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Supported Operating System(s):
Mac OS, Web browser (OS agnostic), Windows 10About Enabler
Enabler is a cloud-based email marketing solution featuring lead management, lead generation, campaign management and marketing analytics. It is suitable for businesses across a variety of industries in the UK.
In Enabler, users can create individual marketing campaigns, and each campaign can house email templates. Users can customize their templates using the drag-and-drop editor or by uploading HTML. The solution also offers automated email personalization and dynamic content. Users can track performance of their personalized email campaigns via a range of reports, including campaign activity, demographic, browser analysis, open/click behavior and more.
Enabler’s marketing automation sends personalized emails based on the actions (or ina...
4 Reviews of Enabler
Overall rating
3.67 / 5 stars
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November 2018
Jack from Vantage Insurance Services
Verified Reviewer
Company Size: 51-200 employees
Industry: Insurance
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
4.0
Value for money
4.0
Customer support
5.0
Functionality
4.0
November 2018
Excellent email marketing platform. Took us to the next level!
Really positive and we have just renewed our license for another year.
Pros
There are lots of really good features within Enabler. The drag and drop editor and automation are the best. The GDPR functionality worked really well for us too and made what was potentially a stressful situation run pretty smoothly.
Cons
There's so much that can be done within Enabler that it can seem quite complex at first. Training will most definitely be needed!
January 2020
Remy from Cymer Marketing Solutions Limited
Company Size: 1 employee
Industry: Marketing and Advertising
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
4.0
Value for money
4.0
Customer support
5.0
Functionality
3.0
January 2020
Simple, but effective
Cheap mass email marketing platform that is easy to use and works brilliantly if linked to Pancentric's Internal Communications platform, The Hub, to allow staff permissions to utilise email templates, CRM capabilities and automation tools.
Pros
Really easy responsive email builder is available, but still great options to customise HTML and CSS for developers
Cons
No mail merge functionality should you still use traditional marketing channels
Reasons for Choosing Enabler
Cost and good relationship with Pancentric. Their support along with a good product has been great. They listen to their customers and evolve with them, as well as the market.
Reasons for Switching to Enabler
Bit more versatile platform at the time, cheaper and linked to internal communications platform
February 2019
Sam from ARAG Legal Services UK
Verified Reviewer
Company Size: 51-200 employees
Industry: Insurance
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
2.0
Functionality
2.0
February 2019
User Experience needs work
It's good at managing out lists, but I wouldn't use it out of choice. We're investigating alternatives currently as nobody on the team likes it.
Pros
It can make a decent looking email if I put some work into it.
Cons
It takes much longer than other software I have used to make a good looking email. I often just make the whole email an image in PhotoShop and insert it as it is much quicker. The login timeout is SO short, and your changes are not auto-saved so I frequently lose progress when multi-tasking.
July 2018
Teresa from Barnes & Noble
Company Size: 10,000+ employees
Industry: Retail
Time Used: Less than 6 months
Review Source: Capterra
Ease-of-use
2.0
Value for money
3.0
Customer support
5.0
Functionality
2.0
July 2018
The team at Pancentric is great. They are extremely responsive and helpful.
Pros
I like the software is nimble -- it is easy to change things quickly. There are several useful features as well.
Cons
I don't like how difficult it is to use the back end of the Hub. I think the process of creating new content is hard because the software is not as user friendly as it should be. It is not intuitive.
Response from Pancentric Digital
Replied July 2018
Hi Teresa, thank you for your review. All customer feedback is extremely valuable, and we appreciate your honesty. Our development team are currently in the process of improving our UX and backend functionality to improve intuitiveness and ease of use, so when this new development is rolled out soon you should see an improvement that will make the backend quicker and easier to use.