Pardot Marketing Automation Software


 

Pardot, a Salesforce company, is designed for organizations that primarily focus on business-to-business (B2B) sales and marketing automation. This email marketing system offers automated support for the longer timespan and multi-step decisions associated with B2B sales.

The Pardot suite includes products with functionality that includes lead management, batch email marketing, a landing page builder, automated drip marketing and real-time sales alerts. The system has particularly been recognized for its lead scoring capability.

The Enterprise edition offers more advanced capabilities such as custom security controls, increased storage space and a dedicated IP address.

When combined with Salesforce Engage, reps can connect in real-time to deliver campaigns, receive alerts, report on trends, track Gmail emails and more, all via mobile.

Pardot's Software-as-a-Service (SaaS) model is built on the Force.com platform and integrates with Salesforce as well as Microsoft CRM, SugarCRM and Netsuite.

 

Pardot - Reporting
 
  • Pardot - Reporting
    Reporting
  • Pardot - Activities
    Activities
  • Pardot - DripBuilder
    DripBuilder
  • Pardot - Email layouts
    Email layouts
  • Pardot - Increase score
    Increase score
  • Pardot - Landing page builder
    Landing page builder
Supported Operating System(s):
Mac OS, Web browser (OS agnostic), Windows 8

384 Reviews of Pardot

 

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Software Advice Reviews (103)
More Reviews (281)

Showing 1-20 of 103

Brittney from Censeo
Specialty: Healthcare / Medicine
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

September 2018

September 2018

Not a great CMS

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

I'm not sure I really have any pros. It's very oversold. The platform isn't kept up-to-date. Functionality just isn't up to par with other software like Hubspot.

Cons

You'd think with it being a Salesforce product that it would seamlessly sync with Salesforce. In our case, it did not. We had constant syncing issues.

Review Source
 
 

Deb from Bluffton university
Specialty: Education
Number of employees: 201-500 employees Employees number: 201-500 employees

September 2018

September 2018

Paradot - easy, but pricey

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

Pros

This product is easy to use. It does automate a lot of marketing leads. It does have a lot of features that we don't use.

Cons

This product is slightly more expensive than other products I have used, but it goes well with our other Salesforce software.

Review Source
 
 

Jason from Neutron Industries
Specialty: Other
Number of employees: 51-200 employees Employees number: 51-200 employees

August 2018

August 2018

Great for organizing my many sales prospects.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pardot has worked very well in our sales organization and works really well in tandem with Salesforce

Pros

Pardot shows me any new prospects that have been created plus any of those prospective clients that have been converted to a sale.

Cons

My biggest issue in Pardot is that I cannot see any accounts that haven't been assigned to me. In our environment, this makes things difficult and our process less streamlined

Review Source
 
 

Kristina from Neutron Industries
Specialty: Distribution
Number of employees: 51-200 employees Employees number: 51-200 employees

August 2018

August 2018

Pardot rating

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

Pardot to me is a bit easier to work with, and it also syncs with pur SAP program which has all of our accounts information

Cons

I don't like when looking for an account, that if it's not assign to you, you cant find anything on the account.

Review Source
 
 

Tyler from EKR
Specialty: Advertising
Number of employees: 11-50 employees Employees number: 11-50 employees

July 2018

July 2018

Enterprise tool which produces results

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pardot is a great tool if you are already using Salesforce since it easily integrates with your Salesforce data.

Pros

Since Pardot is owned by Salesforce it easily integrates all the email and campaign data into your Salesforce account.

Cons

The setup requires a setup process and may require help from a developer who can help set up campaign tracking codes.

Review Source
 
 

Jeffrey from Tata Technologies
Specialty: Software / IT
Number of employees: 5,001-10,000 employees Employees number: 5,001-10,000 employees

July 2018

July 2018

Fast, easy, intuitive to use, yet powerful

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

True WYSIWYG interface for html emails. Excellent integration with social media and email marketing. Great for scheduling out Social Media in advance, analytics and reporting function are great.

Cons

Haven't quite figured out how to bulk upload several social media posts at once. When building html emails, when selecting an image to use, it does not show a thumbnail, I either have to remember the name or use trial and error.

Review Source
 
 

Fraser from Ideagen PLC
Specialty: Software / IT
Number of employees: 201-500 employees Employees number: 201-500 employees

July 2018

July 2018

a fantastic automated tool to help generate more leads

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

- being part of salesforce means that it is a credible and reliable piece of software
- their customer help service is second to none
- the resources they have to offer are fantastic
- super intuitive and easy to use/learn

Cons

- the PRO version is quite expensive
- Pardot does not have as much integration functionality as some other CRM tools out there on the market

Review Source
 
 

Rohit from Sterling Talent Solutions
Specialty: Software / IT
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

July 2018

July 2018

Marketing tool for salesforce

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Integration between Salesforce (campaigns, leads and contacts ) and pardot is easily manageable and does not require coding skills. Could be easily learned by administrators.

Cons

There is some weird limitations of pardot. The biggest one being, you can't map formula fields between Salesforce and pardot.

Review Source
 
 

Kayla from Howard CM
Specialty: Other
Number of employees: 11-50 employees Employees number: 11-50 employees

June 2018

June 2018

Pardot!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Pardot has amazing features! Their classes at their learning locations are very informative if you are going to be using it on a daily basis. Great and dependable system for sure!

Cons

The only thing that is kind of a hold back is that they are highly regulated on what content goes out to who so it may take a while to get campaigns through depending on how you do it.

Review Source
 
 

Stacy from Health and Housing
Specialty: Healthcare / Medicine
Number of employees: 201-500 employees Employees number: 201-500 employees

May 2018

May 2018

Powerful, Customizable Marketing Automation Tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

I love that it integrates so well with Salesforce. It is incredibly customizable, more so than any other automation tool I have used.

Cons

This product is costly compared to others, but for a larger business it is a powerful tool. Unfortunately, some of the best features are only available if you upgrade to an even more expensive plan.

Review Source
 
 

Sachin from Wayfair
Specialty: Software / IT
Number of employees: 10,000+ employees Employees number: 10,000+ employees

April 2018

April 2018

I have recommended this to my marketing team for now...!!!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Due to the transparency we have in our work culture i could talk the marketing team to give this product a try and so far so good. Finding leads has become a pretty vivid job now and scoring criteria based on opening an email or clicks on it the best leads come our way. Focus has increased. Hopefully i get a huge appreciation due to this.

Cons

I am not sure about how the campaigns are gonna be created hence forth (if need be they will find another software for that). But as compared to others, they liked what they saw until now. Not much in negative as of now.

Review Source
 
 

Rebecca from Electrical/ Electronics Manufacturing
Specialty: Healthcare / Medicine
Number of employees: 2-10 employees Employees number: 2-10 employees

April 2018

April 2018

Parrot Marketing

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Pros

Very user friendly. It is simple for me to send out email blasts to prospective clients. I like the formatting features.

Cons

I have really had no issues with this program. I send approximately 15 email blasts per month and rarely have issues.

Review Source
 
 

JASON from SecZetta
Specialty: Software and technology
Number of employees: 11-50 employees Employees number: 11-50 employees

April 2018

April 2018

Pardot is all you hoped the others would be but with the right price.

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

Pros

Easy to use and configure. Great reporting and workflows. Engagement studio is a game changer and will definitely drive results.

Cons

Drilling down on reports isn’t as intuitive as the rest of the tools. When running a campaign, it isn’t as easy as point and click to get to the results. You have to know where to look and go.

Review Source
 
 

Randall from i-Sight Software
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

April 2018

April 2018

Pardot

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Pardot has revamped how marketers can build customer journeys. The interface is intuitive and slick. It simplifies what could be a complex process.

Cons

A high pardot score does not always mean they are very interested in your product. The social media listening tools are not as good as competing products.

Review Source
 
 

Emily from Direct Digital LLC
Specialty: Fitness centers and gyms
Number of employees: 2-10 employees Employees number: 2-10 employees

March 2018

March 2018

Good tool for B2B Companies

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Salesforce Pardot is a good resource for Business-To-Business companies. It helps you to organize all your sales leads and send email marketing.

Cons

There aren't really any cons to this tool. I suppose that it's a bit expensive if you're a small company.

Review Source
 
 

Jack from Corrao Group LLC
Specialty: Consulting
Number of employees: 11-50 employees Employees number: 11-50 employees

December 2017

December 2017

Pardot, The Everything Automation System

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Really helped us maximize our SF investment by deploying Pardot company-wide into Sales Ops, Accounts Receivable, Project Management, and more. We used Pardot and Sales Cloud to create EZ-AR™ an automated AR service that requests invoices until they are paid, cutting DSO up to 50%.

Pros

Sync to Salesforce - unlike no other Marketing Automation System.
Ease of use and navigation.
Easy campaign management

Cons

Honestly, nothing really to complain about here. There are small bugs here and there, but that comes with every system and I have seen those same bugs and more in other MAS.

Review Source
 
 

Kayla from Financial planner
Specialty: Retail
Number of employees: 2-10 employees Employees number: 2-10 employees

November 2017

November 2017

Pardot

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Overall, great software and user friendly!

Pros

The Pardot product is a great way to send out marketing content to large, opted in audiences. The email templates are fun and the software is easy to use.

Cons

The only thing I did not like about using the Pardot software is that you must ensure the each contact is already opted in prior to emailing them. You cannot just send out purchased lists.

Review Source
 
 

Michael from ROI4Sales
Specialty: Other
Number of employees: 11-50 employees Employees number: 11-50 employees

November 2017

November 2017

Not intuitive enough and support is awful

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

It is nearly impossible to get help. They do however have group calls where you can bring you issue and they will try to solve it. You end up waiting for others to solve their problems too.

Pros

A lot of functionality offered and some really cool features. Love the ability to look at your email on various devices. The tracking features are great too. There are tons of templates to get you started.

Cons

The steps to create a campaign are just not obvious and once you do create a campaign, execution is not obvious either. The template edit feature is really inane. You have to click on the left to edit on the right. Really dumb. Scheduling is not easy either. Support is so bad!

Review Source
 
 

Tom from Merkle Inc
Specialty: Other
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

October 2017

October 2017

The best B2B Marketing Automation tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Overall excellent.

Pros

Way more than just email. Pardot is a full force marketing automation tool. Everything from page tracking to form building to file downloads, It is by far the easiest to use tool I've experienced. In addition to the above, it's an excellent email tool, complete with record assignment, auto responder, integration capabilities.

Cons

Too frequently there is system down time that impacts message sending and performance. To date, this has been simply in convenient and has not crippled any critical operation.

Review Source
 
 

Nathan from Elevated Third
Specialty: Marketing Agency
Number of employees: 11-50 employees Employees number: 11-50 employees

September 2017

September 2017

Incredibly Powerful and Flexible

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

The UI makes seemingly complicated things, like drip campaigns, accessible.
There is an almost endless variety of rules that allow of incredibly detailed campaigns.
Integrations with CRMs and other tools are very easy to set up.

Cons

Many training resources are old and have not been updated for the current UI.
Submitting tickets to customer support can be cumbersome and it may take a while to hear back from them

Review Source
 
 
 
Showing 1-20 of 281


October 2018

October 2018

Very Robust Sales Funnel Manager

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Pardot is a very valuable tool for the correctly staffed and sized organization. Maybe overkill for some.

Pros

I liked the ability to create landing pages in Pardot. Having an API to connect leads to our lead database. Email tracking. We used this tool to assist sales for a 100 Million Dollar company as a staff of 5 people.

Cons

We needed to have a web programmer on staff to make the most of this system.

Review Source: Capterra
 

Thomas from SiteLink
Number of employees: 51-200 employees Employees number: 51-200 employees

October 2018

October 2018

Easy but quirky

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality

Makes sending out newsletters, notices or anything else for mass messages very easy to use.

Pros

How quick and easy it is to build things and gather information

Cons

Can sometimes be glitchy leaving you to have to completely rebuild your email from scratch.

Review Source: Capterra
 

Leon from BairesDev
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

September 2018

September 2018

Amazing tools.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

My experience was for the most part positive. Pardot is powerful and reliable, I found it to be useful for the most part, they just need to revise the e-mail marketing tools and it will surely become a market standard.

Pros

Even though it might seem a little bit complex to use, Pardot gets easier as you learn how to use it, it has a very intuitive structure that anyone can learn on the fly, with a clean dashboard and well -labeled banners/icons combined with a sleek graphic interface.

The automation efectiveness is impressive and compelling, and its multi-platforms capabilites are beyond any other competing alternative, specially how it connects with Social Media and Salesforce.

You can instinctively customize how it manages the data feed, giving away a set of rules that Pardot follows beautifully, filtering everything at your command with great results.

It is probably the most complete and fully integrated Marketing Automation software in the market, with the nicest set of tools necessary to supply all your necessities and more.

Cons

Pardot is rather expensive and probably not suitable for small enterprises.

The e-mail managing/creation/customization interface needs to be worked out, even though it works great most of the times, it tends to have issues with Gmail servers. Sending e-mail templates gets complicated, specially because it has a tendency to crash when some custom coding is involved; this usually forces you to adapt to something that does not bug the system instead of doing what you are actually adapted to.

Even though mostly everything is user friendly, the e-mail marketing tools are over complicated, it might deliver the results you're looking for but it will cost you a lot of toggling.

Review Source: Capterra
 

Emily from ConServe
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

September 2018

September 2018

Pardot Review -

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I like the programs ability to link with Sales Force, and the management aspects of the software. At times, Pardot enhances the overall workflow of the day.

Cons

Pardot doesn't offer the ability to go back at certain stages, so if you do hit back on your browser, or hit pardots back button it will either time you out or delete your previous steps. Also the program doesn't seem to be entirely compatible with our companies server, as it is extremely slow. If you populate something in Salesforce, it will take up to several hours to show in Pardot, despite restarting the page and the whole computer. Lastly, building out emails is extremely difficult as there is a delay in the editor box and the email overview box. Also things like formatting pictures, text etc. are extremely frustrating in comparison to some of the other email platforms I've used in the past.

Review Source: Capterra
 

Geoff from PrimeRates Holdings, LLC
Number of employees: 11-50 employees Employees number: 11-50 employees

September 2018

September 2018

Does the job but don't expect custom reporting

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I think Pardot gets you 2/3rds of the way their with Marketing automation and you have to augment with other tools to get the rest of the way. If you use SalesForce connected to Pardot then you really have to do all of your reporting in SalesForce or it gets really confusing trying to sync the two together.

Pros

I like that they have a landing page builder but their user interface for building landing pages should be more competitive with what's in the market.

I like their email campaign builder interface and the drip marketing tool.

Cons

Their reporting is lacking because you can't customize it. It's hard to really know track leads through the pipeline and recycle them when they aren't ready to buy. The tagging and folder structure isn't intuitive and takes a bit to get used to.

Review Source: Capterra
 

Bryan from Performio
Number of employees: 11-50 employees Employees number: 11-50 employees

September 2018

September 2018

World Class Marketing Automate Software (and more)

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Simply great. There was a lot to learn but the customer success manager we had was great, not to mention the excellent community and training material available on the web. Took a while for us to get it up and running but now we couldn't operate without it.

Pros

Helps automate marketing, sales, service activities. Greater understanding of how our prospects + clients interact with marketing collateral.

Cons

Very expensive and doesn't make much sense to use it without Salesforce Sales Cloud.

Review Source: Capterra
 

Jeff from TruSTAR Technology
Number of employees: 11-50 employees Employees number: 11-50 employees

September 2018

September 2018

Glad we switched to hubspot

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

It had all the features we'd expect from a marketing automation solution, and had a nice visual interface to work with. Lead scoring capabilities were good as well, along with customization options.

Cons

I found the salesforce integrations clunky and not up to expectations. The promise of an amazing integration given both are now under the salesforce umbrella wasn't the case from my experience, and I found the transition to Hubspot much more powerful.

Review Source: GetApp
 


September 2018

September 2018

Good product

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I have had a good enough experience with Pardot in terms of onboarding and free ongoing training.

Pros

I like the user interface and free office hours.

Cons

There's no ability to easily update a custom funnel retroactively, but I think this is a limitation for all of the marketing automation tools. Often times, our MQLs, SALs criteria change, and we want to see how our marketing progress has changed retroactively. Lacks a lot of integration with other third party tools.

Review Source: Capterra
 


September 2018

September 2018

Pardot after 1 year

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

overall, good, not great. there are a few things that just aren't possible to do in Pardot, but they make updates at least 2x a year to the platform. since salesforce is the industry standard it is very useful to have Pardot, I do suggest hiring a consultant for implementation and training.

Pros

integration into Salesforce, ease of use, easy to set up, email deliverablity, online behavior tracking, and reliability.

Cons

little help with event planning (without additional tools), does not allow to overwrite Salesforce data, wonky drip automation setup, and the terminology was a bit strange.

Review Source: Capterra
 


September 2018

September 2018

THE marketing autmation tool that is out there

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The ultimate leader in marketing and email and CRM automation. All in one.

Cons

If you don't like salesforce you might have difficulties with this tool

Review Source: Capterra
 

Dede from Roland DGA
Number of employees: 51-200 employees Employees number: 51-200 employees

September 2018

September 2018

Great MA Software for Small Businesses

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

It's a good software. There are a lot of features and its easy to use. I'm grateful that there are many ways to solve a problem. So even when we run into limitations, there's usually a way to figure out a work around.

Pros

The native integration to Salesforce was the main reason we chose Pardot. They did not win the "bake-off" against their competitors, but according to our vendor, the native integration was a feature we couldn't live without. I also appreciate that Salesforce is investing in Pardot and they are regularly releasing new features and fixes. Thirdly, the community is large and friendly and helpful. I'm developing several connections that are helping me in my day to day.

Cons

My general sense is that Pardot works well for small businesses that do normal things and have a straight-forward business. We are a medium size business and very complex. We have found a lot of limitations and thus have a lot of workarounds in place that were required to do what we want to do. That results in a very maintenance heavy installation and the risk for missing something is high. Reporting is horrible (although they do have a new B2B Marketing Analytics module for an extra fee).

Review Source: Capterra
 


September 2018

September 2018

Super Easy to use!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Pardot is pretty great! When going from no automation to Pardot, things get pretty streamlined and the marketing team is able to get so much more done in much less time.

Pros

This product is super easy to use. It was the first markeitng automation software I learned how to use and it was pretty easy from day one. The team was extremely helpful in getting it set up and teaching us all the features.

Cons

There are a few features missing that markeitng automation vendors like Marketo and HubSpot have but overall they are a great company to work with

Review Source: Capterra
 

Mark from Elemerce
Number of employees: 2-10 employees Employees number: 2-10 employees

September 2018

September 2018

Loved This Software!

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

I was using Hubspot before I switched over to Pardot. The best thing about the change was the incredible integration with Google Adwords. It was able to completely integrate with Adwords and helped give advice for better ways to improve.

Cons

This was super costly. That is my biggest complaint. I worked with the sales rep, he was awesome, and was able to get a good discount, but it was still very expensive.

Review Source: GetApp
 


September 2018

September 2018

A necessity for marketers with a SalesForce sales team

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Overall, the experience has been pleasant, but the tool is not quite as intuitive as their sales team makes it seem.

Pros

The integration with SalesForce is the biggest pro. With the bi-directional sync you can really do a lot in terms of measuring performance, getting the right information to the sales team, and engaging target prospects.

Cons

Their standard support is really not that great and they have some redundant features that can make things a tad confusing. Also, it would be great if they could be more prescriptive during the set up process.

Review Source: Capterra
 


September 2018

September 2018

Super powerful marketing automation but prepare to deep dive to get the most

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Pros

There are so many ways to be able to continuously and effectively reach our customers with this platform. With experimentation built right into it, it makes it easy to refine and continue to produce results.

Cons

The reporting aspect of Pardot leaves much to be desired. They tried to implement an Analytics suite to accompany it but it is not quite ready in my opinion. There are so many more ways I would love to be able to review that data that I can see is available but it is not able to be put into a report format that is digestible.

Review Source: Capterra
 

Melissa from Fusion Education Group
Number of employees: 51-200 employees Employees number: 51-200 employees

August 2018

August 2018

Robust system with lots of features

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The insights that Pardot gives are incredible. There are lots of functionalities and great tools to enhance a personalized marketing experience.

Cons

It really is a full-time job to manage the system and take advantage of all the features. If people are using it that aren’t super tech savvy, things like emails are cumbersome in the system.

Review Source: Capterra
 

Joanna from insightsoftware
Number of employees: 201-500 employees Employees number: 201-500 employees

August 2018

August 2018

The worst marketing automation software I have ever used, absolute nightmare!

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value

It's frustrating. I am wasting at least 5 hours a week because either something doesn't work or the functionality is simply not there and I need to think about the workaround.

Pros

Absolutely nothing. Witch each capability there was a moment it didn't work properly. It doesn't even sync quickly with Salesforce - it's own product.

Cons

Starting from building the lists, ending on building the emails. The limitations didn't allow me to build the list based for example on people that clicked a specific email, didn't receive any email etc..No visibility to who will receive the email before the blast.

Review Source: Capterra
 


August 2018

August 2018

Pardot is AWESOME

Ease-of-use

Functionality

Product Quality

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality

Great! I love it.

Pros

This is one of the most effective ESPs I've worked with over my career as an email marketer.

Cons

It's expensive. The UX is not as competitive as HubSpot or MailChimp.

Review Source: Capterra
 

Garrett from Kudos®
Number of employees: 11-50 employees Employees number: 11-50 employees

August 2018

August 2018

Fast, Easy, and Powerful Marketing Automation

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I have used Pardot at three different companies now and I love it. It's been one of my most reliable and useful tools in my Marketing Stack over the years and it's continued to get better thanks to the aggressive roadmap put in place by Salesforce. Great for business ranging from small business up to Enterprise.

Pros

The number one thing that I love about Pardot is how easy it is to use. If you're on a small marketing team, one person can easily handle the system. If you have a larger team, the functionality scales extremely well - and you can bring in as many users as you need into the system without needing to pay for any additional seats.

The software is extremely consistent and reliable. Pages load quickly and properly. The WYSIWYG editor for emails is awesome! The amount of automation you can do in Pardot is fantastic - especially with their more recent addition of repeating automations and drip programs.

Awesome update releases thanks to being a Salesforce product.

Cons

The positioning of all of the various functionality can be a little confusing at times. There are a LOT of menu items that lead to the various different features. Some cleanup/re-organization of these might help new users.

The out-of-the-box Marketing templates, while serviceable, could use a reboot. For a startup they're likely sufficient, but if you're running a lot of email campaigns you might want to invest in having a developer custom-build a modular email template for your ongoing use.

The built-in mail testing using Litmus is terrible. Often half of the renderings fail to load, and a number of the renderings included are not super relevant any more. I actually never use this feature any more as I prefer to send test emails to an actual mail client rather than trust the renderings.

Review Source: Capterra
 


August 2018

August 2018

Sophisticated marketing automation, a little rough around the edges

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The two things I like most about Pardot are the abilities to setup and customize automation rules (which saves a ton of time), and then the integration with Salesforce CRM. The integration has it's downsides but as a whole it's a significant improvement over any other 3rd party marketing automation in terms of integrating with Salesforce.

Cons

While Pardot covers the marketing automation piece exceptionally well, we ended up moving to HubSpot for one reason - HubSpot has a website building tool for us to host our entire website on, while Pardot does not. Pardot has the ability to create and publish landing pages, which is necessary for marketing automation, but we needed a tool for our entire website not just landing pages, so it made sense for us to move to HubSpot.

Review Source: Capterra