Software Advice has helped dozens of businesses find the right reputation management software so they can monitor and manage their online profile. How does it work?

Reputation Management Software


 
 
Grade.us is a cloud-based review and reputation management solution designed for businesses of all sizes. It offers feedback collection, multi-channel management and campaign management within a suite. Users can collect customer reviews... Read More
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Grade.us is a cloud-based review and reputation management solution designed for businesses of all sizes. It offers feedback collection, multi-channel management and campaign management within a suite. Users can collect customer reviews... Read More
 
 
Reputology is a cloud-based reputation management solution that caters to multi-location businesses across various industry verticals such as health care, food service, automotive, fitness, hospitality and retail. Key features include... Read More
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Reputology is a cloud-based reputation management solution that caters to multi-location businesses across various industry verticals such as health care, food service, automotive, fitness, hospitality and retail. Key features include... Read More
 
 
Falcon.io is a cloud-based social media marketing and customer experience management solution that features tools for social media listening, engagement, publishing, measuring and customer data management. Falcon.io helps marketers... Read More
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Falcon.io is a cloud-based social media marketing and customer experience management solution that features tools for social media listening, engagement, publishing, measuring and customer data management. Falcon.io helps marketers... Read More
 
 
eClincher is a cloud-based social media management tool that helps businesses manage social-media accounts and marketing activities. eClincher lets users manage social-media profiles in one place for brand awareness, publishing, engagement,... Read More
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eClincher is a cloud-based social media management tool that helps businesses manage social-media accounts and marketing activities. eClincher lets users manage social-media profiles in one place for brand awareness, publishing, engagement,... Read More
 
 
DJUBO StarSight is a cloud-based reputation management solution that caters to hospitality businesses of all sizes and offers tools for review generation, review monitoring and competitor analysis. DJUBO StarSight’s dashboard displays... Read More
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DJUBO StarSight is a cloud-based reputation management solution that caters to hospitality businesses of all sizes and offers tools for review generation, review monitoring and competitor analysis. DJUBO StarSight’s dashboard displays... Read More

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ReviewTrackers is a cloud-based reputation and review management solution designed for companies of all sizes. Key features include review collection, monitoring, notifications and performance analytics. ReviewTrackers collects online... Read More
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ReviewTrackers is a cloud-based reputation and review management solution designed for companies of all sizes. Key features include review collection, monitoring, notifications and performance analytics. ReviewTrackers collects online... Read More
 
 
Hootsuite is a cloud-based reputation management and social-media solution for organizations and businesses to collaboratively carry out campaigns across various social networks such as Google+, LinkedIn, Facebook and Twitter. It lets... Read More
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Hootsuite is a cloud-based reputation management and social-media solution for organizations and businesses to collaboratively carry out campaigns across various social networks such as Google+, LinkedIn, Facebook and Twitter. It lets... Read More
 
 
Yotpo is a cloud-based customer content marketing platform for e-commerce businesses of all sizes. The solution enables users to collect every type of user-generated content and use it to build brand and manage customer experience. Yotpo’s... Read More
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Yotpo is a cloud-based customer content marketing platform for e-commerce businesses of all sizes. The solution enables users to collect every type of user-generated content and use it to build brand and manage customer experience. Yotpo’s... Read More
 
 
Podium is a customer interaction platform that utilizes text messaging to help businesses manage customer relationships and build an online reputation on a variety of websites. Podium’s platform consolidates customer interactions... Read More
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Podium is a customer interaction platform that utilizes text messaging to help businesses manage customer relationships and build an online reputation on a variety of websites. Podium’s platform consolidates customer interactions... Read More
 
 
Cision is a cloud-based reputation and media management solution for both online and offline channels. Key features include social media monitoring, publishing and reporting. Cision features social media management, which allows users... Read More
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Cision is a cloud-based reputation and media management solution for both online and offline channels. Key features include social media monitoring, publishing and reporting. Cision features social media management, which allows users... Read More

Call us for a free FastStart Consultation: +1 512 213 0292


 
 
Avochato is a messaging and reputation management solution designed for companies of all sizes. It offers customer review management, response management, review monitoring and reporting functionalities within a suite. The product... Read More
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Avochato is a messaging and reputation management solution designed for companies of all sizes. It offers customer review management, response management, review monitoring and reporting functionalities within a suite. The product... Read More
 
 
Reputation Loop is a cloud-based review and reputation management solution that offers listing management, review monitoring, performance management, social media management and reporting functionalities within a suite. The listing... Read More
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Reputation Loop is a cloud-based review and reputation management solution that offers listing management, review monitoring, performance management, social media management and reporting functionalities within a suite. The listing... Read More
 
 
Womply is a cloud-based reputation, customer relationship and business management solution that caters to small businesses across various industry verticals. It helps these businesses to manage their online reputation and market presence,... Read More
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Womply is a cloud-based reputation, customer relationship and business management solution that caters to small businesses across various industry verticals. It helps these businesses to manage their online reputation and market presence,... Read More
 
 
Critique by eZee is a cloud-based hotel reputation management solution that helps hotels and businesses in the hospitality sector to manage online reviews and keep track of guest experiences that are shared on various review platforms. The... Read More
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Critique by eZee is a cloud-based hotel reputation management solution that helps hotels and businesses in the hospitality sector to manage online reviews and keep track of guest experiences that are shared on various review platforms. The... Read More
 
 
RepuSure is a cloud-based reputation management solution designed for businesses of all sizes. It offers historical performance tracking, asset ranking, snapshots and alerts. RepuSure allows users to monitor Google rankings across... Read More
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RepuSure is a cloud-based reputation management solution designed for businesses of all sizes. It offers historical performance tracking, asset ranking, snapshots and alerts. RepuSure allows users to monitor Google rankings across... Read More

Call us for a free FastStart Consultation: +1 512 213 0292


 
 
Astute Social is a reputation management solution that combines social listening, analytics, content publishing, audience engagement and ad management into a single platform. The solution uses natural language processing and sentiment... Read More
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Astute Social is a reputation management solution that combines social listening, analytics, content publishing, audience engagement and ad management into a single platform. The solution uses natural language processing and sentiment... Read More
 
 
Review Ninja is a cloud-based review management solution designed to help businesses monitor their online reviews. It is suitable for small businesses in a variety of industries.  ReviewNinja supports review generation and monitoring... Read More
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Review Ninja is a cloud-based review management solution designed to help businesses monitor their online reviews. It is suitable for small businesses in a variety of industries.  ReviewNinja supports review generation and monitoring... Read More

 

Buyer's Guide

by ,


No matter how hard you work to make your business the best it can be, you're always going to find yourself at the mercy of online review sites like Yelp.

You'll hopefully receive overwhelmingly positive reviews thanks to your diligence and business acumen, but there's still going to be the occasional bad penny blaming you for events beyond your control.

Abe L. does not recommend Ford's Theatre
Like this guy, for example. Source.

 

Fortunately, just as software is the problem here, so too can it be your solution. Reputation management software helps your business monitor the web so that you can respond to negative reviews while also encouraging positive ones. Your online image is crucial in today's world, and this software will help you to maintain a strong, positive internet profile.

This Buyer's Guide will explain what reputation management software is, including its key features, and point you towards the type of system that will best suit your business' needs.

Here are the important points we'll cover:

What Is Reputation Management Software?
Common Features of Reputation Management Software
What Type of Buyer Are You?
Key Considerations

What Is Reputation Management Software?

Think for a minute about your own practices as a consumer. If you're out of town on a business trip, looking for a place to eat for dinner, what do you do? Ask the hotel clerk? Check out a map? If you're like most people these days, you probably consult the internet, especially sites that will rate each and every local business based on reviews from ordinary customers like yourself.

Once you do this, which restaurant are you more likely to visit—the one with one star and comments that call it “disgusting," the one with three stars and few actual comments, or the one with five stars and exuberant descriptions of the delicious food? Assuming that all three are equal in price, you're most likely to choose the five-star restaurant.

Now, instead of imagining yourself as the customer, picture yourself as the owner or manager of each of these businesses. The difference between the one-star restaurant and the five-star restaurant is probably pretty evident; one is dirty and the food isn't very good, while the other has much higher sanitary standards and better quality food.

What's the difference between a three-star review and a five-star review? In many cases, the answer is simple—reputation management software.

The three-star restaurant may be every bit as clean and as tasty as the five-star, but the owners of the three-star restaurant pay no attention to their reviews and other online comments. The owners of the five-star restaurant, on the other hand, use software to monitor and alert them when they're mentioned online. They are able to respond to negative reviews in a timely and sympathetic manner, perhaps even getting those reviewers to reconsider their rating. They can also use the software to encourage their regular customers to post rave reviews, thereby increasing their rankings and giving them a greater online image.

This theoretical situation explains what reputation management software is and what it does—it is a system that allows businesses to keep on top of their online reviews and other mentions so that they can stay in the know about how their brand is perceived and can ensure that they get the positive profile their hard work deserves.

Common Features of Reputation Management Software

Review monitoring Automatically monitor dozens of review websites and receive alerts for any new mentions. With this you can respond appropriately and promptly, managing the fallout of negative reviews while encouraging positive mentions.
Review generation Emails and advertising campaigns can be set up that are automatically sent to customers in order to encourage them to write and share positive reviews about their experience with your business.
Social media management Similar to review monitoring function, this will allow you to automatically monitor Facebook, Twitter and other popular social media sites so that you can respond to conversations about your business/brand and be an active part of all conversations about you.
Reporting and analytics Generate easy-to-understand reports and ratings about how your business/brand is being discussed online, including (but not limited to) review sites and social media.
Leverage reviews Some of the most robust systems will help you turn positive reviews into SEO-friendly, formatted content for your website and social media pages in order to promote your brand.
A review management dashboard on Reputation Loop
A review management dashboard on Reputation Loop

What Type of Buyer Are You?

No matter what kind of business you're in—the food and beverage industry, real estate, even hospital administration—you're going to find yourself the subject of online reviews. Reputation management software is useful to businesses of all sizes, kinds and varieties, since online presence is such a vital part of contemporary commerce. You're likely to find that your own business falls into one of the following categories:

  • One location. If you're just a small, local, single-location business, a relatively simple system should be able to help you keep track of your reviews and your customer's mentions of you online. Software that focuses on review management and review generation should suffice for your purposes.
  • Two-to-three locations. If you manage a small franchise of businesses with only a few locations, you can still probably get away with a less robust system that focuses on monitoring reviews and social media while helping to generate positive reviews from satisfied customers.
  • More than three locations. If you own or manage a large business franchise, whether local, state-wide, or even national, you'll find that it gets increasingly difficult to monitor reviews and mentions with each location you add, especially since different managers at each locale may lead to extremely differently reviews for each individual franchise. For this, you'll need a thoroughly robust reputation management system that allows you to not only monitor reviews and social media but also provide you with reports on your general online profile, so that you can make sure you have a positive image across the entire franchise, at all locations.

Key Considerations

Other factors to take into consideration when choosing the right reputation management software for your business include:

  • Integration with other systems. Some advanced reputation management systems will leverage the database that is part of your customer relationship management (CRM) software so that you can contact recurring customers in order to encourage them to leave and share rave reviews. They may also integrate with your larger suite of marketing software to consolidate your reputation management efforts with other marketing campaigns, like blast emails and lead generation.
  • Cloud-based software vs on-premise software. As recently as a few years ago, most software was housed by companies on-premise, and the companies themselves were responsible for maintaining the physical hardware. This required plenty of space, as well as IT knowledge/resources, making some software unavailable to smaller businesses. Fortunately, these days you'll find that most reputation management software is cloud-based, and thus available to even the smallest of businesses who could make use of this kind of system. These cloud-based solutions are implemented more quickly and easily than on-premise software, with fewer up-front costs and less of a need for IT assets, making it ideal for small-to-midsize businesses.

 

 

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