About Loomly

Loomly is a cloud-based marketing solution that helps freelancers, influencers and social media managers manage content on their social media platforms. Key features include marketing analytics, automated publishing, keyword filtering, multi-account management and post scheduling.

Supported social media platforms include Facebook, Twitter, Instagram, Pinterest, Google Plus and LinkedIn. Loomly provides users with a master calendar that helps them manage multiple social media calendars, calendar views and post overviews. It also allows users to store, access and share various content types in their libraries such as photos, videos, post templates, notes and links.

Additionally, Loomly features automated scheduling and publishing functionality and an an...


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Supported Operating System(s):

Web browser (OS agnostic)

409 Reviews of Loomly

Average User Ratings

Overall

4.71 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

5.0

Functionality

4.5

Ratings Snapshot

5 stars

(302)

302

4 stars

(97)

97

3 stars

(8)

8

2 stars

(1)

1

1 stars

(1)

1

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 409 results

January 2020

Darien from Gateway Alliance Church

Verified Reviewer

Company Size: 2-10 employees

Industry: Non-Profit Organization Management

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

January 2020

Great Social Media Management Platform missing a few core features

Overally, I have enjoyed using Loomly, and plan on continuing to use this platform! It offers robust & useful features at a lower pricepoint than most competitors (such as multiple users), and they demonstrate their commitment to constantly improving the platform as needed. Highly recommend this platform to all!

Pros

Loomly does a great job of helping simplify and manage multiple social media platforms, providing a great experience for planning and executing your brands social media plans. I love the ease of use that Loomly provides in having multiple team members manage social media calendars, and how incredibly simple it is to create posts & plan out your posting strategy. Top that all off with very competitive and simple pricing options, this platform offers a good user experience & interface for all your social media needs.

Cons

Loomly is missing a few key features that you would expect on a Social Media Management Platform, but none are more important than the ability to automatically post to your brands Instagram account. This is a feature that they are working on, but it is the main feature that I wish they would add soon. Furthermore, if they were to add an Instagram story option to their software & eventually automatic posting to Instagram stories, this platform would improve 100x. Apart from those things, there are a number of simple UI issues that I wish they would remedy; including: (1) Quickly adding a post from the calendar Month view ignores your preset posting schedule times (defaults to 3:00pm, you have to manually change it) (2) Manually changing scheduled times from the "Add Post" option in Month won't allow you to type in a time - you have to obnoxiously click an arrow to get the proper time (3) Manually posting to Instagram does not support multiple images - even though you can schedule multiple images to be posted. To post multiple images, you have to go into the Loomly library from their mobile site (the app won't let you do it) & download each image individually - which isn't terrible, except... (4) The Loomly Mobile Website is not fully optimized for mobile devices, as the "Help"/"Contact us" button blocks parts of the bottom menu that appears when selecting an image in the library to download, making me have to use the desktop site to download images on mobile.

Reasons for Choosing Loomly

I chose loomly because it offered an easy to use UI, friendly support staff, competitive pricing for the features I was looking for (i.e. multiple users), and a Non-Profit Discount

Reasons for Switching to Loomly

Needed multiple users and didn't have the budget to support a $60/month price

Response from Loomly

Replied January 2020

Dear Darien, Thank you so much for your detailed review, this is immensely helpful. I am really glad to read that you are enjoying using Loomly: this means the world to us. As far as Instagram direct publishing is concerned, I confirm that we are doing everything we can to bring this to you as soon as feasible. Regarding the 4 UI improvements you suggest, I have taken note of each one of them and will be sharing with our product team. Please let us know if we can assist you with anything else. Sincerely, Thibaud Clement, CEO of Loomly.

January 2021

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Time Used: Less than 12 months

Review Source: GetApp


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

January 2021

Unique Organization for Optimal Analytics

This software has allowed us to speed our workflow with minimal effort without adjusting how we strategize and build social campaigns. It is the one management software that I have found that actually works the way we work rather than forcing us into a different workflow. Finally, superior analytical tracking has helped us raise the bar on how we write, design, and strategize our social campaigns and buckets.

Pros

The ability to tag posts has enabled us to dig deeper into our analytics, tracking content items by subject and design elements, to promote knowledgeable decision making when we revise quarterly social strategy.

Cons

As a relatively new software, there are certain features that they are working to debug, correct, or expand. Some elements in the post building process could likely be streamlined. But customer service is very transparent with issues and opportunities and very willing to help.

Reasons for Choosing Loomly

Our previous workflow involved a continuous transfer of date between Google Sheets (where we strategized, wrote, and went through approvals) and Hootsuite. This software gave us the same workflow, at the same price, but in one system. It also allowed more targeted analytics that we can continually customize to our needs.

Reasons for Switching to Loomly

Similar cost, improved internal workflow

June 2020

Tara from Country Lane

Company Size: 51-200 employees

Industry: Construction

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

2.0

Customer support

1.0

Functionality

1.0

June 2020

Okay platform

My experience with Loomly is very poor. Forget about contacting customer support because there is none. If you do get a hold of someone, it is the same canned responses or no responses. I've had my analytics disappear numerous times without any way of getting them back, except going through the original social app's insights. Keep in mind that will not work with Instagram. Those will never be recovered. Yearly plans cannot be refunded (see fine print) if they're not holding up their end of the agreement. Probably the worst overall experience with a social posting app.

Pros

-Visual calendar to see current and upcoming posts -Multi-team use, can control who has specific access but that requires more money -Library to keep all assets in with information

Cons

-Nothing to run ads through; FB allows to drop a pin in which you want to run ads-this app cannot do that type of heavy lifting. -Loomly ends up deleting analytics at any moment. Make sure you write them down or print before they're lost, but this is the reason you're paying for more, right? -Does not post to Instagram nor YouTube. Must manual post everything for those sites -Any third parties they use for posting, they change it every year. So you need to register with those companies to get anything posted to Instagram. -Don't rely on any help from the platform. No customer service or support to speak of. Often times you're ignored or allowed to try and figure out their platform issues. In the end, it's not convenient to use.

Reasons for Choosing Loomly

It came down to the price point. Don't allow the price to fool you into believing you're getting quality.

Reasons for Switching to Loomly

I was looking for something with accurate analytics and the ability to post to multiple platforms at a good rate. Don't let the money fool you with Loomly. You are certainly not getting what you want (or think you're getting).

Response from Loomly

Replied June 2020

Dear Tara, Thanks for your review. I'm sorry to read that your experience was not satisfactory. My team will reach out to learn more about what happened. Until then I'm addressing your concerns through Capterra: Loomly does support Facebook & Instagram Ads. You are correct that tagging products is not available yet. Loomly does not delete analytics data, even after you cancel your subscription. Only exception: LinkedIn no longer allows storing data that is older than a year. Native publishing to Instagram is expected to be available this year. For now, publishing to Instagram is available through Zapier. Loomly used to be integrated with another service, which unilaterally discontinued the integration with short notice. Native publishing to YouTube is already available. We offer support 7 days a week with a 30-minutes average response time. Again, I am sorry about your experience and my team will be in touch soon. Sincerely, Thibaud Clement, CEO of Loomly

October 2020

Sarah from PaintLine

Verified Reviewer

Company Size: 2-10 employees

Industry: Retail

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

3.0

October 2020

The best social media calendar for organization out there!

My overall experience with Loomly has been positive. It's helped us save a TON of time when it comes to organizing social media posts. We wouldn't be able to keep up with the constant social media posting if it wasn't for Loomly!

Pros

Loomly helps us create and organize all of our social media posts in one easy-to-use calendar. We can schedule Twitter, Facebook, Instagram, Linkedin, and more social posts in the Loomly platform. I love the calendar view, where we can easily see all of our social posts in one section. I also love that you can drag-and-drop to quickly reschedule certain posts, making it very easy to organize and plan out our calendar. The auto-posting function is great, where it automatically publishes your posts to your social media accounts, saving us time and energy. There is also a great approval system where you can submit your posts for review if another coworker in your company would like to review them first before publishing.

Cons

I don't love that Loomly doesn't integrate with Instagram. Loomly can automatically publish your social posts to Facebook, Twitter, and Linkedin, but it doesn't connect to Instagram. You have to go through another 3rd party website called Zapier which costs money and is a little complicated to set up (it's also very glitchy in our experience). So we still have to manually publish our Instagram posts each day.

Reasons for Switching to Loomly

We originally were using Google Docs to create and plan out our social media posts, which did not work at all. We were creating new Google Docs each week, and commenting our edits on each post. There was a lot of back-and-forth communication between coworkers that needed to happen to just get one post approved and published. It was very inconvenient and messy. Loomly helped us solve all that by having the calendar function, easy approval process, commenting section, and the automatic publishing feature too.

Response from Loomly

Replied October 2020

Dear Sarah, Thank you very much for your review, this is truly appreciated. I am glad to read that Loomly keeps on being useful for your team. I sincerely hear you regarding Instagram and we keep on doing everything we can to bring automated publishing to you as soon as feasible. Please let us know if we can help with anything else. Sincerely, Thibaud, CEO of Loomly

September 2020

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Functionality

4.0

September 2020

Makes you feel like a social media pro

Despite the limitation of viewing analytics on our current plan, we're pleased with the features that are available to us. The recommendations that are placed throughout the dashboard are helpful to beef up your social media postings and are things we wouldn't consider had it not been for them. Loomly makes us feel as if we're social media gurus simply by giving us tips on how to use their platform.

Pros

Major benefit of Loomly is the ability to preview your post before it publishes. You'll see the draft text, image preview and link so that you know exactly what will be posted. In addition, before you post, it has indicators or suggestions below the preview to let you know if you need to cut back on text, add an image, when the best time and day to post is and how to increase engagement. Loomly allows you to create individual calendars of accounts you'll be posting content to. With several social media profiles we manage, it's a convenient feature to view all published posts with all accounts or a single one.

Cons

You need to upgrade your plan to the next level (Standard) in order to view any analytics. While we are on the Base plan, it isn't a part of our subscription which you'd think would be a standard for any paid account.

Reasons for Switching to Loomly

Social media posting was a feature of Pardot, but we moved off the platform due to its cost. We decided to use a tool specifically for social media publishing/scheduling as the system we moved to from Pardot did not offer it.

Response from Loomly

Replied September 2020

Hello, Thank you very much for your review, this is immensely helpful. I am glad to read that you are enjoying Loomly so far. I would like to help you regarding the cost of Advanced Analytics, but I do not have access to your contact details through this review: if you don't mind sending me an email at thibaud@loomly.com about this, I will ask our support team to see what we can do. Please also let me know if I can help with anything else. Sincerely, Thibaud, CEO of Loomly.