About Oracle Marketing Cloud

Oracle Marketing Cloud is a software-as-a-service solution that meets the needs of both the B2B and B2C marketer. Oracle Marketing Cloud (previously Oracle, Responsys, BlueKai, Compendium, and DataLogix) is an email marketing automation solution that can be used by companies of all sizes, but is best suited for midsized to large organizations.

Users can build targeted segments and execute email campaigns through a single platform. This solution also features lead scoring and advanced reporting and analytics features.

Oracle Marketing Cloud can integrate with various sales automation systems, including Salesforce.com and Microsoft Dynamics CRM, which enables marketing and sales teams to communicate about the pipeline status. The solution also offers a ...


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Supported Operating System(s):

Mac OS, Web browser (OS agnostic)

58 Reviews of Oracle Marketing Cloud

Average User Ratings

Overall

4.10 / 5 stars

Ease-of-use

3.5

Value for money

3.0

Customer support

4.0

Functionality

4.0

Ratings Snapshot

5 stars

(12)

12

4 stars

(38)

38

3 stars

(7)

7

2 stars

(0)

0

1 stars

(1)

1

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 58 results

August 2019

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

2.0

Customer support

5.0

Functionality

5.0

August 2019

Expensive and Complex, if you're into that kinda thing

Very good. I like it because I'm very tecchy. Other might find it confusing and difficult to learn.

Pros

If you can imagine it, Eloqua in the OMC can build it. Great integration options. The most developed Custom Data Objects in Marketing Automation. Form fields don't have to be mapped to lead fields.

Cons

In regard to Eloqua... It's expensive and for anyone who isn't trained in it it's complex. Not super approachable. The email and landing page builders could use some major work.

September 2016

Amy from Drees Homes

Verified Reviewer

Company Size: 501-1,000 employees

Industry: Construction

Time Used: Less than 2 years

Review Source: GetApp


Ease-of-use

3.0

Value for money

5.0

Customer support

3.0

Functionality

5.0

September 2016

Marketing Campaign Workhorse

Eloqua is on the one side being used as a database tool for our big pool of suspects. On the other hand, we use Eloqua as a full fledge automation tool for email, print and telemarketing campaigns. We are using the full package: emails, landing pages, forms, program builder, data tools and reporting function. Eloqua is the hub of our entire marketing program. Our marketing team is small, but every person we add is added as a user and trained to think about our customer's journey through the buying process. The sales team relies on our outbound programs driven by Eloqua. The integration with Oracle Sales Cloud creates automatic data enrichment. Even though we are fairly simple in our use of the platform, we've created efficiencies and value that we wouldn't have without Eloqua.

Pros

The campaign management in Eloqua is a very easy and intuitive tool to send out simple, as well as sophisticated email campaigns. All assets (emails, forms, landing pages, etc.) can be integrated into the campaign, which makes the reporting easy and thorough. It has all necessary tools for a proper database management, including a good tool for scoring. The tools available within Eloqua allow us to target our messages to right market segments, and ensures that we can suppress email addresses that have already received a marketing message from us on a given day and unsubscribed through subscription management. We use Eloqua as a full fledge automation tool for all email campaigns and event RSVPs. Additionally, we have it synced with our CRM so that new contacts are added into the system automatically. I also think Eloqua University is a great resource.

Cons

Sometimes take a while until you can solve together with support your problem. They usually do not go the extra mile.We contracted a 3rd party to help implement some features and support training to maintain since Oracle does not provide those offerings. I also think lead scoring still needs work. I think they need to increase the amount of documents they allow you to store in their progressive profiling component. Sometimes it takes a while until you can solve a problem with support. They usually do not go the extra mile. We contracted a 3rd party to help implement some features and training documentation to maintain since Oracle does very little in those areas.

April 2019

Chee from UNB Student Recruitment

Verified Reviewer

Company Size: 11-50 employees

Industry: Higher Education

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

2.0

Value for money

2.0

Customer support

2.0

Functionality

2.0

April 2019

Workhorse, but not UI friendly.

Running big and multi-step email campaigns with over 10000 contacts is what I have been using Eloqua for.

Pros

Setting up email campaigns and landing pages are quick and easy. The A/B testing on email campaigns is a nice feature and that you can set a time range and once that's up, the winning email will be sent to the rest of your contacts.

Cons

There's a lot that Eloqua can do, but not many resources you can find to really put Eloqua in good use. The UI changes frequently, so you need to take a moment to familiarize yourself with the dashboard. The text editor provided is atrocious to use - its very glitchy. So if you're familiar with better text editors like Atom, Sublime Text or Dreamweaver - you don't get any options, nothing populates when writing tags etc.

March 2020

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Review Source: GetApp


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

3.0

March 2020

Oracle Eloqua Review

Pros

The integration with other apps made the software favorable.

Cons

It is not so much user friendly and difficult to use at first.

November 2014

Matthew from ObservePoint

Verified Reviewer

Industry: Computer Software

Time Used: Free Trial


Ease-of-use

4.0

Customer support

4.5

Functionality

4.5

November 2014

Deliver the right message at the right time.

Pros

Eloqua empowers us to deliver marketing to our prospects as if we're having real conversations with them. Using a combination of assets, such as landing pages, forms, and emails, it's easy to create integrated marketing experiences that have a clear, unified voice, to progressively gather information about those you're marketing to, and to provide value exchange. And Eloqua (now a part of the Oracle Marketing Cloud) offers first-class training and ongoing support to help you and your team along your way. So, no matter if you're a shop of one or a large team, Eloqua can scale to fit your business needs.

Cons

Since the acquisition by Oracle, access to support has changed. It used to be that you could call in and talk to a rep, who would talk you through any problem on the spot. Now it's necessary to submit a ticket through the ticketing system, and most of the interaction is done over the web. They have been able to resolve all problems still, so the process is different, but it's not necessarily better or worse.