Buffer Software

4.54 / 5 (793)

About Buffer


Buffer is a social media management platform for small to midsize businesses that helps users publish content, engage clients and analyze their social media performance.

Buffer integrates with Facebook, Instagram, Twitter, LinkedIn, Google+ and Pinterest. Social media posts can be customized for each platform and then sent out to all platforms at once. Buffer can also automatically publish social media posts at predetermined times. Buffer has a browser extension and mobile apps so that users can share and create social media posts from anywhere.

Buffer also provides advanced analytics to track social media performance and see weekly or monthly results. Analytics data can also be exported to do further calculations or to create reports.



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Supported Operating System(s):

Web browser (OS agnostic)

793 Reviews of Buffer

Average User Ratings

Overall

4.54 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(486)

4 stars

(256)

3 stars

(45)

2 stars

(4)

1 stars

(2)

Likelihood to Recommend

Not likely

Very likely

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Showing 1-20 of 793 reviews

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December 2018

Nathaniel from BTC Bros

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

December 2018

Buffer-Social Media Management and Automation

The best thing about Buffer is the number of accounts and posts that can be added. Next up the ability to see the overall potential of posts in the analytics gives a good insight as to who your fans are, who they're fans are and what they like sharing. Overall, Buffer is a must have for Social Media users who can't spend every waking hour posting.

Pros

I have been using Buffer for around two years and still think it is a must-have for any social media users who are needing to automate their posts.

Top pros for this software are:

Relatively low cost.
Run multiple profiles.
Ability to schedule damn near unlimited posts.
Scheduling options and queue are presented well and easy to use.
The way the analytics are presented.

The content feed is also a brilliant feature, although it can also do with some significant improvements.

This is by far one of the best low cost/free software's for Twitter, Facebook and LinkedIn posting.

Cons

As above, the content feed needs some improvement, as it does not always pull the most recent links. Addition of a filter for the content feed would be an A* feature.

Sometimes hashtag lists do not display correctly and errors can be shown when tagging someone's profile.

Need to be able to create a permanent, possibly arranged list of regularly used hashtags.

Instagram posts need to be monitored as direct posting is not available, instead, you are notified to 'ok' the post first. This wouldn't be a problem IF the notifications actually were pushed on time, plus it does kind of defeat the purpose of the automation.

Response from Buffer of

Replied January 2019

Hi, Nathaniel, thank you so much for the kind feedback and suggestions. Your suggestions are really helpful in helping us improve the product. I personally really like the idea of filtering the content feed. I'm glad to share that you can now schedule and automatically publish your Instagram posts to your Instagram Business profiles without needing the notifications. Here's more information: https://buffer.com/instagram. -Alfred

November 2018

Jordan from Jordan Ring

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

November 2018

Buffer, the Only Way to Manage Social Media

If not for Buffer I would not be able to post regularly to social media. I don't get on the various platforms enough to post everyday, and Buffer makes it possible to bring a message to my audience on a consistent basis.

Pros

I love using Buffer to plan out my social media strategy. Here is what I love most about it:

1) It easily integrates with Twitter and Facebook. It works with Pinterest and Instagram, but I only use it for Facebook and Twitter.

2) You get to use it for free for up to 10 scheduled posts at a time (as of this writing) and this allows you to be sure that it works for you and for your needs.

3) The team at behind Buffer is fantastic. The few times I needed to contact support I was helped right away and my issue taken care of just like that. Their emails are funny and you can tell that they love what they do.

Cons

Honestly there isn't a lot I dislike about Buffer. If I had major problems with it I would have switched over to Hootsuite or a similar app.

In the end, here are three things I could Buffer could improve upon.

1) The UI can be a bit clunky at times. I think it could use a makeover. It's not terrible by any means but it can be confusing to figure out.

2) Sometimes the extension doesn't connect right, and it gets stuck in a loading pattern.

3) I often have to go and reauthorize twitter or Facebook to work again. It can get annoying to do this over and over.

Overall, these downsides are only slight and don't stop me from loving Buffer.

Response from Buffer of

Replied November 2018

Hi, Jordan, thank you so much for the review and feedback. Our engineers and designers have been working hard to rebuild the infrastructure and look of Buffer. I hope that will improve the user interface and minimize those issues. -Alfred

March 2018

Anonymous

Verified Reviewer

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

March 2018

Affordable, Super Simple, Nice Feature Set, Amazing Support

Pros

I started using buffer around 5 years ago and they had a great idea right from the start: how can I schedule social media tasks well in advance so I can set it and forget it?

This has been the core feature ever since: you create your posts, define your posting schedule and let the app do it's magic automatically. Most social media marketers I know care more about the quality of their posts than scheduling each post with an exact date and time and that's where buffer excels.

You can also add different social media accounts like Facebook, Twitter and now even Instagram. The latter is really something most social media apps can't do, so it's great to have.

Buffer is a great tool to "collect" posts from everywhere you go and just put it into your queue with the click of a button. For this they created a browser extension that you can just press when you're reading an article you like and it will be immediately added to your buffer.

Also buffer is the only app I know of that has integrations with lots of blogs and the like that allow you to just add to your buffer with a simple click. Watch out for the "Add to Buffer" button when you browse the web.

The free version allows you not just to thoroughly test the software, but also to use it for your small social media projects where you can schedule up to 10 posts at once.

Oh, and the support is amazing! I once asked for a refund because auto renewal was activated for a customer and they happily refunded it,

Cons

The pricing was way more compelling before with the Awesome plan.

Additional team members are a must when you're collaborating, but they start at 99$ a month which is too much in my opinion.

The buffer is missing some crucial collaboration features of other software that makes it hard to use for working as a team. The current approach is more like "everybody adds their posts and they'll be scheduled automatically" and less "everybody suggests posts and let's discuss them in the team". Thus it's not ideal for agencies that would like to discuss posts internally and send them to the client for approval.

January 2019

Santiago from El Brunch Show

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

January 2019

One of the best market options to manage your work in social networks.

Working in the levels of Community Manager, and Social Media Manager, it is important to try many options for the automation of the accounts of all the clients that trust my marketing vision to manage their presence in the network. With Buffer I have saved a lot of money, activities that several people did in the past, now it is enough to use their platform from cell phones, even in a computer, it is that multiplatform feature that makes me stay loyal to your commercial options. Another element that very few speak is time, for me it is vital, that is why thanks to buffer, I only dedicate the essential to plan all the content and I count on its technology for the fulfillment of the assignments that I seek to generate per day. That is why if you are looking for an effective and very capable option, with buuffer you arrived at the indicated place.

Pros

One of the headaches of every community manager, is the fact of managing all the networks of one or several clients, thanks to Buffer that is a thing of the past. I really like the possibility that it offers me to have everything I need in one place to make my work better and better. Another thing I look for in a platform for the management of social networks, is to be able to measure the scope of each of the issues that are published, thanks to buffer it is possible to obtain it without any problem. Also, I can take the time and the effectiveness of my work, I have received several days to get other customers since I started using this wonderful platform, which translates into higher income for my services supported by Buffer, I daresay that, at present, is the best alternative for the management of social networks.

Cons

I have been using Buffer for several years for the automation of my work and I am very happy with everything that it offers, I can not negatively affect it because I have seen how they constantly correct all the inconveniences that arise, so I do not accompany my criticism with any negative comments the platform. I am sure that soon they will improve the web interface and include many more surprises to increase the number of users.

October 2018

Jason from Becton Dickinson

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

4.0

Functionality

4.0

October 2018

Still one of the best social media schedulers

Pros

Quick to schedule social media posts to multiple accounts in a few clicks. Extremely versatile and easy to use.

I have used many social media scheduling tools over the years but keep coming back to Buffer. I actually used the free version for many years but as a business grows and your social media presence grows it is better to pay for a solution that allows you to manage them all under one roof.

When it comes to scheduling posts, the interface is clean and simple and easy to use. There is link shortening too if required.

The limit for queued posts is 100 per social media account which is easily enough for at least a month's worth of posts so should be sufficient for most users.

Automatic Instagram posting is a relatively new and welcome addition to Buffer.

Support are pretty responsive when required but I haven't needed much from them in all honesty.

All in all I really like Buffer. It is considerably cheaper than many of its competitors and does what it does really well and if someone is looking to buy into a paid social media scheduling tool I would recommend they start here.

Cons

RSS feed can be a bit clunky.

Is 8 accounts generous enough? You are "limited" to 8 social media accounts on the Pro plan which sounds a lot but can be filled up quickly. They reduced this in March 2018 from 10 to 8 which was disappointing.

Another disappointment is the lack of a native way to enable bulk scheduling by uploading a csv file. This is available in other schedulers (although they are considerably more expensive than Buffer). Fortunately there is a solution in the form of a 3rd party application called "bulk buffer" (just do a Google search for it).

Response from Buffer of

Replied October 2018

Hi, Jason, thank you for the kind review and honest feedback about our tool. If you are up for sharing, I would love to hear more about the RSS feed. I also hear you regarding the account limits and bulk scheduling. We have heard similar feedback about the account limits and have been thinking about how we could improve that. Thanks again for the feedback.

November 2016

Abigail from E.D.G. & Atelier

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

November 2016

Simple and easy social media manager

I'm a huge fan of Buffer (And Hootsuite), Buffer was the first social media manager I've ever used. It was easy to use and the UI was great. I use the free plan which came with 7 days (I think) to use the Pinterest feature free. I wish the free plan wasn't restricted to 10 posts per profile but I can understand the reason. There was also an image quality loss when I used buffer on my Kindle fire tablet, but their support was quick to help and while Buffer isn't natively functional on Fire, it was god to know that the customer care did all that they could to help. Buffer analytics is kind of lame, maybe it's because I'm on the free plan but I laughed when I clicked on analytics and the metrics were: Retweets, Likes, Mention, Comments, Shares, Potential' Instagram Analytics gives better stats than that One area where Buffer trumps Hootsuite is that it the free plan supports 5 social media profiles (Once again you can only use Pinterest for 7 days free but meh). I like the fact that I can set up my preferred schedule times and then when I 'Add to Queue' the posts go out at the specified time. It's like MavSocial's 'Campaign' feature. I also liked being able to Rebuffer my old posts. It kept my social media profile continually active. I mostly use Buffer connected to getcrate.co to keep my social media profiles active.

Pros

Buffer integrates nicely with softwares such as start a fire, feedly and Crate. Which are all softwares i use. This makes it easy for me to share content to my followers. It is easy to use and the freeplan supports 5 social medis networks.

Cons

The image quality loss I experienced when i used Buffer on my fire tablet. Granted Buffer on my android tablet is perfect but I wished it worked just as well as Hootsuite did.

January 2018

Gregory from Pinnacle Mortgage Corporation

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

January 2018

If you post to social media for your business, you need to be using this service.

I'm not a social media professional, and have no interest in spending time each day on multiple pages of multiple sites to share information for business marketing. Buffer let's me do exactly that work with a few clicks, and schedule posts out for days at a time.

Pros

Buffer takes so much effort out of frequent social media posting. It allows with a click and a few words of caption to post to one site or many, one page or many, on a pre-set or "next up" schedule so that you never have to stop what you're doing to share a web site to your profiles. It takes care of the post times, the queue, the placement, even the analyitics of how your posts perform across all of your social sites.

Their blog alone is worth subscribing to - jammed with useful and entertaining tips for maximizing your results, and the free version can be very helpful for startup pages or social enthusiasts. But when you're serious about posting for your business, the paid plans make the transition to "professional social media marketer" very seamless.

Cons

Recently, Facebook and Buffer aren't as tightly integrated as they used to be. That's a change with FB, and Buffer is very up front about why things are different. It's a small step backward, and not the developer's fault at all. It's still the very best value in managed social media posting, and a sanity saver for anyone who posts to multiple sites/profiles/pages on a regular basis.

November 2018

Liz from Liz Wade Photography

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

4.0

Functionality

4.0

November 2018

Buffer for Small Business

Overall, Buffer is a helpful tool for scheduling posts across many platforms. As a small business owner, I have very little time leftover at the end of the day, and the last thing I want to worry about is my social media posting. Buffer helps me streamline my workday and check one more thing off the list with little effort.

Pros

As a photographer, I rely heavily on social media, so social media assistants/schedulers are great for streamlining work. Some pros of Buffer are:
- There are varying levels of accounts, including a free option, so you're sure to find a plan that works for you
- Buffer has a strong analytics tool. The big plus here for me is that it will show you in plain english which posts perform better or worse (and you can filter them by engagement type).
- Scheduling posts across platforms is literally as easy as one click.
- The interface is simple and very user friendly.

Cons

Cons:
-The biggest con is not a fault of Buffer, and that is its integration with Instagram. Instagram does not allow third party apps to post on its behalf, so Buffer cannot do this. It instead will send a notification to your phone to let you know that it loaded a photo into your Instagram account, and from there you take the lead.
- With the free version, you can only keep 10 scheduled posts at a time.
- The analytics lacks a key thing: the ability to monitor mentions, searches or hashtags.

Response from Buffer of

Replied December 2018

Hi, Liz, thank you for your amazing review! You might be glad to know that you can now schedule single-image posts to your Instagram business profiles (https://buffer.com/instagram). As for monitoring mentions, searches, and hashtags, you might like Buffer Reply, our social media engagement tool (https://buffer.com/reply/). Hope this helps! -Alfred

April 2018

Erik from Willow Narrative

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

3.0

April 2018

Buffer is a Great Social Scheduler for Small Business Owners

Pros

I've done social media marketing consulting for 3-4 years now and I will always suggest Buffer to my small business clients. The platform is so straightforward it would take the most non-technology savvy person to get lost on it. The free platform works flawlessly and lets you connect quite a few of your social accounts, and I have never had a problem with the mobile app - and come to think of it I'm pretty sure I only use the mobile app for scheduling when I create my own content. If you're not sure which social scheduler to use when you're just first starting out, please consider Buffer. Their team is on top of its game when creating content for its users and keeping their community up to date on the latest Instagram API changes and Facebook algorithms. This platform is the real deal.

Cons

This platform is great if you're the sole owner of your social platforms, but when you need to move to a bigger team I would consider upgrading to something more robust like Sprout Social. I really don't have many bad things to say about Buffer besides that its fairly simplistic, but honestly that simplicity is what attracts so many small business owners to the platform. If you have 3-4 social accounts and post fairly regularly on a weekly basis, Buffer is a great product for you.

March 2018

Bethany from Beachside Vacation Rentals

Company Size: 2-10 employees

Review Source


Ease-of-use

5.0

Functionality