Finding software can be overwhelming. Software Advice has helped many nonprofits choose the right advocacy software to help them run campaigns, automate their communication and raise funds.

Showing 1-20 of 146 products

DonorPerfect Fundraising Software

DonorPerfect is a fundraising solution suitable for all nonprofits. It helps users manage donations, contacts, receipting, reporting, email and fundraising initiatives from a single system. Dashboard analytics and reporting provide... Read more

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Recent recommendations: 102 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Blackbaud Fundraising

Blackbaud Fundraising is a cloud-based donation management platform, which helps businesses automate processes related to payment actions and track donor activities using communication tools. Key features include event management,... Read more

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Recent recommendations: 101 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Salsa CRM

Salsa CRM is a cloud-based constituent relationship management platform that helps nonprofits track  supporter relationships, manage online and offline fundraising, and intelligently report on everything. Salsa CRM features include... Read more

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Recent recommendations: 88 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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NeonCRM

NeonCRM by Z2 Systems, Inc. is a cloud-based customer relationship management (CRM) suite for small to large nonprofits such as animal welfare groups, human services, and philanthropic foundations. Applications include marketing and... Read more

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Recent recommendations: 71 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Kindful

Kindful is a cloud-based online fundraising and donor management solution designed specifically for growing nonprofit organizations. With this solution, nonprofits can manage three core aspects of fundraising - managing online giving,... Read more

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Recent recommendations: 71 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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MobileCause

MobileCause is a cloud-based fundraising and communication management solution for nonprofits of all sizes. Key features include online giving, text-to-donate, event fundraising with live thermometer, peer-to-peer and crowdfunding... Read more

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Recent recommendations: 61 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Charityproud

Charityproud is a cloud-based nonprofit management solution suitable for small to midsize nonprofit organizations. Key features include constituent management, donation and pledge tracking, campaign and event management, email integration... Read more

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Recent recommendations: 48 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Keela

Keela is a cloud-based nonprofit management solution that helps small and midsize nonprofits manage projects and events, measure donor engagement and send notifications to volunteers and members. Keela offers customizable dashboards... Read more

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Recent recommendations: 35 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Aplos

Aplos is a cloud-based system designed specially to serve the needs of nonprofit and church organizations. The Aplos platform includes fund accounting, online donation management, reporting functionalities, fundraising tools, membership... Read more

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Recent recommendations: 27 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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ClubExpress

ClubExpress is a cloud-based management tool for any association or club. The solution is suitable for arts and cultural clubs, environmental groups, healthcare and hospitals, higher education groups, human services organizations,... Read more

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Recent recommendations: 15 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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MemberClicks

MemberClicks offers a configurable, cloud-based software solution to small associations and member-based organizations. The system can stand alone as a membership website and social community or integrate with an existing website... Read more

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Recent recommendations: 13 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Trail Blazer Non-Profit Manager

Trail Blazer's non-profit manager offers nonprofit organizations a complete cloud-based solution to manage every aspect of fundraising and donor management. From collecting and centralizing donor information to targeted outreach to... Read more

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Recent recommendations: 13 recommendations

Platforms: MacWin
Deployments: Cloud, On premise
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EveryAction

EveryAction is a cloud-based fundraising solution for nonprofits of all sizes. Key features include online donations, event management, pledge tracking and compliance reporting. It helps advocacy associations interact with their prospects... Read more

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Recent recommendations: 13 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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NationBuilder

NationBuilder is a cloud-based website, database and fundraising solution designed for nonprofits to connect with their communities and scale their organizations. It includes features to identify key supporters, turn them into donors,... Read more

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Recent recommendations: 13 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Virtuous

Virtuous is an integrated, cloud-based solution for small to large non-profit organizations. It assists with various aspects of a non-profit’s needs, from managing donors and fundraising, as well as marketing and outreach. It’s... Read more

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Recent recommendations: 12 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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MemberLeap

MemberLeap by Vieth Consulting is a cloud-based association management system built to support the needs of associations, nonprofits, clubs, churches and other member-based organizations. Suitable for any size organization, this system... Read more

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Recent recommendations: 11 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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GrowthZone

GrowthZone, is an online platform designed to help associations and chambers of commerce manage their members, events, fundraising, marketing, donors and volunteers and more. It is the first AMS with built-in marketing automation and... Read more

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Recent recommendations: 9 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Donor Engine

Donor Engine is a comprehensive nonprofit software solution that can be configured to meet a wide variety of nonprofit organizational needs with the goal of creating a single database for all data and providing a 360-degree view of... Read more

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Recent recommendations: 8 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Eleo

Eleo is a cloud-based donor management solution designed to help nonprofits build donor databases, manage donor interactions, track fundings, plan events and more. The donor database and contact management features help users build... Read more

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Recent recommendations: 6 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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AccuFund Accounting Suite

AccuFund is an online accounting and financial reporting solution designed specifically for the nonprofit industry. Integrated into one, AccuFund's Accounting suite helps nonprofit organizations and government agencies report funding... Read more

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Recent recommendations: 5 recommendations

Platforms: MacWin
Deployments: Cloud, On premise
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Buyers guide


Last Updated: July 1, 2019

Advocacy in a nonprofit is a long-term process to engage representatives, policymakers, the community, influencers and stakeholders. These tasks aren't easy to manage, but with the help of the right tools, your nonprofit can run successful advocacy campaigns. One such tool is advocacy software.

Advocacy software allows nonprofits to organize their advocacy initiatives, measure the results of their efforts and take adequate steps to improve the efforts. It helps them sustain the organization and expand it with features such as automated emails, click-to-call capability and advocacy communities.

The software allows nonprofits to inform advocates/supporters about a cause, mobilize their volunteer base to take action and recruit new supporters. This guide will help you select the right advocacy software for your nonprofit.

In this guide, we'll cover:

What Is Advocacy Software?
Common Features of Advocacy Software
What Type of Buyer Are You?
Benefits and Potential Issues
Key Considerations

What Is Advocacy Software?

Advocacy software helps nonprofit organizations use social media, email and online campaigns to create awareness about a particular cause or mission and inspire change.

Typically, nonprofits can do the following tasks using advocacy software:

  • Automate their outreach efforts on social media and emails.
  • Manage fundraising campaigns.
  • Set action alerts to keep the supporters updated.
  • Create advocacy events to generate more support.
  • Build referral and recommendation programs.

We've explained the features in detail in the next section.

Salsalabs communications dashboard

Targeted communication in Salsalabs (Source)

Common Features of Advocacy Software

The first step to selecting the right advocacy software is to understand all the software features. Based on the needs of your nonprofit, you should select a vendor that offers all the features you need. Here's a list of some important advocacy software features that you must check out:

Automated outreach Allows you to send targeted communication through automated emails, e-newsletters, social media, etc., about your various causes, programs, policies, events and advocate contributions.
Petition management Manages the sending of online petitions, pledges or emails. Track respondent's actions and collect insights about their responses.
Social advocacy tools Lets advocates share on social media. You can sync the social profiles of your advocates using the software, and have them schedule and publish content on social media from the software dashboard.
Click-to-call Allows volunteers/advocates to call legislators over the internet with a simple click. Supporters get a script for conversations and a custom voice greeting them with further instructions. Advocacy calls are tracked and arch