Kapost has transformed how our marketing organization operates

Having the ability to see all of our impending and in-progress projects allows us to better schedule and staff for upcoming needs. The ability to provide a gallery of all of our content, that is fully searchable and sortable, enables our staff to find content on their own saves a lot of time for both the marketing team, as well as the sales (or other) teams.

Pros

Kapost allows us to have full visibility into our content efforts. From ideas to final output, to tracking the success of the assets, it's all visible within Kapost. This visibility enhances collaboration across our ever-growing department and company.

Cons

All of the challenges have been on our side (building out processes, getting people to change behaviors). And the folks at Kapost have been very helpful by offering advice and support as we transform marketing.

Requires entire team adoption, otherwise, it's a great tool.

Pros

Kapost makes it so easy to track progress on a project and ensure you hit your needed deliverables. It's also easy to see where items bottleneck so you can get stuck projects back on track. I've used it for everything within a Marketing team - event coordination, press releases, blogs, data sheets, you name it. It's really easy to make it work for whatever task you are working on.

Cons

It takes A LOT of implementation work. It also requires full team adoption. If there are only a couple people utilizing it, it's just not going to work to its full potential. Aside from that, we thought it would be more of a content repository and management system but it didn't have the capabilities that we were looking for.

Helps to Manage Marketing Content

Pros

The Calendar View is helpful to see all the content that's being created and/or ready to launch. The automated workflows keeps us on track.

Cons

Search functionality needs some work. Would like to see integrations with more universal tools. Custom views.

Great for keeping content and campaigns organized.

Pros

Great for organization with solid workflow functionality and easy to use calendar. Alerts for due dates on projects saved a lot of project management time. Account reps really did want to help, even though we were using the software in a limited capacity for blog hosting only.

Cons

There were rather frequent formatting issues. The customer service reps didn't seem to have much pull over product and developers when it came to implementing customer feedback.

Power and develop your productivity and take it to another professional level

We use this platform to supervise from the presidency the advances in the commercial film fairs that we attended last year. They are very intense fairs, meetings, projections and business roundtables, with this platform we organize all the information of our projects and available to share with our suppliers and clients.

Pros

Supervise your marketing projects and follow up on the planned, we can be in communication with our analysts and sales managers, ensuring they have updated information and hand for our customers, generates workflows for trade fairs, organize and categories by type of content that you can then filter

Cons

The performance of the platform reduces when you have many information