HubSpot Marketing Hub

4.47 / 5 (3,588)

Our advisors have recommended this product 9 times in the last 30 days

About HubSpot Marketing Hub


HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Marketing Hub helps companies of all sizes create a web presence, convert online traffic into leads that can be tracked and nurtured and analyze prove your true marketing ROI. Marketing Hub is built to serve B2B and B2C customers in a variety of segments, including software, technology, accounting, construction, retail, real estate and more.

Marketing Hub offers a variety of solutions to attract more visitors, convert more leads, close more deals and ultimately delight more customers. With integrated blogging, and content creation tools you can create more of the content your prospects crave and make it impossible for them to miss it with SEO optimization built-in. Next, convert more leads with landing pages that take minutes to build and launch and add a form, CTA, or live chat with ease. Nurture leads with world-class marketing automation and turn happy leads into delighted customers.

HubSpot is comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, and gives companies the tools they need to Grow Better.



Read More

Supported Operating System(s):

Mac OS, Web browser (OS agnostic)

3,588 Reviews of HubSpot Marketing Hub

Average User Ratings

Overall

4.47 / 5 stars

Ease-of-use

4.5

Value for money

4.0

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(2,040)

4 stars

(1,252)

3 stars

(245)

2 stars

(35)

1 stars

(16)

Likelihood to Recommend

Not likely

Very likely

Filter reviews by:

Sort by: Most Helpful | Most Recent

Showing 1-20 of 3,588 reviews

Do you use this product?Write a review

June 2019

Jeff from PressCable

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Functionality

5.0

June 2019

Premier Marketing Software

Hubspot has not only made our efforts more effective, it has saved us an immense amount of time through having all of our marketing efforts streamlined and integrated through the central hubspot platform. If you’re serious about marketing, make the investment and you won’t be disappointed. We are very happy with Hubspot and won’t be considering a change anytime soon.

Pros

Integration is the number one pro to HubSpot Marketing. You could piece together a dozen different software’s to get what Hubspot marketing does on its own, but that becomes a mess very quickly, which is probably why you’re looking for a solution in the first place. When we went with HubSpot it was night and day in terms of ease and efficiency for all the different inbound marketing tactics and strategies we had deployed. Hubspot is number 1 for a reason and we quickly saw that after implementing marketing automation.

The ability to have all your data in one place and get meaningful analytics on your efforts is unsurpassed in any of the programs I have seen out there today. Instead of having a dozen different programs we rely on hubspot for 90% of our marketing efforts. Running everything from one central hub (pun intended) is well worth the cost and comes with my highest recommendation.

Cons

The one con is that hubspot is geared towards larger organizations and can be a bit of a nuisance if it doesn’t fit exactly what you are trying to do. The organization of the platform and what you’re trying to achieve may be at odds. Everything works great for us, and I’m sure it will for most users, but if you’re in a small minority of organizations, particularly smaller companies, you may want to first research the functionality or request a demo, but it should work wonders for you.

June 2019

Dayana from Universidad Bolivariana de Venezuela

Verified Reviewer

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

3.0

Customer support

4.0

Functionality

4.0

June 2019

The benefits of hubspot

In general, hubspot is updated in a contacting manner that allows me to create a list of different groups, build my database so that the sales team can do a more efficient job and focus the strategies specific to each work group

Pros

It is a software dedicated to automate marketing actions, where many departments must automate tasks related to emails, social networks, in addition to those that are related to websites, in order to facilitate tasks.
With hubspot you can manage contacts, activities related to websites, Live Chat, Conversational Bots, Marketing by mail, Ad Retargeting, among others.
It should be noted that with this Software, it helps create optimized content for search engines, in turn generates user traffic on the website or blogs.
This software is recommended to all professionals dedicated to digital marketing, because it unifies all the necessary tools into one, so they can do the work in less time. In addition, consumers are no longer only in the email, nor do we have to rely solely on their actions in this medium.
Personally, what I like most about this software is that it has a free plan and allowing any company to use it, in case of wanting a paid version it has good prices.
Among other benefits of hubspot, is that you can easily see the workflow that has had a client powers, such as downloads and their interactions with the company's website, this option is great, because it can help to know how many potential customers are ready for another email or a call.
It is important to note that once downloaded the program on your computer is integrated with all the tools that are already being used.

Cons

Among the disadvantages of this program is: that you do not have any tool that can merge the contact information of different organizations.
It does not have the ability to register several email addresses of the same contact, this weakness is palpable at the moment of conversation by email with a user, because if we want to contact you by another address via e-mail is very difficult to connect .
You can not ignore unimportant records, this is to facilitate the reading of relevant interactions.
If you have a company that wants a smooth and powerful solution to manage contacts, that can see the visibility of the work, this program is not recommended

May 2019

Brian from KOKU

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

May 2019

An incorporated way to deal with marketing materials

Hubspot has enabled me to work in a composed and quick way, without bringing about any mishaps. Today I have 3 accreditations supported by this stage and I truly comprehend and apply the Inbound Marketing system that is the fundamental base of Hubspot. It is astounding to deal with the site of the organization where I work and I trust that the expense/item proportion is reasonable. Picking Hubspot as our essential work instrument has been an incredible choice.

Pros

The genuine estimation of HubSpot Marketing is the reconciliation of each promoting stage. Blogs, email, landing pages, workflows, work processes and more can without much of a stretch be made - and incorporated - for a simple to utilize, across the board promoting entryway.

Fundamentally, my organization utilizes HubSpot to rapidly construct and distribute blog entries. With the inherent online life apparatus, you can without much of a stretch offer the blog entry to your crowds. At that point, you can repurpose the substance you previously made for an email battle.

Another most loved component: you can create beautiful landing pages. With this, you can make delightful presentation pages that make it simple for clients to change over to a deal, or showcasing qualified lead.

Another extraordinary component is the examination instrument. You can see the presentation of each showcasing component in one nitty gritty dashboard. This encourages you see what's working - and so forth. This truly helped my organization put their advertising dollars where they're most powerful and effective.

Cons

There's only a couple of disadvantages to HubSpot, from my point of view.

HubSpot works best when you can create a lot of substance. HubSpot is extraordinary at making your substance lovely and compelling, however in case you're not delivering content, you won't get the full esteem.

Second, the valuing level for HubSpot can be somewhat steep for private companies without optional salary. I'd state the administration is as yet justified, despite all the trouble, yet the speculation requires talk and responsibility from the group to be an extraordinary venture.

Ultimately, HubSpot requires an on boarding charge with each new contract. Presently, this on boarding expense isn't enormous, yet this was a hindrance for passage for my organization when we initially joined. The on boarding process unquestionably helped my group take advantage of HubSpot, be that as it may, as I stated, it was a slight obstacle for the group while considering HubSpot.

January 2019

Priscilla from MarkNet Group

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

3.0

Value for money

5.0

Customer support

3.0

Functionality

5.0

January 2019

Hubspot is a marketer's best friend

Overall, their sales people are fantastic! Before you buy - ask a ton of questions and make them show you everything. Get their sales folks to help you build custom reports. Ask them to help you import. Do all of this during the demo because once you're onboarded, it's much harder to get help. We ended up hiring a Hubspot Expert to help us get everything we need, but we also have some really complicated features we wanted to track like online courseware. For 99% of businesses, hubspot is the best at what they do.

Pros

Hubspot is a seriously my best friend. I've been using hubspot for the last 18 months and after my first introduction with the tool, I now recommend it to every single client I have. What I love most is how easy it is to sync up with Gmail, Wordpress, Google Analytics, Woocommerce, Facebook and the list goes on and on. We've also synced Hubspot up with our LiveChat tool versus using the native inbox (Hubspots Chat) feature. Hubspot now tracks visitors and upon a form submission, checkout submission, a contact is created and we track the entire lifecycle from browser to buyer and retention. We can then record all interactions we have via email so the next person that touches that customer has the entire history. The workflow automations are fantastic for staying in touch with both clients and browsing visitors. We have 10 different workflows set up based our marketing goals to make sure subscribed clients are staying engaged with our product and then for leads we can add point values for every time a successful action is taken. I could write a sonnet on how much I love Hubspot's features and how easy they make it to love this tool. Hubspot easily replaces 5 other tools. What we use most is Landing Pages, Forms, Workflow Automations, Tasks triggered by website actions, and the dashboards. Dashboards are a reporting layout with widgets some of which are standard out of the box and the others are custom reports that we've created.

Cons

What I don't like about Hubspot is that their services are all "add-on". We started off with the free plan and then upgraded to the marketing plan, but then needed to add on the Sales plan for at least one user. Down the road we had to purchase an add-on for reporting because we wanted more than 10 dashboards. It feels a little like a nickle and dime tactic. But, I will admit it's smart business-wise. I probably wouldn't have signed up for hubspot with the price I'm paying now... so they make you love them and you willing fork over tons of cash to keep their brilliant shiny tool. The other feature that was a bit combersome at first was the landing pages. The few they give you are super blah... but they have free templates you can download. What they don't tell you is you need to edit the master files in the template to change the logo, footer, etc.... and that was super hard at first. I wanted to throw my laptop the first few times I build a landing page in Hub.

October 2018

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

October 2018

I am not a marketer. Hubspot was the right pick for me.

I LOVE this platform. Onboarding is great. My support person (yes, you get a dedicated success manager that you actually form a relationship with and can help you navigate intricate projects, offer suggestions, advice or just listen as moral support and confirm you are on the right path ANYTIME) is fantastic, the software is in my opinion best in class. The contract renegotiation process is a bit of a bummer. Some of the folks there aren’t the easiest to talk to or deal with. My hope is that they can fix the issues and shine in this area too. Product developers and bright and knowledgeable and they are constantly improving the platform to our delight.

Pros

I am not a marketer. In fact, it was a hat I took on with my family’s Small business just to help out. Boy are we all glad we did. First of all, it is intuitive. There isn’t a page in Hubspot that doesn’t offer help in the form of written, video and linked tutorials. It’s all in-line too. I don’t have to open a different screen most of the time. I can easily and quickly solve my issue or learn something new right within the page I am working on. It’s been a game changer.
It helps me be a better writer. Hubspot offers suggestions for how to compose and email, a landing page, an offer pop up. It also offers on page SEO and optimization help, identifying potential issues and offering suggestions before you publish it.
It caters to all ability levels. From a novice to an expert, there is something for everyone and online training to match whatever level that may be.
It also has incredible value. There are so many extras packed into Hubspot. Chat, automation, graphic editor, asset management, CRM, extreme integrations, and a wide open API.

Cons

Obvs the price. It’s pricey. We have 3 different locations of the same franchise and we operate them as one business. But because we are required to have 3 domains, we were forced into the enterprise license. It is a lot for a small business with lean operations to pay. Luckily we negotiated a great deal for the time being so it isn’t breaking us.

September 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

September 2018

My Would "Bring to a Deserted Island" Software

Pros

Where do I start with my love for HubSpot. Our marketing team has been using HubSpot's Marketing Automation for 6 years, and we have seen a world of difference in our inbound strategy. From email drafting to analytics, social publishing, blog hosting, ABM (account-based marketing) and site traffic - it helps marketers keep track of nearly everything going on.

I mainly use the social publishing and tracking feature and the email scheduling tool. I can say I wouldn't be able to organize my social conversations with customers nor would I be able to schedule posts ahead of time and track their progress with such accuracy without HubSpot. The email section of the software is great too. I can tell who opens, reads and clicks on our emails - how long they spend reading and each email's conversion rate. I can also do A/B testing to track which types of emails perform best.

If your marketing team has a budget for automation software, HubSpot should definitely be on your radar. As a medium-sized company with a small marketing team of 5, it's the perfect size for us. We have HubSpot's Enterprise Level Contract, which gives us access to all of their features. If your marketing team is small - a less expensive plan might be where you want to start out. They also offer sales solutions that fully integrate with their marketing platform, so everything stays consistent and everyone from sales to marketing is on the same page.

Cons

HubSpot is pretty close to perfect, and my complaints are minor. From a social tool standpoint, I wish publishing across platforms was more consistent, often images and text sizing is a bit off in the actual social site. I also wish they would increase monitoring from just Twitter to both LinkedIn and Facebook.

Design limitations have been a slight issue for us in the past as well, but usually we can work around these and design items in house.

August 2018

Taylor from Axiom

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

August 2018

An integrated approach to deploy marketing materials and analyze performance.

We saw an initial bump in lead generation when implementing HubSpot. Then, over the course of six months, we saw steady growth - particularly in generating new contacts, leads, and conversions. The blog integration with landing pages really increased our conversion rate of customers. This made it easy for audiences to learn about our services, then go to the landing page to sign up for a free meeting / demonstration of our services. This really moved the needle in terms of lead gen. We also saw our social media following grow, not just in overall followers, but also the engagement rate of our followers. Also, HubSpot made it easy to see the most popular content, across every form of marketing. We used this info to shape our overall digital strategy, influencing the type of content we produce. HubSpots CRM also helped us keep tabs on customers who were most likely to convert to sales. This was especially important, since our business needs truly qualified leads - not just contacts - that we can work through the sales funnel and the buyers journey. The best benefit though? Keeping all our marketing materials in one place. No more jumping between multiple platforms, programs, and in-app designs. Just one platform. Saves a bunch of time and headaches.

Pros

The true value of HubSpot Marketing is the integration of every marketing platform. Blogs, email, landing pages, workflows and more can easily be created - and integrated - for an easy to use, all in one marketing portal.

Primarily, my company uses HubSpot to quickly build and publish blog posts. With the built-in social media tool, you can easily share the blog post to your audiences. Then, you can repurpose the content you already created for an email campaign.

Another favorite feature: the landing page builder. With this, you can create beautiful landing pages that make it easy for customers to convert to a sale, or marketing qualified lead.

Another great feature is the analytics tool. You can see the performance of every marketing element in one detailed dashboard. This helps you see what's working - and what's not. This really helped my company put their marketing dollars where they're most influential and impactful.

Cons

There's only a few drawbacks to HubSpot, from my perspective.

HubSpot works best when you can produce a large amount of content. HubSpot is great at making your content beautiful and effective, but if you're not producing content, you won't get the full value.

Second, the pricing-tier for HubSpot can be a little steep for small businesses without discretionary income. I'd say the service is still worth it, but the investment requires discussion and commitment from the team to be a great investment.

Lastly, HubSpot requires an on boarding fee with each new contract. Now, this on boarding fee isn't huge, but this was a barrier for entry for my company when we first joined. The on boarding process definitely helped my team get the most out of HubSpot, but, as I said, it was a slight hurdle for the team when considering HubSpot.

August 2018

Mariana from Megapractical SA de CV

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

August 2018

I have found the Hubspot Software as an useful, dynamic, agile and easy to use tool for work

Hubspot has allowed me to work in an organized and fast way, without causing any setbacks. Today I have 3 certifications endorsed by this platform and I really understand and apply the Inbound Marketing methodology that is the main base of Hubspot. It is excellent to manage the website of the company where I work and I believe that the cost / product ratio is fair. Choosing Hubspot as our primary work tool has been a great decision.

Pros

I work for a marketing agency and I use the Hubspot Software to manage the website of the enterprise.

What i like the most about Hubspot is that it's frequently updating its functions, always at the forefront of changes in the market. As well, I love from Hubspot the Social Media tool, I can schedule all my post faster than others software or apps, and I can keep even-minded because I know all my post will be published on time.

When I have to write a post I love it helps me to apply SEO correctly, and it's very easy to put pictures into the text.

Hubspot is not only a tool for work, it's also a platform that allows me to learn and certificate new skills with the courses of the learning center, which has allowed me to become a better professional in my work area and it will be useful for me to find new job opportunities.

Hubspot is very functional and complete, I can even schedule corporate email with smart delivery, in such a way that the arrival time of the mail fits the time zone of each recipient.

I have tried others software for blogging before, but I really think Hubspot Software is the best of all.

Cons

I don't have many complaints about this software, I have had a great experience during all this time. I know it's not perfect, but what I also know and I can notice daily is that the Hubspot Team is always worried about improving it's services.

Maybe, what I like least about this software is that, sometimes, the platform falls when it's being updating any detail, is a bit annoying but I think is necessary because the reward is a functional, fast and useful service.

June 2018

Casey from CompuTant

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

June 2018

Tons of features, great training and support, but lots of caveats

Pros

Amazing, if not the best user-experience in marketing automation. Workflows are particularly powerful with plenty of controls to map your buyer journeys. You can execute very powerful campaigns with tons of triggers, actions, and filtering options.

I really liked their training, including the HubSpot academy training which are built very professionally. The way they present their e-Learning platform makes the information easy to digest and ultimately understand the inbound marketing methodology. That is in itself worth the cost of admission, even though this is provided free of charge.

Cons

HubSpot Marketing is an excellent solution, undoubtedly, but you will get about 80% of the features if you host your website externally. Initially, they will assess if your site can be migrated to their platform.

I imagine plenty of people would rather not do that. If you want a solution that you have to marry, then HubSpot will be okay for you.

They say you can utilize the majority of HubSpot features without hosting, and that is true, but some of their more advanced features such as A/B testing content on web pages or Smart Content will not be utilized. You can still utilize workflows, drip campaigns, and so forth...but these features are only available in the per month plan. Additionally, if you run multiple websites, you must have their per month plan, which is well out of our budget.

On top of that, there are certain modules (i.e. paid campaign tracking, additional contacts) that they will charge additional for. For every 1000 contacts past 1000 you get with the package, they will charge an additional monthly fee. There is also a fairly high onboarding cost. You are also required to commit to one year of their services.

All in all we could not afford to do business with HubSpot because A) we didn't want to move our websites under their platform and B) their price point was not accommodating to our budget. As far as features and functionality...it's all you really need for marketing automation. Their CRM is lackluster though if you want true alignment!

April 2018

Josh from Nvoicepay

Verified Reviewer

Company Size: 51-200 emp