About Freshmarketer

Freshmarketer is a cloud-based conversion optimization solution that offers features like heatmaps, funnel analysis, form analytics and A/B testing.

Freshmarketer offers a heatmap tool that provides a summary of visitor clicks and mouse movements in real time. Users can track revenue and measure the monetary value generated from each click. The solution also provides tools that allow users to detect device types, and heatmaps can be generated for mobile, tablet and desktop devices. The funnel analysis tool helps users identify the visitor drop-off on multi-page website.

Freshmarketer provides integration with Google Analytics, which allows users to view reports and analyze variations in real time. A visual editor enables users to create variants of we...


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Supported Operating System(s):

Web browser (OS agnostic)

21 Reviews of Freshmarketer

Average User Ratings

Overall

4.48 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(12)

12

4 stars

(8)

8

3 stars

(0)

0

2 stars

(1)

1

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 21 results

March 2019

Jake from Rogue Fitness

Verified Reviewer

Company Size: 51-200 employees

Industry: Internet

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Functionality

5.0

March 2019

Efficient Multi-tool for your Marketing Team

Pros

Multiple apps and features all in one place. Keeps your workflow clean. Very intuitive, good for efficient onboarding Funneling and heatmap tools are top notch. A/B test insights have more than made up for the cost on their own

Cons

Price might be high for certain smaller organizations, but most can probably gain way more through insights than Freshmarketer will ever cost. Documentation isn't the best

November 2018

Anonymous

Verified Reviewer

Company Size: 2-10 employees

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

November 2018

All-in-one tool for marketers

I'd recommend Freshmarketer's free forever plan. It is best for bloggers, affiliates, small businesses, and startups. The premium plan is for medium and large businesses.

Pros

As a marketer, freshmarketer is what always helps me and my team. It offers you with multiple apps and features which means you don't have to buy all those apps individually. For instance, it comes with a heatmap, A/B testing tool, funnel optimization, etc. You don't need a separate split testing or conversion optimization or survey tool if you are using freshmarketer. So it does save a lot of money at the end of the day which is a big plus. Chrome extension is really helpful. You can create and manage campaigns right from your browser. You can use it free for life but with limited features.

Cons

1. It is expensive. There is a free plan but it is too basic in nature and you won't be able to use the best features. And when you want to switch to the paid plan, it gets really pricey. 2. There are bugs that might irritate you. It is still in the developing stage so most of the issues get fixed but you will experience new ones but it is evolving.

February 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Time Used: Less than 12 months

Review Source: GetApp


Ease-of-use

3.0

Value for money

4.0

Customer support

3.0

Functionality

3.0

February 2018

Good Feature Set But Poor Implementation

Pros

Integrated form analysis. You can create custom funnels. You can see the heatmaps for your experiment variations. It's cheaper than most alternatives.

Cons

Technically not very great. I've had problems every single time I created experiments (or even form analysis). So I've heard that "we analysed this and it seems it's an issue from our side" sentence more than once and unfortunately support was not very fast. You can use this if you are a small to medium size company and you have time to spare.

May 2019

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Functionality

5.0

May 2019

Insane Insights

You can try it for free! So many tools you can use for free. You can tell they care about user/business requirements and challenges. A UX dream.

Pros

I needed a solution to help me identify the reasons behind poor conversions. I had many assumptions and hypothesis. But I knew to test each factor would take forever until I found Freshmarketer. It is the one shop tool to answer all your hypothesis by iterating experimenting. Also, they are a great resource. They are great at explaining a process, why it's needed and it's benefits. Their forum analysis is my favorite feature.

Cons

It takes time to set up the first test. Just like everything, there is a learning curve involved.

April 2018

Anonymous

Verified Reviewer

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

April 2018

Freshmarketer is a simple yet powerful tool for making A/B test, Split URL test, Funnels, etc.

It is helping the company that I work for to better understand it's users behavior on the site in order to make the process easier and increasing conversions

Pros

- Really simple to setup either the connection to the app and tests. - Lots of features to experiment with. - Nice user interface. - Great documentation.

Cons

- Since it is based on JS, may be slow some times - The pricing can be high - Can be a little confusing to set up a split test for the first time. - Documentation hard to find