ActiveCampaign Software


 

ActiveCampaign is an integrated marketing and customer relationship management (CRM) suite with a foundation in email marketing. Targeted towards small-to-midsize businesses, the software is designed to help organizations build their contact lists, create professional emails, manage campaigns, track customer behavior and measure their marketing campaign performance.

ActiveCampaign’s email marketing and marketing automation applications include drag-and-drop email design, lead capture forms, social integration and tracking, lead segmentation, website tracking and email campaign reporting. While ActiveCampaign integrates with several leading third-party CRM solutions, it also offers its own sales force automation (SFA) features, including contact management, drag-and-drop deal tracking, pipeline management and lead scoring.

ActiveCampaign offers free customer service, including live chat and phone support, a self-help knowledge base and complementary data migration from other programs. It also offers one-on-one consulting, expedited support and free custom design services for enterprise customers.

 

ActiveCampaign - Customer insights
 
  • ActiveCampaign - Customer insights
    Customer insights
  • ActiveCampaign - Marketing automation
    Marketing automation
  • ActiveCampaign - Intelligence-driven email campaigns
    Intelligence-driven email campaigns
  • ActiveCampaign - Marketing automation
    Marketing automation
  • ActiveCampaign - Intuitive CRM
    Intuitive CRM
Supported Operating System(s):
Windows 7, Windows Vista, Windows XP, Mac OS, Web browser (OS agnostic), Windows 2000, Windows 8

213 Reviews of ActiveCampaign

 

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Software Advice Reviews (28)
More Reviews (185)

Showing 1-20 of 28

Maria Lenin from Dewayne Hill / Keller Williams Agent
Specialty: Other
Number of employees: 11-50 employees Employees number: 11-50 employees

October 2018

October 2018

Your Marketing Automation and CRM in one tool.

Ease-of-use

Functionality

Product Quality

Customer Support

Pros

It us a tool for marketing automation at the same time your sales CRM. With its automation, it gives me more time to focus on my other tasks such as telemarketing and closing more sales. It has unique features such as Win Probability and Lead Scoring that help me focus on leads that has a better sales opportunity. It has 14 day trial period for you to try all its features before you decide if you want to subscribe or not. Since it is also a CRM,no need to use another tool for that which lets me save money and time.

Cons

It is not that easy to use and you can struggle a bit on how things can be done. Support is not consistent. Sometimes they can be fast and some times they can be slow.

Review Source
 
 

Gabe from Christian Reformed Church in North America
Specialty: Non-Profit
Number of employees: 201-500 employees Employees number: 201-500 employees

October 2018

October 2018

ActiveCampaign

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

It's so easy to use and the automation processes are intuitive. This system's lead scoring feature is great for keeping our top prospects at the top of our list.

Cons

The lists aren't as dynamic as we would like them to be. Also, for the migration process, you're pretty much on your own if your former CRM isn't on their list of approved CRMs.

Review Source
 
 

Kathleen from Lourdes Health
Specialty: Healthcare / Medicine
Number of employees: 1 employee Employees number: 1 employee

July 2018

July 2018

Clean Design

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Love the clean layout, everything shows what a flow shoudl look like. Abandoned cart sequence was amazingly simple to set up. Able to get full profiles on each email address.

Cons

Really really wish that when I export the CSV that I can get location. All I get is IP address, but no way to tell actual city, country, etc.

Review Source
 
 

JASVIN from University of Nevada-Las Vegas
Specialty: Engineering
Number of employees: 51-200 employees Employees number: 51-200 employees

June 2018

June 2018

The best and all-in-one compared to other rivals

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

With no set-up and installation fees and helpful pointer to analyze and create your workflows with user-friendly approach, and elegantly designed automation tools.

Cons

CRM and mail-builder needs work done compared to automation builder and dashboard customization options too.

Review Source
 
 

Kayla from Howard CM
Specialty: Other
Number of employees: 11-50 employees Employees number: 11-50 employees

June 2018

June 2018

ActiveCampaign

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

This system offers everything a marketer needs in one login. I love the reports and tracking that can be set up for each campaign and also love the CRM system for tracking leads. It is so simple to set up an advisor with a user to be able to view and track their leads through custom follow up systems and pipelines

Cons

The pricing scale is easily scale able for mainly small businesses. Although I needed to exceed their pricing chart, they made a great deal with me since I needed over 200,000 contacts space.

Review Source
 
 

Gina from Sporting Goods
Specialty: Software / IT
Number of employees: 2-10 employees Employees number: 2-10 employees

June 2018

June 2018

Fantastic product

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Although I’ve had limited experience in with this type of software I have been extremely impressed with it so far.

Cons

I haven’t come across any issue thus far and have been using the product for almost nigga year now give or take.

Review Source
 
 

Michael from Keka Technologies Pvt Ltd
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

May 2018

May 2018

Engage your customer with proper segmentation

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Automate the marketing and segment your most valued and active prospects.

Pros

The automation of emails works great in ActiveCampaign, we can automate the right content to the prospect according to their responses and frequent behaviour.
- Integrating the marketing and sales processes has made the approach very easy and effective.
- We can see how the prospect is responding to the emails or the marketing content sent to them so that the sales team can make a productive approach.
- Creating leads was one task, but creating genuine leads and making them a win can be achieved through ActiveCampaign.

Cons

Need improvements in API access, reports and definitely the customer support, if they make the customer support more frequent, can be a better option than other software, who are charging higher.

Review Source
 
 

Jake from USBChiro
Specialty: Healthcare / Medicine
Number of employees: 2-10 employees Employees number: 2-10 employees

May 2018

May 2018

There are better systems out there

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

I'm sure this has a great use somewhere or with some type of business, but for our clinic's use it just didn't work. Almost no response. We do not have a set person over marketing so it ended up taking too much extra time to get something going.

Pros

It is a really fair as far as cost is concerned. It can be customized if you're will to put in the time. (we were, but to no avail) When you get all the tracking to work the reports can (in theory) be very helpful.

Cons

I had a number of my attempts go straight to spam. The reporting is not up to the simplicity/ease-of-use standard of other options out there. It took at least 45 minutes to put together something that didn't look childish or amateur.

Review Source
 
 

Samanth from Moakler Wealth Management
Specialty: Other
Number of employees: 2-10 employees Employees number: 2-10 employees

April 2018

April 2018

Like it more every day!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

We have been using active campaign for awhile now but I have only just started exploring the email marketing and I love the templates and functionality

Cons

I've found it to be a big learning curve due to all the features but I've loved all of them once I've learned. No complaints.

Review Source
 
 

Alexandra from Monte Sion PR
Specialty: Hospitality / Travel
Number of employees: 2-10 employees Employees number: 2-10 employees

April 2018

April 2018

Great Software for a small company!

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

Had the chance to switch over from Marketo to ActiveCampaign and ever since it has been a plus. It's a very user-friendly software once you've understood the platform.

Cons

Honestly we haven't had any bad experiences with the software per se, although once I had to call Tech Support and it's very frustrating to wait a long time when you need assistance in a timely manner.

Review Source
 
 

Matthew from brickbat, LLC
Specialty: Marketing Agency
Number of employees: 2-10 employees Employees number: 2-10 employees

April 2018

April 2018

Get it for the marketing automation. There are better email services.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

I've always seen Hubspot and Marketo as platforms that do everything - and cost more than I can spend. After finally spending time with them, yeah, they're cool, and I believe packaged platforms will increase as time goes on, but for now nothing compares to using ActiveCampaign for automation and a solid custom stack. And I'd call ActiveCampaign the core.

Cons

The forms aren't great compared to Gravity, but duh. The email builder is pretty weak - who cares? The CRM is alright, but I'd link it to another. The automation and other services are brutally efficient.

Review Source
 
 

Vanessa from The Plaza Suites
Specialty: Other
Number of employees: 201-500 employees Employees number: 201-500 employees

April 2018

April 2018

Huge time saver

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

This software is so time effective. It is very convenient for any business looking for a marketing service.

Cons

Have not experienced any cons while using this software, would recommend to anyone who is on the market for a software like this.

Review Source
 
 

Donald from Rialto
Specialty: E-commerce
Number of employees: 11-50 employees Employees number: 11-50 employees

March 2018

March 2018

Worth Every Penny

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Overall it performs as expected and has not been an issue to date.

Pros

ActiveCampaign has helped our outreach to new and existing companies tenfold. This software, in use with our excellent marketing team, has been a perfect fit.

Review Source
 
 

Randy from Halogen Software
Specialty: Software and technology
Number of employees: 51-200 employees Employees number: 51-200 employees

March 2018

March 2018

Active campaign

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Nice interface Allows you to easily import your contact lists Very simple automation tools. It’s own crm

Cons

The support staff is not very friendly. Template library is not overwhelming. The customer support is slow and sometimes unresponsive.

Review Source
 
 

Stacy from Health and Housing
Specialty: Marketing agencies
Number of employees: 2-10 employees Employees number: 2-10 employees

March 2018

March 2018

Great Value for the Investment

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

A small company can benefit greatly from the ability to send targeted messages to customers based on their behaviors.

Cons

I would love to be able to work in edit mode and publish from there. Would also like to see a more customizable dashboard.

Review Source
 
 

Nhi from Polly
Specialty: Software and technology
Number of employees: 11-50 employees Employees number: 11-50 employees

January 2018

January 2018

Does all the basics just fine, not ideal if you want to get super advanced

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

- simple and easy to use/set up
- contact import is really nice
- has a lot of zapier connections/integrations
- automation functionality is really nice for simple drip email campaigns
- contact search can get pretty granular
- support can be helpful, but usually slow
- has a lot of options for email sends (one-off, time-based, a/b tests, etc.)
- has site tracking and event tracking capability whereas most low-cost automation platforms only do site
- lots of if/then conditional triggers for automations so you can get pretty targeted with your emails
- really cheap if you're looking for an automation platform that has all the essentials

Cons

- limited API use; their API is bad
- custom event recording is pretty hit or miss, isn't in real time and often get a lot of rate limiting/errors
- their reporting is pretty garbage... can't manipulate data, export results, or anything
- seems to go down more often than it should which really impacts customers
- not a lot of out-of-the-box integrations with other big software platforms
- you can't send an email within an automation drip on a specific date or time... just date/time intervals
- missing some small, but key functionality that most other big automation platforms have

Review Source
 
 

Hank from construction
Specialty: Construction
Number of employees: 11-50 employees Employees number: 11-50 employees

December 2017

December 2017

Hard company to work with

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

The tech support is the worst, i try calling for 3 month no one pick up the phone it sims to me like they see the caller ID on the phone and they don't pick up the phone, had problems sending out email and setting up the picture, I sent them a nasty email and they told me we cant give you any support because you only pay some amount a month i was not told that, i only had 50 contacts and only sent out a email 3 to 4 time a year, well we went with Constant Contact they did me a favor what a difference the nicest people you can deal with. there program is a lat friendly to work with and someone picks up the phone within a few. I highly recommend Constant Contact.

Cons

The tech support is the worst and there platform not friendly to work with.
not a good company we don't like the tech support.

Review Source
 
 

Vanessa from PieSync
Specialty: Software / IT
Number of employees: 11-50 employees Employees number: 11-50 employees

September 2017

September 2017

Excellent Marketing Automation and Lead Generation

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

Easy to use and if you don't find it easy, never fear! Their customer support is amazing, they really go all-out to make sure you're comfortable using their product.
Automations are VISUAL - this was a must-have for me, you can literally see the automation workflow and this makes creating automations very easy.
Drag and drop email design. I had a miserable experience with another email marketing app that loved HTML and Liquid. I hated that app. I lvoe Active Campaign because I can easily create beautiful emails without literally learning two programming languages. I'm a marketer not I.T!

Review Source
 
 

Tahir from CCJK
Specialty: IT services
Number of employees: 51-200 employees Employees number: 51-200 employees

September 2017

September 2017

Active Campaign - Email Marketing & Marketing Automation

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Overall activecampaign is a good Email Marketing & Marketing Automation tool with a cheap & competitive price in the market.

Pros

It has:
Multiple sending IPs
Less restriction of Bounce & Spam
Easy to use
Cheap and competitive price in the market
very good customer support

Cons

It lacks in the features:

Email template designer
Reports section of Automation
It will not track until prospects clicked an email sent through Active Campaign.

Review Source
 
 

Andy from Powerlinx/Vibby
Specialty: E-commerce
Number of employees: 2-10 employees Employees number: 2-10 employees

August 2017

August 2017

Can be a bit cumbersome to use

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

It has the main features that all the email clients in this space do. Tracking, inserting names and companies, etc.

Cons

Can be a bit hard to navigate / cumbersome to use. We tested out multiple softwares for our campaigns, this was one of them. Ended up choosing another option for ease-of-use.

Review Source
 
 
 
Write a Review
Showing 1-20 of 185


October 2018

October 2018

It’s a good value

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

There are a lot of features, but many require third party apps to be connected. But you get a lot of what you pay.

Cons

It’s a little tough to navigate when first getting started.

Review Source: Capterra

  Response: ActiveCampaign, ActiveCampaign

Date: October 2018

October 2018

 

Thanks for the feedback. We appreciate hearing from our customers as your insights provide value to us.

Best,
Your friends at ActiveCampaign

 


October 2018

October 2018

ActiveCampaign - great inexpensive tool for newsletters and email campaigns

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Support is responsive, easy to use for newsletters and email marketing - can setup as a whitelabeled service for clients.

Pros

Easy to setup, Cost effective, Can do anything you need to do from basic email / newsletters to work flows and automatic triggers.

Cons

Can be confusing in setting up - and support is only available via email for the entry-level (low cost) versions.

Review Source: Capterra
 

Antonio from PsdGoesHtml Inc.
Number of employees: 201-500 employees Employees number: 201-500 employees

October 2018

October 2018

A review of ActiveCampaign

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Pros

There are some tools in the market that do the same as ActiveCampaign or more, but I really appreciated a soft pricing structure to it, while still having everything I need to send mass email campaigns

Cons

A few more integrations with popular platforms would be nice

Review Source: Capterra
 

Krystal from Getting Ahead at Orchard Park Seventh Day Adventist church
Number of employees: 2-10 employees Employees number: 2-10 employees

October 2018

October 2018

ActiveCampaign Review

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Pros

I loved the ease of setting up email campaigns.

Cons

There weren't alot of email templates to choose from.

Review Source: Capterra
 

Vanessa from Planet Depos
Number of employees: 51-200 employees Employees number: 51-200 employees

October 2018

October 2018

A great marketing tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The features in ActiveCampaigns builder are what I like the most. Specifically the automatic save and the ability to save templates.

Cons

Some times the builder glitches and can cause words to shift and things to be out of place which can be annoying.

Review Source: Capterra
 

Nick from Synergy Insurance Services
Number of employees: 11-50 employees Employees number: 11-50 employees

October 2018

October 2018

Powerful Automation Tool. Will Change How You Do Business!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

If you are a business that can benefit from automation, then this is a great product to get you started. Not only is it relatively easy to get going, but it also functions quite well. Some technical knowledge is going to be required and you definitely have to be willing to learn. Highly recommend.

Cons

No incoming text messaging integration which is annoying.
The sales tracking is a bit clunky
Getting stats about incoming information isn't very good.

Review Source: GetApp
 


October 2018

October 2018

perfect marketing automation

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

easy to use, even for junior marketing staff.

Cons

email template editor requires many clicks to edit.

Review Source: Capterra
 

Dianna from Be Unique Be you
Number of employees: 1 employee Employees number: 1 employee

October 2018

October 2018

Great product

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Their customer support is amazing and I would highly recommend that you use them.

Pros

They offer a fully functional 14-day trial and provide top notch customer support. They have a chat feature, phone number and also email support. There are step-by-step tutorials to help get everything up and running too. There are a lot of features and tools that you can use to grow your list and your business and they offer a tiered plan while you are growing it.

Cons

The cons really are on me. Gone are the days of just setting up an email list and autoresponder, to succeed with online business you have to do so much more and it can feel vey overwhelming.

Review Source: Capterra
 

Nivin from Indian Oil Corporation Limited
Number of employees: 10,000+ employees Employees number: 10,000+ employees

October 2018

October 2018

I know ActiveCampaign can be better, but I have a hard time learning it fully.

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

My colleagues say ActiveCampaign is the best CRM for people who do email marketing campaigns everyday. If set up well, every email out can be controlled with just few mouse clicks. It allows Importing contacts from external sources like csv file and xlsx file and through other cloud destinations as well. The real time notification feature is also highly useful.

Cons

But I was having a hard time setting up everything through the dashboard and I believe I am missing a lot of lot of features without even touching them.

Review Source: GetApp
 

Bryan from Uncord Technologies
Number of employees: 2-10 employees Employees number: 2-10 employees

October 2018

October 2018

Best value of all of the marketing automation software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Any beginner can get rolling quickly with an email campaign. On the other end of the spectrum the more advanced have the ability to setup custom events using triggers on their website. Integrates with WooCommerce and Shopify as well, bring payments and customer info into your automation toolbox.

Cons

I wish the CRM had an Android app but that seems to be in the works.

Review Source: Capterra

  Response: ActiveCampaign, ActiveCampaign

Date: October 2018

October 2018

 

Thanks for the feedback, Bryan. Glad to hear that you've found ActiveCampaign to be of value to you.
-Your Friends at ActiveCampaign

 

Sasha from Educational
Number of employees: 2-10 employees Employees number: 2-10 employees

October 2018

October 2018

Would not even approve my business

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Support at least replied pretty quick.... but couldn't do much more beyond that.

Cons

I could not even test the software.

I have a business that teaches people about investing in the stock market and was looking for better automation. They cut down my business very quickly by the compliance department and categorized me into the "day trading tips" and "get-rich-quick" niche when we focus on

- How to invest in the stock market
- How you can retire early
- How to invest your first $1000
- What is the difference between ETFs and Mutual funds...

Basically, since they are still fairly new - they can quickly just cut you off even if your content relates to making money... beware if you deal with any affiliate income, selling a product or service that pertains to the financial sector (like personal financial adviser)

Had no problems getting approved at other companies... This one and Convertkit seem to not even want to look at your content to approve you - they just segregate you into a jar. Even if they approved me now, would I trust this company at this point?

Review Source: Capterra
 


September 2018

September 2018

Advanced Email Marketing

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality

Main benefit is the incredible marketing automation features. You can create whole email funnels much easier than you could in infusionsoft.

Pros

I like the automation features of ActiveCampaign. For example if someone opens an email I can then send them a different email. If they buy my product they get taken to another list. If they don't buy, you can send them emails about the product.

Cons

It costs more than Mailchimp and it's harder to use.

Review Source: Capterra
 

Geoff from PrimeRates Holdings, LLC
Number of employees: 2-10 employees Employees number: 2-10 employees

September 2018

September 2018

Big Fan of Active Campaign

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

It's made my life easier to manage multiple clients with similar needs so I can get automation up and running quickly. Love it!

Pros

I really like the ease of building campaigns, recipes, etc and being able to share those from one account to another. Really saves time when working with multiple clients. I like that their are many pre-built recipes I can start from and customize to my needs.

Cons

I like that they include a CRM solution but I think it needs more work to really make it sizzle like the rest of the platform. Otherwise I really like the software.

Review Source: Capterra

  Response: ActiveCampaign, ActiveCampaign

Date: October 2018

October 2018

 

Thanks for the feedback, Geoff. We're glad to hear that ActiveCampaign is making it easy for you to manage multiple clients.

-Your friends at ActiveCampaign

 


September 2018

September 2018

Very solid tool

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Support
Pros

We use this tool weekly to manage our online email campaigns, newsletter flows, product announcements. Has nice integration with other systems and is easy to use

Cons

It could be tricky to set it up and require some time. Also it is important to feed tool correct information, otherwise it will not work well.

Review Source: Capterra
 

Sherri from iAssist Virtually
Number of employees: 2-10 employees Employees number: 2-10 employees

September 2018

September 2018

When you need #allthethings but don't want the confusion

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

The features and functionality are above and beyond most others I've tried, but this one is easier to use and more intuitive.

Cons

The price is a bit steep and there's a learning curve when coming from competitors.

Review Source: Capterra
 


September 2018

September 2018

Seems to be a very good product with extremely poor customer support

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Robust set of features
Robust integration's
User friendly interface
Seems to be a short learning curve

Cons

The show stopper for me was the support or lack thereof. I submitted a support issue and the initial response took over 18 hours. The response was my issue and been reviewed and was being passed to another individual and I would be followed up with. Never did. Other communications with support took hours to get responses. Personally cant trust my customer communications to that level of support. Will watch for reviews in future and if they get it together, I might reconsider.

Review Source: GetApp
 


September 2018

September 2018

Great tool for managing EDM

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Rich functionality, we get a lot of use out of the automations feature. I like the summary dashboard for a quick overview as well.

Cons

The system takes some time to get use to, there is a bit of a learning curve to get up to speed with how to effectively build automations.

Review Source: GetApp
 

Helen from TALO
Number of employees: 2-10 employees Employees number: 2-10 employees

September 2018

September 2018

Wonderful Email Marketing Company

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

ActiveCampaign is easy to use, it integrates with other apps, the emails are mobile optimized. It is a great email marketing program.

Pros

ActiveCampaign is a great email marketing program. It allows you to create and set up email automations very easily. It provides templates that can be customized. You can store previous edits and emails are mobile optimized. It allows for free image hosting so there is no storage cost. It integrates with Google Analytics so you can track emails. It is affordable.

Cons

There is nothing not to like. ActiveCampaign has so many benefits and features, it is a great program.

Review Source: Capterra
 

Edward from eCommerce Company
Number of employees: 201-500 employees Employees number: 201-500 employees

September 2018

September 2018

Active Campaign is great

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Use it to send marketing emails.

Pros

It's super easy to use and set up email campaigns

Cons

No real cons. It's awesome to use and very simple.

Review Source: Capterra

  Response: ActiveCampaign, ActiveCampaign

Date: September 2018

September 2018

 

Hi Edward,

Thanks for the review! Glad to hear that you're finding ActiveCampaign easy to use, always a plus.

Best,
Your friends at ActiveCampaign

 

Alex

September 2018

September 2018

Like HubSpot - But cheaper

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Active Campaign looks great and is easy to use. These are incredibly important for any CRM. It has an easy to use email builder, allows for setting up deals, and can track where people go on your website. It also allows you to easily import and tag contacts and set up marketing automation rules.

Cons

No real cons. it could be a bit intimidating for a non-tecnical user to setup, although there are teams on hand to help with this.

Review Source: GetApp
 
 
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