Audiense Insights and Audiense Connect represent the best strengths of Audience connect

Audience connect represents the best platform to track the community on twitter, it helps to analyze the commitment in social networks. It has two strengths Audiense Insights and Audiense Connect.

Pros

The possibility of knowing best time to tweet, and the users that are granted in real time, as well as other characteristics of these users to increase engagement

Cons

Segmentation of reports. They must incorporate other KPIs. KPIs related to thematic and not with like or comments

A great Twitter listening tool - but limited features for lower tier users

Pros

There are some brilliant social listening features that help you to understand what an audience is doing on Twitter. The advanced reporting (that costs extra per 'pack' of mentions/Tweets) is really useful for doing reports on events, hashtags or industry reports. You can monitor specific lists, including Twitter users, email lists (successfully matched to Twitter users) and more. And, you can create Twitter advertising lists from these internal lists.

Cons

Their entry-level pricing is very reasonable but the features are limited and seemingly have become more limited over the years. Some key listening features, such as listening to keywords within Tweets is a premium feature - I've tried reaching out to them multiple times to find out how much this costs but have never heard back. It's a good tool to have and explore, but some key features are missing with the 'cheap' version and it's yet another tool to manage in my marketing stack but it can only do a fairly limited spectrum of tasks.

Socialbro

Overall the software is still worth it but you have to have a bigger budget now and working for a larger corporation.

Pros

Social bro was a great tool in being able to understand your audiences and being able to understand your audiences and cater to them is important because you want to be more targeted.

Cons

Social bro seems to have become more expensive once it was acquired by audisense. The cost factor is important because, the returns may not always be there.