Outfit Software

I like being able to create a suite of supporting materials for a program that look professional (so long as I use the offered templates).

Pros

I love the quality of what templates we have... BUT!!

Cons

But.... the one-size fits all is not practical and there are often times when I need something a bit different to an offered template, and I am unable (in our organisation) to edit a template. This is a bit like the tail wagging the dog, it is frustrating.

Pros

I love that this software enables me to produce on-brand marketing materials quickly, without submitting a brief or having waiting times to get stuff produced elsewhere.

Cons

It can be quite restrictive, re limits on words for titles and text in certain templates.

Pros

The ability to create and develop your own assets without the need to brief or submit requests.
The time and money savings; we don't have to pay designers for small or basic design jobs and we work more efficiently because we're not waiting around for proofs.
Colleagues are empowered to work independently.
Our marketing collateral is more cohesive, consistent and most importantly on-brand.

Cons

The time and cost it takes to get new templates developed.

I find it slightly difficult to navigate - whatever I've used, I am comfortable with. But otherwise, I would appreciate a tutorial or searchable help database....are they there already?

Pros

How I can put together professional posts without a designer

Cons

The lack of flexibility in terms of layouts, the restriction of fonts.

Pros

Outfit keeps things simple for you to have a professional image and create something that can be shared across your team/organization.

Cons

Often it feels like there are several clicks to edit. Wish there was more templates to value from when customizing.

Above average. I have created a few things on it and have used those extensively.

Pros

Quick
Templatised
I like there aren't too many options to muck around with. You use what you got as it is part of an approved template

Cons

The program slows my computer everytime I use it and sometimes knock it so I restart
I believe you can't download a draft
Customer service is slightly slow

Pros

Getting creatives for the constant flow of campaigns we're launching was a pain point; our asks were too frequent and too time-sensitive to keep pouring on our creative team. Outfit was definitely a game changer to get things out the door in real-time

Cons

That if you edit one, you can't apply it to all other sizes in your folder. If you have one change to make you have to go through one by one, size by size, and that definitely becomes time consuming

Requests for powerpoint templates or hubscreen templates can now be facilitated through outfit, rather than a marketing brief process with an account manager and then creative manager.

Pros

The ability for users to create there own creative assets.

Cons

Not being able to apply a colour tint over the graphic, which is part of the brand standards for the research institutes. As it stands, all jobs still need to go to designers to apply the tint to the graphic.

Pros

It's relatively easy to use and ensures brand consistency across the entire institution.

Cons

Sometimes, when adding too many restrictions to a template (to ensure it's on brand), it becomes less user-friendly. It's a balance between keeping things on brand and ensuring it works for the user.

I've been quite happy using this software so far.

Pros

I like the ease at which I can edit various templates. It's a very intuitive software.

Cons

The inability to customise templates at will - I require more flexbility with customisation.

I like the concept and the system and it works well for most things. But everyone I speak too who uses Outfit always mentioned they 'export the framework and then manipulate and edit in Acrobat Pro'. I don't feel that's a good use and value of people time to be double handling
I think regualr comms for our central team or produced by Outfit would help eg: 1-2min user tips or videos, that show tricks, hints and insider tips on best practice, how to use or how to deal with common challenges.

Pros

This is a great template system to encourage understanding of and how to use the brand. It allows for consistency across collateral produced by the university. It is fairly intuitive to use

Cons

I've noticed inconsistency within the suites of templates eg font size, typeface changes, formatting: If producing multiple flyers with different content - say one needs 3 images and the other only 1 - the fonts and typeface differ, formatting changes. This can be frustrating, as you then have a suite of flier that all look different.
Also Font size on posters can be very small. A lot of feedback from attendees at events is they can't read what's on an A3, A2 or A1 poster from a distance.

Pros

Being able to create post cards quickly.

Cons

Not able to completely customize HTMLs and other templates. Spacing/margins tend to look off. Primarily only use this tool for post cards because that is the only thing I can create easily and have it look nice.

Pros

Creating PDFs, in multiple formats and mediums, without professional designers is a great concept.

Cons

While the concept is great, we haven't succeeded in creating more than a handful of PDFs in over a year using the software. It's still faster and easier to use InDesign because of a slow, clunky user interface, bugs in the templates, and problems integrating with our website.

For the simple graphics, banners and so on, it is ok. You need to learn how to do it, as it is not really intuitive, but as I said at the beginning - it is a great tool for people who don't have designing experience and want to create simple graphic.

Pros

It is great for people who don't know how to use design software to create their graphics. I like that there are brand standards applied and you don't need to think about it.

Cons

It is not flexible. I can't change for example colour of one word if i need to emphesize something in the sentence. There are themes and you can't change it. It would be great if I can have for example two boxes next to each other where each of them have separate content. It would be great if we can add picture in the design.

The support staff are friendly and helpful but I have not used the program much as I find it is limited. Because I don't use it much, my skills haven't advanced so I'm really not a good one to be completing this survey.

Pros

Not much. I found it difficult to use so have not used it much.

Cons

Too restrictive. Never a template that completely suited my needs. No flexibility. Then challenging getting it signed off.

Pros

Super easy to use and produces awesome results quickly!

Cons

Reporting metrics are unavailable out of the box.

Pros

You don't need to know any graphic design or brand guidelines to create a marketing collateral. Just click and type.

Cons

The interface is not very intuitive. If the template has a few pages, it gets very confusing the navigation.

Outfit is a great program for accessing and designing marketing material. The customer service is amazing!

Pros

Outfit is really easy to use and enables us to create what we need without going through the usual channels that can take a really long time.

Cons

It wasn't an issue with the software, but with our own marketing team and the restrictiveness of some of the templates (which makes sense because it's all about consistent branding)

It is useful for some collateral but not too much

Pros

Easy to use and navigate, user friendly

Cons

Templates are too restricting, not enough options

I can create good basic branded designs with Outfit, but it is fairly limited overall for requirements that fall outside of the basic templates.

Pros

It displayed lots of template images to make it easy to choose which design layout I wanted

Cons

It runs very slow on my machine.
It is very difficult to amend set text box areas which limits how long titles can be