About iContact

iContact is a Web-based email marketing tool designed for businesses of all sizes. This solution offers email design, list management, campaign management and social media publishing within a single solution.

iContact features multiple customizable email templates that help users design content for their email campaigns. Users can also schedule message delivery by picking the right tags from their email lists.

A key feature of this solution is SpamCheck, which reduces the chances of emails being labeled spam by checking the email subject, HTML email and text email against a set of rules thereby improving the email deliverability.

In addition to its email marketing capabilities, iContact also offers social media integration with Facebook, Twitt...


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Supported Operating System(s):

Windows 7, Windows Vista, Windows XP, Mac OS, Linux, HP-UX, AIX, Solaris, Unix, IBM OS/400, Web browser (OS agnostic), Windows 2000, Windows 8, Windows 10

526 Reviews of iContact

Average User Ratings

Overall

4.49 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.0

Ratings Snapshot

5 stars

(313)

313

4 stars

(162)

162

3 stars

(45)

45

2 stars

(5)

5

1 stars

(1)

1

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 526 results

December 2017

Trevor from Oshkosh Independent Magazine

Verified Reviewer

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

December 2017

A Solid Email Platform

I get the ability to reach my customers and turn them into return customers week after week and year after year.

Pros

iContact is easy to use in most cases. There are tons of different templates and creating your own email template is a breeze. If you get one of the Pro plans they'll even help you make templates for future use, so that's great, too. There are plenty of ways to upload data and keep track of that data. In fact I tend to use iContact to export my data for use on other platforms because it keeps everything so nicely. My point of sale doesn't even allow the breadth of exports and options that iContact does, so it's more than just an email platform to me. Automation is visually very simple and means that I know I'm reaching my audience at the correct times. I no longer have to manually send each email, and with the automation there are tons of options to segment in addition. This means I'm not sending frivolous emails, so that keeps our open rate high.

Cons

I have three businesses that have to be kept separate and my only big complaint is that I can't copy automation plans or other things back and forth between them. So a lot of time is wasted redoing certain campaigns between the locations. I also think the social connectivity needs to be updated. Twitter for one is outdated and the actual website allows much more text to be posted than in-app. They're several updates behind on Twitter.

Response from iContact

Replied March 2018

Hi Trevor! We are thrilled to hear that iContact¿s design services and automation tools make your job easier and your emails more impactful with your customers. At iContact we value being your one stop shop for your email marketing needs. We also appreciate your feedback about copying your automation plans from one platform to another. We¿ve noted this feature and completely understand how it would be helpful. Thank you and have a wonderful day!

February 2020

Karen from HMS Cornerstone Solutions

Company Size: 11-50 employees

Industry: Information Technology and Services

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

4.0

Functionality

4.0

February 2020

Works great for us

We've had to contact support a couple of times and they have been helpful. The level we purchased isn't a comprehensive marketing solution. But we came back to it after having trouble with ClickDimensions, it actually works better.

Pros

When I want to send out an email, I go into my list of prior emails, make changes, and send. It's very easy. It has all of the functionality we need for sending out bulk emails.

Cons

The editor is a bit clunky. It does take a bit of time to create a new email format. Sometimes it doesn't behave like it is supposed to. But once you save that new format you can use it over and over.

Reasons for Switching to iContact

We kept losing data with ClickDimensions, it wasn't stable for the 3+ years we used it. We tried to help them fix their software but spent more time resolving issues than using the product. Their support was terrible. It does no good to have all this functionality and not be able to reliably use it.

Response from iContact

Replied November 2020

Hello Karen, Thank you for taking the time to leave this detailed feedback for us, we greatly appreciate it! All the best, Carlos, Customer Marketing Manager

January 2021

robert from richlee shoe co

Company Size: 2-10 employees

Industry: Apparel & Fashion

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

January 2021

richlee-icontact

Overall great experience. Customer support is incredible. You can speak to a rep almost immediately and they are extremely knowledgeable and more importantly very patient!!

Pros

The ease of creating email promotions. Very professional looking.

Cons

More email templates for creating promotions.

April 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

3.0

April 2018

I've used iContact for the last five years.

Pros

iContact is a low cost solution for basic email marketing. You have access to a strategic advisor. My strategic advisor always provides thorough answers and/or solutions when requested. iContact offers automation with workflows that are easy and quick to build. The user interface is easy to understand.

Cons

The response time to fix API issues can be slow. iContact does not offer a post unsubscribe survey. I'm not able to download user profile information when exporting email send statistics - this is important for me when I want to do a quick analysis on my data.

Response from iContact

Replied May 2018

Thank you very much for being a long time iContact customer! We are happy to hear that you have been able to quickly and easily design automations with workflows using your iContact Pro account. We like this feature so much we plan to make it available to all iContact accounts. Thank you as well for your feedback, particularly about adding a post unsubscribe survey. This is being shared with our Product Management team so that it can be reviewed for possible updates in a future release.

November 2020

Diane from i Love Inns/American Historic Inns

Company Size: 11-50 employees

Industry: Hospitality

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

November 2020

Excellent for third party management of accounts

Customer service is great. I've had four different account managers and all of them have been excellent.

Pros

. I have multiple clients that I do emailing for. I'm able to set up accounts for each one of my clients and keep their information separate. They get their own usernames and passwords and can access statistics while I can manage each accounts list, email design/layout and track and compare results.

Cons

The costs associated with every little add on feature. You often have to buy entire packages to take advantage of a single feature. I would prefer to be able to buy those feature "ala carte".

Response from iContact

Replied November 2020

Hello Diane, Thank you for taking the time to leave this detailed feedback for us, we greatly appreciate that you took the time. All the best, Carlos, Customer Marketing Manager