NetBase is a cloud-based social media analytics tool for small, midsize and large brands and marketing agencies. Primary features include social media monitoring, brand health monitoring, campaign performance measurement, dashboards and reports.
It monitors posts from social media and captures what people are saying about brands. It can understand sentiments behind written text through its Natural Language Processing (NLP) engine. This allows the system to reveal consumer information such as attitude, willingness to purchase and needs.
The built-in dashboard presents data in the form of charts, graphs and heatmaps. It also allows users to customize reports and deliver them to email accounts. NetBase LIVE PULSE helps users find the most shared images, spot emerging trends, engaging posts and influencers.
Support is offered via email and over the phone. Other help options include documentation, FAQ, video tutorials, webinars and knowledge articles.
Maya from Endless Party
Employees number: 51-200 employees
NetBase with its function of social listening has become an integral part of our work. It is a great pleasure to be in touch with clients constantly and see their reaction on the brand name. Moreover, it helps to analyze our actions and create the most interesting content for our users. What is more, there are unlimited opportunities for data analysis and it is very useful.
Despite an exquisite functionality and various tools, NetBase’s developers need to make some improvements. The process of social listening might be a little bit hard due to the fact, that data is absolutely unstructured. There is always a chance to miss something in the searching process and it is very inconvenient.
Adrian from Secury
Employees number: 11-50 employees
NetBase is a tool for brand promotion and establishment of communication between brand represents and customers. Moreover, it helps greatly in the building of business strategies, monitoring of social reaction and promotion in the social networks. There is no doubt that you need to try NetBase for your business purposes. A feature of social listening is an integral tool for successful brand promotion. It has a great influence on the audience and gives an opportunity to improve content according to clients’ response.
We believe that it would be great to sort everything into familiar topics and groups in order to simplify searching proses.
Alise from Postmates Inc.
Employees number: 201-500 employees
You know, the analytics and knowledge of the behavior of your customers is something essential for any type of company, even for our, so for IT companies it is generally necessary to have. Totally we are quite satisfied with this system because the information is very detailed and we can work with it even on our smartphones which is convenient when you outside the city.
Access to the story should be similar to the story from Google - it will be more convenient. I must have access to data without time limits.
Kimberly from OppenheimerFunds
Employees number: 1,001-5,000 employees
The diversity of possible ways of the analysis your data is really more than satisfactory here. NetBase provides you with the deep and complex solution which you can easily implement in your company just in some days. And after collecting all this data from the social networks you can finally figure out which changes do you need to make. Usually, we are not those people who always disturbs the supporting team with permanent stupid questions and requests, but this time ashamed to admit we did it. And we were very pleased with their help, attitude and the way of communication with us, so thanks, guys.
I am not a computer geek the same as most of our company colleagues, because we have the quite special product which has nothing similar to IT. However, we still need to sell it through the website, and in order to do that we need to know how to do that the best way, that is why we work with the analytics, but, the way that we get this data is quite hard for our understanding so I want this matter to be simplified.
Chang from Extra Vital Science
Employees number: 51-200 employees
There is no doubt that you need to try NetBase for your business. With a help of all simple functions, aimed at customers, you can influence your audience, communicate with them, consider their responses and improve your brand. The best thing about NetBase is a function of social listening. We are convinced that this option is very useful because it gives an opportunity to keep a strong connection with an audience. Due to this feature, you will know the true attitude of customers to your product. What is more, it can help greatly in finding new clients. In addition, service has great analytics with diverse opportunities.
NetBase is a great software, but there is always room for perfection. Despite all pluses and features of the service, there is one obvious minus: all information is completely unstructured and it puts users to inconvenience.
Overall this program has helped my team a lot. We deal with tons of issue management and crisis control so this helps us stay ahead of the conversations and know when to alert the clients. It also gives such a deep dive into the results that we have learned a lot more than we could have with other tools.
I love that you can set up different terms and keep tracking their conversations over time. So glad we dont have to reenter the keywords time and time again. The information that the program provides is also excellent with a wide range of metrics. From sentiment to key influencers this took has been very helpful
It has taken our teams a while to learn, and I still feel like we aren't 100 percent up to speed. This learning curve can be frustrating and reduces efficiency. Definitely recommend having the rep support and people to specialize in this tool rather than office wide for tinkering in.
Millard from NewFizz
Employees number: 51-200 employees
The dashboard is incredibly easy to navigate but also the visuals are great for demonstrating the benefit of NetBase and the data it provides. NetBase is being used in a number of different ways at our company. We use it to keep track of our competitors, also we use it to track our success for our current clients, and one of the most useful purposes is for new business. NetBase is best suited to processing large volumes of social media mentions, going beyond what is possible for a human to analyze.
I do not like how complicated Netbase is. This is not as clear as I would like. You need to watch some training videos to understand the different areas of Netbase and what features they have.
Ksenia from CFT
Audience focused behaviors, their passion points, and interests are key things we try to gain deeper understanding in. Once you have certain topics/themes you like to analyze this helps us to understand the different nuances and to be able to quantify them.
They provide so many different ways in which you can analyze the data. As long as you have in-depth training of what the tool provides the power to uncover rich insights is at your fingertips. I like the unlimited number of topics and themes and how you can get creative with them. Love how you can create an authors-based theme to gain deeper insights into their behaviors outside of your brand space.
I don't have anything in particular that I dislike but one thing I wish that social listening tools can do is categorizing completely unstructured data into similar content and topics (like Quid). Most social listening tools are a query-based set up, so if you miss a keyword there's potential you might miss something.
jobin from vip connection
There's is so much you can do and so much you can analze. You can soft by perople, where they live and who they are. Being able to break things down this way is a huge plus.
Sometimges the tool counts things as negative when it should be the oppositve. I think this occurs because it alalyzes the sentences and not the paragraphs. A lot of time, the topics can be this dificult. Customer service has been really helpful but it's hard to get a hold of them.
Emily from Saatchi & Saatchi
Saved me soooooo much time!
So easy to use. Gives you in-depth analytics without taking super long. Went from not using a software to using this and wow - I regret not using this before! Used this for many campaigns for Toyota Canada - great for word clouds, and finding out what people are saying about their vehicles, recalls, etc.
I felt like the customer service isn't that great. The software is really easy to use but I knew there was a LOT more that I could do but I just didn't know how. Luckily, it's so easy to learn on your own but I would really like to learn the advanced options on Netbase.
Chris from iCrossing
Employees number: 501-1,000 employees
Outside of the expected social listening options, you can actually use this to identify content opportunities and learn how people talk about certain products or services. This yields an additional data source for content research.
Netbase covers a wide range of social listening options and allows you to break down results by sentiment, geography, gender, age, and other demographics. It's pretty easy to setup a topic and get quick results, at least within the last 30 days (longer time periods take more time to analyze). For the most part, the sentiment is pretty accurate. Netbase seems to strive to focus on this with professional linguistics involved in their software.
Despite the normal accuracy of sentiment, there are still plenty of occasions where the sentiment is either wrong, or listed as neutral when it's not. I don't think this is a limitation of Netbase, it's more about the industry of machine learning. Analyzing longer periods of time can also take a while to load, and some social networks aren't as easy to analyze, like YouTube.
We use NetBase primarily to monitor our brand health but over the course of the last 3+ years that we have been with NetBase, our account manager/reps have helped us discover several other ways that the platform can provide intelligence. We now use NetBase for competitive analysis, crisis management/monitoring, and campaign performance. These are all areas that our organization had never before had insights to. It has also helped us become better connected with our different business lines/industries.
--NetBase's overall dedication and efforts towards improving the system, releasing regularly scheduled product release updates.
--Superior customer service and always so very knowledgeable. Our account reps have truly become an extension of our organization and really get our business.
--Visualization/ visual dashboards make insights easy to understand, especially when we are distributing reports to key stakeholders throughout our organization who may not be as familiar with our world and lingo.
--The platform does a remarkable job deciphering emojis/emoticons, slang, and alternative spelling.
--Customizable dashboards/dashboard templates have made my life as a social media analyst MUCH easier.
The dashboard reporting formatting can be a bit tedious at first in terms of ensuring all of your metrics/widgets fit together on the same page.
There are so many other social marketing/monitoring/listening platforms out there that claim to do x, y and z. Over the years, we have always kept an eye out for other tools/solutions, but at the end of the day, NetBase truly delivers what it is we need, and they do not overpromise.
I've conducted social media brand analytics in at least 2 dozen languages in NetBase Application and can attest to its intuitive use and highly accurate recall. My native language analysts are able to ramp up skills with a short learning curve. Highly recommend for deep dive brand analysis, competitive foreign market brand analysis, new market product launch discovery, media tracking and the list goes on. Localspeak has a deep focus on the global fashion industry which we've studied in depth on NetBase.
Native language analytics and support
Looking for a less expensive buy-in
Test the foreign language capabilities
Katherine from Branch Creative Network
Agency lead on analytics and social listening. Use NetBase to monitor campaigns, measure brand chatter, identofy opportunities, and competitive analysis. Easy to use tool with exceptional customer support.
I use NetBase at my advertising agency to see what is being said about our brands online from social networks, to news outlets, and blogs.
The feature I enjoy the most is NetBase's net sentiment tool. Our client likes being able to have quantifiable number for love for the brand and NetBase provides just that.
- Great support
- In-depth analyses tools (net sentiment, word clouds, mentions, etc.)
- Added costs for access to certain features
tara from Starcom MediaVest
Employees number: 5,001-10,000 employees
Netbase which is a tool which provides us with another perspective that you can't get from traditional qual and quant research. It allows us to understand the views of a huge array of consumers looking at brand perceptions, category issues and trends as well as the effectiveness of media campaigns.
Pros: how instant the results are and that you can adapt what you are looking for depending on the situation. You aren't confined to just UK research
Cons: that you only have a couple of log ins meaning it is harder to push out the use of the tool with other teams
how instant the results are and that you can adapt what you are looking for depending on the situation. You aren't confined to just UK research
that you only have a couple of log ins meaning it is harder to push out the use of the tool with other teams
Meghan from JWT
Employees number: 10,000+ employees
We use Netbase for a variety of different needs.
Campaign tracking - When you launch a campaign, you can analyze it over time to [see] how things go. Disaster control - if something bad happens for you or your client, you can see in real time the things they are saying, so you can figure out how to fix it. Disaster tracking - if sentiment gets too low, you can set up an alert so you can immediately see what is going on in order to identify the problem. NetBase is being used in a number of different ways at my agency. We use it to keep track of our competitors; we use it to track our success for our current clients, and one of the most useful purposes is for new business. NetBase helps us discover what works and what doesn't for potential clients, and also uncovers patterns or opportunities, especially when it comes to social media.
Demographics are HUGE. You can analyze topics by people, where they live, and who they are. That way you can delve into cultural nuances. Being able to see patterns in how people react to news, campaigns, and and brand changes. Sentiment. Always sentiment. This helps us to figure out what people really feel. NetBase even accounts for sarcasm and can analyze emojis.
Sometimes sentiment analysis slips up. It can count something as negative when it is really positive, because it analyzes the sentence and not the paragraph. Neutral sentiment. A lot of the time, a topic can be 80% neutral, which makes analyzation difficult. Customer service - when you run out of hours, you can no longer get help, which is frustrating.
Their customer service is absolutely incredible. Also, there are always new features being added and tested. They provide use cases and step by step lessons on how to use these features.
Meghan Xandra from J. Walter Thompson Atlanta
Employees number: 201-500 employees
Campaign tracking - When you launch a campaign, you can analyze it over time to [see] how things go.
Disaster control - if something bad happens for you or your client, you can see in real time the things they are saying, so you can figure out how to fix it.
Disaster tracking - if sentiment gets too low, you can set up an alert so you can immediately see what is going on in order to identify the problem.
NetBase is being used in a number of different ways at my agency. We use it to keep track of our competitors; we use it to track our success for our current clients, and one of the most useful purposes is for new business. NetBase helps us discover what works and what doesn't for potential clients, and also uncovers patterns or opportunities, especially when it comes to social media.
Demographics are HUGE. You can analyze topics by people, where they live, and who they are. That way you can delve into cultural nuances.
Being able to see patterns in how people react to news, campaigns, and and brand changes.
Sentiment. Always sentiment. This helps us to figure out what people really feel. NetBase even accounts for sarcasm and can analyze emojis.
Sometimes sentiment analysis slips up. It can count something as negative when it is really positive, because it analyzes the sentence and not the paragraph.
Neutral sentiment. A lot of the time, a topic can be 80% neutral, which makes analyzation difficult.
Customer service - when you run out of hours, you can no longer get help, which is frustrating.
I highly recommend getting plenty of hours of customer service. It is more useful than you know!
Amelia from Mediavest
Employees number: 5,001-10,000 employees
I'm a huge advocate of Netbase. I work in the research team so our main uses for it are audience insight, campaign tracking, brand tracking, market analysis and wider thought leadership pieces on general attitudes and behaviours of society such as "Brexit". We use it for clients to create bespoke projects, to help our media planners with campaigns, to create relevant content for within the content teeam and also to win new business pitches. Netbase is straight forward and easy to use, the interface is so self explanatory and is ever-evolving meaning that new features and charts are appearing all the time. The flexibility and functionality is the best I've seen.
- Natural language processing
- Easy to use interface, you only have to use BOOLEAN if you really want to making it quick and easy to ass topics and retrieve data
- Functionality and flexibility is constantly updating, always asking for feedback from users.
- the fact we only have 3 logins within the business
I would love to get A3D as an add on as I think it adds so much to the data including actionable media targeting. I have seen numerous demos and case studies so if you can afford it, I think this is the winner! We always get asked about our audience on social but this is the only way of defining them!
I work in the research team for a media agency so I use Netbase for something different each time I log in. Each of our clients have different aims and objectives from monitoring product launches to events to investigating brand sentiment. We have monthly brand reporting set up for clients and work with others on a more bespoke ad hoc basis. It is also great for new business pitches because it allows us to gauge people's reactions to new brands that we haven't worked with before and show that we have some insight for them right from the start.
Netbase is so easy to use, you can also choose whether or not you want to use Boolean which is great.
They are constantly releasing new product features
There is a real community feel where users of Netbase share use cases and help each other
Customer service is amazing even from the other side of the world
With the product itself I can't think of any cons, I have tested a lot of other social listening tools and Netbase is by far the most intuitive and has the best functionality. The only downside is the cost of the different products and that they don't all come under one fee - If I were a small business I don't think I would be able to afford Netbase,