Canto is a great value for the product

My experience has been a positive one. Implementation was easy and I haven't had the need to contact tech support.

Pros

Favorite features are facial recognition, ability to limit permissions on albums and folders, and assign metadata to batch uploaded photos.

Cons

Their Adobe Connect could be improved upon. The feature is nice, but I still have to download the photo if I want to make it CMYK or edit it.

Saves time - very easy to collaborate + share and receive files online

Pros

Several features have really simplified my photo management role. Metadata is customizable to your needs - and while it takes careful thought initially, when set up is easy to apply. 'Upload links' allow outside people to add photography directly to the system in a controlled manner - this has significantly helped with timeliness and ease of receiving photography. I love the branding portal, and the versioning capabilities. I also love the Facial Recognition feature - no more tagging the same people over and over. The company consistently improves the software and innovates - releasing frequent feature updates.

Cons

While it is fairly intuitive, there are aspects (of the portals for example) that need to be explained to a new user - this can be time consuming. I have been frustrated that new features are sometimes expensive paid add-ons, even when they were discussed as 'coming' during the research process (features I thought would be included with upcoming releases). As much as possible, try to envision future features you will need and consider that in your contract discussions.

Practical tool but barely innovative.

Canto enables me to grant file access to many of our departments world wide.

Pros

Canto seems to be simple enough for even unexperienced users. It is clearly structured and all functions are easy to spot and use.

Cons

For a software that was recently developed it seems rather simple in style and function: we only received what we specifically asked for and there is nothing wrong with it but a bit of innovation goes a long way. Why not connect it with actual folders on our operating system Microsoft Windows like Dropbox: At some point, we will need to store all files somewhere anyway to upload them to Canto, why not allow a direct uplad from a designated folder windows without having to open the browser? Make that folder accessable via FTP connection, too to have backup access when Canto is down or when there is a browser problem. Image previews and navigating through Canto should easier: navigating through it takes time, sometimes you might select a wrong image due to bad visibility of small thumbnails and even going back one step wastes precious time due to loading time and selecting a new image. I would suggest a slide show feature like the standard picture viewer in Microsoft Windows. Same goes for Video previews. I like working with Canto but it always feels like we are working with a beta version, waiting for the shiny real thing to arrive.

Efficient tool allows our creatives to thrive

Awesome tool that has kept out large team aligned and on the same page.

Pros

• One source of truth for a wide range of assets • Prevents access and server issues with a team spread throughout the country • Easy to use and deploy, while constantly refining structure and strategy • Branded portals allow our employees to self-serve versus manually managing daily requests

Cons

• Interface can be clunky; needs a modern refreshed makeover! • More style guides to customize for different needs and brands within one organization

A-Class product from Canto

Canto has enabled us to save time by increasing efficency across our core workflows within the marketing team. It gives us the ability as a young luxury brand to improve consistency in the quality and style of our digital assets.

Pros

Easy to set up and intuitive to ease. It was incredibly easy to implement across the organisation for internal and external stakeholders. Canto delivered on its promise.

Cons

Very little to dislike, perhaps if it was more focused on the hospitality industry it could build integrations with other elements of the Martech stack.