Finding software can be overwhelming. Small business software helps small businesses manage marketing campaigns and create/nurture leads, so that they can attract more customers and increase sales.

Showing 1-20 of 340 products

SharpSpring

SharpSpring is a fully integrated cloud-based marketing tool that offers customer relationship management, marketing automation, mobile and social marketing, sales team automation, customer service and more, all within one solution. SharpSpring... Read more

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Recent recommendations: 15 recommendations

Platforms: MacWinLinux
Deployments: Cloud
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HubSpot Marketing Hub

HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Marketing... Read more

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Recent recommendations: 12 recommendations

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Deployments: Cloud
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Act-On

Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and... Read more

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Recent recommendations: 10 recommendations

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Deployments: Cloud
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Net-­Results

Net-Results is a cloud-based marketing automation solution for small, midsize and large businesses. Primary features include lead management, lead scoring, marketing list management, email builder, social media management, insights... Read more

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Recent recommendations: 7 recommendations

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Deployments: Cloud
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Delivra

Delivra is a cloud-based marketing platform designed for companies looking to manage automated email marketing campaigns. It’s suited for small to midsize organizations in a variety of industries, such as education, healthcare, real... Read more

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Recent recommendations: 3 recommendations

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Deployments: Cloud
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Akero

Designed and developed exclusively for student-specialist marketers and recruiters, Akero helps you improve marketing performance and increase student enrollments. It’s an easy-to-use, subscription-based platform that sits as an... Read more

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Recent recommendations: 3 recommendations

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Deployments: Cloud
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Drip

Drip is a cloud-based email marketing solution catering to businesses of all sizes across various industries such as marketing and advertising, consumer goods and e-learning. Key features include workflow automation, multi-channel... Read more

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Recent recommendations: 1 recommendations

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ActiveDEMAND

ActiveDEMAND is a cloud-based marketing automation solution that caters to marketing agencies and helps them to create and manage their marketing campaigns. The solution includes marketing automation functionalities for small businesses,... Read more

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Recent recommendations: 1 recommendations

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Sugar Market

Sugar Market (previously Salesfusion) focuses on what matters most to marketers — streamlining campaign creation, understanding engagement, improving conversions and driving more revenue. Attract traffic to your website using SEM,... Read more

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Recent recommendations: 1 recommendations

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Deployments: Cloud
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Ellie

Utilizing deep learning and intelligent UI technology, Ellie is a voice-enabled virtual assistant that helps businesses across the BGFI, Telecom, FMCG/Retail industries with employee engagement, cost reduction, and lead gen by automating... Read more

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Recent recommendations: 1 recommendations

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Notifii

Notifii is a cloud-based package management and community notification platform that allows users to streamline package management operations. Primary features of Notifii include package information, the ability to log packages, automatic... Read more

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Deployments: Cloud
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Klaviyo

Klaviyo is a cloud-based email marketing solution for e-commerce businesses. Key features include integration with multiple platforms, audience segmentation and performance reporting. Klaviyo allows users to send out targeted email... Read more

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Deployments: Cloud
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BenchmarkONE

BenchmarkONE (formerly Hatchbuck) is a sales and marketing solution designed for small to midsize businesses. The integrated solution offers combined sales automation, marketing automation and email marketing features. BenchmarkONE... Read more

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Deployments: Cloud
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DivvyHQ

DivvyHQ is a cloud-based content marketing solution that caters to content teams in large agencies, media companies and publishers. Key features include audience targeting, brand management, multi-channel publishing, conversation tracking... Read more

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Deployments: Cloud
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Trumpia

Trumpia is a SMS marketing automation platform that helps small to large businesses manage messaging campaigns and communication across all digital channels. The SaaS solution allows users to automate processes for sending messages,... Read more

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Conductor Searchlight

Conductor is a content marketing solution that utilizes organic marketing technology along with digital strategic services to help businesses maximize SEO and content ROI with enterprise-level results. Conductor's integrated technology,... Read more

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Lead Docket

Lead Docket is a cloud-based customer relationship management (CRM) solution that helps law firms to track leads. Key features include a real-time dashboard, contact management, task management and reporting. It enables users to search,... Read more

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Pardot

Pardot, a Salesforce company, is designed for organizations that primarily focus on business-to-business (B2B) sales and marketing automation. This email marketing system offers automated support for the longer timespan and multi-step... Read more

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Recent recommendations: 8 recommendations

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Twilio for Marketing

Twilio for Marketing is a cloud-based solution that helps small to large enterprises launch marketing campaigns and streamline communication with customers. The centralized platform comes with an admin console, which enables users... Read more

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Recent recommendations: 3 recommendations

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MailChimp

MailChimp is a web-based email marketing service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create... Read more

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Buyers guide

With marketing software becoming ever cheaper and easier to deploy, businesses are finding themselves in the market (pun intended) for a new or updated system. This is especially true of small and midsize businesses (SMBs), who are adopting marketing software at a rapid rate.

Smaller companies may have avoided spending money on such software in the past, either because they lack a dedicated marketing department or the resources to afford a marketing system. These days, though, you'd be foolhardy not to invest in marketing software that can allow your business to run its own marketing campaigns without any outside help—even if your marketing “department" is just one person.

“Small business marketing software" is not a specific type of marketing software, so much as it is a general set of marketing software that caters to smaller businesses with fewer monetary and marketing resources.

This guide will help you pick the best marketing software option for your own small business.

Here's what we'll discuss:

What Is Small Business Marketing Software?

What Makes Small Business Marketing Software “Small"?

Common Features of Small Business Marketing Software

Key Considerations

 

What Is Small Business Marketing Software?

Marketing software (as we note in our marketing software Buyer's Guide) helps organizations perform the following functions:

  • Attract new customers and visitors
  • Turn customers into leads that can be nurtured through the sales funnel
  • Create and run dedicated marketing campaigns through a variety of channels
  • Deliver marketing and promotional materials (via email marketing, social media etc.)
  • Surface insights about customers to improve marketing efforts
  • Automate time-consuming, repetitive manual tasks

What small business marketing software does, then, is provide these features on a smaller scale to smaller businesses. In practice, this doesn't look any different from any other type of marketing software; it's just a matter of which features you choose and the size of your budget.

 

What Makes Small Business Marketing Software “Small"?

Rather simply, small business marketing software is just marketing software that is used by a small business. What differentiates it as “small business" software is that smaller businesses won't be looking for the expansive software suites provided by some vendors, and will instead want to choose between tighter, more focused packages that provide only the key features needed by a small business.

Small businesses may not need all of the features of a larger organization, at least at first. In fact, many companies may simply be looking to automate marketing tasks or to have a dashboard through which they can track their email marketing campaigns and manage their social media. Fortunately, many vendors will let you decide what features you want as a part of your package, so that you don't need to spend money on functionality you're not yet ready to utilize.

Most vendors don't cater specifically to small business, but they will provide beginner packages for small businesses which can be upgraded at a later date, as that business grows. This means that you need to not only find the perfect marketing software vendor for your business, but also explore their offerings to find the exact right set of functions and features for your own specific needs.

 

Common Features of Small Business Marketing Software

Below is a table listing some of the most common features of small business marketing software.

As discussed above, these are features that will be a part of marketing software for all business sizes, but that small businesses will find particularly useful. Other features will be available as a business grows, which you can learn more about in our marketing software Buyer's Guide.

Marketing automation

This is the key feature of marketing software. It helps business develop, execute and track marketing campaigns. It will also automate workflows, track prospect behavior and qualify leads.

Lead generation

Automates the capture, segmentation and assignment of leads to improve targeted marketing communications and shorten sales cycles.

Lead management

While lead generation automates how you can find leads, lead management automates the movement and tracking of those leads you've already discovered through the life cycle from acquisition to conversion.

Email marketing

Create, send and track email campaigns and autoresponders.

Social media management

Create, launch and administer social campaigns and promotions, as well as to manage creative assets on social media platforms.

Social media monitoring

Identify words used in association with brands, and locate where on social media platforms these conversations are occurring.

Social media analytics

Measure campaign performance and impact, and track a brand's share of voice across social channels to determine how effective social media efforts are.

Mobile marketing

Handle the routing, management and delivery of SMS messages and campaigns.

Marketing analytics

Measure marketing activities across multiple online and offline channels to get a view of those channels' return on investment (ROI).

As you can see, a great deal of marketing software focuses on creating and managing campaigns, as well as tracking and analyzing the success of those campaigns. A tracking and reporting page of that kind may look like this:

Delivra's tracking/reporting page

 

Key Considerations

Other factors to take into consideration when picking the best small business marketing software for your business include:

  • Integration with other systems. Marketing doesn't stand on its own, and neither does marketing software. You can run the most noteworthy marketing campaign in the world, but it won't translate into revenue unless you tie that marketing together with your sales process. That's why it's crucial that you check on the integrations between your marketing software and other systems you use, especially any customer relationship management (CRM) software or sales force automation software. The information from your marketing software needs to be accessible and transferrable across all sectors of your business, so check with your vendor to make sure you'll be able to do so smoothly and easily.
  • Cloud-based software vs on-premise software. Though it's somewhat outdated today, some big businesses with large-scale marketing departments may house their own marketing software on-premise. This requires higher start-up costs, space to keep hardware and IT resources to implement and maintain both hardware and software. With extremely rare exception, marketing software for small businesses will be provided and accessible through the cloud. This will be both cheaper and easier for you, since it won't require tech resources and will cost you less up front to get the software on-boarded for your marketing team.