified Reviewer

Company Size: 10,000+ employees

Industry: Airlines/Aviation

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

August 2019

An invaluable resource

Brandfolder has been invaluable resource for me. I always have the latest and greatest branded assets, without needing to resort to a desktop folder. No longer do i have to send emails to get a hex code for an official brand color, everything is in one consolidated space!

Pros

I like most the ability to bulk share and distribute creative assets using brandfolder's incredible share feature. I can share entire brandfolders, selections of creative assets or single assets, which has saved a ton of time. Instead of having monthly emails asking for the same file, I can provide a brandfolder link that updates as I upload to the folder. Great feature!

Cons

If the organization is large enough, you're often unsure who has what level of access. As a user on a team that has more broad access than other workgroups, often times I've found myself referring others to a brandfolder that they 'cannot see' because they don't have the right access. Not necessarily a software dislike.

November 2019

Sarah from Dealer Inspire

Verified Reviewer

Company Size: 501-1,000 employees

Industry: Automotive

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Customer support

5.0

Functionality

4.0

November 2019

Best DAM Tool Around

Brandfolder has fixed the communication gap between marketing and sales. We now no longer have outdated sales sheets floating around. We are able to push out new assets easily and have seen great company adoption. It has made our lives easier in the marketing department.

Pros

Brandfolder has changed the way our marketing department runs. We are now able to focus on putting out new materials and not have to spend half of day answering emails and slacks. We now have a single source of truth. It's easy to use and easy to find whatever assets you are looking for. The templating feature is also amazing.

Cons

Not as integrated with Google Slides as we'd like, but overall we've found workarounds. However, If we have ever had any issues or things to solve, their support team has been amazing to work with. They will even followup on new features I've requested that end up getting rolled out.

Reasons for Choosing Brandfolder

It had everything we needed. The product was super flexible and it was the perfect fit.

August 2019

Cassie from Ibotta

Verified Reviewer

Company Size: 501-1,000 employees

Industry: Consumer Services

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

3.0

Functionality

3.0

August 2019

Good product

Pros

The product has good accessibility for many people in the organization. The platform has cool features such as extracting metadata from images, a good tagging function, and a function where you can disable files that are out of date so they can't be used.

Cons

As an "admin" level user, I need to approve other team members uploads before they can embed the image. I'd prefer this not be necessary and it can be a nuisance for the uploader and approver. I don't love the user interface and images can be difficult to locate at times.

February 2020

Hannah from Yext

Verified Reviewer

Company Size: 1,001-5,000 employees

Industry: Information Technology and Services

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Functionality

5.0

February 2020

Your Brand Locked in One Organized Folder

Pros

Brandfolder is an application that remains as an open tab in my browser. My company has 4 different folders that houses digital assets to be used internally, an internal brand guideline, externally/publicly facing assets, and then co-branding guidelines for partners. This level of organization makes it seamless for me to find the appropriate brand collateral that I need in my role. My company also went through a rebrand a few months ago and our Marketing Team had everything uploaded in Bradnfolder and ready to be downloaded that day. I couldn’t imagine re-launching a brand without having this platform!

Cons

Since I am not a member of the team that manages the platform, I can’t say matter of fact that we utilize all Brandfolder has to offer; however, from a user-experience, I wish we could connect our personal social information to the platform so if it’s something we wanted to share, we could push it directly from Brandfolder vs. having to download it and share externally.

August 2019

Dustin from Endeavor

Verified Reviewer

Company Size: 201-500 employees

Industry: Non-Profit Organization Management

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

August 2019

Brandfolder has been a game-changer in forwarding our goal of brand alignment.

As mentioned above, as our organization has grown to ~500 employees worldwide, brand alignment has become increasingly challenging. Brandfolder has allowed our team at HQ to disseminate on-brand materials quickly and efficiently to not just Marketing teams around the world, but to every employee. It has been hugely successful overall and after six months we have barely scratched the surface with its potential.

Pros

First off, the sales and set-up process was top notch. The team at Brandfolder was super attentive and patient with us from the get-go. They were the clear standout in that regard compared to other DAM platforms we considered. Set up was a breeze. I was the lead admin to implement and organize our Brandfolder structure and I never really ran into any trouble figuring things out. The tagging system was very intuitive and the instructions sent by the Brandfolder team were very clear. Prior to implementing Brandfolder, my colleagues and I at HQ would get inundated with photo and resource requests. Since launching Brandfolder, we very rarely get those requests and usually now when we do, we just say "it's on Brandfolder". Making out teams self-sufficient has been a huge time saver and has forwarded our goals of brand alignment worldwide.

Cons

There are certain features we need that seem obvious to our team that do no exist. The Brandfolder team is very responsive to feedback and are constantly releasing new features, but one of our main gripes has not been implemented yet. I would also argue that the Brandguide feature leaves a lot to be desired. That was the one area I felt was a bit clunky to use and had a lot of back and forth with the Brandfolder team.

Reasons for Choosing Brandfolder

The biggest reason was customer service. Our sales rep at Brandfolder was incredibly attentive and showed they were committed to our success. Also, Brandfolder offered the best sandbox environment for us to really dive in and familiarize ourselves with the platform. The other platforms we tested had very limited hands-on testing and relied mostly on demoing the software. Demos are great, but it's hard to make such a significant decision without properly testing a product.