Ease of Use

Simple to send out newsletters whether you have 100 subscribers or 25,000. Their stats dashboard makes it easy to keep up with things, especially what subscribers are most interested in. We have had an excellent experience with this company.

Pros

I have been using Firedrum Email Marketing for quite awhile. The online software used to be somewhat difficult to work with but the people at Firedrum have made it mush easier to use and more simplistic. They have cut my time sending out our newsletters substantially by consistently upgrading their software. I am very pleased with their ability to keep their service on the cutting edge. I would highly recommend them.

Cons

How difficult the software used to be but it is not any longer. I have absolutely no cons to list for their service.

Been using FireDrum for over 10 years and they are best practices!

What a fantastic team! the entire support staff, FireDrum goes above and beyond to make sure my team and I are satisfied and that any problems we face are addressed and rectified within 24 hours. We really couldn't ask for a better partner.

Pros

Our agency uses FireDrum as a solution for many of our in-house clients and we do so with complete confidence. We like that we have the choice of a DIY method or a fully managed, customized service and we can adapt for each of our clients based upon their respective needs/wishes. Additionally, the fact that FireDrum continues to add functionality and value to its software just allows us to pass that value onto our clients. It's not just another email marketing platform...it is so much more. As an example, we now have the ability to implement automated drip campaigns! FireDrum does not disappoint, and the affordability makes it an even smarter choice for us all.

Cons

I think some parts of it aren't labeled logically, but I also feel that is a personal preference.

Signing up to FireDrum and setting up an email campaign is as seamless and painless as I hoped

Ease of sending out emails without much hustle. It is very easy to manually add lists or to import from third party sites There are a number of customer care channels that really reduces time spent looking for solutions to problems FireDrum is generally a good and affordable service.

Pros

I loved the fact that they offer email templates to ease the creation of email accounts. The delivery rate on our emails was quite satisfactory with the majority of them getting past spam filters. The tutorials that appeared when setting up campaigns were well timed, helpful and non-intrusive. The animated drag drop and preview features really helped the non technical members of the team create professional looking emails within a really short time. The last page where one has to confirm details before publication is a nice touch that I haven't seen in many competing services. It helped us make sure that all details were in order, a lot of mistakes were found and corrected in this final page

Cons

the dashboard is quite cluttered making it hard for a new user to know what they should be focusing on. The bright red bars at the top and bottom of the page aren't exactly visually appealing. I feel that the messages being portrayed in these red bands could be done with a pop up on the site or sent as a form of notification email. While the functionality of the service is on point, the UI badly needs a makeover. I would have loved the free plan to have a higher sending limit. 100 is too low when you consider competitors in the space

Great way to manage and analyze email lists

This made us streamline into one program, what we were using 3-4 to accomplish. It is much easier and simpler to do it all in one, including images!

Pros

As someone who owns a small business, we have many clients who utilize email lists. Firedrum is an easy way to simplify the lists, the analytics, and the process of sending and creating emails. It was intuitive and simple to learn, also. We were also able to import contact lists right into the program. It also allowed multi users which was necessary for us. I liked that you can also automate to create email funnels.

Cons

The AB feature is a bit clunky, and could use some smoothing out, but fairly minor.

Highly Recommend

Overall, the experience was excellent. Makes streamlining your email marketing incredibly easy and increases both open rates and engagement. Highly recommend!

Pros

The email studio was great for creating templates and the autosender was also super helpful!

Cons

Nothing comes to mind that I would consider a con to the software.