





Lead scoring






Supported Operating System(s):
Web browser (OS agnostic)About Real Magnet
Real Magnet is a cloud-based marketing automation solution for small, midsize and large businesses. Primary features include email marketing, social media and mobile campaigns, inbound marketing, predictive analytics and consulting.
Other features include campaign templates, workflow builders, campaign return on investment (ROI) analysis and branded landing pages. It offers a content editor to design campaigns. Campaigns designed within the system can be accessed on mobile devices. Users have access to cross-channel analytics capabilities with click- and recipient-level reports that highlight top performing campaigns and the engagement ratio of a campaign.
Real Magnet offers integration with social media platforms and major customer relationship manag...
Lead scoring
Supported Operating System(s):
Web browser (OS agnostic)Average User Ratings
Overall
Ease-of-use
4.5
Value for money
4.5
Customer support
4.5
Functionality
4.5
Likelihood to Recommend
Not likely
Very likely
November 2018
Kimberly from National Society of Professional Engineers
Company Size: 11-50 employees
Industry: Non-Profit Organization Management
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
November 2018
Real Magnet makes messaging possible
We've been using Real Magnet for years. We're on the road to integrating it with our Abila AMS. We just need to get more of our staff up to speed and use Real Magnet to its full capability. (I also really really enjoy the staff who have been with Real Magnet for years - so helpful and knowledgable and friendly)
Pros
Ease to use. New interface /Zones/color templates are so helpful Easy to create and review responsive design Dynamic content makes changing up the messaging and segmenting so much easier tracking results is helpful ability to link to social media saves staff time
Cons
Uncertainty about the future of the product. Subscription set up (unsubscribes) take great planning.
August 2019
Sharon from Association of Legal Administrators
Company Size: 11-50 employees
Industry: Marketing and Advertising
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
4.0
Customer support
5.0
Functionality
5.0
August 2019
A wonderful MA platform
using Higher Logic and MA, we have reduced staff time tremendously by having a reliable way to automate our marketing messages.
Pros
Higher Logic MA is very easy to use. There is a bit of a learning curve but once you've learned the system, it is easy to setup and launch MA campaigns.
Cons
I wish there was a time zone feature so you could setup your campaigns to be received at a certain time for everyone, regardless of time zone. Currently it all defaults to Eastern Time so when you schedule an email to deploy, you have to take a variety of time zones into consideration.
April 2018
Anonymous
Company Size: 201-500 employees
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
3.0
Value for money
2.0
Customer support
3.0
Functionality
4.0
April 2018
Realmagnet is presented as this great thing, but there are many restrictions for money
If you use iMIS, it is really great to integrate and have updated mailing lists. the flexibility with WYSIWYG creator for messages is also pretty great.
Pros
We use this software mainly because it is the only one we've found that integrates with iMIS. Our groups populate each day so our messages go to our updated membership. The amount of flexibility to message creation is the best!
Cons
its not that user friendly, the social media aspect is clunky and doesn't work properly for twitter. It is very difficult to get things written back correctly to your database.
November 2019
Lauren from Air Line Pilots Association
Company Size: 201-500 employees
Industry: Aviation & Aerospace
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
November 2019
Great Mailing Platform for our Association
We love using this mailing platform to deploy mailings for our variety of pilot groups. Very easy to implement and train our users.
Pros
The tracking feature is incredible! We love using this mailing platform to deploy mailings for our variety of pilot groups. Each new user seems very happy and love the ease of use while training.
Cons
Can't send attachments out with a Mac, but there is workaround. Don't like that you can't open every link with "Open in a new tab"
November 2019
Audrey from NRPA
Company Size: 51-200 employees
Industry: Non-Profit Organization Management
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
3.0
Customer support
3.0
Functionality
5.0
November 2019
Really useful product
Pros
There's a ton you can do to access your customer with Real Magnet and endless options to customize your email outreach.
Cons
Customer service is so/so, there's a lot of random errors that occur, platform is not always stable, and the new image upload library that I have as of 11/19/19 (not the new one coming next week, but not the one we had before) is not as functional as it needs to be
Reasons for Switching to Real Magnet
Switch made before I was hired.