About Reply


Reply is a cloud-based lead generation, contact management and email automation tool suitable for businesses of any size. The solution can be used for outbound and inbound sales, human resources and recruiting, business development, fundraising and more.

With Reply's finder tool, users can find company and prospect profiles and add them to their prospective list of customers. It allows users to search contacts by various parameters including role, experience, name or company. Users can also add contacts by uploading CSV files or by manual entry and then segment them or blacklist contacts as needed.

Reply’s campaign wizard allows users to define email workflows and send personalized and tailored messages. Users can check the performance of campaigns with metrics like open rate, delivery rate, reply rate, interested and not reachable.

Reply offers integration with popular customer relationship management (CRM) solutions including Salesforce, Close.io, Pipedrive and Base CRM.



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Supported Operating System(s):

Web browser (OS agnostic)

75 Reviews of Reply

Average User Ratings

Overall

4.71 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

5.0

Functionality

4.5

Ratings Snapshot

5 stars

(60)

4 stars

(12)

3 stars

(1)

2 stars

(0)

1 stars

(2)

Likelihood to Recommend

Not likely

Very likely

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Showing 1-20 of 75 reviews

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July 2016

Ratko from EnCoCreative

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

July 2016

Made my outreach a walk in the park!

I came in contact with Reply as I was looking for a tool to streamline and optimise my sales outreach. We don't do mass cold mailing, rather research each lead and personalise the emails. And we personalise the follow-ups if they don't respond right away. We personalise them using a template, so we can do mail merge when we send emails (a bit more complex than usual, but it still works). The ideal tool would have the options of a simple CRM, with personalisation lines, a way to send emails and to automate follow-up emails. The reason we chose Reply, and why I'm quite happy with it, because it has all of the features I required + multi-variate testing and most importantly, a great way to do reporting (I love they have a way to qualify the leads as well based on their responses, quite good when you're analysing the results). Customer support is quite responsive and they were quite interested in discussing some probable new features, which I quite like. The pricing is a bit high for a low amount of emails, but as we focus more on qualifying the cold leads, it wasn't an issue on my end. For mass mailers on huge lists, it may be. But again, this isn't a tool for spammers, rather for those that want to do smart outreach. To put some proof in it, we had a 55% average open rate for our cold emails, and a 40% reply rate. Which is quite high for cold campaigns.

Pros

It's easy to setup, easy to use, easy to customise each email and you can get a small preview of how it looks. And the automation part is quite powerful with reporting as well as lead qualification. I liked those parts the most + you can test some variations for every email in the journey. I would say they encompassed all the features for a simple and a complicated users (the most essential, valuable ones, at least)

Cons

It's hard to organise lists, and list management is a bit strange. Pricing is high per number of contacts, although it didn't bother me as we sent it to smaller lists.

July 2016

Mitchell from Hubdoc

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

July 2016

Want to 10x your sales efforts? Use this app!

We started using Reply a few weeks ago and the ROI is obvious. $70 for 1000 contacts and we DOUBLED our monthly sales. The app is fairly intuitive and can be learned quickly. The support team is really responsive for any questions that do arise. It's been an awesome experience so far and we're looking forward to buying more contacts as our sales team scales. However, we haven't had the need to scale yet because Reply allows each member of the team to 10x their efforts!

Pros

Increase your productivity: set your campaign and forget it. Add bulk contacts or add contacts as you need. You can send 10 emails with the effort of sending 1. Does away with manual data entry tasks (a godsend for any sales rep using antiquated CRM software!)

Simple to use. Easy to build campaigns and add contacts to them. Very helpful for sending targeted messaging to prospects.

It just works. Emails look slick and they're completely personalized.

Zapier integrations work really well. For example, you can set a Zap to stop sending emails to a prospect when they 'close' in your CRM, ensuring there is no overlap in communication.

Cons

Just some design/aesthetic things that could use improvement. For example, the ability to archive campaigns or collapse folders. However, they are working on design improvements. The design improvements have no impact on app functionality, it works incredibly well.

Response from Reply of ReplyApp

Replied July 2016

Thank you!

March 2018

Anonymous

Verified Reviewer

Review Source: Capterra


Ease-of-use

3.0

Value for money

3.0

Customer support

5.0

Functionality

5.0

March 2018

Reply is a great tool with a host of features

Pros

The best thing about Reply is how many features it has. From A/B testing emails to swapping between plain text or linked opt-outs, it has pretty much everything you could ask for. A few of the top features:

-Delivery based on prospect's time zone
-A/B testing
-Advanced statistics and reporting
-Email throttling limits (i.e., sending amounts and time between each email being sent)
-Super fast responses from the support team

Cons

Reply can be difficult to get started with. Especially when compared with other sending softwares, the number of features can be overwhelming. I would recommend Reply for anyone who really wants to dive into the world of email marketing, but for newcomers, I would suggest other options.

October 2017

Anonymous

Verified Reviewer

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

October 2017

Game changer for outbound marketing

Pros

TL,DR = 10/10

Huge time saver

Good safeguards in place - the system does a good job at preventing you from having a contact be in multiple campaigns, excludes invalid emails (see below), etc

Awesome customer success team

Value added integrations - the built-in email validation add-on function has saved us a ton of time (note small extra cost at a competitive rate to other validation solutions). Reply integrates well with our CRM too

Flexible to add/delete different email addresses

Roadmap: Product has improved in year we've been using it (example: Outbox report on schedule/# of emails being sent in future)

Cons

Very little dislikes at all.

Maybe some small tweak to the UX or some reports I only look at infrequently....but definitely nothing material.

March 2019

Zee from The App Solutions

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

March 2019

Make your emails reach your customers

We use Reply.io for following up our website leads. We have tried several instruments (SendGrid, MailChimp, HubSpot emails) before switching to Reply.io and so far it was the best instrument. Our response rate has increased by almost 10% due to Reply.io.

Pros

- because there is not a lot of HTML involved in the formatting of the email, the letters get directly into the inbox (unlike Promotions or Spam), which is the main benefit of this emailing instrument.
- it's convenient to create email chains and track notifications and responses.
- there are team plans for collaboration and you can see the activity of your colleagues, which helps a lot when you need to create statistics for the marketing department.

Cons

- the absence of the HTML formatting is both a blessing and a curse. It is hard to highlight things in the email sometimes, but it pays off well.

June 2018

Taras from Approval Studio

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

June 2018

Cool stuff for cold email outreach

Pros

Easy and intuitive design;
No worries about getting to spam lists;
It's not ESP - it's just a tool that automates your sales process
Great support

Cons

For early stages price pretty high. But it`s shouldn't be Reply`s problem )
Sometimes there are prospects in my list with passing variables. Reply stops such campaigns. I wish it stops only those incomplete leads. Because it's not an issue to search them in the whole pack without any filter

July 2016

Jay from Keatext

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

July 2016

Great email productivity tool for outbound sales

This product fits all of my requirements. I've tried many of their competitors and have yet to find an app as well rounded and that has a good UI like Reply.

Pros

Intuitive and responsive UI. Great support. All the features you need for automated email campaigns. Integrations to major CRMs which allows further automation and seamless overview of stats and managing campaign subscriptions based on user input or marketing automation in CRM (ie, prospect downloads an ebook - sequence in Salesforce changes the lead scoring as a result, Reply app can automatically remove them from a sequence). Reply tracking on steroids; they not only remove someone from a drip when they reply but can detect whether the reply is an indication of interest, a request to follow up at a later time, and out of office, a forward to a colleague, etc. Good and easy reporting. A/B testing. Auto-detection of prospect's timezone based on State/Country

Cons

They don't support html for "format" intensive marketing email....pretty much the only thing I'd like to be able to do with Reply that I cannot at the moment.

Response from Reply of ReplyApp

Replied August 2016

Hi Jay, Great review! Thanks!

December 2017

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2017

Reply has a huge functionality for its money but also number of bugs.

New clients!

Pros

Huge functionality is definitely a plus. You could configure emails at any stage and compare to any companies in a market they offer a lot more for the same value.
Also, they have the best support I have ever experienced in SaaS. I wrote to them at 8 am and 10 pm and always reply time was less than 3 minutes, and information that they provided was sufficient.

Cons

Bugs, server outages, website slowness.
Reply team add a huge amount of new functions to their app, but they don't test it properly sometimes that creates a number of bugs.
Also, their website is slowly sometimes and we faced some database issues when Reply faced a server migration. This is not something that is good on Prod server :(

July 2016

Daniel from Newmind Group Inc

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

July 2016

Great SDR Platform!

We've been looking for a way to improve our pipeline development and needed an automated email platform to help us develop our SDR (Sales Development Resource) strategy. We have a small team of sales representatives and they focus primarily on building and deepening existing relationships, as well as closing open deals. So new relationships are hard for them to create. Reply has allowed us to keep our team the same size, and build an SDR role, that uses Reply to start new relationships for our sales representatives. Its been an improvement in pipeline without increasing overhead.

Pros

The ability to assume any team members' account to create drips, add people to current campaigns, and view statistics without the need for that member to log in. Second, the platform's ability to recognize when a person is already part of a drip and blocking duplicate sends is great! Third, the Zapier intergrations make using Reply automated and even more valuable.

Cons

Lack of full campaign sharing between team members. Right now we are able to share individual email templates into team/public shared categories. That then requires each team member to build a campaign from scratch, even if its the exact same as another team member.

The crm is a bit lacking in filtering capabilities and segmentation. The most visible filtering option is to filter by upload file name, which is cool, but being able to categorize and group people by custom fields that we create within the platform would be much more valuable and useful.

Response from Reply of ReplyApp

Replied August 2016

Hi Daniel, thanks for the review!

September 2016

João from Whitesmith, Lda

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality