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Supported Operating System(s):
Web browser (OS agnostic)About Mailigen
Mailigen is a cloud-based email marketing solution that caters to small and midsize businesses across industries including e-commerce, advertising, banking, media and more. Key features include email list segmentation, email automation, campaign analytics, sign-up form builders, drag-and-drop email template editor, premade templates and online surveys.
Mailigen allows users to drag text boxes, images, and other components to design marketing emails. The solution provides users design tools and configurable templates and email styles that help users to create and manage their marketing campaigns.
Mailigen also offers social media integration and with third-party systems such as Shopify. The marketing messages can be sent to email contacts and on Facebo...
Automation tree
Supported Operating System(s):
Web browser (OS agnostic)Average User Ratings
Overall
Ease-of-use
4.5
Value for money
4.5
Customer support
4.5
Functionality
4.5
Likelihood to Recommend
Not likely
Very likely
July 2018
Jacob from VALUEWALK LLC
Company Size: 11-50 employees
Industry: Newspapers
Time Used: Less than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
4.0
Functionality
3.0
July 2018
Pretty good email platform for a very cheap price
Its a good overall service at a very cheap price. I like their team personally and they are flexible and reasonable ie at adding options or giving credit for referring them (even if we did not use the affiliate link), adding options like dedicated IP - if you do not need a lot of integrations like i mentioned under cons, mailigen is a great option
Pros
Its a good ESP with a decent amount of functionality, good support and a nice staff at really cheap prices especially if you are a high volume sender like us
Cons
My main problem with Mailigen is that since they are smaller they integrate a lot less with plugins we use on wordpress for example subscribe forms every time we want to use one like Sumo or optionmonster we need to ask their IT if they can support Mailigen or write some custom code to integrate or export users from mailchimp to mailigen
September 2020
Amanda from BGI Systems
Company Size: 2-10 employees
Industry: Professional Training & Coaching
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
September 2020
I LOVE Mailigen
I use Mailigen almost everyday to send email broadcast/campaigns and to run reports on the effectiveness of the campaigns. I love how the reporting breaks everything down for you and is very easy to read and understand.
Pros
We have use Mailigen for over 7 years and I absolutely love it! You are able to set up your company profile which then autopopulates as needed. You are able to have multiple senders set up to send emails from different people in your company. The tech and customer support teams are awesome. They respond quickly and are always very helpful.
Cons
Mailigen can be a little clunky in that when you are scrolling through the senders, it doesn't allow for alphabetical order.
Reasons for Choosing Mailigen
Mailigen's support team was quick to respond to our inquiries and was very helpful in the setup of our account.
Reasons for Switching to Mailigen
We needed something more robust and easy to use.
August 2017
Marcus from FINASDDEE UK LTD
Company Size: 2-10 employees
Industry: Financial Services
Time Used: Less than 2 years
Review Source: Capterra
Ease-of-use
4.0
Value for money
3.0
Customer support
4.0
Functionality
3.0
August 2017
Great for people new to email marketing.
Easy to use, quite easy to create and follow up campaigns.
Pros
It is quite user friendly. I knew nothing about email marketing when I started using it. It is easy create lists, design Web sign up forms and to create campaings. The analytics are are also quite good and ascertaining the open and click rates is also easy.
Cons
The link to the web sign up form is not secured. Data on it can be accessible to 3rd parties. It has to be an https not just an http...
February 2018
Eduardo from Polar
Company Size: 501-1,000 employees
Industry: Computer Software
Time Used: Less than 2 years
Review Source
Ease-of-use
4.0
Value for money
3.0
Customer support
5.0
Functionality
5.0
February 2018
Different platform with nice fuctions in Email and SMS Marketing.
Mailigen has provided me with a different platform to send emails and SMS to my clients interested in information. Currently my company has prospered on a good track thanks to the good technology of Mailigen, and I hope it continues like this, providing me with those excellent benefits.
Pros
Mailigen provides a completely different platform to other software that offers Email Marketing, since mailigen offers to send emails and sms to promote a campaign, I really like it this way because I can manage these two Marketing areas in a single platform and thus save results at the same time, the work that saves me is surprising.
Cons
I do not like that Mailigen has such high prices, obviously this software could be as expensive as it is now, since it has very attractive features and it takes a lot of work to develop each of them, but I would like to take into consideration low companies with few financial resources, to easily access the prices of this great platform.
April 2018
Paula from Starbucks
Company Size: 10,000+ employees
Industry: Retail
Time Used: Less than 2 years
Review Source
Ease-of-use
3.0
Value for money
4.0
Customer support
3.0
Functionality
4.0
April 2018
It is a good way to diversify Email Marketing.
Mailigen has benefited me in my company, because we currently have many subscriptions, and this software has managed to control those subscriptions and obtain better results in the short and long term.
Pros
The most pleasant thing that Mailigen has, are these two things: 1.- Your design 2.- The ease of implementing SMS Marketing. It is very easy to manage this platform, and more if it is done in a comfortable way at all times, without having any factor that makes a stay a bit complicated with some people.
Cons
I have no complaints from Mailigen, it's a pretty good software to diversify Email Marketing, providing a different way to cover this area and achieve different objectives.