About Enabler

Enabler is a cloud-based email marketing solution featuring lead management, lead generation, campaign management and marketing analytics. It is suitable for businesses across a variety of industries in the UK. 

In Enabler, users can create individual marketing campaigns, and each campaign can house email templates. Users can customize their templates using the drag-and-drop editor or by uploading HTML. The solution also offers automated email personalization and dynamic content. Users can track performance of their personalized email campaigns via a range of reports, including campaign activity, demographic, browser analysis, open/click behavior and more.

Enabler’s marketing automation sends personalized emails based on the actions (or ina...


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Supported Operating System(s):

Mac OS, Web browser (OS agnostic), Windows 10

4 Reviews of Enabler

Overall rating

3.67 / 5 stars

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November 2018

Jack from Vantage Insurance Services

Verified Reviewer

Company Size: 51-200 employees

Industry: Insurance

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

November 2018

Excellent email marketing platform. Took us to the next level!

Really positive and we have just renewed our license for another year.

Pros

There are lots of really good features within Enabler. The drag and drop editor and automation are the best. The GDPR functionality worked really well for us too and made what was potentially a stressful situation run pretty smoothly.

Cons

There's so much that can be done within Enabler that it can seem quite complex at first. Training will most definitely be needed!

January 2020

Remy from Cymer Marketing Solutions Limited

Company Size: 1 employee

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

3.0

January 2020

Simple, but effective

Cheap mass email marketing platform that is easy to use and works brilliantly if linked to Pancentric's Internal Communications platform, The Hub, to allow staff permissions to utilise email templates, CRM capabilities and automation tools.

Pros

Really easy responsive email builder is available, but still great options to customise HTML and CSS for developers

Cons

No mail merge functionality should you still use traditional marketing channels

Reasons for Choosing Enabler

Cost and good relationship with Pancentric. Their support along with a good product has been great. They listen to their customers and evolve with them, as well as the market.

Reasons for Switching to Enabler

Bit more versatile platform at the time, cheaper and linked to internal communications platform

February 2019

Sam from ARAG Legal Services UK

Verified Reviewer

Company Size: 51-200 employees

Industry: Insurance

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

2.0

Functionality

2.0

February 2019

User Experience needs work

It's good at managing out lists, but I wouldn't use it out of choice. We're investigating alternatives currently as nobody on the team likes it.

Pros

It can make a decent looking email if I put some work into it.

Cons

It takes much longer than other software I have used to make a good looking email. I often just make the whole email an image in PhotoShop and insert it as it is much quicker. The login timeout is SO short, and your changes are not auto-saved so I frequently lose progress when multi-tasking.

July 2018

Teresa from Barnes & Noble

Company Size: 10,000+ employees

Industry: Retail

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

2.0

Value for money

3.0

Customer support

5.0

Functionality

2.0

July 2018

The team at Pancentric is great. They are extremely responsive and helpful.

Pros

I like the software is nimble -- it is easy to change things quickly. There are several useful features as well.

Cons

I don't like how difficult it is to use the back end of the Hub. I think the process of creating new content is hard because the software is not as user friendly as it should be. It is not intuitive.

Response from Pancentric Digital

Replied July 2018

Hi Teresa, thank you for your review. All customer feedback is extremely valuable, and we appreciate your honesty. Our development team are currently in the process of improving our UX and backend functionality to improve intuitiveness and ease of use, so when this new development is rolled out soon you should see an improvement that will make the backend quicker and easier to use.