MailerLite Software


 

MailerLite is a cloud-based email marketing solution. Key features include campaign reporting, email automation, subscriber list management and result tracking.

The solution helps users to design email campaigns in the form of newsletters. A drag and drop editor enables users to design and create content by adding text, images, videos and social media links. Subscriber management features let users create and upload subscriber lists in CSV, TXT and Excel format. Users can store recipient contact information including email addresses, phone numbers, cities and countries.

Users can track recipient activity, including the number of emails viewed and clicked, the number of unsubscribed recipients, spam complaints and bounce rates. MailerLite also helps users design workflows that can include custom email addresses, dates and times. The solution also helps users track workflow status on a periodic basis.

Monthly and annual subscriptions are available. Support is offered via email and 24/7 live chat. 

 

MailerLite - Create email templates
 
  • MailerLite - Create email templates
    Create email templates
  • MailerLite - Create landing pages
    Create landing pages
  • MailerLite - Workflow editor
    Workflow editor
  • MailerLite - Segments
    Segments
  • MailerLite - List of landing pages
    List of landing pages
Supported Operating System(s):
Web browser (OS agnostic)

165 Reviews of MailerLite

 

Start your review of MailerLite

Click to start
https://www.softwareadvice.com/email-marketing/mailerlite-review/
Software Advice Reviews (3)
More Reviews (162)

Showing 1-3 of 3

Maria Lenin from Dewayne Hill / Keller Williams Agent
Specialty: Entertainment
Number of employees: 11-50 employees Employees number: 11-50 employees

October 2018

October 2018

Affordable email marketing with unlimited emails

Ease-of-use

Functionality

Product Quality

Customer Support

Pros

Lets you use all its features with unlimited email marketing regardless of which plan you are subscribed. If you have a small business with less than1000 subscribers, you can use Mailerlite for free. It is easy to use at the same time has templates and designs that fit your campaign needs. Y

Cons

Features are the same as other free email marketing software but plans are affordable. Your subscription will be suspended if you have an open rate lower than .02%. If your emails are marked as spam, then expect suspension of your account.

Review Source
 
 

Bofu from SAS Franconstruct
Specialty: Other
Number of employees: 2-10 employees Employees number: 2-10 employees

October 2018

October 2018

A great tool to manage your subscribers and send e-mail campaigns

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

It's cheaper than other competitors. They have a free monthly plan for 1000 subscribers and you can send unlimited emails.

Cons

In spite the cheap price for a paid plan some tools are not included (reporting, social integrations).

Review Source
 
 

Joe from American School of Natural Health
Specialty: Education
Number of employees: 11-50 employees Employees number: 11-50 employees

August 2018

August 2018

Review of MailerLite

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Don't even bother... unless you are a spammer.

Pros

Easy to use and setup. Great FREE 1000 client plan. Very feature packed and does allow for automated mailings.

Cons

Because it's free to use for up to 1000 email recipients, it is a hub for spammers galore. Blacklisted for most email servers. Even mail to your clients will get blacklisted depending on their email services. AND to top it off, does NOT have a captcha or recaptcha option for subscription services.

Review Source
 
 
 
Showing 1-20 of 162


October 2018

October 2018

An ideal software for manage your email campaigns if you don't know programming and design.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Is a useful tool if you want to have a nice design using the templates. You can manage your own email campaigns easily and I recommend for this.

Pros

You can create landing pages.
You can use templates and create pop-up and than just copy and paste the link where you want to appear.
You can manage your subscribers list easy to create A/B test campaigns.

Cons

I managed to create emails for subscribers to receive giveaways but I did not manage to understand how to program campaigns.

Review Source: Capterra
 


October 2018

October 2018

Almost as good as Mailchimp

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

MailerLite is good if you're on a budget or with a subscriber base of under 1.000. That means you get to use most of its features for free.
Unfortunately, Mailchimp makes a much more compelling case, as its experience shows. It just feels faster and more robutst, in comparison to MailerLite.

Pros

- Ease of use: The drag and drop interface in most sections means it's great for first-time user and veterans won't mind this way of composing newsletters, for example.
- Integrations: It's easy to pair it with a WordPress blog and see it just work.
- Lots of features: Since their earliest days, they only had email marketing. Now they've followed in Mailchimp's footsteps and introduced marketing automation, popups and landing pages.

Cons

- Very similar to Mailchimp, in terms of design, but still feels half-baked
- Marketing automation features are nothing to write home about. They there, but they still need some work.
- The platform feels a bit too simplistic, it's hard to use it as a professional.

Review Source: Capterra
 


October 2018

October 2018

Delivery to gmail is awesome!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I have predominantly gmail addresses on my email list. I switched to mailer lite because it was simpler to use, has an amazing free tier, and has a very good deliverability rate compared to many of its competitors (especially to gmail addresses)

Cons

It still has a lot of room to grow. Features like integrations with more platforms would make it a lot more user friendly.

Review Source: Capterra
 

colleen from Free Sense News
Number of employees: 2-10 employees Employees number: 2-10 employees

September 2018

September 2018

a very easy wail to handle your email marketing

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Great for starting out with your business email

Pros

I really like its drag and drop email feature. It made it incredibly easy when I was making my business emails. the landing pages it offered also were very easy to make, and looked professional.

Cons

This is really only for smaller companies with not many subscribers. They charge you if you have over 1,000 email subscribers.

Review Source: Capterra
 

Katie from Katie McBrien The Sea Priestess
Number of employees: 1 employee Employees number: 1 employee

September 2018

September 2018

LOVE IT!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I switched from Mailchimp to Mailerlite and i haven't looked back since. This is my go-to favorite e-mail campaign program. I have the app on my phone it's easy to use can't really create campains on the app but you can have them pre-made (draft's) and send from the phone I believe. Love it i wouldn't look to any other system to send e-mails to my subscribers.

My favorite feature though is i can integrate a pop up subscribe button into a blog post (with a little tweaking of their code) to act as a lead magnet!

Pros

- automated campaigns
- strict anti-spam rules (the staff checks!)
- easy to navigate and use
- groups to break down subscribers by interest (purchasers/rings/ watches) etc.
- Campaigns can be scheduled.
- landing pages and integrated (pop up) sign up boxes (great for creating lead magnets in blog posts!)
- it has a app where you can add subscribers *what I needed* check your past campaign stats.

Cons

- Could use a bit more templates
- Could use some explaining/ training video's

Review Source: Capterra
 

Serena from PGAFCU
Number of employees: 11-50 employees Employees number: 11-50 employees

September 2018

September 2018

Very easy!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

It's so easy to use and the emails look great! They also have many training videos.

Cons

Can't think of anything! I have been impressed with all the features!

Review Source: Capterra
 


September 2018

September 2018

I love Mailerlite

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Overall Im happy with ML and would recommend it to everyone currently using MailChimp or other newsletter tool. Give it a try!

Pros

- Ease of use
- Simplicity
- Focus on primary functions
- Great user experience
- Fair pricing model

Cons

- Sending email more than 1000 subs is paid, I would move the paid solution for 2k and more subs
- Implementation to Wordpress didnt work as expected

Review Source: Capterra
 

Amber

September 2018

September 2018

Awesome Customer Service

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I love the commitment to service. Customer support is helpful and prioritizes my questions. I appreciate customer service as an entrepreneur. I've recommended Mailerlite to my clients and will continue to do so. If you are a small business owner and you're looking to grow your email list and send your customers quality emails without having to be "techy-" I would suggest mailerlite.

Cons

I don't have any complaints. They've exceeded my expectations so far as I am a new customer. The interface is easy to use and clean.

Review Source: GetApp
 

Adeleke from DSP Tech Solutions
Number of employees: 2-10 employees Employees number: 2-10 employees

September 2018

September 2018

Advanced Email Marketing Simplified

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Overall: As a digital marketing agency.

It is easy to integrate MailerLite account with my WordPress Websites by using the available WordPress plugin.

Sales automations is made easy without any technical experience required.

The Ease-Of-Use of MailerLite has increased my email list and also guarantees successful delivery of email campaigns to the intended recipients.

Pros

Mailerlite provides a complete email marketing solution.

What makes it unique from others is its EASE OF USE.

The intuitive and user-friendly interface makes it easy to design beautiful and highly converting landing pages and pop-up forms.

Their dashboard makes it easy to manage subscribers.

The price is flexible and affordable relatively compared to the value gotten from the service.

Cons

As simple and easy Mailerlite is, the least thing I liked about Mailerlite is the fact that I find it difficult to get new accounts approved even though all requirements are met verifying with a custom email account.

And the support team doesn't have any tangible reason to backup their claims.

As this is the main problem I've been facing because I'd love to integrate Mailerlite on my clients' website.

Review Source: Capterra
 


August 2018

August 2018

Lite and easy to use

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Super easy to use, excellent content editor, very light and mostly reliable. They had issues with deliverability but resolved them relatively quickly. Reports are insightful and helpful.

Cons

Could be a bit more streamlined when it comes to text editing. Time zones are not very accurate for my subscribers, placing most of them into my own time zone which kind of defeats the purpose of time zone delivery.

Review Source: Capterra
 

Andrius from ViaCorex
Number of employees: 2-10 employees Employees number: 2-10 employees

August 2018

August 2018

This is a really good application but there is some Cons

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I love that using Mailerlite it is effortless, minimalistic design so I can find what I need very fast without any help of support team.

Cons

Okay... Maybe I became a registered user at a wrong time, but using Mailer Lite, I had a lot of issues. One of the biggest was that my emails were going into my customer's Spam boxes because Mailer Lite had terrible settings and all users had this issue. I believe it is fixed.

Review Source: GetApp
 


August 2018

August 2018

Decent CRM

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality

MailerLite does all the things you need a CRM to do, but it did have some buggy things that got a little frustrating when trying to quickly create a campaign. For some reason, certain commands wouldn't register, and I'd have to refresh the page and start over to make things work. That's really my only complaint, and price-wise, it's pretty hard to beat, so it's still worth a look for anyone searching for a new CRM solution.

Pros

I like that their pricing is much more reasonable that a lot of the other CRMs out there.

Cons

There were buggy things when setting up campaigns that were kind of annoying. For example, sometimes trying to change the text wouldn't register or images would upload funny.

Review Source: Capterra
 

Daniel from Web Biz Networks
Number of employees: 2-10 employees Employees number: 2-10 employees

August 2018

August 2018

Poor Email Servers

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Don't waste your money on these guys if you are trying to switch from Constant Contact or another reputable email service.

Pros

Their interface is easy to use and they will respond to your questions quickly.

Cons

We tried switching from Constant Contact to this company with nothing but issues. We've never had an issue with CC but wanted to give these guys a try since they are less expensive. DO NOT make this same mistake. They don't have as good of servers and after 1 week of terrible service, they wouldn't issue us a credit for the amount of time we couldn't use due to their low delivery rates. I'm not trying to get something for free but when I get sold by them on their ability to deliver and they don't I would expect some kind of refund. I would not recommend using this company.

Review Source: Capterra
 


August 2018

August 2018

MailerLite: Best Budget Option

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Overall, I'm happy with the product at the low price point. If you need more features, I'd consider MailChimp instead though.

Pros

Ever used MailChimp? Then you pretty much know how to use MailerLite. It's essentially the same thing, minus just a few things. It's clearly the best budget option at a fraction the cost of MailChimp.

Cons

It doesn't integrate with a lot of other services, such as RaffleCopter, which can be frustrating. I also had an issue recently with emails getting sent to spam.

Review Source: Capterra
 

ANDREA from Breastfeeding Confidential
Number of employees: 1 employee Employees number: 1 employee

August 2018

August 2018

Great For Beginners on a Budget

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I needed an email service for Landing Pages and subscribers and it is a great free option.

Pros

It is free for the first 1000 subscribers and there is quite a lot you can do with it.

Cons

Some things are just hard to figure out. It gets better with practice. You need a good tutorial though.

Review Source: Capterra
 

yaa from king yaa

August 2018

August 2018

Still figuring it out but I like

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I was able to put a link to start collecting emails on my new website.

Pros

I needed to quickly add an email sign up call to action on my new website and mailerlite was highly recommended. I was able to quickly integrate onto my wordpress site.

Cons

I can't say what I like least yet as I haven't had opportunity to fool around with it enough yet. But I'll keep you posted.

Review Source: Capterra
 

Ari Eko from SME-Institute.ID

July 2018

July 2018

easy to use and have marketing automation

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

it is mailchimp no 1 alternative that we can be used

Pros

Mailerlite have many integration and also have integration with zapier that i like the most.
easy to use
have generous trial packaged

Cons

they do good service no negative from my side, if they offer discount in blackfriday, it will be happy announcement for us.

Review Source: Capterra
 

Christina from Empire Property Management
Number of employees: 2-10 employees Employees number: 2-10 employees

July 2018

July 2018

Easy to Use and Affordable

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We are able to market our services with ease, setting the process on automation.

Pros

I hardly know where to start. The automation is amazing, but so is the layout options. I love the drag and drop, but I'm not sure if it is better than the signup forms. Hard to decide.

Cons

I would like it if you could put a video on their landing pages, but oh well. It is a feature that would be nice, but you can work around not having it.

Review Source: Capterra
 

Jake from J.Z. Foster
Number of employees: 1 employee Employees number: 1 employee

July 2018

July 2018

Mailerlite has been great and very easy to use. I have had NO problems so far!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I have built a successful mailing list and maintain a great relationship with my audience.

Pros

The ease of which I can build emails and maintain my mailing list. I haven't had any issues setting up automation months in advance and everything has been absolutely simple.

Cons

There was a small learning curve to get through in the beginning. While I have some experience with mailing lists, I had some trouble explaining it to my friends that were learning it. But overall, I do believe it IS the easiest mailing list I have seen.

Review Source: Capterra
 

Nancy from N. E. Henderson Books

July 2018

July 2018

I love this product. It's my go-to for building a list for my brand.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The pro far outweigh any cons. Their site is super easy to use. They have the best interface I've seen and used.

Cons

Price is a little expensive when you are just starting out or you're a small business.
They need an app. I swear they used to have one and it was good.

Review Source: Capterra
 
 
Write a Review