We use Lead Feeder to track who is visiting our site and what pages they are looking at.

Information that helps us determine if our marketing efforts are effective. We have been able to track site visitors through the entire sales process using the information from Lead Feeder.

Pros

What I like most about Lead Feeder is how easy it is to see what pages site visitors are visiting the most. It also shows how long they are on the page. This information helps us determine if our content marketing strategies are working. We use the visitor information provided by Lead Feeder to determine if we are reaching the industries we most want to reach. It's also great that Lead Feeder provides some contact information for the visitors on our site. We have been able to make a few connects throughout the marketing process that have converted into sales.

Cons

Setting up filters is a little challenging with Lead Feeder. Especially when filtering out information we do not want to see or pay for as a lead. We would like to filter out a lot of the international results we are seeing as leads. Visitors from those countries are not our target market, so we filter out their information to avoid paying for it as an unqualified lead. I have to manually set up a filter for each country that I want to block from our leads information. It would be easier if I could just select a filter that blocks international traffic with just one click.

Thanks to Leadfeeder I am aware who visits my website, which pages and for how long.

Great insight about the kind of organisations and individuals who visit my website, and excellent feedback on the content of my website as they show which pages were visited and for how long.

Pros

Leadfeeder shows me which pages on my website were visited, how long, plus the lead contact of the visitor. I am so pleased with this service as it gives me valuable feedback on my content and the kind of organisations and individuals who are interested in my products and services. I have done a lot of research on monitoring softwares before I came across Leadfeeder and was pleasant surprised that they are so much more advanced than similar other softwares. I strongly recommend Leadfeeder as the best monitoring software on the market. They also have a very friendly and competent customer service. In total, Leadfeeder are the best business partners my company has had as they have added exceptional value to my business.

Leader in Feeding important information!!!

I have been using Leadfeeder for several months. The only negative I would have is though we know what company and what the IP Address is that the visitor uses, we have no pertinent information to contact an actual individual. However that being said. If Iam discussing business with a company and they are now on our website for an extended period of time, and I can see what pages they have visited, it gives me a great deal of information as to how serious my potential customer is about doing business. It also gives great information about my competitors who visit, and I can get a good feel for potential business in a particular vertical by viewing several companies who visit us in the same industry. I think the product is a valuable tool in my business arsenal.

Pros

ease of use

Cons

can't get actual visitor information

Leadfeeder is a great tool for lead generation

We are using Leadfeeder to see which potential customers are visiting our website. We are a B2B niche market company and we sell our products all over the world. It is really helpful to see what potential customers are visiting our website so we can direct our sales to highly potential leads. It is also nice to see who is visiting our website as a follow up on exhibitions, campaigns etc. We also like the overview per customer that Leadfeeder deliver, so we are able to see the full history of their visits to our website. Would of course love to see what person has visited our website, but maybe one day .....

Pros

Simplicity, easy to install, full overview of history per customer

Cons

There has been periods with a lot of SPAM, but it has improved a lot

Non-profit experience

IT is a pretty good product, but we don't make any money from it and because a lot of firms interact with us we are cut off about the 10th of the month already. There is absolutely no point in us paying more fro the service as we make no money from it, but I wish I could see all, not just 1/3 of the firms visiting us. Because the information is mainly firms i.e. Microsoft. There is absolutely no way to get to an individual. For that reason it is useless as a sales tool. So as a user experience/tracking tool it is bordering on too expensive. Most people coming to our website are looking for information, not really to buy something. BUT I appreciate Leadfeeder as a limited use tool.

Pros

YOu can see who (firms) are coming to your site.

Cons

You can't connect to the person who came. We sell to people, not firms. Therefore it is NOT a LEADFEEDER. IT is a customer path tracking tool.

Nice web tracking application

I've tried 3 or 4 web tracking applications over the past years and finally selected Leadfeeder for our team for many reasons: ease of use, modern & pleasant design, useful and easy-to-set-up functionality (sorting and filtering features), quality / richness of the IP address database in many countries of interest to us (while many platforms are US centric). I didn't rate the customer support (see above) as I never had to contact them as the platform is of intuitive ease-of-use and as the application has always worked perfectly well for the year or so we've been using it.

Pros

See my previous comments: ease of use, reliability, database quality, rich functionality, nice & clean design.

Cons

Nothing.

A real eyeopener for our online marketing

Before we introduced Leadfeader we where driving blind on our webpage. Sure we got visitors but where they qualified? Alos drilling down in analytics where hard work. We needed a way to present leads for our salesteam without to much tech. The Leadfeeder email reports solves this. They are pushed to our sales staff every morning, sorted on different markets so each person gets his/heres relevant leads. Our awarnes is now very high on whats going on at our web page. Also we hava a clearer view of what leads/companies that comes from Adwords campaign because you can set up Adwords reports with company resolution. Very useful! We have tried other similar solutions but Leadfeeders email reports and support our outstanding!

Pros

Email reports. Adwords resolution to company. Quick support.

Cons

The price is a bit high compared to competitors

So far, experience has been very good. Would be nice to capture the IP

Pros

It loads quickly. User friendly. The web based software compares to a contact list with a brain. It shows how long they are on the website and which links they visited. Interaction whether by phone or email, and nowadays across other channels such as social media or even your customer helpdesk. That information is a gold mine of opportunity, allowing me to identify prospects for up- or cross-sell, convert existing customers to new products or services, target new marketing, or even track invoices. Having this web-based software for my business can dramatically improve my team's collaboration and productivity, increase sales, and heighten customer satisfaction.

Cons

Would be nice to know who is actually looking at the website. Maybe a dept. or a more accurate description of their location. i.e. IP address.

Great addition to Marketing Stack - identify effectiveness of campaigns and sources

Pros

We brought LeadFeeder into our stack to identify effectiveness of our ABM campaigns. We wanted to know how effective our campaigns were at attracting new verticals and geo's from our in-target companies and LeadFeeder accomplishes this seamlessly. Bonus points for ease of integration.

Cons

LeadFeeder can be overwhelming with the amount of emails that are automatically sent. We've created tonnes of feeds for varying purposes; if you're not careful, you can end up with 20 emails every morning updating you on the feeds. That said, this is easily configured and turned off.

Leadfeeder Review

Very positive and helpful in prospecting accounts.

Pros

I like being able to see who has been visiting our website so we can prospect smarter. The look and feel of the app is easy to understand as well. I like being able to create tags and add them so you can work through the list faster.

Cons

I don't like that it will show the same website hit multiple times, I wish they filed all hits from the same domain under one showing and just show how many times or people viewed it from that domain under that hit. There are a lot of duplicates which takes longer to go through the list that way.