Finding software can be overwhelming. Software Advice has helped hundreds of businesses choose the right campaign management software so they can launch, track and analyze marketing campaigns.

Showing 1-20 of 125 products

KIZEN

Kizen offers a cloud-based suite of marketing, customer relationship management (CRM) and sales tools suitable for small and midsize businesses in a range of industries. Features include contact and lead management, form automation,... Read more

Price:

Recent recommendations: 14 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
Business Size:
Learn More

SharpSpring

SharpSpring is a fully integrated cloud-based marketing tool that offers customer relationship management, marketing automation, mobile and social marketing, sales team automation, customer service and more, all within one solution. SharpSpring... Read more

Price:

Recent recommendations: 9 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
Business Size:
Learn More

Act-On

Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and... Read more

Price:

Recent recommendations: 9 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
Business Size:
Learn More

HubSpot Marketing

With its cloud-based, all-in-one marketing software platform, HubSpot helps companies of all sizes create a web presence, convert online traffic into leads that can be tracked and nurtured and analyze business metrics to ensure marketing... Read more

Price:

Recent recommendations: 6 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
Business Size:
Learn More

Campaign Monitor

Campaign Monitor is a cloud-based email marketing solution that helps businesses manage new subscriptions, send email newsletters and generate reports. It caters to businesses of all sizes across various industry verticals. The solution... Read more

Price:

Recent recommendations: 5 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
Business Size:
Learn More

INBOX25

INBOX25 is a marketing automation platform that helps businesses of all sizes manage lead capturing, personalized engagement and sales. The solution leverages artificial intelligence to provide a unified platform for marketing and... Read more

Price:

Recent recommendations: 4 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
Business Size:
Learn More

emfluence Marketing Platform

emfluence Marketing Platform is a cloud-based marketing solution that offers tools to create, track and run online marketing campaigns. Key features include email marketing, form and landing page builders, calendars, social media marketing... Read more

Price:

Recent recommendations: 3 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
Business Size:
Learn More

Emercury

Emercury is a cloud-based email marketing solution designed for entrepreneurs, bloggers, speakers, marketers, and developers. Features include A/B testing, template management, WYSIWYG email editor, image library, campaign management... Read more

Price:

Recent recommendations: 3 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
Business Size:
Learn More

Delivra

Delivra is a cloud-based marketing platform designed for companies looking to manage automated email marketing campaigns. It’s suited for small to midsize organizations in a variety of industries, such as education, healthcare, real... Read more

Price:

Recent recommendations: 2 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
Business Size:
Learn More

ActiveDEMAND

ActiveDEMAND is a cloud-based marketing automation solution that caters to marketing agencies and helps them to create and manage their marketing campaigns. The solution includes marketing automation functionalities for small businesses,... Read more

Price:

Recent recommendations: 2 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
Business Size:
Learn More

Net-­Results

Net-Results is a cloud-based marketing automation solution for small, midsize and large businesses. Primary features include lead management, lead scoring, marketing list management, email builder, social media management, insights... Read more

Price:

Recent recommendations: 2 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
Business Size:
Learn More

Growlabs

Growlabs is a cloud-based customer relationship management (CRM) system for small to midsize companies in the following industries: accounting, advertising, insurance, legal, media, nonprofit, real estate, and software/IT. The Growlabs... Read more

Price:

Recent recommendations: 2 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
Business Size:
Learn More

Hatchbuck

Hatchbuck is a sales and marketing solution designed for small to midsize businesses. The integrated solution offers combined sales automation, marketing automation and email marketing features. Hatchbuck is a good fit for a wide range... Read more

Price:

Recent recommendations: 1 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
Business Size:
Learn More

Salesfusion

Salesfusion is a cloud-based marketing solution that provides midsize businesses tools to engage audiences and measure marketing targets. The solution can also be deployed on-premise. Salesfusion offers a functional suite of applications... Read more

Price:

Recent recommendations: 1 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
Business Size:
Learn More

eTrigue DemandCenter

eTrigue DemandCenter is a cloud-based marketing automation solution that caters to SMBs in various industries including advertising, healthcare, technology, transportation, utilities and B2B. DemandCenter's drag and drop interface... Read more

Price:

Recent recommendations: 1 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
Business Size:
Learn More

OutboundEngine

OutboundEngine is a cloud-based marketing automation solution targeting small and midsize companies. It caters to real estate, insurance, mortgage, financial advisors, automotive, wellness, legal and marketing industries. Primary features... Read more

Price:

Recent recommendations: 1 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
Business Size:
Learn More

Pulse

Pulse is a cloud-based marketing automation solution designed for businesses in the health care and pharmaceutical industries. Key features include focused segmentation, multi-channel outreach, a central dashboard and a repository... Read more

Price:

Recent recommendations: 1 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
Business Size:
Learn More

Drip

Drip is a cloud-based email marketing solution catering to businesses of all sizes across various industries such as marketing and advertising, consumer goods and e-learning. Key features include workflow automation, multi-channel... Read more

Platforms: MacWinLinux
Deployments: Cloud, On premise
Business Size:
Learn More

Klaviyo

Klaviyo is a cloud-based email marketing solution for e-commerce businesses. Key features include integration with multiple platforms, audience segmentation and performance reporting. Klaviyo allows users to send out targeted email... Read more

Platforms: MacWinLinux
Deployments: Cloud, On premise
Business Size:
Learn More

Katabat Marketing Automation

Katabat Liberate is a cloud-based marketing automation solution that helps businesses to manage workflows and customer relationships. The solution caters to a variety of industries including telecom, retail banks, credit-based consumer... Read more

Price:

Platforms: MacWinLinux
Deployments: Cloud, On premise
Business Size:
Learn More

Buyer's guide


Last Updated: April 19, 2019

Marketing is a complex business, and the proliferation of modern media only makes it more difficult.

In addition to coming up with strong messaging, brand assets and market-specific pitches, you now need to consider on what channels you'll be publishing your marketing materials—that could mean either traditional print, on your own website or on social media.

Fortunately, campaign management software can help you with this difficult process.

This buyer's guide will explain how campaign management software can help you segment, target and manage multichannel marketing messages.

We'll also examine specific features you should take into consideration when you're looking for a campaign management system.

Here's what we'll cover:

Reviewers' Choice
What Is a Content Management System?
What Is Campaign Management Software?
Common Features of Campaign Management Software
What Type of Buyer Are You?
Key Considerations
Market Trends to Understand

Reviewers' Choice

cms reviewers choice

 

Reviewers' Choice Products

ActiveCampaign HubSpot Marketing
Marketing 360 SharpSpring
SocialPilot Percolate

Our Reviewers’ Choice list shows the five highest user-rated software solutions for Campaign Management when adjusted for total number of reviews and recency of reviews.

If a software solution has more reviews, and more recent reviews, we value those ratings more highly than a product with fewer, older reviews. This is because is it much harder to get 100 five-star reviews than it is to get 10.

We also know that software vendors continually tweak and update their product, so we believe that more recent reviews tend to be more accurate.

To determine which products made the final cut,